Ready. Set. Hydrate.

READY. SET.

HYDRATE.

This year, commit to perfect skin with must-have moisturizers that transform your complexion from dull to dazzling.

THIRST THINGS FIRST Good skin comes to those who hydrate.

Your 2017 game plan: enter the moisture zone.

Just like the obligatory water bottle after hitting the gym, the latest thirst-quenching formulas are key to getting your skin in peak performance.

Reinvigorate your routine, see majorly motivating results, and repeat for a dew-enhanced, intensely refreshed complexion.

HYDRATION—GAME ON!

EARN DOUBLE POINTS ON SKINCARE PURCHASES UNTIL 1/22/17.*

PLUMP UP

Parched skin can’t contend with today’s most innovative, moisturegripping ingredient, hyaluronic acid. It’s able to hold 1,000 times its weight in water, a feat that helps reset the clock by continuously plumping, smoothing, and replenishing skin—no time out necessary.

New. Exclusive. KATE SOMERVILLE Wrinkle Warrior 2-in-1 Plumping Moisturizer + Serum $95

Three kinds of hyaluronic acid absorb instantly to combat the appearance of crow’s feet, fine lines, and deep wrinkles immediately and long-term.

New. PETER THOMAS ROTH Water Drench Hyaluronic Cloud Cream $52 Cutting-edge formula of 30% concentrated hyaluronic acid draws vapor from the atmosphere to deliver extreme hydration for up to 72 hours.

POWER UP

Better. Faster. Stronger. Water-based formulas release an energizing rush of hydration that absorbs in a flash—sprinting into skin quicker than traditional creams, yet packing the same, hard-hitting punch. Feel the surge with our starting lineup, all in unique, light-wear formats.

New. Exclusive. GLAMGLOW Volcasmic Matte Glow Moisturizer $54 First-of-its-

kind mattifying balm soaks up oil using volcamic minerals for a mind-blowingly illuminated look.

Exclusive. BELIF The True Cream Aqua Bomb $38 Oil-free gel-cream bursts

when applied, instantly cooling as moisture floods skin to improve elasticity and minimize the appearance of pores.

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1. FIRST AID BEAUTY Ultra Repair Hydrating Serum $36 Soothing colloidal oatmeal, firming collagen, and gentle-yet-potent hyaluronic acid work together to give skin the same effect as eight glasses a day.

2. DR. JART+ Ceramidin Gel Cream $49 Breakthrough time-release system sets this comforting formula apart by ensuring non-stop hydration—even after the sun goes down.

3. CAUDALÍE Vinosource Moisturizing Sorbet $39 Powered by organic grape water, this cult-classic gel-cream intensely calms and strengthens dehydrated skin.

4. Exclusive. BOSCIA Sake Balm $46 Innovative, bouncy gel made from the finestgrade sake will leave your face drunk with moisture—and a luscious, dewy glow.

CHARGE UP

Restore, hardcore. When skin needs a reset—or serious repair—tackle dullness and dryness with a heavy-hitting dose of H20. From an instant jolt that gets your complexion right back in the game to a rejuvenating, overnight recovery, these superchargers rev up the radiance.

GLAMGLOW DREAMDUO Overnight Transforming Treatment $59

Vitamin-packed Teaoxi technology and ultranourishing hyaluronic acid team up to fight fine, dry lines overnight so you’re greeted with a plumped-up glow come morning.

New. MURAD City Skin Overnight Detox Moisturizer $70 Erase yesterday’s grime

and wake up feeling revitalized thanks to a clinically proven blend of botanicals and antioxidants.

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1. Exclusive. CLINIQUE Pep-Start Eye Cream $26.50 In just three seconds, eyes look brightened and wide awake—simply swipe on under or over makeup.

2. GLAMGLOW THIRSTYMUD Hydrating Treatment $69 Mask locks in moisture with advanced active technologies for immediate, intense hydration and a soft, dewy finish.

3. ORIGINS GinZing Energy-Boosting Moisturizer $27.50 Time-tested ingredients like panax ginseng and coffee bean jumpstart a more refreshed, vibrant complexion.

AMP UP

Help your makeup go the distance: grab a hydrator that strengthens, primes, and mattifies to give any look all-day endurance. The triple threat causing the most buzz? Skin smoothies loaded with nourishing superfoods. High-impact skincare has never been so low maintenance.

New. Exclusive. FIRST AID BEAUTY Hello FAB Coconut Skin Smoothie Priming Moisturizer $28 Coconut water and quinoa protein naturally replenish vital nutrients while creating a smoother, more even canvas.

New. Exclusive. KORRES Greek Yoghurt Smoothie Priming Moisturiser $42

A protein-packed blend makes skin stronger so makeup lasts longer: it helps plump and even fine lines for a silky complexion.

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1. New. Exclusive. FIRST AID BEAUTY

3. New. Exclusive. MURAD MatteEffect

in one pocket-sized compact, making it easy to cancel out multiple skin concerns on-the-go.

Cushion compact instantly mattifies and perfects with a translucent, liquid formula that helps reduce the look of pores.

2. Exclusive. CLINIQUE Pep-Start Hydroblur Moisturizer $29.50 Your new favorite filter gives your skin the moisture it needs 24/7—while blurring imperfections.

4. CAUDALĂ?E Beauty Elixir $48 Every spritz of this makeup artist favorite releases an invigorating blend of essential oils and grape extracts to tone, set, and refresh.

Hello FAB 3 in 1 Superfruit Color Correcting Cushion $36 Three color-correcting shades come

Blotting Perfector $39

CLEAN UP

Go ahead and get dirty. When cleansing wipes and toning mists are on your team, you'll get back to having good, clean fun in seconds. Toss the handy pick-me-ups in a purse or gym bag and take that refreshing “ahh� moment with you wherever you go.

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1. New. Exclusive. FIRST AID BEAUTY

Hello FAB Caffeine Matcha Wake Up Wipes $15 Wipe on green tea-infused

towelettes in an uplifting, grapefruit scent to reboot your complexion and energize your senses.

2. Exclusive. JOSIE MARAN Nirvana

Hydrating Treatment Mist $38

Spritz on supreme bliss: reset your look and leave skin pillow-soft with coconut water and geranium essence.

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5. Exclusive. OLE HENRIKSEN The Clean

Truth Cleansing Cloths: Brightening $15 3. Exclusive. FARMACY Skin Dew Hydrating Essence Mist & Setting Spray $44 Patented Echinacea GreenEnvy enhances this anytime elixir that instantly restores radiance and refreshes your favorite beauty products.

4. New. Exclusive. FIRST AID BEAUTY

Hello FAB Vital Greens Face Mist $18

A deliciously revitalizing blend of green superfoods like kale, spinach, and cucumber cools and soothes skin.

Luxe, quilted cloths effortlessly sweep away grime while boosting brilliance with vitamin C. 6. Exclusive. SEPHORA COLLECTION

Cleansing & Exfoliating Wipes $7.50

Eliminate impurities with the textured side, then flip to cleanse. Plus, see results from different problemsolving ingredients. Available in 5 flavors.

7. CAUDALĂ?E Grape Water $22 Axe irritation and reduce sensitivity using the signature, 100% organic formula extracted directly from grapes.

NOW – SUNDAY 1/22*

EARN DOUBLE POINTS ON SKINCARE PURCHASES FREE FOR BEAUTY INSIDERS ONLY AT SEPHORA INSIDE JCPENNEY STORES

GEAR UP

Outfit your kit with mini hydration motivation: choose a deluxe sample of either CLINIQUE Dramatically Different Moisturizing Lotion+ or KORRES Greek Yoghurt Smoothie Priming Moisturiser—FREE with purchase.** Not a Beauty Insider?

Sign up in store for our free rewards program.

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CHOOSE 1 OF 2 FREE

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*Offer valid only for Beauty Insiders, online and in stores. Beauty Insiders will earn double points on qualified skincare purchases 1/11/17-1/22/17 at 11:59 pm PST. Bonus points will be automatically credited to your BI account within 24 hours after purchase. Points not earned on sales tax, hipping, Sephora gift cards, egift certificates, or prior purchases. Offer not available at Sephora, Sephora.com or on jcp.com. This offer is subject to termination by Sephora at its discretion at any time. **Free with any purchase. Must be a registered Beauty Insider to redeem. Offer valid only at Sephora inside JCPenney stores starting now through 1/29/17, or while supplies last. Not available at freestanding Sephora stores, sephora.com, or jcp.com. Limited one gift per person, samples may vary.

Barcode must be surrendered at time of redemption. Not redeemable for cash or credit. This offer is subject to change, alteration, or termination by Sephora at its sole discretion at any time.