Fortress Vision - May 2010

the

V ision May, 2010

I can’t believe its already May! I hope you all are enjoying some beautiful

The Vision

May, 2010 .............................

Whats Hot................2 Opportunity Knocks...3 Featured...................4 Contest.....................5

weather. I know this weather is the perfect time for sales to boost! We have some big winners to announce this month! Awesome job on the sales contest to all of you. We will be having another one start up shortly so keep an eye out for that! Check out the Opportunity Knocks section in this Vision for some interesting ideas on how to expand your territory. We also have a new contest for the retailers, look for that on the Opportunity Knocks section as well. Sean and Mark have been traveling all over the place, look for them, they may stop in your area soon! Here is an awesome photo Sean snapped while in Hawaii. Super rad!

Blessings, Laura Mae

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Whats Hot Crush

Crush has lots of bright new colors out just in time for Summer! Animal prints are very popular as well. These fun colors will go fast so get them while they are here!

Kreed

Kreed got in a lot of new Aviator style frames.

Metals seem to be the hot hit lately. We also Stocked up on an assortment of colors in our ever popular frames like the Bubba and Imperial.

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Opportunity Knocks The Best Kept Display Of The Month Club This month we started the “Best Kept Crush And Kreed Display Of The Month Contest” for our great retail partners! The contest rules are simple, the shop wins a $50 cash prize, 2 Crush and Kreed T-shirts and 6 pairs of our world famous Crush and Kreed sunglasses if the Crush and Kreed team managers vote the store into the Best Kept Display of the Month Club!!

The Crush and Kreed crew will be out in the stores every day in support of our retailers and fantastic Crush and Kreed sunglasses. This month the Crush and Kreed team visited stores in both Hawaii and in the Mid West.

While traveling the North Shore of Oahu in Hawaii we ran into Tropical Rush Surf Shop girls, Marcila and Victoria, who were voted into the “Best Kept Display of the Month Club!” The Crush and Kreed display and product at Tropical Rush Surf Shop was super clean and well stocked with all the best Crush and Kreed eyewear and Tropical Rush is doing a fantastic Crush and Kreed sunglass business! Way to go and much “Mahalo” to Marcila and Victoria for making our job sooo easy! Congrats to Tropical Rush as our first “Best Kept Crush and Kreed Display of the Month Club” entry!!! They are also now also eligible for the grand prize drawing of $250 cash and other prizes at the end of the year!

A great way to expand your market is to move to schools. Colleges and Universities have the best market an awesome opportunity to sell our brands in their bookstores. Jason Bickley took this opportunity and opened up USC, RAZZ, Cal Poly, Azusa, and Biola. Way to work it Jason!

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Featured

Kory Kinder Our Kreed Hang Tag contest came to a close this month. The winner was surfer Kory Kinder! He was super stoked to hear that he won! You will be seeing his face on the new Kreed hang tags as well as plastered all over Kreed headers and the Kreed website! Welcome Kory Kinder to the Fortress Family!

North Shore Lifeguards of Hawaii. These guys rock our Kreed Polarized glasses day in and day out. In the North Shore’s seven-mile stretch of some of the world’s best surf spots, there are five full-time lifeguard towers. “It’s like we’re sitting at a red light, just waiting for an accident to happen,” said veteran lifeguard Mark Dombroski, 56, who has worked on the North Shore for 35 years. “You just gotta do the best you can to control the situation, but in reality, the situation is out of control. On a good day at ‘Ehukai, with clean conditions and overhead surf, there could be up to 500 people in the water. That’s not counting the hordes of spectators on the beach.”- HonoluluAdvertiser.com Mark Dombroski, head of the North Shore lifeguards, (famous father of our favorite Hawaii Crush girl, Brooke Dombroski) and the North Shore Lifeguard Association wear KREED polarized eyewear as their polarized eyewear of choice! The North Shore lifeguards understand how important it is to have great glare reducing polarized optical vision for their life saving profession and they wear KREED polarized eyewear because they love the product and it works for them! This adds HUGE credibility to our already great polarized eyewear collection and testifies to the fact that you don’t have to pay $100+ to get the same great polarized eyewear that ranks with the best in both fit, polarization and optical quality! Look for a special announcement in association with the North Shore lifeguards and KREED polarized eyewear coming soon!

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Contests Leave No Stone Unturned Sales Contest And the winner is...David Liu from Hawaii!!!!!

Congratulations Dave!!!

Dave will receive a check for $1,000.00! Wow! Dave was the only rep for all three months of the contest that was over budget. Most of you were in budget 2 out of the 3 months. But you needed to be in budget all three months in order to win the contest. Many of you were close, but not quite close enough. We will be announcing the new contest for the next quarter so start selling now to have your chance at the big prize! Good luck and happy selling!

March Winners

Congrats to 1st place winner Brian Snelson with 337 points! He won the contest for March and received a check for $250!

Congrats to 2nd place winner for March, Jason Bickley with 229 points! His winnings was a check for $100.

Congrats to 3rd place winner for March, Pete Linsmayer with 224 points! His winnings was a check for $50.

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