TCU Recycling design pitch deck
the campaign sustainability is oh-so-sexy
the design We linked the design back to an iconic “sexy look.”
comic book red lips
G N I L C Y C E R U TC y x e s o s oh s i y t i l i b a n i a t sus
why? To link the “oh-so-sexy” messaging back to the design in a fun and playful way that makes sense to the TCU community: students, faculty and staff.
designs
y it il b a in a t s u s y x e #s
. f f u t s t o h Hey,
. il o f o s n o l l a g 6 4 s e v a s d r a o b d r a c f Recycling ONE ton o
! t o h s ’ t a h t , Now
y it il b a n i a t s u s y x e s #
. e i t u c , y a w s i h t k l a W
. r u o h y r e v e s e l t t o b ic t s a l p n io l il m .5 2 y a w a w o r h t s n a Americ
. y h s a r t t Go classy no
y it il b a in a t s u s y #sex
es en v a s n a c m u in m lu a le g in Recycling a s
ree hour h t r fo r e t u p m o c r o V T ough energy to run a
. n o n r u t a What
s.
y it il b a in a t s u s y x e #s
. t u o e m k c e h c e m o c , l r i g y e y g H r e n e e h t y b r a e y y r e v e d e r e w o p e b n a c s e m . o s h p 0 u 0 c r e 53,0 p a p f o e s o p is d d n a e c u d o required to pr
! c i r t c e l e s ’ Sh e
placement
cup sleeve
messaging on sleeves I’m too hot to dump. Recycle me instead. #sexysustainability I’m a handful. Not a landfill. #sexysustainability It’s fine. I like being (re)used. #sexysustainability Sustainably hot. #sexysustainability Too hot to let go. #sexysustainability