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the Entrepreneur

the Entrepreneur

Current Jobs and Goals:

Manage and scale a small business

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Get, Keep and Grow consumer base

Increase website traffic

Pains:

Wants to develop and expand her customer base on a budget

Wants to surround herself with a supportive community

Gain Creators: Saves Money

Reduces Risk

Creates Community

Creates a sense of belonging

Reinforces sense of purpose

Platform Offerings:

Opportunity to reach a nationwide audience

Opportunity to identify customer wants needs and trends

Diverse and supportive community

Opportunity to network with industry mentors or advisors.

Interviews with our potential customers revealed that the search for the perfect gift usually starts with a web search conducted on a phone or computer. Our research also found that customers become aware of new products primarily through social media, word of mouth and web searches. For these reasons, we intend to raise brand awareness though social media platforms such as Instagram and Facebook. These advertisements will then drive potential customers to our website, where they can learn more about our paid services and have the option to try our free services. Customers will also have the option to download our app to their mobile devices so that they can access conveniently access Simply Gifted’s services on the go or install a web extension so that they can run the Simply Gifted algorithm on external sites.

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