BA (Hons.) Graphic Design
LEVEL
6
STUDIO BRIEF Flora & Fauna
Semester
Module Brief Outcomes Assessed
Extended Practice
Module Tutors
Short Brief, 3-5 Days Brief The high-end Greek natural cosmetics company ‘Flora & Fauna’ is in the process of rebranding their core range to appeal to a younger audience. They would like the new designs to be feature modern, botanical illustrations to represent the raw, natural ingredients that they use within their product range. The client would like to see an initial design which they would potentially roll out across a larger product range (if they like what they see!) They are looking for the designs to take inspiration from the Flora and Fauna of the Greek islands that the products are made from. To complete the brief, the client would like you to create one shampoo bottle design and a wrapping paper pattern, to use across soap packaging. Think about the different elements you would like to use and aim to make it appealing for a younger, more modern market. Background/Considerations -Research into Greece & natural ingredients digressed from the island. -Look into high end cosmetic/natural brands such as, LUSH and Bumble & Bumble. -Consider the consistency across the brand and products and also so that the designs could be used and extended across other products not just soaps and shampoo’s. -Consider the target audience and what makes them attracted to certain high end cosmetic company’s for example ‘Keihls’
Mandatory Requirements
Deliverables
Design Boards Blog Posts Idea & Development
Wrapping Pattern Logo Shampoo bottle labels etc
Studio Deadline
Module Deadline
Tuesday 18th October
5th May 2017