SUPPORTING RESEARCH SHOWROOMS

There has been a shift in the way interior architecture and the branding of products relate to one another. Recently, the design of showrooms and retail spaces have driven the way brands build their image and merchandise, all while drawing the attention of the clients, as before, the product or brand drove the interior design intention.

Important design elements in a showroom include lighting, atmosphere, intentional material or color palette, meaningful ways to display merchandise, concise approach to way finding, and so much more that can truly impact the way users experience the space.

DESIGN STRATEGIES Inspire

The design of this showroom and the creation and display of biomaterials aims to inspire users of the possibilities and capabilities of bio materials. The goal is also to help inspire new ways to increase sustainability for the environment and the utilization of materials in new ways.

Educate

Education of the process, life cycle, utilization, and technologies will be important for users to fully understand the concept of biomaterials and how they will be important to the future of design and sustainability. Methods of learning will also provide a new experience for the public and design professionals.

Produce

An aspect of production will be important for the concept of this showroom design so that users can fully immerse themselves with the process and life cycle of biomaterials. Human interaction with the materials and technology is important to understand the production side of biomaterial innovations.

Evolve unifying ceiling element with cohesive furniture, and natural element of living plant wall use of lighting to illuminate products, natural wood and colorful interior elements

As biomaterials and the innovations associated with them continue to change and involve, it will be important to have a space that can evolve with the product and the technology. A space the can evolve with the culture of Milan, and adapt into an event space will further educate and inspire people about biomaterials.

Case Study Nio House

Chengdu, China

August Green

Showroom

mix of programmatic spaces that are functional and open to the rest of the space

1050 Sq M 2019

The intention of the Nio House showroom and gallery was to create a space that has the ability to adapt to the future of the brand. The electric car brand has a product line that evolves with technology, and a space that had flexibility and the ability to adapt into a multi-use event space was key.

Encouragement for the community , with a luxurious aesthetic appeal, yet being accessible was another key component to the design.

“The design of Nio House embodies Nio’s ethos of technology and lifestyle together into a consistent story told through spaces and form.” raw material used to separate space, while allowing light to pass

Case Study Orient Hongda

Tongxiang, China

PPAA Perez Architects Office and Showroom 2022

The raw material produced by the largest yarn factory, Orient Hongda, is used as an interior element in their office and showroom design. Yarn threads are used as a curtain to divide spaces, which allow for transparency and improved acoustics .

Reflecting the identity and quality of the brand was important to translate through the design of the space.

The natural fabrics of Orient Hongda “create interior sensations and atmospheres that function as independent elements and perceptually make the structure of the building disappear.” street views into the interior that entice people about the products and the design