Spring 2020 Volume 01.
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Who are we? We are the UK’s first female-only sneaker store, dedicated to bringing you the freshest seasonal sneakers. Our aim is to make you feel fabulously confident and second to none. Second Store the magazine, is a collaboration of style, women, career and news to celebrate all things fashion and female. We want to use this platform to inspire creativity and empowerment.
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Contents page WOMXN 7 An Ode To Simone- “I Am a Woman” 10 Pink Power:
15 and 16 Commissioned Artwork
MIND 18 The Handbook of Self-care
WORK
We are super excited to bring you the first, shiny new edition of Second Store, the magazine! The world got a whole lot crazier right around when
24 The Sacrifices of The Modern
we were due to package this lil’ baby
up for you all. I hope that amongst
Businesswoman
27 Comissioned Content
STYLE 32 Stussy in Spring Editorial 34 Second Store S/S 20’ 38 “The Price They Pay for The Clothes We
Come on in!
Wear”.
the storm this volume brings you a little bit of escapism, comfort and calm. Without further adieu, come on in and enjoy! Lauren Campbell, Editor @Yves_aint_lauren.
41 Thankyou Contributions.
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BOBBI RAE X SECOND STORE
THE COLLABORATION THEY NEED.
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5
Stand Together Unisex Tee, ÂŁ15
Second Store has teamed up with local Leeds artist Bobbi Rae to release a collection that encourages individuals to stand up for what the believe in and champions the idea of sisterhood and solidarity.
From this collection 50% of all proceeds will be donated to the Abortion Support Network. This is a charity that supports women through unwanted pregnancies , providing safe and legal abortion methods, financial assistance and accommodation to those who need it.
ASN understands the dangers that unwanted pregnancies can pose to those amongst the most vulnerable in society and recognises whilst we may be unable to change the laws in place at this present time, they can still offer women an array of options when they feel like they have none left.
Shop the collection available online now @SecondStore.
Stand Together Tote, ÂŁ6
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Stand Together Unisex Baseball Tee, ÂŁ18
Celebrate Your Creativity
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W O M X Womxn [ woom-uhn ] noun, plural wom¡xn [wim-in]
.
An alternative spelling to avoid the suggestion of sexism perceived in the sequences m-a-n and m-e-n, and to be inclusive of trans and nonbinary women: The demonstrators demanded equal treatment for womxn and men alike.
8
N
“I Am a Woman”: An Ode to Simone Written By Lauren Campbell.
S
imone De Beauvoir; philosopher,
Politician,
activist,
influencer
and
Woman. There are some who enter this world and are beyond their time, labelled as outlandish or ambitious for their panoramic view of the horizon before them. Simone De Beauvoir was one of these being’s, a French author of the Forties whose work would not be truly appreciated for many years to come. Nowadays, Beauvoir is hailed for her feminist and intellectual theory. Our brand Second Store was in fact inspired by Beauvoir’s Second Sex, 1949, which outlined the oppressions of women and offered contemporary theory around the sexism and theme of relationships during her time. Beauvoir epitomised controversy and freedom of speech, she
“A woman is what a man says she is, and everything that he cannot be.” – Simone De Beauvoir.
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“If the feminine issue is so absurd, is because the male’s arrogance made it “a discussion”. - The Second Sex, 1949.
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was well-know for her open relationship with Jean-Paul Sartre, a factor alone that was frowned upon by many as she entered into a life-long “soul partnership”. Satre and Beauvoir supported each-other through their partnership, although in their fifty-one years together they did not marry, live together or have children.
us all that it is men who are indeed fearful of empowered women who ooze courage, charisma and confidence. During today’s forth-wave feminism, Beauvoir’s literature is simultaneously as prominent, relevant, and controversial as it was during her career. We, as feminists, use these lessons from the past to empower the movement of the present and
“[Simone De Beau-
future and though
voir] didn’t just write
there are many
the feminist book, she
rights
wrote the movement’s bible”
gained
(Kirkpatrick,
our
power and reject-
of the author’s perlife
have
through
expressing
2019). Despite many
sonal
we
ing misogyny, we
decisions
mustn’t stop there.
being commented on throughout her career and
adulthood,
she
ultimately just wanted women to be free to choose their own path. She argued that women had more to offer than reproductive organs and marigolds, “Women are not the victims of some mysterious fate: our ovaries do not condemn us to a lifetime of submission”. During a time of powerful men and dictators, she empowered women not to be fearful of men and taught
The Second Sex, avilable at Waterstones (online or instore), £4.99.
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Pink
12 Nick Collins Artist:
Power:
The magnificent tool of femininity.
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Written by Lauren Campbell
Frills, lace, fluffy powder puffs and sparkly pink hair slides...
The
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epitome of femininity and the
sensitised, wrapped in pink cotton candy
child-like connotations portrayed with it
and sporting a puffed-sleeve gingham dress,
in main-stream media. Someone clad in
then we are overly sexualised through the
such a way can’t possible be a figure of
use of pink. Signified especially by the adult
strength, resilience and power! Why? They
sex industry changing what was once “blue
are too feminine, too girly, too weak.
movies” to “pink movies” in Japanese culture
Long has pink had negative connotations
(Koller, 2008). However, pink is a powerful
to the weakness of femininity, long have
colour and one that is often overlooked. In
women fought to be respected and long
nature pink is not a prominent colour, often
have we stripped ourselves of any feminine
hidden amongst grander shrubbery and
traits to do so. Fourth-wave feminism is
for this reason Alice Bucknell discusses the
now reclaiming that weakness. No matter
“spectacular contradiction” it has to offer
how it is presented pink is just a colour, yet
as an ode to the suppression’s of women
one that society has scolded with unworthy
everyday. Society has taught women from
connotations. Pink is ambiguously feminine,
a young age to be more like boys, to be
it both empowers and trivialises women
stronger and use masculine traits to portray
(Bucknell, 2017) from Barbie to breast
power. Stereotypical themes of femininity,
cancer charities. When we are not overly
such as pink, are frowned upon by men
Photographyby:Autri Taheri
and
women
alike
yet
stereotypical
themes of masculinity are celebrated. For instance, I have two younger siblings, a girl and a boy. When the little girl plays with her older brother’s
“Society has taught women from a young age to be more like boys, to be stronger and portray masculine traits”.
toys, it is not questioned. Why can’t she also play with Star Wars figurines?
is the 21st century! However, if my little
After all, there is nothing to suggest that
brother was to play with my younger
women can’t enjoy Sci-Fi action films
sister’s Disney princesses, whom also
set in mystical lands, come on guys this
come from mystical lands…there is a level
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of unease. There is a shift in behaviour that threatens to question his intentions, “why play with those girly toys when you could play with Marvel action figurines instead?” I hear the echoes from our older generations of family members. The problem with this unspoken tension is that it suggests a weakness that has been linked with femininity. The little girls of the world are urged to engage in typically masculine activities, whilst in juxtaposition the little boys of the world
Photography by: Amy Shamblen
are urged away from typically feminine activities.
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Gender
equality
shouldn’t
Pink should be celebrated and femininity
suggest the patriarchal privileging of
should be celebrated, that’s why at Second
masculinity over femininity, which is
Store we don’t shy away from expressing
representative of an on-going struggle
ourselves through the use of pink. We see
against a thinly disguised misogyny.
this colour as a medal of honour, for all the
There is nothing inherently wrong
trials and tribulations that women before
with the colour pink and that is what we
us faced, and all of the obstacles we have
should be teaching generations, younger
overcame to be respected on the level
and older. If a child has a bouncy ball,
that we are today despite the continuing
whether that ball is pink, blue or green,
battle against sexism and inequality. Why
the colour makes no difference to it’s
shy away from portrayals of femininity
ability to perform as a bouncy ball.
if what we are passionate about is the
Therefore, theoretically if a woman
very same thing? It is an opportunity to
(or man) chooses to express her/their
turn something negative into a positive,
femininity through the use of pink, it
to seize the possibilities that become
makes no difference to their strength and
available when we take ownership of our
capability based on a colour preference.
weaknesses and make them our strengths.
Art Work by Erin Wardingham
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Art Work by Erin Wardingham
M I N D 19
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The Handbook of Self-Care Written By Lauren Campbell
Self-Care
is about taking deliberate
in the housework department but, they do
action to improve our physical and mental
not report the same feelings of stress and
well-being; being respectful of the mind,
anxiety connected to these tasks. Men tend
body and soul. Many of us feel guilty
to take more responsibility for activities that
about taking time for ourselves when
they find more enjoyable such as cooking,
there are so many external responsibilities
volunteering with after school classes or
to consider, but it is important to remind
playing with the children whilst the women
ourselves
clean the house and organises uniforms for
that
Self-care
is
not
selfish.
An issue many of us encounter, especially as women, is that self-care is considered too ‘time consuming’, there isn’t enough hours in the day to possibly consider a
candle-lit
bath
and
a
face
“[SELF CARE] IS ABOUT GIVING
OUR BODIES THE STAND-BY SETTING THAT THEY CRAVE, AND SWITCHING OFF FROM DAILY STRESSORS”.
mask!
the next day. However, these are also the
But self-care is so much more than that. It is
areas where women reportedly want to join
about giving our bodies the stand-by setting
in more; spending time with the family and
that they crave and finding ways to switch
alleviating feelings of stress by increasing
off from life’s daily stressors. Statistically
feelings of gratitude, appreciation and love.
women feel more symptoms of anxiety and depression surrounding the topic of daily
Here Is the Catch...
time consumption, because their time tends to
Women feel like they miss out on these areas
be filled with repetitive mundane tasks such
of home-life and feel stress over juggling
as housework, cleaning, cooking, caring for
responsibilities, but potentially the biggest
the family. This is still very much apparent in
set-back of self-care is the battle of inner
the 21st century. Credit where it is due, the
conflict. We strive to achieve beyond our
modern man holds a lot more responsibility
abilities and if we do not achieve everything
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on our ‘to-do list’ we experience feelings of disappointment or frustration. Let me set the scene. You had set yourself the task of sorting out the under-bed storage in the kids room this evening… and despite your partner having already
.
offered, you also said you would pick up shopping on the way home from work.
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However, your meeting over ran and
Photography by: Tonik
you got stuck in traffic so you’re behind
load of washing that could have waited
‘schedule’. You’re already starting to
until the morning and you make lunch for
feel the recognisable heat of stress.
tomorrow. All before remembering that
You eventually arrive home, somewhat
you were supposed to organise the under-
frustrated and greeted by hungry mouths
bed storage...Suddenly you’re annoyed
to feed. After insisting on tidying away
you agreed to go in for that cup of tea.
,you send your child to complete the
Except the reality is that you were right to
impossible task of putting their dance
go in for that cup of tea, the kids played
kit on solo (all whilst being consumed
great together! It was so nice to catchup
by their iPad). Knowing that you were
with your friend, sat beside her log fire
supposed to call into your friends, you
burner with her candles on, warm vanilla
decide to stay to watch your child’s
wrapping round you like a comforting
class, it is something you wont be able
blanket. You came away with a smile on
to do for much longer. You can call
your face and a spring in your step, you
by hers on the way home after, right?
felt happy when you walked into your own
So, you do and you’re invited in for a
home. Later, you feel frustrated for not
cup of tea. With one eye on the clock,
saving those other tasks for when you had
you agree. Eventually you get home and
‘more time’. That bath and early night sound
your partner kindly agrees to put the kids
really good now, especially since its ten
to bed, it’s perfect time to have yourself
o’clock and the bath has turned into a quick
a bath and unwind from the day, isn’t
shower. You’re guilty that you had failed
it? Totally! But instead you opt for that
to notice your partner beginning the lunch-
box duties, before being sidetracked by the
Second Store’s top tips:
kids, remembering how he always wants to help. Does any of this sound familiar? Where do we go from here? We underestimate our ability to regulate self-care, it is an inner conflict that we will long battle to overcome, there’s no quick overnight fix. The bath and pyjamas are not the bigger picture. What is important is that you take the time to listen to your body and allow yourself to take a step back from the ‘to-do’ lists. One method that categorically works for your friend, college or partner might not feel as effective to you, so therefore you have to tap into your beliefs, desires and passions. It is all about looking after you. If that feels like a long, warm, candle lit, bubble bath or a brisk, sea salt infused walk across the beach, or even a hot cup of herbal tea with your favourite candle and book, then do that. Even when it feels like your drowning in the depths of work, responsibilities and family; we all have time in this world to look after ourselves if we just prioritise it. The under bed storage can be organised another day, and the kitchen cupboards can remain chaotic because you have food in there, you have a roof over your head, you have people who love you and you have a life that is worth living.
-Never underestimate the power of sleep. It can be difficult to switch off from that racing ‘todo’ list in our minds but avoid letting stress jump into bed with you. We recommend keeping a journal, it is far more therapeutic than an iphone notes page. Transfer anything from your mental to-do list onto paper. Doing so will relieve an abundance of anxiety.
-Do one thing everyday that makes you feel good and accomplished. For many this can be exercise, but go at your own pace and listen to your body. Don’t feel shameful if you don’t manage a 5k after a long day at work, if a walk in the park or a yoga session makes you feel just as good then so be it. If getting lost in a book (or this magazine perhaps) provides you a form of relaxation then read a chapter before bed. If you like to draw then spend some time planning your next creative project. Ultimately, reap the rewards of achieving something for yourself.
-We urge you not to spend too much time on your digital devices. The over-use of technology does no good for our general or mental health. But if needs be, instead of endlessly scrolling social media, use the time to meaningfully connect with friends or family. It is so understated the power of a quick call to a bestie to reassure you that you’re doing brilliant.
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Run Your World.
Saucony Shadow Original, Now Available online at Second Store, £70.00
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W O R K 25
The Sacrifices of The Modern
Businesswoman. Interviewed by Lauren Campbell
You didn’t always have this plan, so how long have you been self-employed now? No! For years I worked as a cashier at The Bank of Scotland and my partner was a taxi driver, I loved my little job but I knew I wanted more. I’ve been self-employed for around 11 years now. ‘It all began one dark stormy
Everyone has to start somewhere and
night’ when we took ourselves along to the
sometimes all it takes is a step into the
local pub and booted out the management
unknown to discover what it is that drives
that was in there. It took a huge leap of
you. Meet Sarah Brown, she’s a devoted
faith to sign on as managers for six months.
mother, sister, daughter, wife and she’s
During which we stirred up a little storm
also the face of a local northern pizza
and decided to take over the 10-year lease!
business, The Log Fire Pizza Co., which
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boasts a mere 20K Facebook followers in
Twenty thousand Facebook followers is pretty
its humble hometown of South Shields. The
impressive for small, f amily-run business! What
company has been running for four years
do you think has made you both so successful?
and has enticed many a celebrity including
Well obviously me, right? …
northern comedian, Chris Ramsey,
and
fact that people love pizza! We had built up
global super-chef, Marco Pierre White.
a good reputation while running the local
Undoubtedly, Second Store jumped at the
pub and this stood us in good stead at the
opportunity to pick this lovely lady’s brain
beginning of setting up the new business.
and find out what it is that drives her in
Our friendly reputation for serving good
the business world of self-employment.
food attracted our customers and soon with
Oh and the
face for the customer. Being self-employed takes a lot of motivation. In the industry I work in, the hours are unsociable so I have often had to sacrifice my social life, especially in the beginning. This can mean you miss out on lots, but success comes the help of friends and family, our customer base grew! Social Media and word of mouth always helps but it’s not all rainbows! I worked hard to get to where we are now, we left the pub and started something
at a price and you have to keep your goals in sight. Being a mother of three, it can feel like an impossible task to juggle family time and cater to the needs of a ten year old, sometimes it can feel like
brand new from scratch. This meant moving house and technically being unemployed
“Men can be authoritative in business and
for almost a year whilst we got it up and
command more respect [it can be] difficult
running. Everything has into the business to
for a woman to display masculine behaviours
be the best we can be, including training
without being portrayed as bossy or difficult”.
in Naples at an authentic pizza school to become fully certified in our trade! I have
the business is taking priority. Luckily, my
quite literally shed blood, sweat and tears.
littlest one loves to come with us and help out, and the two older girls often help us
What
hardest
with the front of house. I am really lucky
self-employed?
to have the support we do from them, and
It is easy to become a slave to the business
our family. Being self-employed can be
when you’re independently running it without
all-consuming, it requires good planning,
staff back-up. If you don’t go to work you
time management and a little bit of
don’t earn any money. You don’t get sick
sacrifice to fit in family life. I always try and
pay or holiday pay, even if you’re feeling ill
prioritise my day’s off for reconnecting
or really tired. You have to put on a smiling
with
thing
would about
you
say
being
is
the
my
close
family
and
friends.
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Do you think female businesswomen, especially
What has been your best opportunity through
those that are self-employed, are portrayed
work to date?
and respected the same as men in the media?
Being self-employed elevates you into the world of
Men can be authoritative in business and
business. Rather than being in a job where someone
command more respect. Therefore, it is often
else benefits from your hard work, I get to be the
more difficult for a woman to display these
one benefiting. I admit I have become a bit of a
masculine behaviours without being portrayed
perfectionist. The opportunity to grow the business
as bossy or difficult. It can feel like you have
from a small local pizza truck into a franchise
to work harder to achieve what you want.
model has been the best opportunity so far.
Obviously, there is also the gender pay gap, men are more than likely to earn more than a
What advice would you give to other females or
woman when they are both in exactly the same
like-minded individuals, in your position who are
role. I suppose being self-employed allows us to
thinking about starting off their own business? I
have more control over this as we pay ourselves
If you have a dream you should follow it. Being
our own wage anyway, that’s a benefit.
self-employed can be hard, but it is so rewarding if you’re prepared to work hard and set yourself
What is the most rewarding part of your job?
a goal. Keeping these goals in mind will drive
I like the creativity and freedom that being self-
you forward and keep you working hard until you
employed brings. Being in this business has
achieve them. I ask the universe for a lot, many
taught me a lot about how to handle difficult
people don’t believe in that but I think if you
situations,
marketing,
envision something enough then you can make it a
planning and organising. How to read
reality. If you never try, you’ll never know. Be brave.
manage
budgets,
people, how to manage people and how to not be afraid to ask for what you want. I’m very sociable so despite missing out on social events from time to time in my own life, I enjoy being part of the local community and meeting new people all of the time. I love working events and busy periods where we have an influx of new customers, there’s a real hustle and bustle that keeps my energy high.
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>Check out The Log Fire Pizza Co. on Facebook and Instagram!
S T Y L E
Art Work by Erin Wardingham
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#Your Style.
Just do it.
Credit: @Katie O’Rourke
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Stussy in Spring
Photographer: Adam Thirtle Stylist: Lily Davies Model: Sarika McCoy Assistant: Katie O’Rourke
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Photographer: Adam Thirtle Stylist: Lily Davies Models: Sarika McCoy Mac Collins Assistant: Katie O’Rourke
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Second Store S/S ‘20The Sun is Coming It might have to be enjoyed from the comfort of our own homes but there’s no doubt that spring has sprung! We’re bringing you our hottest sneakers online at the moment and tips on how to style them with w pieces! (All you beautiful people on furlough or less, this one’s for you!)
Pretty in Pastels... Saucony DXN Vintage in White & Gum, £75
Kimono Wrap Dress, Lilac, £75 @stories.com Leather Tote Bag in Beige, £180, online exclusive @ cosstores.com Transparent Retro Square Sunglasses, £11.95 @na-kd. com 34
Clean Cut tailoring... VEJA Esplar 3-Lock in White Gold, £105
Wide Leg Suit Pants in Beige, £40.95, @na-kd.com White linen t-shirt, £9.99 @h&m.com RIVA White Rope Shoulder Bag, £22.00 @Topshop. com Nail Polish in Gold Goals, £3.99 @h&m.com
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GOOD NEWS LONDON Softball 2 Low in Weave Canvas, £130
Classic and colourful...
Cotton Dress with Pleated detail, £59 @cosstores.com Multi-coloured crotchet tote bag, £39.99 @zara.com Hexagon Sunglasses, £11.95, @na-kd.com 36
A Monochrome Summer...
VEJA V-10 Leather White Black, £115
Pull-on Leather Shorts, £175, @ stories.com Oversized V-Neck Jumper in Beige, £55 @stories.com Black Organic Cotton Scrunchie, £3, @Weekday.com Gold Sculptural Twisted Hoop Earrings, £15, @Oliverbonas.com Rains Tote Crossbody, £89, @Rains
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“The Price They Pay for The Clothes We Wear”
Women
from
Written by Eleanor Jenkings, Creator of The Luminary Studios
privileged,
sewn. They say ‘no’ to unfair wages of
developing nations, make up the largest
those who provide labour and ‘no’ the
percentage
garment
exploitation of the human workforce.
workforce and there is no secret that
Essentially, when a consumer chooses to
fast, cheap and accessible fashion has
shop sustainably they help end the battle
contributed to the modern enslavement
of oppression of the individuals who
of such workers. An industry that impacts
make these mass manufactured goods.
of
under
the
global
both their rights as humans but also their freedom as women. Alternatively,
Conversely, through the process of
if the contemporary consumer was
opting
to practice more ethical purchasing
consumer aids in creating a better
behaviours, opting for slower modes
foundation
of production that generate a more
produce these garments. Fairer wages
value-conscious
then
enable greater access to resources
fashion could instead be utilised as
such as healthcare and education, this
a tool to empower these individuals.
empowers women by providing them
price
point,
for
sustainable
for
the
fashion
women
the
who
with greater control of their own lives. Sustainable
38
fashion
does
just
A better financial position enables
refer to the use of materials from
women to make choices surrounding
environmentally
sources,
their own bodies, such as the ability to
but also the ethical treatment of the
access contraception. A fairer income
individuals involved in every step of the
also enables these individuals to make
manufacturing process. Through saying
decisions regarding their future, through
‘no’ to mass production, a consumer
the ability to enrol in education or gain
indirectly says no to the unsafe factory
training in a field of their choice. Safer
conditions where garments are cut and
workspaces, such as factories or studios,
responsible
not
Photography by: Riya Kumari
39
that are supported by sustainable
the Carcel assembly system invests
fashion enterprises, ensure that
in the women of its workforce. The
their workers do not have to
platform built for these individuals,
make a daily choice between an
works to break the poverty-crime cycle
income, to support themselves and
that they are bound to by their absence
their family, or facing potentially
of education and financial insecurity.
fatal
Consequently, Carcel demonstrate how
working
conditions.
sustainable fashion can be utilised as Incredibly, some brands go above
a tool to empower women, through
and beyond to support the women
emancipating
involved in the manufacturing of
from the socially unjust mechanisms
their stock. These brands craft
of mass production that are utilised
opportunities to empower their
by so many other fast fashion brands.
the
disadvantaged
workers further than the basic
40
ethical impacts of fairer wages
As with everything else in fashion,
and safer conditions. An example
the pioneers that demonstrate a new-
of which is portrayed within
forward thinking approach, in this case
the work of Carcel, a women’s
a more sustainable production process,
clothing
conceptualised
will lead the way in transforming
in Denmark. The brand uses a
the industry. This will persuade and
voluntary, fairly paid, handmade
encourage
to order, female workforce which
convert, specifically with the rise of the
has
within
sustainably savvy consumer. Ultimately,
Peruvian and Thai prisons. Through
everyone has a part to plan in re-
developing
production
thinking values, ethical considerations
programme, Carcel provide these
and purchasing powers. This shift in
women with skills and training
consumerism will consequently deliver
that offer them the possibility of
a greater emancipation of the women
employment once their sentence
who dedicate their livelihoods to the
has been served. Fundamentally,
garments we wear.
brand
been
established
this
those
that
are
yet
to
Thankyou for contributing Thank-you to all the creative souls that have helped along the way to put together this edition of Second Store! Erin Wardingham @erin.wardingham Eleanor Jenkings @Theluminarystudios Lily Davies @lilywdavies Katie O’Rourke @katieorourke_
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