Hi! MY NAME is
LAURA ROCA I AM A PRODUCT DESIGNER
PERSONAL REFERENCES
PROFESSIONAL EXPERIENCE
COMPLEMENTARY FORMATION
RECOGNITIONS
Calle Santa Engracia, 107 Piso 5A Madrid, Spain
_Aug 2012 (Present) Owner of Transeúnte Leather hand-made objects Fan page Facebook: Transeúnte
_Feb 2012 - Jul 2012 Leather Course Jorge Gurfein Atelier Lomas de Zamora, Argentina
_27 Feb 2012 Project Ceramic chandelier Behance Student Show Gallery www.studentshow.com
_Aug 2012 (Present) Free-lance graphic designer
_Aug 2010 Charcoal drawing (180 hours) Academia Taure Barcelona, Spain www.academiataure.com
_12-17 Apr 2011 Semifinalist of the Real 13+Light Salone del Mobile di Milano Zona Tortona Milan, Italy www.real13.eu
Tel. +34 633 91 0679 E-mail: laliroca@gmail.com Twitter: @laliroca Linkedin: Laura Roca www.behance.net/lroca www.thehowofthings.com Birth date: 03/11/1989 Nationality: Colombian
ACADEMIC FORMATION _Jan 2013 - Present Master of Product Design Labs Master of Design and Innovation Istituto Europeo di Design Madrid, Spain www.iedmadrid.com
_ Aug - Dec 2012 Collaboration with designer Santiago Restrepo Dosuno Design Bogotá, Colombia www.dosunodesign.com _ Juin - Aug 2012 Commercial Director Guadalupe Martiarena leather bags Buenos Aires, Argentina www.peweb.com.ar _Mar 2012 - Juin 2012 Internship Federico Churba Industrial Design studio Buenos Aires, Argentina www.federicochurba.com.ar
_ Oct 2008 - July 2011 Product Design Istituto Europeo di Design Barcelona, Spain www.iedbarcelona.es
_Aug - Dec 2011 Internship Dosuno Design Studio Bogotá, Colombia www.dosunodesign.com
_Sept 2007 - Aug 2008 Language exchange in France Villeneuve d’Ascq, Lille Programmes Internationaux d’Echanges www.piefrance.com
_Nov 2010 Collaboration I+ED Istituto Europeo di Design Exposition Casa Decor Barcelona, Spain www.casadecor.es
_Aug 1995 - Juin 2007 American bilingual bachelor Colegio Albania Accredited by SACS, [Southern Association of Schools] La Mina, La Guajira, Colombia www.colegioalbania.edu.co
_Jul 2009 Arts and Crafts classes children [3 to 12 years old] Artes Plásticas AnnaPaz San Feliu de Llobregat, Spain
_Juin 2008 Fine Arts course (180 hours) Gallery Fábula Bogotá, Colombia www.galeriafabula.com
EXHIBITIONS _Aug 26-27 2013 Showroom 13 Designer pop up exhibition Stockolm, Sweden www.showroom13.se _Sep 24-26 2013 Sustainable packaging design for the international design centre Bayern Design Nuremburg, Germany www.bayern-design.de _ Apr 30 2013 Finalist of the medal Adi-Fad Exposition “Best design of the year” Barcelona, Spain www.fad.cat _Jan 2011 The Sketchbook Project Tour International project of sketch books Exposed in The Brooklyn Art Library www.arthousecoop.com
_Juin 2007 Salutatorian award Colegio Albania La Mina, La Guajira, Colombia www.colegioalbania.edu.co
COMPUTER KNOWLEDGE Adobe Photoshop, Illustrator, Indesign, Premiere, Solid Works, Rhinoceros, Vray, Autocad, Office
LANGUAGES Spanish: Mother language English: Bilingual French: High Catalan: Basic
WORKSHOPS _Design for children with Alberto Marcos www.ninetoninekids.com _ Desk Job with Tomas Kral www.tomaskral.ch _ Abstract to Specific - Katharina Misher www.mischertraxler.com _Design systems and Sustainability Victor Martínez PhD candidate at Northumbria University
THIS IS ME
BOOK 2013
AS A PRODUCT DESIGNER
HUELLA RURAL Encouraging the cultivation of organic vegetables at home for self consumption and subsequent exchange with their neighbors is the main objective of this project.
In cooperation with Laura Pelfort and Sergio Ferrao BARCELONA / SPAIN Medal ADI-FAD 2013: Finalists NUREMBURG / GERMANY Bayern Design 2013: Sustainable packaging design for the international design centre
Hemp 8 Types of Seed Compressed soil
CHANDELIER The interpretation of the Colombian writer Gabriel Garcia Marquez’s masterpiece: Love in the Time of Cholera. The time of the colony, where Facebook, Iphones, or instant messages were not around. Two figures that never touch, a forbidden love, unreachable where patience and waiting lasts a lifetime: Fifty-three years, seven months and eleven days to be exact.
Hand made in Colombia. Collaboration with an artisan.
Terracotta Ceramic Gloss lacquered
RE-INVERSED The deformation of the female body has been an issue today. Perfectly transforming the imperfections. For most addicts, it is transforming the body into something almost unrecognizable. This project reflects this reality. Revealing the hidden and reversing the visible, making a distorted, asexual and surprising skin. A figure that eliminates any concept of beauty as a criticism of the thousands of esthetic plastic surgeries performed daily in the world.
Model: Dania Navarro
PERFORMANCE Barcelona, Spain Model: Antonio Valle MartIn
BURRO Plywood stool inspired in the quotidian of a rural life in Colombia. It has an additional belt which is easily attached to the owners waist in order to free both of their hands and facilitate the work of farmers and gardeners.
Plywood Nylon tape
THIS IS ME
BOOK 2013 AS A GRAPHIC DESIGNER
Identity & Illustrations
Identity
Art Deco Italiana ELEMENTOS DECORATIVOS
COMPOSICION
Recocha Colombiana tipografia
tipografia
ESTETICA
ILUSTRACIONES
est. — 2012
“El arte de cocinar no es algo estático, es una evolución constante, es inventiva, cada persona aporta algo de su sabiduría y va experimentando con sabores e ingredientes, con la integración de costumbres de otras regiones, generando asi una mezcla de sabores y colores.”
COLORES
THIS IS Me
BOOK 2013 AS AN ENTREPENEUR
the how of things The How of Things focuses entirely on the process. We are driven by our desire to explore process as phenomena and as physical transformation of materials. Our aim is to create objects and ideas that reflect our love for the process of creation, our scepticism towards production methods and our wish to share and include users and producers in our work. The How of Things is a collaboration between Laura Roca and Emilia Molin. After meeting during their studies in Barcelona, the two have been working in different locations in Europe and South America gaining experience and exchanging perspectives. Currently the platform is based in Madrid and Malmรถ. www.thehowofthings.com
Exposition in Stockolm www.showroom13.se
TRANSEÚNTE Transeunte is a personal brand of hand-made leather bags. It’s a project that seeks to involve young people to prefer good quality objects upon price. We believe in the long life cycle of products, personalized details and craftsman touch.
TRANSEÚNTE
contacts Tel. (+34) 633 91 0679 E-mail. laliroca@gmail.com Twitter. @laliroca www.behance.net/lroca
THANK YOU.