BO DO NI Adobe速 Bauer Bodoni Std
Cover Image Perseus with the Head of Medusa, 1804–6 Antonio Canova (Italian, 1757–1822) Metropolitan Museum NYC
“The king of typographers, the typographer of kings.�
Giambattista
BODONI Giambattista Bodoni (1740–1813) was an intalian printer knowing as the king of printers. He was a prolific type designer, a masterful engraver of punches and the most widely admired printer of his time. Bodoni created the typeface that bears his name in 1798. Originally created to be used in books, Bodoni became a classical typeface essential for visual communication in different sectors like fashion, tourism, entertainment, and technology.
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{ } MODERN
DIDONE
NEOCLASSICAL
Modern types represented the ultimate typographic development of the late eighteenth and early nineteenth centuries. They have characteristics quite different from the types that preceded them; such as extreme vertical stress, fine hairlines contrasted by bold main strokes, and very subtle bracketing of sharply defined hairline serifs.
“Uniformity and consistency of design, elegance and precision, good taste and charm for the creation of modern, evolved,and refined characters�. Giambattista Bodoni Inventory of Types (1788)
Cupid and Psyche, 1794 Antonio Canova (Italian, 1757–1822) Metropolitan Museum NYC
OQ Bauer Bodoni Std
The most successful redesign was made by Bauersche Giesserei, in 1926, internationally knwon as “Bauer Bodoni”. With 13 different fonts (including “expert fonts”), the Bauer Bodoni offers the most complete digital version.
Bauer Bodoni Std
Q
Roman Italic Bold Bold Italic
Bold Condensed Black Black Italic
Bold Condensed
O
Q
The tail of the uppercase Q is very distinct
x
Large eye, moderate aperture
e
Small x-height
W
High Contrast
The centre bars of W cross each other on the top
Characteristics
R
J
Si
The bowl of the J goes below the baseline
Leg extends laterally from stem
Very high contrast and vertical stress
g
Ball terminal of “g” and “a” are similar size
a
Slightly puppet serifs of moderate weight
Bauer Bodoni Std Roman
AA BBCC GG HH IIJJ NN OO PPQ UU WW X aa bbcc dde jj kkll mm qq rrss ttuu AABB
GG
CCD
HHII
NN
JJK
OOPP
UU
WWXX
aabb
ccdd
jjkk
qqrr
Alphabet - 72pt, 36pt, 24pt, 12pt
llmm
sstt
uu
DEE FF KKLL MM QQ RRSS TT XXYY ZZ ee ffgg hh ii mnn oo pp ww xxyy zz DD
EEFF
K
LLMM
D
K
u
QQRR
SSTT
YYZZ
eeff
gg
nn
wwxx
hhii
oopp
yyzz
Bauer Bodoni Std Roman
1 8 0 3 65 92 7 Numerals 150pt, 200pt, 300pt
4
7
Designed by Laura Grando Savannah College of Art and Design Atlanta - Summer 2015 Typography II Professor Courtney Garvin