UX & Design Research Portfolio

DESIGN PORTFOLIO L A U R A V I CTO R I A R E V E LO V I C U Ñ A

LAURA VICTORIA REVELO VICUÑA DESIGNER Master of Arts in Integrated Design at Hochscule Anhatl, graduated with excellence. During my recent studies I focused on Design Research and UX Design, integrating this new skills with my background in architecture. My international experience has prepared me to tackle challenges, while working in interdisciplinary teams.

Grillparzerstraße 13 12163 Berlin

(+51) 924954346

laurarevelo90@gmail.com

CONTENT

01 02 03 04 05

Augmented Atmospheres

Smart home system + App to improve mental health during lockdown

Violence Against Women in LATAM

P. 4

Printed journal + App to help victims of domestic violence

P. 20

#Hacking Gender

P. 30

ON-Boarding AR

P. 36

Germanly

P. 40

Service Design Workshop to break gender stereotypes

AR App design for new employees in the restaurant industry

Game App to practice German with others

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Augmented Atmospheres Thesis project. Master in Integrated Design Prof. Hermann Klöckner & Prof. Dr. Katja Thoring Prüfungsnote = 1,0

A hybrid home system that integrates furniture design with Smart technology to create rooms that can change their atmospheres according to a person’s needs.

Preliminary Research Covid-19 Pandemic Lockdown:

Restriction policy for people to stay at home because of a dangerous disease.

Quarantine:

Restriction of movement of people who were exposed to a contagious disease.

Isolation:

Separation of sick people with a contagious disease from people who are not sick, to prevent exposure.

#SpatialDesign #DesignResearch #UX #InteractionDesign #SmartSpaces

37.2%

experienced PTSD symptoms

17.3%

reported severe depressive symptoms

20.8%

suffered anxiety symptoms

“People under quarantine for more than 10 days showed double PTSD symptoms than the ones who had been under quarantine for less than 10 days.”(1) “The quarantine of an entire city increases the levels of fear as people believe that the situation will worsen.” (2)

1. Brooks et al. (2020). The psychological impact of quarantine and how to reduce it: Rapid review of the evidence.

2. . Hawryluck et al. (2004). SARS Control and Psychological Effects of Quarantine

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The power of space

Augmented Spaces

How can space help us mitigate the effects of the current pandemic on our well-being and mental health?

Can we adopt new technology to change our environmental experience and make atmospheres that positively influence our well-being?

Spaces can become catalysts of well-being. They can trigger different emotions and affect our brains.

Selected technology:

“Spaces that have features that stimulate the brain, augment its neuroplasticity, which is the ability of our brains to change and adapt. It especially affects the hippocampus, where new neurons are produced, therefore, memory and learning skills can be improved.”

Research Question: “How could we transform the atmosphere of our home spaces to improve people’s experience during the lockdown?”

But how does it achieve this?

Atmospheres “The most important aspect of architecture is how people feel in and around buildings. The power of buildings is to appeal to our emotions and minds in various ways” -Arch. Renzo Piano

Spatial AR or Video Mapping, projects digital layer of light into tangible surfaces.

Smart Spaces monitor behaviors, collect data and provide assistance.

Smart Objects are connected to the Internet (IoT) and can be programmed through the web.

Sensor Networks a system of sensors that are used for user or environmental tracking.

An Atmosphere is the immaterial quality of a space that makes us feel a certain way when we are inside of it.

It can be made of different elements, such as Light. As we can see in this artwork by Olafur Eliasson, where he made a gigantic representation of the sun on the hall of the Tate Museum.

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Research Methods Semistructured interviews

+ Cultural Probes

Participant’s Profile • From Latin-America: 10 from Peru, 1 from Colombia, 1 from Mexico • All felt their mental health affected during the lockdown.

• Between 25 - 35 years old, with university studies.

• 3 males and 9 females • 6 Architects and 6 from other professions 6

Interviews

Open-ended questions to learn about the user’s experience during the lockdown.

The Critical Incident Technique was applied to find particular situations that the participants overcame during th

his time.

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Cultural Probes A digital Miro Board Template to collect visual data of the spaces where the users spent more time during the lockdown and what spatial characteristics they desire. The target group was the same of the interviews.

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Analysis The results were clustered in different topics to discover patterns, similarities and contrasts.

Part I - Photo documentation:

Part II - Collages: Buildings

Open Spaces

Exercise

Self-care

Food

Pets

Music

Relaxing Activities

Friends & Family

Play

Others

Part III- Ideal space: Green spaces

Beach, coast, sea

Others

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Findings The monst important findings of the qualitative research was summarized in the next graphic:

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Insights: Change of environment to relax

The participants felt trapped or overwhelmed by being in the same 4-wall space every day. They had the need to change their environment to feel better, this could be achieved by walking into another room or going outside to the park

Contact with nature

Their most frequent wish was to be in green spaces with vegetation (garden, forest, field). Natural elements gave them a sense of peace and increased their wellbeing.

Light is important

Most participants reported that light had a huge influence on their mood.

Bright sunlight was associated with happiness, while dim light with cozyness and relaxation. One participant even used light to calm himself during a panic attack.

Multiple activities

Because of the pandemic, most people were forced to do many activities such as work, study or exercise at home. They needed to adapt their spaces to become multi-functional by changing the furniture or arranging the light conditions.

Size matters

Participants who spend more time in smaller spaces felt overwhelmed by the size of the room faster than the one in bigger rooms. Although the size of a space is an objective characteristic, its perception isn’t. The spatial configuration can make a room feel bigger or smaller.

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Ideation

KATHY

LUIS

ANNA

28 yrs, Peruvian, architect

34 yrs, Peruvian, economist

30 yrs, Colombian, graphic designer

• 6.5 months in lockdown • Lives in a 3 bedroom apartment in the city with her family.

• Works from her bedroom during the pandemic.

• Goes out twice per week.

• 6.5 months in lockdown • Lives in a house of 3 floors with his parents • Works from his bedroom, randomly in the living room.

• Goes out once per month.

• 7 months in lockdown • Lives in a house of 2 floors with her parents • Studies and works part • time from her bedroom.

• Goes out every day to walk her dog.

Characteristics

Characteristics

Characteristics

• Loves contact with nature, her hobby was to go hiking in the forest.

• Likes to have plants in her apartment, but the light is not good enough to have more.

• Likes to go to the park and look at the sky to relax.

• Gets easily stressed with her job, wants to do yoga to relax.

•

•

Main pain points during the pandemic

Main pain points during the pandemic

Main pain points during the pandemic

•

Misses contact with nature, can’t go hiking anymore.

• Feels trapped in a 4 wall space. her bedroom is too small and she feels overwhelmed.

• Doesn’t get enough daylight to have more plants.

•

•

THEME: NEED FOR OPEN SPACE & CONNECTION WITH NATURE

THEME:LIGHT & MENTAL HEALTH

User Personas Three User Personas were formulated to summarize the different profiles, pain points, and desires found during the research. These Personas are based on the participants and each of them illustrates a different theme, which could be an interesting potential aspect to intervene.

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• • •

•

His mood is highly sensitive to the weather and light around him.

Suffers from constant headaches and anxiety.

His way of coping with stress was to go out with friends during the weekend.

Works too much and needs to have spaces during the day where he can rest his mind.

Feels frustrated because he can’t go out with friends anymore, so it’s hard to find other ways to relax.

His anxiety levels have increased and gets panic attacks due to the stress of the lockdown and fear of the disease.

• •

•

She is very active and dynamic, has many hobbies, such as painting, going out with friends, meditating, etc.

Loves to exercise and used to go out a lot.

Loves to travel to constantly change scenarios and meet new people and cultures.

Her apartment is too small, she has to do everything in her bedroom: sleep, exercise, study, work, sleep; which is not functional for her.

She gets bored fast of looking at the same walls every day and doesn’t enjoy the activities that she normally does anymore.

THEME: FLEXIBLE & DYNAMIC SPACES

User Scenarios

Definition

As a next step, two User Scenarios were developed for each Persona. The purpose was to produce a brainstorm of ideas that could potentially solve their issues, even if the solution was too futuristic or the technology was not available yet.

After analyzing the scenarios, reviewing the qualitative research, and the theoretical framework, I curated a set of principles to start defining the project. For example, it was clear that the solution should be related to the home infrastructure, and not only perceived via a device or smartphone. Desired characteristics and key elements to achieve them were also defined, such as light, as it was one of the main elements discussed during the interviews.

SCENARIO 1: “Kathy misses being in outdoor spaces, especially looking at the sea, it was very calming for her. With this new device, she can remove a part of her walls and a view towards the will appear. Although she cannot go through the portal, she can see, hear and smell the waves and the sand of the beach.”

SCENARIO 2: “Kathy misses the sensation of being surrounded by trees. Fortunately, when she turns off the lights, fractal geometric patterns appear projected into her walls. The patterns are very relaxing to watch and they transport her to another world and help her to meditate, and she can control them with an app.”

SCENARIO 3: “Luis suffers from anxiety and panic attacks. The pandemic was particularly hard for him. So he installs a special light system that tracks his mental state and throws an artificially enhanced sunlight at him, that makes him feel like he is in the middle of a forest. This light + sound system helps him to relax.”

SCENARIO 4: “Luis feels trapped in his own house, but with this new technology, he can “virtually” remove the ceiling of his room and see different patterns as a sky over his head. He lays down on the floor and feels the sunlight in his face. He can choose which kind of light he wants: stars over a dark sky, fluffy clouds, a sunset. ¨

SCENARIO 5: “Anna is a dynamic person and gets bored looking at the same 4 walls everyday. So she installs a new technology that enhances her room.

As she stands in front of a wall to do an activity (f.e. yoga), a projection of a new space appears, as if her room continued in front of her and was bigger. Anna can have multiple rooms at once.”

SCENARIO 6: “Anna wants to change the configuration of her room, to be able to do all of her different activities there (work, study, exercise, sleep) but still feel like she is not always in the same place. So she installs a system of moving panels that configurate the space, creating sub-worlds inside her old space.”

Constraints:

Desired characteristics:

Key elements:

Environmental, infraestructure project

Different perceptions of the same room

Light with different colors, intensity, etc.

Experience through no devices (glasses, phone)

Inspiration from nature

Relaxing sounds

For more than one person

Create immersion

Functional, flexible furniture

Dynamic spaces, create flexibility

Subtle digital technology

Create a new aesthetic

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Design Concept Taking the previous steps into consideration, the following concept was created:

“We can enhance an architectural atmosphere with technology, creating an AUGMENTED ATMOSPHERE, that addresses people’s needs during the lockdown.”

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FLEXIBLE SPACES

A dynamic home that changes constantly and creates different atmospheres according to a person’s needs.

HYBRID APPROACH

Digital Elements

Artificial sunlight Projection mapping Sound

Analogic Elements Moving panels Sliding doors Folding furniture

SHIFTING ROOMS

Rooms that react to the user, creating different and dynamic scenarios for life. Defined by digital and analogic elements combined together.

Project Matrix From the atmosphere’s components, the most relevant were chosen. The selection criteria were: feasibility and impact. With these elements, the following Project Matrix was created. It consists of three types of elements (furniture, light and sound), that the user can control to change the atmosphere of the room, creating flexible spaces that adapt to different users.

ANNA 30 yrs, Colombian, graphic designer ACTIVITY: WORK

Anna changes the configuration of her room to work more comfortably. She unfolds the desk, creates privacy with the panels, chooses a warm light that is bright enough to work and projects patterns and sounds of a river for a relaxed work evening.

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Augmented Atmospheres What?

The only home system that shifts the atmosphere of your room according to your daily activities & mood.

How?

By creating moving panels & folding furniture, that trigger sensorial elements, such as light and sound.

Who?

For people who do different activities and need a change of environment during the lockdown.

Why?

To create a dynamic interior architecture that has a positive impact on our wellbeing.

Where?

In our home spaces.

When?

We spend a lot of time inside and start to feel trapped in the same space.

8 am: Exercise It is time to get up and start the day, so the user opens the panels completely and folds the bed back to have more space to exercise.

These actions trigg sky with trees over ing of being surroun

Core principles

Mechanical furniture with sensors

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When it’s manually controlled

Triggers a digital response with smart objects

Programming through app A cozier atmosphere will be set with warm light and projections of tree shadows over the window to create a calm working environment.

7 pm: Relax

If there is a second is still working. She the room.

ger the Exercise mode: white light, projections of a the window, and sounds of birds, creating the feelnded by nature, despite the grey weather outside.

user, who needs to relax at night while the other e can pull down the folding bed on the other side of

3 pm: Work When it is time to start working from home, the user can divide the room with the sliding panels.

And close the sliding panels to separate both sides of the room completely for some privacy.

Then, pull down the folding desk and the pre-set Work mode will be triggered.

This will trigger the preset “Night” mode, in which images of soft waves will be projected, along with sounds from the beach. According to the research, organic shapes and colors related to the sea can help people to feel more relax and sleep better.

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App An app was designed as another way to program and trigger the different digital elements in the room.

The app uses AR technology to interact with the room following mockups explain how it works.

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1. Launch screen: To start programming their spaces, users

2. Main Menu: Users can visualize their room with AR and

3. Light menu: It allows the user to control the intensity of the

4. Sound menu: It allows the user to choose, which type of

5. Projection menu: Contains the different patterns that can

6. Scenarios menu: This is another way to activate the preset

can use this app on it tablet (iPad) or smartphone version.

sound they would like to hear, and the volume.

point towards the furniture that they want to adjust. At the bottom, there is a slider menu that contains cards with the different functions that can be controlled with the app.

be projected onto the walls, panels, or window.

light and its color (from warmer to colder).

scenarios and to configure new ones.

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02

Violence Against Women in LATAM Studio project. Master in Integrated Design With Ana Parra, Ricardo Marin & Lina Gonzalez Prof. Mito Mihelic

A journal of self-awareness that helps women realize that they are being victims of gender violence, gives them the right information and encourages them to get help. #DesignResearch #UX #ComunicationDesign

Preliminary Research As a group, we chose to focus on the crisis of violence against women as topic for our studio project. The reason was that, sadly, it is a common issue in all of our countries: Mexico, Colombia and Peru

Gender violence: “Act of gender-based violence that results in, or is likely to produce, physical, sexual or psychological harm or suffering to women, as well as threats of such acts as intimidation or arbitrary deprivation of liberty occurring in public or in private life” - UN, 1993

Femicide: is a sex-based hate crime term, broadly defined as “the intentional killing of women or girls because they are female”.

2 of 3

women in LATAM experienced a form of violence

3 of 5

murders of women were committed by their partners

1 of 3

women in LATAM suffered violence by a romatic partner

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Illustration by Lina Gonzalez

1,6-2%

of LATAM’s GDP is the cost of gender violence

4,640

women victims of femicide in LATAM in 2019

Stakeholders Map

Research Methods

The following map was created to organize the different stakekholders (people, entities and culture) that participate in this issue.

A qualitative approach through interviews with open ended questions was chosen to learn about the participant’s experience with domestic violence.

The estimated type of users was brainstormed in this charette:

INDIRECT NGOs

law enforcement incompetence

DIRECT

outsiders’ indiference

near family doctors

“macho” culture

economic dependency therapist

CORE

friends

victim

psychologists

User

Estimated Need

Theme

sexism

abuser corrupt authorities

lawyers

family traditions

police

indiferent family members

social media

sensationalist media

international entities

desinformation

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Interviews After a preliminary desk research on the topic, we defined our user’s profile and conducted 12 qualitative interviews with women from Colombia and Peru who had suffered from gender violence by their partners or were close to victims of gender violence.

Two interviews with lawyers who specialize in gender violence were also conducted.

“He made me have low self-esteem, I felt I was worth nothing without him. Neither professionally nor as a woman, he said that my work was bad and that I was mediocre.” - Diana, 24, Peruvian

“He said I was horrible, gross, mean, I think I stayed in the relationship so long for my children.” - Patricia,51, Peruvian

“When I was little there was the conception that if a man mistreated his wife she had to accept it” - Consuelo, 62, Colombian

“I didn’t know he was wrong, I thought I was the problem.”

- Gabriela,25, Peruvian

“He mistreated me because I incited him to do it” - Yolanda, 40, Colombian

“I left him more than once, but always ended up forgiving him, for feeling lonely and for the so-called love I had for him” - Leydy, 38, Colombian

“My mother just wanted to have a husband, even if he abused her. He ended up killing her.” - Luz, 41, Peruvian

“There were more psychological than physical abuses, which I think are worse”- Yolanda, 40, Colombian

“Women don’t know what their rights are, many others don’t file a complaint out of fear or shame”- Camu, peruvian lawyer 22

“He made me think that my future would be ruined if I filed a report”- Gabriela,27, Colombian

“The laws in this country favor the abusers” - Luz, 41, Peruvian

“I am angry at myself for letting him do that to me. I felt like an idiot.”- Gabriela,25, Peruvian

“Women don’t feel protected by the law and do not trust the system”- Liliana, peruvian lawyer

Empathy Maps We developed Empathy Maps as a tool to see some patterns and similar pain points in the participant’s stories, although they had different backgrounds and ages.

Carla, 25

Patricia, 51 WE MET Carla, a 25 year old graphic designer. HER MAIN PAIN POINT IS she still feels guilty and stupid for letting her boyfriend be abusive to her for such a long time. WE WERE SURPRISED TO DISCOVER that because she was so young, she thought that it was normal that her boyfriend hitted her. IN A WORLD WHERE many young women don’t get enough information about their rights IT WOULD BE GREAT IF WE MANAGE TO communicate to them that no man has the right to abuse them WITH THE HELP OF DESIGN.

WE MET Patricia, a 51 year old lawyer. HER MAIN PAIN POINT IS that she sufered of psychological abuse by her husband for 5 years, but was ashamed to end the marriage.

WE WERE SURPRISED TO DISCOVER that although she is a lawyer, she never reported him or asked for help IN A WORLD WHERE women are constantly blamed for a marriage not working and shamed if they are still single or divorced IT WOULD BE GREAT IF WE MANAGE TO break the myth that a woman needs a man next to her to be happy WITH THE HELP OF DESIGN. Patricia stayed in the marriage for so long because she was taught by her parents that marriage is forever and I she was ashamed to end hers. Also she thought she would be a bad mother if she let her kids to grow up without a father.

Patricia was afraid of her husband, that he could get even more violent if she reported him. She was ashamed to get a divorced and at the same time felt guilty for putting up with the abuse for so long.

“I asked her aunt for advice on how to leave him but didn’t tell him about the abuse” “I used to hide the bruises so that my parents wouldn’t notice them.”

“Each time the screaming got louder and started to insult me, the said “chola”, “serrana”, “negra” (racial insults).”

“My mother only told me that “only dumb women put up with so much”, it only made me feel more guilty.”

“I was terrified when he came home, I pretend to be asleep so I didn’t have to talk to him.”

“My family never found out because I played to be strong.”

“My house was pretty violent too. My dad did the same to my mom. It was very frequent, that they would fight and he would hit her. So it was choosing between having violence in my house or with my boyfriend.”

“Until one day I looked in the mirror and said “it is enough”, I was very afraid that my children think that this is how a woman is treated, so I told him to leave.”

“He drunk a lot of alcohol and came home after drinking and hit my mom. Every day there was violence in the house, it was normal for me to see my mom with a black eye or with scars on her face.”

Carla didn’t know that what he did was wrong, she thought she was the problem and deserved it.

She didn’t see the first signs, for example, how controlling he was, she thought he was just being “protective”.

Carla felt really lost and lonely.

She didn’t know who she was anymore and felt like she had no power on the relationship, so she could never leave him.

“My ex-boyfriend used to screamed at me: “nobody else will love you but me” “what are you going to do on your own?”

“My dad always blamed me for the problems in my house, told me that everything was my fault.”

“I didn’t have anyone to ask for help, I felt really lonely, didn’t have friends anymore except for his sister but I couldn’t tell her. I think she knew and my parents too, but they never talked to me”

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Persona

WE MET Consuelo, 62, a widowed mother of three. HER MAIN PAIN POINT IS to live a fulfilling life away from men who can likely mistreat her again. WE WERE SURPRISED TO DISCOVER that at first, she could not see herself as a victim because her love was completely blind. IN A WORLD WHERE women constantly blame themselves and don’t recognize men’s bad behaviour IT WOULD BE GREAT IF WE MANAGE TO show her the difference between love and emotional attachment WITH THE HELP OF DESIGN. Consuelo still thinks that if she falls in love to another man, he would become violent again. She prefers to stay single and living by herself.

Photo Di

Even though her partner abused her in all the possible ways, she admits “he was the love of her life and she will continue loving him until her las day on Earth.”

Consuelo’s bedroom.

“Everybody knew he was mistreating me because of our loud fights. Once, my little daughter aske me: whay don’t you leave him? But I did not want to leave my daughters without a father.”

Consuelo A 62 years old widow from Colombia Widowed mother of 2.

“After many years of being abused, I confronted him, but that day he stabbed me on my head. I could not stand the situation any longer, so one day I woke up and kicked him out of my house.”

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“I knew he was cheating on me because I saw him holding her hand on the street. But we did not share just his love but his abusive behavior. He was mistreating me and her at the same time.”

25% Widow, has 2 daughters & 1 grandaughter

Street vendor Income: $200 per month

Wants to life a happy life away from men that could mistreat her again She couldn’t see herself as a victim because she was completely blinded by “love”.

“He was having tow families at the same time, so I asked him to leave us alone and he did for a while. I started cleaning houses long hours to maintain my little daughters.”

Likes to spend time alone and cook

Extroverted

26% Intuitive

28%

Defender personality

Defenders are true altruists, meeeting kindness with kindness-in-excess and engaging the work and people they belive in with enthusiasm and generosity

Thinking

60%

Judging

42%

Assertive

75% Introverted

Her daughter, when s old.

Public transport that

74% Observant

72%

Feeling

40%

Propecting

58% Turbulent

The house where she partner.

iary

What she likes

Pain Points Wants to be a good wife to have a happy and peaceful relationship.

Doesn’t want to tear apart her family.

Her favorite TV show, a Her favorite soap opera, about a popular comedy in Colombia. colombian musician.

Her favorite colombian meal.

Wants her kids to have a father.

Doesn’t recognize violence as such.

Doesn’t know her rights.

Feels alone and judged by family and friends.

she was 9 years

The market where she shops.

Catholic booklet for prayers.

Daily sensationalist newspaper/ tabloid.

Gossip magazine

Letter to herself

she uses everyday.

e lived with her ex

Stairs in her new neighborhood.

Her arepa’s stand on the street.

“I know that you are still afraid, I know that you don’t sleep well at night and that sometimes it feels like you are completely alone.

You are afraid that the violence you suffered could come back in a new relationship. You are still in pain because you still love him and think it was your fault that he was abusive and left you. You feel that maybe if you were prettier or a better mother, he would have loved you. Your self-esteem is on the ground and you still think of yourself as unworthy. You are afraid of men, so you don’t allow yourself to fall in love anymore, missing out on a beautiful part of life. You feel isolated as you don’t have a good relationship with your daughters or your family.

You need to forgive yourself, all the violence and pain was NOT your fault. You need to love yourself, with your story. You need to recognize your fears and work hard on overcoming them. You need to remember that you are strong and that you deserve to be loved.

You are a good mother and you deserve to be respected by your family, despite any mistakes you could have made in the past. I wish that you recognize how beautiful and special you are.”

She doesn’t know that her partner has a history of abuse.

Challenges Lives in the countryside.

Exposure to media is low.

Doesn’t have internet constantly.

Doesn’t have cable tv, probably only national channels with bad signal.

Has radio but with poor signal. a history of abuse.

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Ideation

Design Concept

After defining our Persona, it was time to brainstorm ideas that could address her needs.

A book that helps women realize what is happening to them, gives them the right information and encourages them to get help.

The content is interactive, she does the work by herself instead of just getting input.

Hidden format and distribution, makes it safe for women to use.

Feasible to reach women in rural areas who don’t have access to technology

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Journal of Awareness A book to help women realize that they are being victims of violence and find ways to get our to the situation.

Women’s Safety Roof Bring local communities together to support women that need a place to stay after leaving their abusers.

Immersive VR To create awareness about domestic violence, so that people get involved and help, and teach women to fight back.

Domestic Violence Database Women can search if their current partner has been acused of domestic violence in the past and will be encourage to denounce them.

We realized that the first challenge that women face is to become conscious of their situation and what to do after that. So, we developed a plan to distribute this journal with the help of local governments, NGOs and activists, to help victims of domestic violence change their lives one step at a time.

Journal of Awareness

Prototype & Test

Love yourself

Fake cover

Layout

A fast prototype with a fake cover as a praying book was created to test the concept with real women.

Real cover

A 30-day guided journal to fight domestic violence against women in Latin America

USER FEEDBACK: “I like the idea of having a journal to release my emotions every night” “The police do not help people. You should not put their contact at the end of the journal” 27

Journal Content Tasks during 30 days, 3 main cycles: • Awareness • State of relationship & mental health • Taking action The content is designed to create a smooth transition, starting by making her reflect about her life, then dig deeper into her emotions and question whether she is in a healthy relationship or not, and finally, when she recognizes her situation, give her information about how to escape and the local organizations that can help her.

Journal Design The journal is designed to transmit a feeling of calmness and intimacy through its pages.

Selected Fonts

Rockness

-Titles

Quicksand Bold

-Body texts

Quicksand Light -Body texts

Color Pallette

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Companion App The Companion app that is designed to support the book’s workflow with multiple features. It is a complement to the journal aimed for women who feel comfortable with technological solutions.

Progress in the book tracker Write letters to yourself Mood tracker Support chat with experts (lawyers, psychologists, doctors) Community to chat and connect

“Thank you for thinking of us.... it could be a good company in those moments where we feel that everything comes crashing down on us. I feel like that journal would be very liberating ... I was in a difficult situation a few years ago and my biggest problem was how isolated I was. It would have been nice”.

Final feedback from anonymus user

App Content

Home. Like the journal, it has a fake icon for safety and needs a password to access it.

New Entries. Additional tasks.

Letters to herself. Short letters about her daily life & learnings.

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03

#Hacking Gender Studio project. Sem 1. Master in Integrated Design With Luciano Quiñones & Yating Li Prof. Joanna & Jamie Brassett

Initial Concerns Gender is more than men and woman it goes beyond the binary. If we see gender as a social construct; meaning that gender roles are guided by society and culture, these roles depend and are conditioned by a specific sex.

A service design plan for new coaches to spread awareness on gender discrimination topics through workshops & community building. #DesignResearch #ActionResearch #UX #ServiceDesign #GenderEquality

GENDER PAY GAP ANXIETY ABOUT APPEARANCE LACK OF DIVERSITY IN BEAUTY STANDARD

GENDER DISCRIMINATION TRANS YOUTH UNEMPLOYMENT

As a group we realized that our individual concerns had the same cause: Gender discrimination. Therefore, we decided to tackle this from a holistic approach.

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Research Methods We started with traditional research methods to learn more about this issue.

We obtained 3 key insights, with which we came up with a design concept that was tested by Action Research.

Key Insights THINKING INERTIA:

It is so common that people don’t perceive it as a problem, they do not question the status quo because they were brought up believing these ideas.

Desk-work: • ARTICLES • PAPERS & PUBLICATIONS • WEB SITES OF NGO’S, CONSULTANCY AGENCIES AND INCUBATORS

Action Research: A design science approach that consists on perfoming a series of experiments to see how people reach to them and test design concepts in a real world scenario.

Field-work: EXPERT INTERVIEWS • Psychologist, sociologist SEMI STRUCTURED INTERVIEWS TO POSSIBLE USERS • Video-call: Skype. 4 main questions and then an open interview • Written emails: With fixed questions MEDIA ANALYSIS • Social media Adds • Magazine & Newspaper • Misrepresentation

THE NEED TO PROVE YOUR SELF WORTH:

Patriarchal society teaches them that they are not good enough, so they have to work twice as hard to achieve the same goals.

FEELING OF ISOLATION AND NON BELONGING:

Feeling as they are the only ones with these problems and avoid talking about it with peers.

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Action Research

First Intervention #Hacking gender workshop

HACKING GENDER WORKSHOP

PRE- SERVICE PERIOD

= Define/Describe/Design your GENDER EXPERIMENT: Create a workshop for people in university to discuss about the possibility of Gender in the future, in order to break the Gender discrimination and stereotype.

STEP

1

STEP

2

STEP

3

Attract people by designed poster campaign with the info of this workshop Having the HACKING Gender workshop to let participants rethink about the “Gender”, create their own Gender, and discuss about how the world will be with this New Gender.

Collect and analyse the materials we get form the workshop, create and design the visual result that can shows the discussion in this workshop.

GOAL: Observe and document the whole process including the preparing stage

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Have a Pre-Workshop + Photoshoot: rethink our own gender beyond stereotypes, define and express our new gender through photografy. Use this for context of the actual workshop.

Campus campaign: Use attract people in Uni wi posters with the info of curious about the topic.

Facebook to reach more

e the resulting photos to ith beyond gender binary this workshop. Get them . Also do an event in re people.

ACTUAL- SERVICE PERIOD Hacking Gender Workshop at Uni: 1.We first showed them some videos related to Gender topic and our pre-workshop as input.

2.Participants shared their thoughts and stories about gender discrimination.

3. Small activity: “choose your own way of showing your gender”.

Result & Feedback: We didn’t choose experts for our workshop because the main idea was to spread awareness. After we the campaign, many university students joined our workshop. We expect them to become experts in the future after the inputs and ideas we shared.

“It is necessary to have more spaces like this in our campus, to discuss and learn ideas about gender”

“It would be great to take this to people outside our campus”

“I liked that I was able to express myself without feeling judged”

“I felt really free in this workshop, really learned a lot and enjoyed it.”

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Improvements based on feedback Re-think the workshop for a different audience, find a way to define how can we attract people that are not normally involved in the topic.

Categorize user levels (openness, knowledge, experiences in the past, etc) and design new interventions according to their level.

Workshop design: include more activities during the workshop, improve the way we give the information/input: Call experts to talk about their experience and inspire others.

Final Design Outcome

#HACKING GENDER EXPERIENCE

Our project its base on bringing awareness on gender discrimination topics. After ide on gender discrimination issues on campus, we created a community interested in sp intervention to; not only create awareness, but ended up with a service design plan fo

User Engagement

Lern and Get input

USER ACTION Get Attention

by Posters

More exercises that allow people to express find and express their own gender.

Create community: Start getting people more actively involved, create an even bigger engagement and constant interaction (f.e. monthly meetings on campus), so that we can bring this project to a bigger scale.

Share thoughts and stories

Service Period

ONSTAGE CONTACT

Start Conversation

Service Perio

Pre-Service Period

#HackingGENDER W Beyond gender binary posters

Facebook Event

Videos Sharing

Knowledge exchange

w

Line of visibility

BACKSTAGE CONTACT 34

Gender Discrimination Pre-workshop Make Video of Prepare Research / Interviews Photoshoot Pre-workshop to Ge

Final Steps

entifying the need of safe spaces to debate preading the word. Also, we redefined our or new coaches:

Define and show their own Gender

od

Become Experts

Influentiate others

1

2

3

PRE- SERVICE PERIOD

ACTUAL SERVICE PERIOD

POST SERVICE PERIOD

Attract people by hacking gender poster/performance with the info of this workshop in an online and offline format.

Create a series of workshops for people who are interested in this topic to discuss about the possibility of Gender in the future.

Then plan/brainstorm together about HOW to bring more people’s awareness on breaking Gender discrimination.

Create a community of those people who are interested in plan/design/discuss together about the Gender discrimination and stereotype, in order to bring more awareness on gender discrimination topics to people outside our university campus.

Post-Service Period

Workshop

Activities with Gender topic

Community

e input related Create events & ender topic platform for community 35

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ON-Boarding AR Short project. Sem 2. Master in Integrated Design Prof. Henning Fritzenwalder

Main User

After reading the provided Interview transcripts of workers in the restaurant industry on the pain points of the delivery service. Specifically, the experience of a new delive a new job and doesn’t speak the native language (German) well.

Needs

An AR App as part of the on -boarding process in restaurants, that empowers new employees to learn their tasks with autonomy, even if they don’t speak the local language. #AugmentedReality #UX #InteractionDesign

• • • • •

Work with autonomy to make a good impression on his bosses.

Understand the job despite the language barrier.

Collaborate with other staff at the workplace.

Have a good relationship with the customers, get more tips and save more money.

Not get too stressed or overwhelmed by the new job, to be able to continue with his studies.

He constantly hears the complaints of customers because of mistakes or delays on their orders and is not sure how to respond.

Traffic, other drivers screaming at him.

Customers bein food delivery, an Gets different d is not sure whic The restaurant help him or exp

His main tasks consist on picking up the orders from the kitchen, delivering them to the customers, handle the payment method and report back to the restaurant.

“I am going to b know how to ha trying to be poli can’t understan really stressful, of making a mis

Manuel, 21

An international university student, working as delivery service who can’t speak German.

Pains

Gains

•

•

• • • • • 36

Customers being rude or complaining about him to the restaurant.

Not knowing what to do on his first week.

Feeling lost because he can’t understand the language.

Not delivering food on time due to traffic congestion.

Danger or accidents on the road.

Making a mistake with the order or address.

• • •

Feeling confident and independ tasks.

Good relationship with custome Mantain a good communication restaurant and the customers.

Feel less stress and have peac he is doing a good job.

y, I decided to focus ery person who has

ng impatient about their nd mistreating him. directions on his phone and ch one to follow. is chaotic, nobody can plin him what to do.

be late again“, “I don’t andle this customer, I am ite but he is so rude“,“I nd German“, “this job is , I feel anxious and afraid stake all the time”

PROBLEM STATEMENT “WHEN I am trying to learn a new job in a foreign country where I cannot speak the language, I WANT TO have visual guidance that helps me to understand my tasks well.

SO I CAN feel empowered to do a good job, with autonomy and responsibility.”

Break the language barrier

Create a feeling of responsibility & autonomy

Be visual & interactive

THE DESIGN SOLUTION SHOULD...

Empower new employees

Integrate employees with the workplace

Be fast & easy to use

An App that uses Augmented Reality to guide the new employees through the workplace and shows them visually how to do their tasks.

First UX Flow

Fill in personal data

Welcome video with explanation

dent during his

ers, getting tips. n flow with the . ce of mind, knowing

Choose language

Landing screen

Scan QR code to start

Sign in

The app displays a digital layer over real things with text that shows what each machine is and whtat tasks the employee needs to do.

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DESIGN SOLUTION

Manuel’s Journey

In response to the HMW Challenge: “How might we teach new employees, who don’t German, their tasks, so that they know how to do their job well, with autonomy and feel empowered?”

I created an App that uses Augmented Reality was designed as a way to guide the new employees through the workplace and show them visually how to do the tasks. This solution can work in any language, is highly visual, interactive, easy to use, and it empowers employees to perform their tasks with autonomy.

In this way, the different functions of the app help our main user during his first days at the new job, as the following user journey shows:

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Problem

App function

Manuel is in his first day at his new job.

He is confused because everything in the kitchen is so caothic and he doesn’t know where anything is.

He is not sure where to begin, which are his main tasks and how to do them.

He rea order becau

With the AR App he quickly locates where everything is what each machine does in the kitchen.

The app shows him which are his daily tasks, he can learn them on his own.

He is ready to pick up his first order.

Luckil impor his lan

alizes that the information in the is all in German! He gets stressed use he doesn’t know the language.

Since it his first time delivering, he also doesn’t know how to put the orders in the hotbox so that they don’t spil or fall.

At the end of the day, to his surprise, his boss asks him to clean the delivery station. He has no idea how to do it or which is the right product to use.

Finally, he feels shy and doesn’t know with whom he could interact because of the language barrier.

ly, the app can also translate the rtant information of the receipt to nguage and he can download it.

The app shows him visually and step by step how he can put the delivery orders in the hotbox, so they arrive safely.

With the app he learns which cleaning product in the kitchen is the right one to use.

The app can even tell him which of his coworkers speaks the same language as him. He is able to make a new friend on his first day!

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05

Germanly Short project. Sem 1. Master in Integrated Design Prof. Hermann Klöckner

A game app that helps new people in Germany to meet new people and create interesting stories together, while learning the German language. #GameApp #UX #InteractionDesign

Challenge How might we help people who just arrived in Germany and feel lonely, to practice the German language and make friends?

For this project we were asked to think of a personal challenge that we had faced on the last weeks.

After defining the HMW question, I quickly created 2 user Personas that would be the target audience and analyzed their profiles.

Aseem, 31 Aseem was born in Mumbai . He was very good in mathematics since he was a kid, so his parents encouraged him to study engineering.

After finishing university, he found a job in an international IT company in India. After working there for 4 years, he was transferred to their office in Germany for a trial period and if he adapts he can choose to stay there.

Fears: Not being good enough for a promotion.

Disappointing his parents.

Needing to go back to India.

• • •

Frustrations: • Not learning German fast.

• Not being able to make new friends at his new workplace Life Goal “I want to start my own startup in Germany”.

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Design Solution Carmen, 19 Carmen was born in Medellin, has always lived with her parents and has no siblings.

She started studying architecture 2 years ago and is really excited about doing a exchange program in Dessau - Germany, although it is the first time that she will be so far away from home and she is afraid she will feel lonely without her family and friends.

Fears: • Failing her Studio class.

• Fighting with her parents.

• Not being able to find friends and getting homesick.

Frustrations: • Not finding places to have fun in Dessau.

• Meeting few people at parties Life Goal “I want to design amazing buildings in Europe”.

After brainstorming a series of ideas, I decided to create an interactive App game. Germanly: A mix between Tinder, Duolingo and Head’s Up. The concept was to use Storytelling as a way to connect with others while practicing the German language.

Like Tinder, the app allows you to find friends near you who are also looking to meet people.

After the “Playmate“ is found, the user places the phone over their heads, to be able to be located. Once they are together, the game beigins!

The app starts with a story, which each player will need to continue, only using German.

The app gives German words as input and corrects any grammatically mistakes. The main innovation is that to continue the story, the participants put their phones next to each other, many can participate and create a chain of phones that tell a story together.

Log in to start

Find other players to connect with.

Place phone horizontally.

Ich esse eine Wurst

The game starts!

Player 1: Continues story with the given image. Say the sentence out loud.

The app writes what it heard, corrects it & gives a connector.

Player 2: Continue story with given connector & picture.

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L A U R A V I CTO R I A R E V E LO V I C U Ñ A MA Integrated Design - Hochschule Anhalt - Germany

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