portfolio 2015
01
graphic & web
Client
3dComex Graphic Pieces
Visual Identity, Product catalogs, E-Book, Website and Social Media Developed by
Laura Grando Carine Rissi (illustrations)
3dComex is a company with more than
The goal of my work was reposition of the
ten years working with importation and
brand 3dComex for their new market, using
exportation in Brazil. However, on the last
a children’s theme to connect with the
few years, the company started to focus
toys represented by the company. Using
in the importation of toys. For this, they
a diversified pattern of simples colors and
needed a completely new process of
shapes, the graphic material became more
rebranding and new graphic materials for
attractive to all levels of costumers.
the release of its new products. Year 2014
www.3dcomex.com
02
graphic design
Client
Deimonte
Deimonte is a constructor and property
Some materials used special finish like
developer with focus on residencial building.
silver color and UV coating to stand out from competitive materials. The dark
Graphic Pieces
Building catalogs, Website and Advertising Developed by
Laura Grando
To directly capture his target public, we
colors were used for the same purpose.
developed a diversity of graphic materials
The uniqueness in all materials provided
like catalogs, banners, flyers and magazine
strengthening and fixing brand.
and newspaper ads. www.deimonte.com.br Year 2014
Hall de entrada da alto padrão
Arquitetura inovadora com vista panorâmica
Alta qualidade de execução e materiais diferenciados
Salão de festas mobiliado
Espaço PET e brinquedoteca
Apartamentos
duplex
Planta apto. 903 Pavimento Inferior
Planta apto. 804
Apartamentos 2 dorm.
1 suíte c/ closet
Churrasqueira na sacada Piso porcelanato: sala, cozinha e circulação Infra-estrutura completa: espera para Ar-condicionado split, TV e água quente Hidrômetro individual
Pavimento Superior
03
web interface
Razano is a new company with a different
The designs are geometric and uses sober
idea to develop decorative furniture
colors to highlight the products created by
Graphic Pieces
components. The website was designed
the brand that are characterized by the
Website Layout
through a study of identity and costumer
colors and different patterns.
Client
Razano
necessity.
Developed by
www.razano.com.br
Laura Grando Jo達o Pedro Grasselli (code)
Year 2014
04
graphic & web
Branding project developed for a nursery
Client
Fazendo & Acontecendo School
school. Through researches for brand
Product
reasons, it was created name, logo and
Visual Identity, Ads, Website and Social Media
other graphic materials. The elephant, the character, was created to delight children
Software
Adobe Illustrator, Photoshop & Dreamweaver
through rounded and friendly shapes. Color palette is a fundamental part of all
Developed by
developed materials due child theme.
Laura Grando for Brandgapo Year 2014
05
graphic & web
Client
KYB Brasil Graphic Pieces
Stand’s Panels, Technical Catalog, Flyers and Website
The Japanese multinational KYB is a world
The visual identity was kept, but all material
market leader in shock absorbers, and it
has been designed to be more attractive
opened recently a subsidiary in Brazil.
and friendly for Brazilian consumers.
The graphic materials are developed focusing the brand positioning in the
Developed by
Laura Grando
Brazilian market.
from Brandgap
o
Year 2013
www.kyb.com.br
06
industrial design
Client
UCS - Academic Project Product
Lang Chair is an academic project
The options in color variation are inspired
developed for Graphic Project and Product
by Pop Art, and can also be customized
Project classes.
making it a unique piece!
The proposal was to create a chair with
A prototype in real size was made to
an artistic representation whose goal is to
analyze ergonomic and possibility of
abstract the form of chair without losing
production of the chair.
Lang Chair Software
Cinema 4D, Adobe Illustrator & Photoshop Developed by
functionality. With their overlapping organic
Laura Grando Year 2012
shapes, the chair allows the viewer to see
The visual identity and graphic materials
an abstract sculpture before seeing the
were designed and inspired by the shapes
real function.
and concept of the chair.
07
industrial design
Eros Project was developed for Integrated
Aimed at gourmet enthusiasts due to the
Project class with the proposal to join
rise of man’s presence in the kitchen, the
Product
strategic, graphic and product design. The
design of Eros were inspired by the forms
Eros Project
subject was to develop an appliance line
and interface of luxury cars. Also, there
with five products for Social Upper Class.
was developed the concept of limited
Through researches, there was found a gap
edition, giving more exclusivity to the target
of these products for a male audience, a
audience of the brand.
Client
UCS - Academic Project
Software
Cinema 4D, Adobe Illustrator & Photoshop Developed by
growing audience in the Brazilian market.
Laura Grando Year 2013
HOOD
COOKTOP
MICROWAVE
REFRIGERATOR
WASHER & DRYER
08
industrial design
FLOATING PAPERS
“KickStarter� project was developed for
The shelves were designed with simple
Creative Thinking Strategies class. The
geometric shapes made of cardboard.
Product
goals was to find a way to facilitate student
Aesthetics and disposability are the most
Floating Papers
life in the dorm by developing process
important differential. The theme chosen
floating shelves. Floating shelves are a
for this collection is Animals.
Client
SCAD - Academic Project
Software
perfect product for people who need to
Cinema 4D & Photoshop Developed by
Laura Grando Year 2015
move frequently. They are recyclable,
Customers can choose between different
disposable and customizable. Moreover,
textures, or customize their own texture
they are low cost, and the customer can
sending a picture. They can also make their
choose another model every moving.
own painting or drawing in the product.
09
industrial design
Ilios System was developed for Project
The result was a lamp with a solar energy
Lab class with the proposal of a solution
gathering system that converts sunlight into
Product
for lighting. Combining new technologies
electrical energy and supplies power to the
ﾃ考ios System
with aim for ecological conservation, we
lamp. The design uses organic shapes and
developed a product that focused on
natural materials in order that the user can
responsibility for the environment.
feel closer to nature.
Client
UCS - Academic Project
Software
Cinema 4D & Photoshop Developed by
Laura Grando, Francine Bortolini, Cristiana Livoto Year 2012
10
industrial design
Project developed for Drawing and
Client
UCS - Academic Project
Modeling class. The proposal was to create
Product
a perfume bottle and a package for it.
Two Life - Perfum
Two Life was 2 in 1 perfume: one perfume for day and other for night. Two shapes
Software
fit together to form a single bottle to be
Cinema 4D & Photoshop
placed in the bag and take it with you. Two Developed by
Life was idealized for modern women with
Laura Grando
a busy life, and they want to be with right Year 2011
fragrance for each occasion.
LAURA GRANDO
graphic & industrial
designer 912.441.6897 lauracxs@me.com be.net/lauragrando