1 minute read
the Go-Getter
The Go-Getter is the Gen Z activist who values community and activism. She likes to give back to her community by shopping at local and small businesses. Shes a student, she volunteers on weekends and maintains a part-time job. Her schedule can be pretty full at times so it can be hard for her to research trustworthy retailers to meet her gifting needs. The go-getter is most likely to be a user of Simply Gifted’s free services. She will find value in the diversity of products and makers showcased on the site but may not commit to a subscription service.
the Go-Getter
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Customer Profile
Demographic:
Gen Z
18-24 years old
Female
Values creativity, identity and diversity.
Current Jobs and Goals:
Activist, Student, Working Part-Time
Wants her behaviors to align with her values
Wants to shop with retailers who embody transparency and authenticity
Pains:
Busy schedule, not a lot of time to research vendors
Gain Creators:
Convenience
Variety of Vendors
Customizable lists of vendors and products
Curated suggestions based on user responses to questionnaire.
Expected Service Use:
Non-subscribing user of the site who will find value in the free features such as the gift finding questionnaire and product and business sorting features.
