Customer Lifetime Value per segment

Scenario One:

Non-subscriber, Infrequent Loyal User (the Go-Getter)

Customer uses the website for half of their gifting needs (6 months) and round up to $150 per transaction.

Simply Gifted is envisioned to run off of a commission with each of it’s network partners at 20%.

$150 x 6 x 1 x 0.2 = $180 per year

Scenario Two:

Subscriber, Frequent User (the Boss)

Customer uses the website for all of their gifting needs (at $150 per transaction) and subscribes to the subscription services for $12.99 a month

($150 x 12 x 1 x 0.2) + 155.88 = $515.88 per year

Scenario Three:

Network Subscriber (the Entrepreneur)

Monthly cost of $50 a month for network benefits

50x12x1= $600 per year