HOST PARTNER GUIDELINES
HOST PARTNER GUIDELINES
“Sport has the power to change the world. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope, where once there was only despair. It is more powerful than governments in breaking down racial barriers.” NELSON MANDELA, PATRON LAUREUS WORLD SPORTS AWARDS MONACO, 2000
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CONTENTS
CONTENTS LAUREUS’ APPROACH TO PARTNERSHIP
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ABOUT LAUREUS
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THE LAUREUS WORLD SPORTS AWARDS
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GLOBAL MEDIA COVERAGE
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THE LAUREUS WORLD SPORTS ACADEMY
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THE LAUREUS SPORT FOR GOOD FOUNDATION
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LAUREUS HOST PARTNER CLIENT SERVICES
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APPENDICES
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SPORT FOR GOOD
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HOST PARTNER GUIDELINES
LAUREUS’ APPROACH TO PARTNERSHIP
LAUREUS’ APPROACH TO PARTNERSHIP A successful Laureus World Sports Awards depends on the strength and depth of the relationship with the Host Partner. The aim of these guidelines is to assist in the development of a partnership that goes beyond simply delivering the Host Partner’s rights and maximises its benefit for both parties. Laureus will work to create a product that exceeds the Host Partner’s expectations and is tailored to fulfil their own unique objectives. As well as explaining the make-up and history of the organisation, this document outlines the various areas of benefit to be gained through partnership with Laureus and sets out the rights and benefits of the Host Partner in relation to each component part of the property.
“Hosting an event like this, which also has social projects involving sports, will help us create a social legacy we will leave for our population.” SÉRGIO CABRAL, GOVERNOR OF THE STATE OF RIO DE JANEIRO ON STAGE AT THE LAUREUS WORLD SPORTS AWARDS, RIO DE JANEIRO, 2013
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HOST PARTNER GUIDELINES
ABOUT LAUREUS
TABLE 1: LAUREUS’ SPONSORSHIP STRUCTURE
ABOUT LAUREUS The guiding principle of Laureus is to effect social change through sport. Laureus is comprised of three core elements: 1. The Laureus World Sports Awards referred to as ‘the Awards’ 2. The Laureus World Sports Academy referred to as ‘the Academy’ 3. The Laureus Sport for Good Foundation referred to as ‘the Foundation’ Collectively, they honour the extraordinary achievements of athletes, past and present, and support the most vulnerable communities by harnessing the power of sport to promote social change. The Awards is recognised as the premier honours event in the international sporting calendar, each year acknowledging the greatest achievements in sport. It supports the guiding principle of Laureus by raising funds and bringing the organisation to the world’s attention. The Academy is a unique association of 46 of the greatest living sporting legends, who volunteer their time to the Foundation and, as the ultimate sports jury, vote each year to decide the winners of the Awards. All the members of the Academy share a belief in the power of sport to break down barriers, bring people together and improve the lives of young people around the world. The Foundation uses the power of sport to help tackle pressing social challenges through a worldwide programme of sports-related community development initiatives funded and supported by itself and its partners. THE LAUREUS ORGANISATION Laureus was founded in 2000 by Richemont and Daimler. Laureus has been funded and supported by its
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Global Partners Mercedes-Benz (since 2000) and IWC Schaffhausen (since 2004). The Laureus organisation is based in London and is made up of Laureus World Sports Awards Limited (‘Laureus Limited’) and the Laureus Sport for Good Foundation. Laureus World Sports Awards Limited is a 50/50 joint venture between its Founding Patrons Richemont and Daimler. It is responsible for organising the Laureus World Sports Awards and for marketing the Laureus brand internationally. Laureus Limited is a private company, not a charity, but all of its profits are distributed to the Foundation. The Foundation is a charity limited by guarantee and is registered under UK charity law (No. 1111364). It is responsible for running the global operations of the Laureus Sport for Good Foundation. HOW LAUREUS IS FUNDED The Awards is owned and operated by Laureus Limited and funded entirely through sponsorship from the Global Partners and the hosting rights fee from the Host Partner. All annual
profits of this commercial enterprise are distributed to the Foundation to invest in sports-related community programmes around the world. The Foundation is funded partly by Laureus Limited and the Global Partners, and partly by other donations from individuals and corporations. This funding is supplemented on a local basis for National Foundations by ‘Country Patrons’ (the title given to sponsors of National Foundations) and from other corporate and individual donations. The Academy Members give all of their time and their endorsement of the Awards and the Foundation as volunteers, free of charge.
LAUREUS WORLD SPORTS AWARDS
LAUREUS SPORT FOR GOOD FOUNDATION
LAUREUS WORLD SPORTS ACADEMY
HOST PARTNER EVENT SPONSORS BROADCAST SPONSORS OFFICIAL SUPPLIERS
COUNTRY PATRONS
ACADEMY FORUM HOST
LAUREUS’ SPONSORSHIP STRUCTURE
HOST PARTNER
Laureus has a simple sponsorship structure that aims to maximise value and minimise clutter for the sponsors at all levels.
Host Partners typically enjoy a package of global rights that relate exclusively to the Awards and the Academy. Rights relating to the Foundation are available on a national level. The Host Partner is responsible for providing key operational support to the Awards.
Laureus is supported by sponsors at various levels who enjoy rights to the Foundation, the Academy and the Awards as is shown in Table 1 above. GLOBAL PARTNERS The Global Partners are the year-round partners of Laureus and, as such, uniquely enjoy rights across all three component parts of Laureus. Laureus currently has two Global Partners with equal rights to Laureus: Mercedes-Benz and IWC Schaffhausen.
Host Partner rights are outlined throughout this document and a detailed summary is provided in Appendix 1. LAUREUS’ NATIONAL FOUNDATION COUNTRY PATRON All National Foundations are entitled to create partnerships with a Country Patron, whereby any associated partnership rights are restricted to the territory in which it operates.
Country Patrons are not granted category exclusivity in relation to the Global Partners of Laureus and conversely the Global Partners will receive category exclusivity with regards to Country Patrons of National Foundations. The Global Partners of Laureus are recognised at all times both at a global and a local level. OFFICIAL SUPPLIER Laureus also enters into official supplier deals with companies in relation to significant areas of expenditure such as flights and hotel accommodation, insurance, merchandise, food and beverage, computers and office equipment.
In addition, the Foundation holds a number of fundraising initiatives at the Awards and throughout the year to raise additional funding from companies and private individuals. This fundraising takes the form of sports-themed days hosted by Members of the Academy, gala dinners hosted by Members of the Academy and other initiatives.
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HOST PARTNER GUIDELINES
THE LAUREUS WORLD SPORTS AWARDS
THE LAUREUS WORLD SPORTS AWARDS The Laureus World Sports Awards (‘the Awards’) is the premier global sports awards honouring the greatest sportsmen and women across all sports each year.
ABOUT THE LAUREUS WORLD SPORTS AWARDS Typically held in the spring of each year, Laureus celebrates athletic achievement on a global scale. There are awards in various categories such as Laureus World Sportsman of the Year, Laureus World Sportswoman of the Year, Laureus World Team of the Year and Laureus World Sportsperson of the Year with a Disability. Over the years, the Awards has honoured some of the biggest names in sport including Usain Bolt, Novak Djokovic, Roger Federer and Michael Schumacher (winners of the World Sportsman of the Year), Jessica Ennis, Kelly Holmes, Annika Sorenstam and Serena Williams (winners of the World Sportswoman of the Year) and Jenson Button, Lewis Hamilton, Yao Ming and Lindsey Vonn (winners of the World Breakthrough of the Year). In 2013 the Laureus Academy honoured Michael Phelps with a special award to mark his exceptional achievement in Olympic Games. A full list of the awards categories and the winners is included in Appendix 3. In addition to the sports celebrities attending as Award winners and nominees and the Academy Members who judge them, the Awards is attended by a rare mix of some of the world’s best-known celebrities such as Morgan Freeman, Gwyneth Paltrow, Kevin Spacey, Michael Douglas and Catherine Zeta Jones as well as dignitaries such
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as HSH Prince Albert II and HRH Juan Carlos, his majesty The King of Spain, and leaders of sports businesses and federations such as Bernie Ecclestone and Sepp Blatter.
The members of the Academy then vote by secret ballot to select the Award winners. There are five categories voted for by the Selection Panel:
THE AWARDS TELEVISION SHOW
Laureus World Sportsman of the Year
The show is broadcast in over 100 countries and territories and seen by over 245 million people each year, making it the most highly viewed and widely distributed Awards ceremony after the Oscars.
Laureus World Sportswoman of the Year
The television show is broadcast in a number of formats from live, delayed live and highlights programming. The 2013 show was aired as a live broadcast in over 40 countries around the world. Post-produced versions of the show and Awards news programming (distributed via Laureus platforms and via Reuters) feature on leading channels worldwide. HOW DO THE AWARDS WORK? There is a two-part voting process to find the winners of the Awards. Firstly, a Selection Panel of the world’s leading sports editors, writers and broadcasters votes to create a shortlist of six nominations in each category. In 2013, a Selection Panel of more than 2,000 of the world’s leading sports journalists and broadcasters voted in the nomination process, which is monitored by independent auditors PricewaterhouseCoopers.
Laureus World Team of the Year Laureus World Breakthrough of the Year Laureus World Comeback of the Year Two categories are voted for by Specialist Panels: Laureus World Action Sportsperson of the Year, chosen by a panel of the world’s leading action sports journalists Laureus World Sportsperson of the Year with a Disability, which is overseen by the Executive Committee of the International Paralympic Committee Other honours are awarded at the discretion of the Academy to people who have made an outstanding contribution to society through sport. Among these are: Laureus Lifetime Achievement Award Laureus Sport for Good Award Laureus Spirit of Sport Award Each winner receives a Laureus statuette. The universal nature of sport is celebrated by the representation of the five continents, which are engraved on the base. The statuettes are 30 cm high and weigh 2.5 kg. Each figure contains 670 g of solid silver with a 650 g gold finish base.
“It’s one of the most modern cities in the world. I should come to visit more in the future.” LAUREUS WORLD SPORTS AWARDS, ST PETERSBURG, 2008
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HOST PARTNER GUIDELINES
THE LAUREUS WORLD SPORTS AWARDS
PATRICK VIEIRA AND DWIGHT YORK AT THE LAUREUS FOOTBALL CHALLENGE PRESENTED BY IWC SCHAFFHAUSEN, ABU DHABI, 2011
LAUREUS: HOST PARTNERS The Host Partner plays a central role in the Awards. The Awards are hosted in some of the world’s most prestigious locations and the Host Partner sets the tone and the backdrop for the Awards. The first Laureus World Sports Awards was held in Monaco in 2000. Since then, the Awards has become a major event in the sporting calendar taking place in: MONACO LISBON BARCELONA ST PETERSBURG ABU DHABI LONDON RIO DE JANEIRO
2000 – 2003 2004 – 2005 2006 – 2007 2008 2010 – 2011 2012 2013
Host Partners are typically rotated every two years and selected no later than two months prior to the Awards. AWARDS SCHEDULE In addition to the main Awards Ceremony, there are a number of subsidiary events designed to provide extra hospitality opportunities, showcase local venues and provide the Host Partner with Local Sponsorship
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opportunities. Previous subsidiary events include driving experiences at F1 tracks, golf days, yachting regattas, tennis exhibitions, a charity football match and Laureus Sport for Good project visits. The schedule and format of the subsidiary events will be a joint decision between the Host Partner and Laureus.
LEFT: ACADEMY MEMBERS SEBASTIAN COE AND NAWAL EL MOUTAWAKEL PARTICIPATING IN THE LAUREUS SPORT FOR GOOD RUN, COPACABANA BEACH, RIO DE JANEIRO, 2013 MIDDLE: MICHAEL PHELPS AT THE LAUREUS -SUPPORTED PROJECT RIO 2016 OLYMPIC DEVELOPMENT PROGRAMME IN ROCINHA, RIO DE JANEIRO RIGHT: ACADEMY MEMBER TONY HAWK AT THE LAUREUS-SUPPORTED PROJECT RIO 2016 OLYMPIC DEVELOPMENT PROGRAMME IN ROCINHA, RIO DE JANEIRO
The Host Partner enjoys rights in relation to all Laureus events. EVENT SCHEDULE SATURDAY Arrival of Academy in Host City
Media Opportunities
Academy Dinner
VIP Hospitality
SUNDAY Laureus Sport for Good Run
Academy & Guest Participation
Subsidiary Events
Opportunities for Host Partner to ‘present’ event(s)
Welcome Reception
Media Opportunities Evening Reception for Athletes & Guests
MONDAY Laureus Sport for Good Project Visit Press Conferences Red Carpet Awards Ceremony Awards After Party
THE LAUREUS WORLD SPORT AWARDS: RIGHTS AND BENEFITS This section sets out the Host Partner’s Rights at the Awards and how Laureus manages them. HOSPITALITY AT THE AWARDS The Host Partner is entitled to 60 hospitality places at the Laureus Awards and the subsidiary events. Although Laureus handles the overall invitation process, the Host Partner is responsible for the central management of its local guests – in particular, the allocation, and distribution of invitations and guest packs. It is expected that guests of the Host Partner will live locally and arrange their own transport to the Awards. However, Laureus will organise accommodation and transport for a limited number of local guests, to be agreed between both parties. LAUREUS AWARDS TELEVISION SHOW
Academy & Guest Participation Media Opportunities Attended by the world’s greatest Athletes, Heads of Federations and Dignitaries. Attented by all Guests
The Host Partner is guaranteed at least 1.5 minutes of exposure in the Laureus Awards Television Show. The show is broadcast in over 100 countries and territories and seen by over 245 million people each year, providing significant
positive media value to the Partner in front of a global audience. In addition, the Host Partner is entitled to purchase additional commercial opportunities (where available to Laureus), for example, associated advertising or broadcast sponsorship packages in key territories. PR AND COMMUNICATIONS Laureus has an in-house Communications Team, dedicated to ensuring that the Host Partner receives maximum PR value from the Awards. Laureus will work closely with the Host Partner to develop a strategy that delivers on the Host Partner’s key communications objectives. The Host Partner and/or their local agency will be able to meet with the Laureus Communications Manager on a regular basis leading up the Awards. Laureus supports the Host Partner in creating its own communications and marketing materials, subject to approval by Laureus. Likewise, the Host Partner has the right of approval over any Laureus communications which include Host Partner content.
HOST PARTNER USE OF THE LAUREUS MARKS The Host Partner is entitled to use the Laureus Marks in its marketing activity for the duration of the contract. Usage of the Laureus Marks is subject to the Host Partner Rights (see Appendix 1) as well as the Laureus Brand Guidelines, which will be provided at the beginning of the partnership. LOCAL SPONSORSHIP The Host Partner is entitled to sell rights packages to local sponsors (see Appendix 1b). These packages may consist of hospitality opportunities around the Awards and associated events, media rights in the host territory only and branding space at subsidiary events. The Host Partner is not entitled to pass through any of the global rights it receives from the partnership. Local Sponsor packages are created with the consultation and approval of Laureus.
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HOST PARTNER GUIDELINES
THE LAUREUS WORLD SPORTS AWARDS
BORIS BECKER AND HIS WIFE SHARLELY LAUREUS WORLD SPORTS AWARDS ABU DHABI, 2011
JENSON BUTTON AND JESSICA MICHIBATA LAUREUS WORLD SPORTS AWARDS ABU DHABI, 2010
NOVAK DJOKOVIC AND JELENA RISTIC LAUREUS WORLD SPORTS AWARDS LONDON, 2012
JESSICA ENNIS LAUREUS WORLD SPORTS AWARDS RIO DE JANEIRO, 2013
USAIN BOLT, LAUREUS WORLD SPORTSMAN OF THE YEAR 2009, 2010 & 2013 WITH LAUREUS ACADEMY MEMBER MICHAEL JOHNSON
BRANDING AT THE AWARDS
These rights are set out in more detail in the Host Partner Rights (see Appendix 1) and in the Laureus Brand Guidelines.
PRODUCT PLACEMENT AT THE LAUREUS AWARDS
USE OF LAUREUS IMAGERY IN HOST PARTNER PROMOTIONS
Accommodation – hotel rooms for guests and staff
The Host Partner is entitled to include a premium in the guests’ welcome packs. Details of the maximum size and weight of the premium will be discussed at meetings of the Local Organising Committee, and it is assumed that the premium will not conflict with existing product categories of Laureus and/or the Global Partners.
Laureus manages all still and moving image photography, capturing key moments throughout the year including the Laureus Awards and Laureus Foundation activity.
If the Host Partner would like to use moving images from the Awards Highlights DVD, a written request detailing the type of footage and its intended use should be sent to Laureus for approval. If still images from the online library or photographic compilation are required, the Host Partner should send reference numbers of the images and their intended use. Approval should be granted within ten working days. Stricter rules apply in relation to the way in which the Host Partner can use the imagery of Academy Members and other celebrities attending Laureus events and projects throughout the year.
Security
The Host Partner Mark is prominently displayed at the Awards on all major Laureus signage, branding (where space permits) and Laureus printed materials, including Awards publications, stationery and on the Laureus website (www.laureus.com). Inclusion in these materials will be subject to Laureus’ Global Brand Guidelines. The guidelines uphold a policy of ‘parity’ for the Host Partner and all the Global Partners when appearing next to each other on Laureus’ brand platforms. This parity has to date ensured equal status for the Host Partner and the Global Partners by positioning branding in one of three colour ways: Laureus Pantone 539, reversed white or mono black. The parity principle does not apply when the Host Partner positions the Laureus Marks next to its own Mark (e.g. in a composite logo) for use in Host Partner promotional activity or where the Host Partner is the only commercial partner involved.
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All branding and signage at the Awards is managed by the Laureus Brand Team, which has final approval on the location and creative execution. Appropriate branding sites are selected by the Brand Team following a detailed reconnaissance of the Awards site. These sites will be communicated to the Host Partner at Awards planning meetings. The Host Partner has the right of approval over all creative executions of Awards print materials and branding that include the Host Partner Mark. A sample of Host Partner branding at the Awards is included in Appendix 7. The Host Partner should advise Laureus of any additional branding activity planned around the Awards.
The Global Partners are entitled to product placement at the Awards in sites of approximately equal prominence. Product placement is carefully managed by the Laureus Brand Team in order to strike a balance between Laureus’ desire to provide its Partners with opportunities for brand and product exposure whilst protecting the editorial integrity of the Awards television show and guarding against the perception of over-commercialisation.
A selection of images for use in Host Partner communications programmes is made available through the Laureus online image library powered by Getty Images – www.laureusarchive.com – and in the form of an annual Photographic Compilation CD, which is sent to the Host Partner within two months of each Laureus Awards. In relation to moving imagery, the Host Partner is sent the Laureus Awards Highlights DVD within two months of each Laureus Awards with all of the highlights of the show. This DVD also includes highlights of previous Laureus Foundation project visits.
ORGANISATIONAL & OPERATIONAL SUPPORT As part of the Host Partner deal, Laureus requires provision of support in the following areas (a more detailed summary is provided in Appendix 2):
Accreditation Communications Event services Financial – VAT and tax exemption Invitations IT support Marketing Office space Protocol Sports Translations Transport (air) – flights for guests and staff Transport (ground) TV production – technical equipment Venues – suitable for Awards ceremony and subsidiary events Visas
For this reason, the Laureus Brand Team has final say on the location and creative execution of all product placements.
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GLOBAL MEDIA COVERAGE
OPPOSITE: A COLLAGE OF LAUREUS PRESS CLIPPINGS
GLOBAL MEDIA COVERAGE Laureus Media Platforms THE LAUREUS WORLD SPORTS AWARDS Laureus has a year-round television presence across the globe. The flagship ‘Laureus World Sports Awards’ provides the annual highlight (and provides the vast majority of television news content). TELEVISION SHOW The Laureus World Sports Awards TV show is available as a live, delayed live or post-produced programme. Beyond the Awards programme itself, the Awards event provides Laureus with its largest media hit of the year, with over 500 accredited media covering the event and delivering Host Cities and Partners with valuable global exposure. The 2013 show was aired as a live broadcast in over 40 countries around the world. Post-produced versions of the show and Awards news programming (distributed via Laureus platforms and via Reuters) feature on leading channels worldwide. In addition to the Awards, there are a number of further platforms from which Laureus extracts significant media exposure for the Global Partners. MEDIA CENTRE This is traditionally set up in close proximity to the Awards venue. The media centre forms the hub of all media activity around the Awards, with press conference rooms, interview areas and working facilities for around 150 international journalists. RED CARPET The dramatic red carpet, which features photographers and cameramen lining the pens and reporters conducting interviews, provides the basis for the Awards night coverage and headline pictures.
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SUBSIDIARY EVENTS In addition to the Awards ceremony, Laureus offers additional media platforms at subsidiary events. Past years have seen the Laureus Football Challenge presented by IWC Schaffhausen including current and former international footballers such as Patrick Vieira and Edgar Davids, engaging over 100 print and broadcast media, and the Laureus Golf Challenge presented by Mercedes-Benz hosted by Laureus Academy Member Gary Player. SPIRIT OF SPORT Since 2010, Laureus has produced a stand-alone half-hour TV magazine show each month. Each episode consists of five or six credible sports-related stories – each with a Laureus connection. Ranging from profiles with top contemporary sportsmen and women,
to reviews of major sporting events, coverage of partner-sponsored sporting events and news on Laureus and the Laureus Sport for Good Foundation, the programme is diverse entertainment. Spirit of Sport has an excellent global distribution, through a number of broadcast partners including Supersport (Pan-Africa), Universal Sports (North America), NTV (Turkey), Dubai Sports (Pan-Middle East & North Africa), Globo (Brazil), Trace (France) and Star Sports (Pan-Asia), delivering audiences in excess of 20 million each month. THE WORK OF THE ACADEMY AND THE FOUNDATION Throughout the year, the Laureus Sport for Good Foundation is joined by members of the Academy in visiting supported projects across the globe, providing a unique platform to engage international and local media.
TERRITORY
BROADCASTER
INTERNATIONAL
CNN, Gillette World Sport, BBC World
EUROPE (ALL TERRITORIES) UK Germany Spain Russia Italy
Eurosport Eurosport Sat1, Sport 1, Eurosport TVE, La Sexta, MarcaTV, Gol TV, Eurosport Eurosport, NTV Sky Italia, Rai
NORTH & SOUTH AMERICA USA Mexico, Caribbean Brazil Chile Colombia
NBC, USC NBC, USC, Telemundo Globo, SporTV Canal 13 Win TV
ASIA China Thailand Hong Kong
Star Sports & Local Domestic Broadcasters CCTV, Star Sports, SMG & BTV ITV, Star Sports TVB Pearl, Star Sports
AUSTRALASIA Australia New Zealand
Network 10, Foxtel TVNZ
MIDDLE EAST & NORTH AFRICA
Dubai Sports Channel
AFRICA (SUB-SAHARAN)
Supersport, M-Net & Domestic Broadcasters
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THE LAUREUS WORLD SPORTS ACADEMY
THE LAUREUS WORLD SPORTS ACADEMY The Laureus World Sports Academy (‘the Academy’) is a unique association of 46 of the greatest living legends who commit their time based on goodwill. IAN BOTHAM, STEVE WAUGH, MICHAEL VAUGHAN, SHAUN POLLOCK AND KAPIL DEV AT THE CRICKET PRESS CONFERENCE, ABU DHABI 2010
BETWEEN THEM, THE ACADEMY MEMBERS HAVE EARNED:
54 Olympic Gold Medals 43 Grand Slam Singles Tennis Titles
35 Major Golf Championships 24 National Football League Records
23 Windsurfing Titles 20 World Motorcycling Championships
12 World Skateboarding Championships
11 Paralympic Gold Medals 11 Triple Crown Wins (Horse racing) 5 Tour de France Titles 4 World Judo Championship Titles 4 World Figure Skating Titles 4 Football World Cup Titles 4 Formula One World Championships
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Rugby World Cup Wins
The Academy has been chaired since 2000 by Edwin Moses, supported by Deputy Chairperson Sean Fitzpatrick. A full list of the Academy Members is included in Appendix 6. ROLES & RESPONSIBILITIES The Laureus World Sports Academy Charter outlines the roles and responsibilities of the Academy Members: www.laureus.com
1. The Academy Members endorse, participate in and vote for the winners of the Awards 2. Academy Members volunteer their time to the Laureus Sport for Good Foundation as guardians, goodwill ambassadors and, in some instances, trustees of National Foundations to raise the profile of the Foundation and raise funds for the Foundation RIGHTS IN RELATION TO THE ACADEMY The Academy is made up of some of the world’s most famous sportsmen and women who volunteer their time to support the Laureus organisation. It is an extremely important and valuable part of the Laureus organisation. The rules of engagement with the Academy (set out below) must be strictly adhered to. All requests by the Host Partner for Academy time will be passed through the Host Partner Manager in the first instance and the proposal will be subject to the contracted consents and approvals process. The Academy office will finalise approvals with the Academy Member.
ENTITLEMENT FOR HOST PARTNER All Academy Members are invited to attend the Awards. The majority of Members will aim to arrive in the city two days before the Awards, with the intention of attending subsidiary events and fulfilling media commitments before the Awards ceremony itself. As part of their rights and benefits, the Host Partner is guaranteed a number of appearances or ‘units’ of time at the Awards and any subsidiary events. The entitlement rights are as follows: Guarantee of 20 Academy Member appearances at the Awards ceremony The appearance at a single subsidiary event (Foundation visit on behalf of a sponsor, press call, fundraiser) will constitute one ‘unit’ of time A unit shall be no longer than two hours, excluding travel time (except in the event that travel time is greater than one hour when it will be at the discretion of the Academy Member to treat such time as an additional unit) The Host Partner is entitled to 20 units of time at subsidiary events with no rights to carry over unused units to the following year
Reasonable efforts will, however, be made to meet requests for specific members of the Academy Any requests for Academy Member time should be made by the Host Partner a minimum of two weeks prior and, if asking to try to arrange a specific Academy Member, at least one month in advance Laureus will be responsible for all Academy Member travel and accommodation costs in relation to an appearance ACADEMY ENDORSEMENTS, PROMOTION AND ADVERTISING Subject strictly to the rules set out in this section, the Host Partner is allowed to take its own film and photography of Academy Members at the Awards and subsidiary events for use in advertising. Any use by the Host Partner of the Academy Members’ imagery is subject to the following general conditions. 1. The context of any such promotional use and/or advertising must always relate to the role of the Academy Member in relation to the Host Partner and the Awards. Academy Members and celebrities attending the Awards and Foundation project visits do consent to the use of their images
but only where such usage is strictly contextual and is not used to create an implied endorsement by those sports people with any brand using the imagery 2. The Academy Members will not under any circumstance endorse specific products or brands, or be placed in a position where they are seen to do so 3. The Host Partner will not use Academy Members’ likeness and/or image in brand or product advertising 4. Images of the Academy Members may only be used in isolation where activity is in the context of their association with the Foundation. For all other use, communications material must depict a minimum of three Academy Members in each usage whereby the communication is clearly supporting an association with Laureus The Host Partner must submit to Laureus for approval a proposal setting out the intended promotional use and/or advertising no later than two months before the proposed activity.
ACADEMY FORUM In addition to the Awards package, the Host Partner has the opportunity to host an Academy Forum. The Academy Forum provides an opportunity for countries to engage with Laureus and the Academy on a smaller scale than the Awards and often will be hosted as a precursor to the Awards. The Academy Forum is a dynamic and integrated platform for Academy Members to engage and debate a number of issues relating to the Academy, the Awards, the Foundation and sport in general. As part of the Forum, Academy Members will spend up to a week in the Host Partner city taking part in sports summits, media opportunities, exclusive dinners and visits to local projects. This is a unique opportunity to showcase the region and local venues alongside the world’s greatest sporting legends, through high-profile sports discussions, focused media events and local Foundation activities. The rights to host an Academy Forum can be considered as part of the overall Awards contract or as a separate package.
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THE LAUREUS SPORT FOR GOOD FOUNDATION
THE LAUREUS SPORT FOR GOOD FOUNDATION The Laureus Sport for Good Foundation (‘the Foundation’) is a charitable company registered with the UK Charity Commission and governed by its Board of Trustees. The Laureus Sport for Good Foundation believes sport can change the world for the better. Making this belief a reality, the Laureus Sport for Good Foundation offers sports projects across the world invaluable support in four forms: funding, training in the use of sport as a force for good, support with social impact monitoring and access to a global network of Sport for Good programmes that share knowledge with one another all year round. This helps boost the impact of all the programmes that Laureus supports, ensuring that young people the world over can access the full transformational power of sport. Currently the Foundation supports over 140 projects worldwide across six continents in 34 countries. The Academy Members are actively involved in many of these projects providing support and raising awareness by showing how the power of sport can help tackle social challenges. A full list of the Foundation projects are included in Appendix 5.
HOW THE FOUNDATION WORKS The Foundation is divided into two parts: the Global Foundation, which runs the Laureus Sport for Good Foundation from its headquarters in London, and the eight National Foundations (see Appendix 5), which manage the projects that the Foundation funds at a local level. The Global Foundation provides the central management and coordination for Laureus’ National Foundations
– providing the link between the Academy and the Awards to maximise the benefit of all Laureus’ activities for the Foundation. The Global Foundation currently raises and distributes funds to National Foundations, which are in turn responsible for raising funds and supporting projects in their own territory. The Foundation supports communitybased organisations that bring about
positive social change through sport. These organisations are supported and not owned by Laureus, and as such Laureus has no right to enforce any brand legislation on them. Laureus protects its Global Partners and in turn requests that the Global Partners respect the charities it supports and their right to independent revenues.
ACADEMY MEMBERS STEVE REDGRAVE, SEBASTIAN COE AND MICHAEL JOHNSON AT THE LAUREUS-SUPPORTED TRACK ACADEMY, LONDON, UNITED KINGDOM
RIGHTS AND BENEFITS IN RELATION TO THE FOUNDATION Laureus aims to ensure that the Host Partner enjoys a significant and credible legacy following the Awards. This may be achieved in the following ways: Laureus would work with the Host Partner to create a new project or partner an existing project in the region There would be an opportunity to create a Laureus National Foundation in the region Laureus will work with the Host Partner on other sport-based initiatives relevant to the Partner’s long-term social objectives Laureus is able to bring a wealth of experience in the management and setup of social initiatives, including: Trustees drawn from regional leaders and top athletes can oversee the Foundation Administrators to run the Foundation’s activities throughout the region Organisation and coordination of fundraising activities Awareness and PR campaigns on Foundation’s activities Visits by top international athletes to the region
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FOUNDATION PROJECT VISITS During the Awards, Members of the Academy may visit any new or existing local projects that have been set up. The Host Partner is requested to advise Laureus of preferred projects and timing for visits. Project visits will be co-ordinated and managed by the Local Organising Committee and the Laureus Sport for Good Foundation Team with all costs (including insurance) covered by the Host Partner. The Host Partner is responsible for creating and managing a programme of events during the project visits to ensure that the project attendees and the projects themselves derive maximum benefit from these visits. Laureus conducts project visits to fulfil a number of objectives: To raise the profile of the Host Partner and Laureus activities with a view to increasing awareness and funding of the projects To engage the Academy and motivate project participants
PROTECTION FROM OVER-COMMERCIALISM To maintain the credibility and integrity of the Foundation, it is important that projects are not over-commercialised. If brands are seen to be inappropriately exploiting the Foundation projects for commercial gain it could seriously compromise the organisation’s reputation. In order to protect against this Laureus will ensure that: Foundation projects are to be strictly maintained as brand-free zones (except for Foundation/Global Partner merchandise and interview backdrop when appropriate i.e. press conferences, media activities, etc as set out in the Global Brand Guidelines) No branding/product placement will be allowed on children or other recipients of project funding Academy Members are invited to wear Laureus/Global Partner branding at all times whilst on projects but to otherwise be brand neutral
To promote the power of sport through the world’s media by highlighting the plight of the people in the projects and the impact of sport in tackling their issues
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HOST PARTNER GUIDELINES
LAUREUS HOST PARTNER CLIENT SERVICES
LAUREUS HOST PARTNER CLIENT SERVICES Laureus is committed to providing the highest standards of client servicing to the Host Partner. The overriding principles of the Laureus Host Partner Team’s client services are that it will always aim to: Deliver rights and benefits to the Host Partner ensuring fast and efficient handling of approvals Be proactive rather than reactive in trying to anticipate the needs of the Host Partner Manage the relationship with the Host Partner in a way that exceeds expectations Provide the Host Partner with information, feedback and research in a timely manner Ensure best practice and the utmost professionalism in the delivery of the rights and management of the relationship BRITISH PRIME MINISTER, DAVID CAMERON, HANDS THE GOVERNOR OF RIO, SÉRGIO CABRAL, THE LAUREUS STATUETTE AS THE AWARDS PASS FROM LONDON TO THEIR NEW BRAZILIAN HOME FOR 2013
MANAGEMENT
LOCAL ORGANISING COMMITTEE
The Host Partner Manager is responsible for the day-to-day management of the relationship between Laureus and the Host Partner.
HOST PARTNER MANAGER
Broadly speaking, this covers the following areas: Ensuring a full and effective delivery of the Host Partner’s rights and benefits Providing regular progress reports leading up to the event
LAUREUS SPORT FOR GOOD FOUNDATION
LAUREUS WORLD SPORTS AWARDS
LAUREUS WORLD SPORTS ACADEMY
Coordinating requests and approvals between both parties Meeting government bodies relevant to the implementation of the Awards Working with the Host Partner on the execution of local sponsorship deals
DIGITAL
MEDIA
PR & COMMUNICATIONS
BRAND
EVENT
An organogram setting out the communications structure across all functional areas is set out on the opposite page. LOCAL ORGANISING COMMITTEE The Local Organising Committee is set up at the beginning of the relationship with the Host Partner. The Local Organising Committee consists of representatives from the Host Partner, local municipal authorities and Laureus. The principal aims of the Local Organising Committee are as follows:
www.laureus.com
Assess and tackle key logistical challenges around the staging of the event, including but not limited to transport, security, accommodation, production, visas
All reasonable endeavours will be made to expedite the approvals process in the case of urgent requests.
Define Host Partner’s objectives and formulate a strategy for achieving them
Laureus is committed to ensuring that the Host Partner is kept up to date with all major developments at Laureus to enable planning of communications activity and hospitality around the Awards.
Ensure communication channels between all parties are being maintained The Local Organising Committee will meet regularly from two months prior to the Awards to work through all relevant planning, approval, accommodation, transport and guest issues. Laureus is committed to running a transparent and efficient approvals process. All requests for approvals must be coordinated with the Host Partner Manager. CONSENTS AND APPROVALS PROCESS Laureus is committed to providing a written answer to the Host Partner approving a request or setting out reasons for declining a request within ten working days of the request being received. The Host Partner should also respect a similar time period when sending requests to Laureus. All approvals will be provided in writing. In some cases, Laureus recognises that the Host Partner will require approvals in a shorter timeframe.
REPORTING AND REVIEWS
To this end, Laureus maintains a system of weekly reviews and status reporting from two months prior to the Awards. In respect of each area of the business, Laureus will provide the Host Partner with a review of the previous week and commence outline planning for the forthcoming week in respect of: Awards ceremony Media (broadcast and production) PR and communications Subsidiary events The Academy The Foundation These reviews will be assembled by the Host Partner Manager. RESEARCH A summary of Laureus’ ‘output’ (media) and ‘outcome’ research will be provided to the Host Partner after the Awards.
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HOST PARTNER GUIDELINES
HIS SERENE HIGHNESS PRINCE ALBERT II OF MONACO AT THE 2002 AWARDS IN MONACO
LAUREUS WORLD SPORTS AWARDS
NOVAK DJOKOVIC, LAUREUS WORLD SPORTSMAN OF THE YEAR, 2012 ON STAGE WITH ACADEMY MEMBER BORIS BECKER
LAUREUS ACADEMY MEMBERS NAWAL EL MOUTAWAKEL & BOBBY CHARLTON PRESENT ZINEDINE ZIDANE WITH THE LIFETIME ACHIEVEMENT AWARD, 2011
LAUREUS ACADEMY MEMBER NAWAL EL MOUTAWAKEL PRESENTS FELLOW ACADEMY MEMBER SEBASTIAN COE WITH THE LIFETIME ACHIEVEMENT AWARD AT THE THEATRO MUNICIPAL DO RIO DE JANEIRO, 2013
www.laureus.com
HIS MAJESTY KING JUAN CARLOS OF SPAIN, PATRON LAUREUS WORLD SPORTS AWARDS, BARCELONA 2006-2007
BERNIE ECCLESTONE PRESENTS LEWIS HAMILTON WITH HIS STATUETTE FOR LAUREUS WORLD BREAKTHROUGH OF THE YEAR AWARD, 2008
LAUREUS AWARD HOSTS MORGAN FREEMAN AND KEVIN SPACEY ON STAGE AT THE 2011 AWARDS IN ABU DHABI
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HOST PARTNER GUIDELINES
APPENDIX 1
APPENDIX 1 A. HOST PARTNER SPONSORSHIP RIGHTS
B. LOCAL SPONSOR RIGHTS
The Host Partner is provided with a wide range of commercial and social rights that will enable it to benefit from its association with the Awards. These rights are summarised below:
The Host Partner is given the opportunity to procure local sponsors to provide goods and services necessary for the successful hosting of the Awards and subsidiary events. Laureus will provide a separate package of rights for local sponsors as summarised below:
GENERAL
DESIGNATION
1. Official designation as Host Partner of the Laureus World Sports Awards
The exclusive right within the Product Category to be designated Laureus World Sports Awards Local Sponsor
2. Category exclusivity on a Global and National basis in relation to the Laureus World Sports Awards TERRITORY
Local territory only
LAUREUS MARK(S) AND CONTENT
The exclusive right within the Product Category to use the Laureus Mark(s) and Content in marketing materials in designated territory only
5. Identification as Host Partner in all Laureus World Sports Awards press releases, communications materials and online channels
PUBLIC RELATIONS
THE AWARDS
The right to stage a media event to launch partnership Designation to appear in all communications materials relating to the involvement of specific subsidiary/official event Sponsor inserts to be included in the press kits at the Awards and any other official events in territory
3. The right to use the Laureus Marks and Content in advertising and marketing materials (including Academy Member imagery) subject to Laureus’ approval 4. The right to create a composite logo, which incorporates and combines Host Partner and Laureus logos for use in Host Partner marketing activity
1. Branding at the Awards for Host Partner equal to Laureus’ Global Partners 2. At least 1.5 minutes of cumulative TV exposure on Laureus’ broadcast programming
BRANDING
3. Designation in TV credits (where available) 4. Right to purchase additional broadcast sponsorship packages
5. VIP hospitality for 50 guests at the Awards and all official events 6. A full-page advertisement in the official Awards brochure 7. Designation on sponsor page in the official Awards brochure 8. The right to photograph and have a photographer present at the Awards
INTERNET
Mention of relationship, but no branding
TELEVISION & BROADCAST
Sponsor will be entitled to use freely any photographs or broadcasts or other audio/visual material created by it at the Awards, subject to necessary consents
PHOTOGRAPHY & LAUREUS CONTENT
The non-exclusive royalty-free licence to use any photographs relating to Awards and/or the subsidiary/official events for advertising and promotional purposes in exclusive territory
INTERNAL COMMUNICATIONS
The right to use the Laureus Mark(s) and Content in all internal communications of Supplier
OFFICIAL AWARDS BROCHURE
One half-page colour advertisement in the official Awards brochure Designation to appear on a sponsor accreditation page in such official Awards brochure
VIP HOSPITALITY PACKAGES
VIP tickets to official and subsidiary events
9. Non-exclusive royalty-free licence to photographs and audio/visual material relating to Laureus for advertising and promotional purposes 10. The right to produce branded merchandise and premiums for placement in guest gift packs at the Awards
Sponsor branding (10% of backdrop branding) at relevant territory-specific subsidiary/official events and designation as Awards Local Sponsor Sponsor branding on all “collateral materials” for specific subsidiary/official event where branding is appropriate — event invites etc.
THE ACADEMY 1. The right to appearances by at least 20 Academy Members and/or Ambassadors at the Awards ceremony in accordance with Academy Member guidelines 2. The right to appearances by at least 10 Academy Members and/or Ambassadors at the subsidiary events around the Awards
THE FOUNDATION 1. The right to set up a local Laureus Sport for Good Foundation project 2. The right to partner existing projects with the Laureus Sport for Good Foundation 3. The opportunity to set up a Laureus National Foundation in the region 4. The right to Academy visits to any existing projects during the Awards
www.laureus.com
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HOST PARTNER GUIDELINES
APPENDIX 2
APPENDIX 2 OPERATIONAL SUPPORT REQUIREMENTS
ADDITIONAL REQUIREMENTS
Laureus requires the Host Partner to provide the following operational support:
Laureus also has a far broader range of requirements necessary to host a successful Awards event schedule and requests the support of the Host Partner in identifying and negotiating agreements with local suppliers to provide the following:
ACCREDITATION
Local accreditation agency to liaise with security and police
ACCOMMODATION
FINANCIAL
Assistance with VAT and tax implications
Liaison to facilitate and coordinate all invoicing
INVITATIONS
To provide central management of Host Partner’s guests, responsible for collating names, addresses and all contact details as required by Laureus
MARKETING
To provide outdoor advertising sites in prime locations around the city, including but not restricted to airport, taxis and billboards
To support the Awards with advertising, broadcast and print promotional campaign in territory and/or globally linked to tourism campaign
COMMUNICATIONS
2,500 room nights for VIP Guests, Nominees, Laureus staff and TV production team in a range of 3-5 star hotels Local communications agency to provide: Mobile phones (50 units) Walkie talkies (10 relays and 200 units)
EVENT SERVICES
IT SUPPORT
Local IT agency to maintain all IT requirements (Office Space, Media Centre, etc) Secure wireless network in all offices
Catering for main and subsidiary events Experienced local hostess agency PR agency Translation agency
PROTOCOL
Introduction to Government representative to liaise directly with Laureus
ISDN lines prior to and during the event (100 phones & 50 ISDN lines)
SECURITY
Advice and support on transit security, venue security, dignitary security
OFFICES
Office space in key hotels and venues for up to 150 Laureus staff
Introduction to local security agency to handle additional requirements
Provision of Government security services and local police
TRANSLATIONS
Assistance with translations and interpreters
SPORTS
Access to and use of local sports clubs and facilities
TRANSPORT (AIR)
VIP airport services including: fast track Customs clearance, all applicable clearances, permits, authorisations for private planes
TRANSPORT (GROUND)
Assistance with police matters and local authorisations – security, road closures, security escorts, etc
TV PRODUCTION
All filming permits and approval permits relevant to production, media, etc
VENUE
TRANSPORT (AIR) International air transport for up to 600 VIP Guests, Nominees, Laureus staff and TV production team
Provide Laureus with a senior contact at sports ministry
To provide a venue for the Awards with basic requirements being:
TRANSPORT (GROUND) A local agency to run transportation and provide drivers for the 120 Mercedes-Benz cars, 30 staff cars and 10 mini-vans which will be provided by Laureus/Mercedes-Benz TV PRODUCTION VENUES
Editing facilities and services Outside broadcast truck (minimum 16 cameras, HD) Satellite uplink services and truck Official Events After Party venues (estimated capacity 1,000) Welcome Reception (estimated capacity 1,000)
Capacity for 1,500 seated dinner guests
Exclusive access to the venue from ten days prior and three days following the Awards
Main stage for ceremony, a minimum of 15m x 10m
Media centre within venue with capacity for 800 media representatives
Secure, exclusive area for red carpet, closed for 24 hours prior to the event
Subsidiary Events Two x private dinner venues (estimated capacity 200) Other venues e.g. yacht regatta, golf, tennis, motor racing, etc to be discussed, subject to local needs and sponsorship
VISAS
www.laureus.com
Assurance that staff and guests (of all nationalities) will receive relevant visas on arrival
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APPENDIX 3
NOVAK DJOKOVIC, LAUREUS WORLD SPORTSMAN OF THE YEAR, LONDON 2012
USAIN BOLT, WORLD SPORTSMAN OF THE YEAR 2009, 2010 & 2013
JESSICA ENNIS, LAUREUS WORLD SPORTSWOMAN OF THE YEAR 2013
SERENA WILLIAMS, WORLD SPORTSWOMAN OF THE YEAR 2003 & 2010
DAVID BECKHAM, MANCHESTER UNITED, WORLD TEAM OF THE YEAR 2001
ROGER FEDERER, WORLD SPORTSMAN OF THE YEAR 2005, 2006, 2007 & 2008
APPENDIX 3 LAUREUS AWARD CATEGORIES AND WINNERS
AWARD
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
WORLD SPORTSMAN OF THE YEAR
Tiger Woods
Tiger Woods
Michael Schumacher
Lance Armstrong Michael (rescinded) Schumacher
Roger Federer
Roger Federer
Roger Federer
Roger Federer
Usain Bolt
Usain Bolt
Rafael Nadal
Novak Djokovic
Usain Bolt
WORLD SPORTSWOMAN OF THE YEAR
Marion Jones (rescinded)
Cathy Freeman
Jennifer Capriati
Serena Williams Annika Sorenstam
Kelly Holmes
Janica Kostelic
Yelena Isinbayeva
Justine Henin
Yelena Isinbayeva
Serena Williams
Lindsey Vonn
Vivian Cheruiyot
Jessica Ennis
WORLD TEAM OF THE YEAR
Manchester United
French Football Team
Australian Cricket Team
Brazilian National English Rugby Football Team Union Team
Greek Football Team
Renault F1 Team
Italian Football Team
South African Rugby Team
China Olympic Team
Brawn GP F1 Team
Spain Football Team
FC Barcelona
European Ryder Cup Team
WORLD BREAKTHROUGH OF THE YEAR
Sergio Garcia
Marat Safin
Juan Pablo Montoya
Yao Ming
Michelle Wie
Liu Xiang
Rafael Nadal
Amelie Mauresmo
Lewis Hamilton
Rebecca Adlington
Jenson Button
Martin Kaymer
Rory McIlroy
Andy Murray
WORLD COMEBACK OF THE YEAR
Lance Armstrong Jennifer (rescinded) Capriati
Goran Ivanisevic Ronaldo
Hermann Maier
Alessandro Zanardi
Martina Hingis
Serena Williams
Paula Radcliffe
Vitali Klitschko
Kim Clijsters
Valentino Rossi
Darren Clarke
Felix Sanchez
WORLD SPORTSPERSON OF THE YEAR WITH A DISABILITY
Louise Sauvage
Vinny Lauwers
Esther Vergeer
Michael Milton
Earle Conner
Chantal Petitclerc
Ernst van Dyk
Martin Braxenthaler
Esther Vergeer
Daniel Dias
Natalie du Toit
Verena Bentele
Oscar Pistorius
Daniel Dias
WORLD ACTION SPORTSPERSON OF THE YEAR
Shaun Palmer
Mike Horn
Bob Burnquist
Dean Potter
Layne Beachley
Ellen MacArthur
Angelo d’Arrigo
Kelly Slater
Shaun White
Kelly Slater
Stephanie Gilmore
Kelly Slater
Kelly Slater
Felix Baumgartner
SPORT FOR GOOD AWARD
Eunice Kip Keino Kennedy Shriver
Peter Blake
-
India/Pakistan Cricket Team
Gerry Storey
Jurgen Griesbeck
Luke Dowdney
Brendan & Sean Tuohey
-
Dikembe Mutombo
May El-Khali
Raí Souza Vieira de Oliveira
-
LAUREUS SPIRIT OF SPORT AWARD
-
-
-
-
-
Boston Red Sox
Valentino Rossi
FC Barcelona
Dick Pound
-
-
European Ryder Cup Team
-
-
LIFETIME ACHIEVEMENT AWARD
Pelé
Steve Redgrave Peter Blake
Gary Player
Arne Naess
-
Johan Cruyff
Franz Beckenbauer
Sergey Bubka
-
Nawal El Moutawakel
Zinedine Zidane
Bobby Charlton
Sebastian Coe
LAUREUS ACADEMY EXCEPTIONAL ACHIEVEMENT AWARD
-
-
-
-
-
-
-
-
-
-
-
-
Michael Phelps
www.laureus.com
-
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APPENDIX 4
APPENDIX 4 PROJECTS SUPPORTED BY THE LAUREUS SPORT FOR GOOD FOUNDATION HOST CITIES MONACO, LISBON, BARCELONA, ST PETERSBURG, ABU DHABI, LONDON & RIO DE JANEIRO
PROJECTS SUPPORTED BY THE LAUREUS SPORT FOR GOOD FOUNDATION
AFRICA 1. BUFFALO CITY SOCCER SCHOOL - EAST LONDON, SOUTH AFRICA 2. COACHING FOR HOPE - MALI & BURKINA FASO 3. COMMUNITY BASED AIDS PROGRAMME - KAMPALA, UGANDA 4. DEVELOPMENT OF SPORTS AND RIGHTS FOR PEOPLE WITH DISABILITIES - RWANDA 5. FIGHT WITH INSIGHT - JOHANNESBURG, SOUTH AFRICA 6. GRASSROOT SOCCER - SOUTH AFRICA 7. GREAT COMMISSION UNITED - CAPE TOWN, SOUTH AFRICA 8. GRUPO DESPORTIVO DE MANICA - MANICA, MOZAMBIQUE 9. INDIGO YOUTH MOVEMENT - DURBAN & CAPE TOWN, SOUTH AFRICA 10. INTERNATIONAL INSPIRATION - TANZANIA 11. ISIQALO-WAVES FOR CHANGE - CAPE TOWN, SOUTH AFRICA 12. JOHANNESBURG CUBS - JOHANNESBURG, SOUTH AFRICA 13. KICK4LIFE - LESOTHO 14. LITTLE CHAMPS - CAPE TOWN, SOUTH AFRICA 15. LUNGISANI INDLELA - DURBAN, SOUTH AFRICA 16. MAKOMBA-NDLELA YOUTH MOVEMENT - LIMPOPO, SOUTH AFRICA 17. MATHARE YOUTH SPORTS ASSOCIATION (MYSA) - NAIROBI, KENYA 18. MOVING THE GOALPOSTS - KILIFI, KENYA 19. ORPHANAID AFRICA - GREATER ACCRA, GHANA 20. PEACEPLAYERS INTERNATIONAL - DURBAN, SOUTH AFRICA 21. POLOAFRICA - EASTERN FREE STATE, SOUTH AFRICA 22. RIGHT TO DREAM - GHANA 23. SOWETO SCHOOLS RUGBY PROGRAMME - JOHANNESBURG, SOUTH AFRICA 24. SPORT FOR ALL - JOHANNESBURG, SOUTH AFRICA 25. VUKA RUGBY - CAPE TOWN, SOUTH AFRICA (FORMALLY LEGENDS CUP) 26. HOUT BAY CYCLING CLUB - CAPE TOWN, SOUTH AFRICA
ASIA 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37.
IMAGE - RAJASTHAN, INDIA MAGIC BUS - INDIA OPERATION BREAKTHROUGH - HONG KONG, CHINA PEACEPLAYERS INTERNATIONAL - ISRAEL / PALESTINE TWINNED BASKETBALL PROGRAMME - ISRAEL / PALESTINE SEENIGAMA SPORT FOR LIFE PROJECT - SEENIGAMA, SRI LANKA SPECIAL OLYMPICS - CHINA SPIRIT OF SOCCER - CAMBODIA SPIRIT OF SOCCER - IRAQ SPIRIT OF SOCCER - LAOS UNITY THROUGH SPORT PROJECT - MANKULUM, SRI LANKA
AUSTRALIA 38. BURRA JURRA SURF PROGRAMME - BYRON BAY, AUSTRALIA 39. CATHY FREEMAN FOUNDATION - PALM ISLAND, AUSTRALIA 40. FOOTBALL UNITED - AUSTRALIA
EUROPE 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67.
LAUREUS METRO SPORTS - BERN, SWITZERLAND LAUREUS STREET SOCCER - SWITZERLAND FIGHT FOR PEACE - LONDON, UK PARA NUESTROS HEROES - BARCELONA, SPAIN GOLF EDUCATIF - FRANCE KICK IM BOXRING - BERLIN, GERMANY KICK ON ICE - BERLIN, GERMANY KICK THE ROPES - BERLIN, GERMANY KICKFORMORE - STUTTGART, GERMANY KIDSWING - MUNICH, GERMANY KIDS FOR FUTURE - COLOGNE, GERMANY KÖRBE FÜR KÖLN - COLOGNE, GERMANY LAUREUS CAVALLO - WINTERHUR-UNTERSEEN, SWITZERLAND LAUREUS GIRLS IN SPORT - LUCERNE, SWITZERLAND LAUREUS GIRLS KICKING - GERMANY LAUREUS MIDNIGHT FUTSAL CUP - THE HAGUE, THE NETHERLANDS LAUREUS SCHNEETIGER - VIENNA, AUSTRIA LAUREUS URBAN STARS BELFAST - BELFAST, UK LAUREUS URBAN STARS BRISTOL - BRISTOL, UK LAUREUS URBAN STARS GLASGOW - LONDON, UK LAUREUS URBAN STARS LONDON - LONDON, UK LAUREUS URBAN STARS MANCHESTER - MANCHESTER, UK LAUREUS URBAN STARS WEST MIDLANDS - BIRMINGHAM, UK MIDNIGHT BASKETBALL LEAGUE - LONDON, UK MIDNIGHT BASKETBALL - MILAN, ITALY MIT PFERDEN STARK MACHEN - ACHBERG, GERMANY MOVE&DO - STUTTGART, GERMANY
www.laureus.com
68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82.
29
PASA LA RED - MADRID, SPAIN PEACEPLAYERS INTERNATIONAL - CYPRUS PEACEPLAYERS INTERNATIONAL - NORTHERN IRELAND, UK PROGETTO POLISPORTIVA - MILAN, ITALY PROGETTO POLISPORTIVA NAPOLI - NAPLES, ITALY PROGETTO POLISPORTIVA ROMA - ROME, ITALY PUNCH - PARIS, FRANCE SPECIAL OLYMPICS - RUSSIA JOVENES ATLETAS - SPAIN STREET LEAGUE - LIVERPOOL, UK STREET LEAGUE - LONDON, UK STREET LEAGUE - GLASGOW, UK STREET LEAGUE - NOTTINGHAM, UK TENGO UN SUEÑO - SPAIN TRACK ACADEMY - LONDON, UK
LATIN AMERICA & THE CARIBBEAN 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94.
A GANAR - BUENOS AIRES, ARGENTINA BOLA PRA FRENTE - BRAZIL CLUB ATLETICO PLATENSE - LAPRIDA, ARGENTINA CLUB DEPORTIVO BARRACAS - GENERAL LAMADRID, ARGENTINA GOL DE LETRA - BRAZIL LA LIGA LIMAKIDS - LIMA, PERU LUTA PELA PAZ - RIO DE JANEIRO, BRAZIL SPORT FOR LIFE - ROSARIO, SANTA FE, ARGENTINA SPORTS IN UNDERDEVELOPED AREAS - MONTEVIDEO, URUGUAY SPORTS SANS FRONTIERES - PORT AU PRINCE, HAITI UNIÓN Y AMISTAD DE SAN ISIDRO - BUENOS AIRES, ARGENTINA VIRREYES HOCKEY - BUENOS AIRES, ARGENTINA
NORTH AMERICA 95. 96. 97. 98. 99. 100. 101. 102. 103. 104. 105. 106. 107. 108. 109. 110. 111. 112. 113. 114. 115. 116. 117. 118. 119. 120. 121. 122. 123. 124. 125. 126. 127. 128. 129. 130. 131. 132. 133. 134. 135. 136. 137. 138. 139. 140. 141. 142. 143. 144. 145. 146. 147. 148. 149. 150. 151. 152. 153.
BOYS & GIRLS CLUB OF METRO ATLANTA - ATLANTA, USA AMERICA SCORES DALLAS - DALLAS, USA AMERICA SCORES NE - BOSTON, USA A’S & ACES - NEW ORLEANS, USA BEAT THE STREETS BALTIMORE - BALTIMORE, USA BELAFONTE TACOLCY CENTER - MIAMI, USA BEYOND THE BALL - CHICAGO, USA BLACK WOMEN IN SPORT FOUNDATION - PHILADELPHIA, USA BOYS & GIRLS CLUBS OF SELA - NEW ORLEANS, USA BREAKTHROUGH URBAN MINISTRIES - CHICAGO, USA BRIDGE LACROSSE - DALLAS, USA CHESTER UPLAND SOCCER FOR SUCCESS - PHILADELPHIA, USA COHEN COLLEGE PREP MIDDLE SCHOOL - NEW ORLEANS, USA COLLEGIATE ACADEMIES - NEW ORLEANS, USA COLORADO RAPIDS YOUTH SOCCER CLUB - DENVER, USA CP3 AFTERSCHOOL ZONE - NEW ORLEANS, USA DALLAS BASEBALL ALLIANCE - DALLAS, USA DIST. 50 EDUCATION FOUNDATION (ADAMS 50) - DENVER, USA EL MONTE CBI - LOS ANGELES, USA ELEVATE - NEW ORLEANS, USA FAMILY & CHILDREN FAITH COALITION (D/B/A HOPE FOR MIAMI) - MIAMI, USA FIRSTLINE - NEW ORLEANS, USA FOUNDATION FOR SCIENCE AND MATH EDUCATION INC NEW ORLEANS, USA GIRL POWER / WORLD LITERACY CRUSADE OF FL. - MIAMI, USA ILLINOIS YOUTH SOCCER ASSOCIATION - CHICAGO, USA INTERNATIONAL HIGH SCHOOL OF NEW ORLEANS NEW ORLEANS, USA JT DORSEY FOUNDATION - PHILADELPHIA, USA LA BROTHERHOOD CRUSADE - LOS ANGELES, USA LAGNIAPPE ACADEMIES - NEW ORLEANS, USA LAKE FOREST ELEMENTARY - NEW ORLEANS, USA LEGACY YOUTH TENNIS AND EDUCATION - PHILADELPHIA, USA LITTLE HAITI OPTIMIST CLUB - MIAMI, USA LOS ANGELES SHERIFF’S FOUNDATION - LOS ANGELES, USA METROLACROSSE - BOSTON, USA MGR FOUNDATION - CHICAGO, USA MIAMI CHILDREN’S INITIATIVE - MIAMI, USA MIAMI DADE POLICE PAL - MIAMI, USA NETBALL AMERICA - ATLANTA, USA OAKLAND LACROSSE - SAN FRANCISCO/OAKLAND, USA OAKLAND STROKES - SAN FRANCISCO/OAKLAND, USA OUTSIDE THE RING CHAMPIONS FOUNDATION - MIAMI, USA QUALITY UNITED EDUCATION - MIAMI, USA RENEW - NEW ORLEANS, USA SHAKE A LEG MIAMI - MIAMI, USA SKATE LIKE A GIRL - SEATTLE, USA SOCCER WITHOUT BORDERS - SAN FRANCISCO/OAKLAND, USA SUCCESS PREP - NEW ORLEANS, USA THE SCHOOL OF BASKETBALL - MIAMI, USA THE SERVICE BOARD - SEATTLE, USA TOUCHING MIAMI WITH LOVE - MIAMI, USA TRIPLE THREAT MENTORING - CHICAGO, USA UP2US’ COACH ACROSS AMERICA - USA WASHINGTON NATIONALS YOUTH BASEBALL ACADEMY WASHINGTON DC, USA WASHINGTON YOUTH SOCCER ASSOCIATION - SEATTLE, USA WESTBANK WRESTLING - NEW ORLEANS, USA WORLD SPORT CHICAGO - CHICAGO, USA YOUTH RUN NOLA - NEW ORLEANS, USA YOUTH SPEAK COLLECTIVE - LOS ANGELES, USA ZHANG SAH - PHILADELPHIA, USA
SPORT FOR GOOD
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APPENDIX 5
APPENDIX 5
APPENDIX 6 MEMBERS OF THE LAUREUS WORLD SPORTS ACADEMY
LAUREUS FOUNDATIONS
GLOBAL
SOUTH AFRICA
LAUREUS SPORT FOR GOOD FOUNDATION
LAUREUS SPORT FOR GOOD FOUNDATION TRUST SOUTH AFRICA
foundation@laureus.com www.laureus.com/foundation
PRUDENCE FESTER pfester@ssisa.com www.laureus.co.za
ARGENTINA
SPAIN
FOUNDACIÓN LAUREUS ARGENTINA
FUNDACIÓN LAUREUS ESPAÑA
ANA LIA SANTARELLI analia.santarelli@laureus.org.ar www.laureus.org.ar
PAULA GARCIA VILLORA paula.garcia@laureus.es www.laureus.es
GERMANY
SWITZERLAND
LAUREUS SPORT FOR GOOD FOUNDATION GERMANY
LAUREUS FOUNDATION SWITZERLAND
SIMONE MOLL simone.moll@laureus.de www.laureus.de
EVELYN FANKHAUSER evelyn.fankhauser@laureus.ch www.laureus.ch
MEMBERS OF THE LAUREUS WORLD SPORTS ACADEMY TAKEN BY PHOTOGRAPHER, PETER ADAMIK
Giacomo Agostini Motorcycling Marcus Allen American Football Franz Beckenbauer Football Boris Becker Tennis Ian Botham Cricket Sergey Bubka Athletics Bobby Charlton Football Sebastian Coe Athletics Nadia Comaneci Gymnastics
ITALY
USA
Yaping Deng Table tennis
FONDAZIONE LAUREUS ITALIA ONLUS
LAUREUS SPORT FOR GOOD FOUNDATION USA
Marcel Desailly Football
SILVANA DE GIOVANNI silvana.degiovanni@fondazionelaureus.it www.laureus.it
MATTHEW GESCHKE matthew.geschke@laureus.com www.laureususa.com
Kapil Dev Cricket Mick Doohan Motorcycling David Douillet Judo Emerson Fittipaldi Motor Racing
THE NETHERLANDS
Sean Fitzpatrick (Deputy-Chairperson) Rugby
Robby Naish Windsurfing/Kiteboarding
Dawn Fraser Swimming
Ilie Nastase Tennis
Cathy Freeman Athletics
Martina Navratilova Tennis
Tanni Grey-Thompson Paralympic Athletics
Alexey Nemov Gymnastics
Marvelous Marvin Hagler Boxing Mika Häkkinen Motor Racing Tony Hawk Skateboarding Mike Horn Adventurer Miguel Indurain Cycling Michael Johnson Athletics Kip Keino Athletics Franz Klammer Skiing Dan Marino American Football Edwin Moses (Chairperson) Athletics Nawal El Moutawakel Athletics
Jack Nicklaus Golf Gary Player Golf Morné du Plessis Rugby Hugo Porta Rugby Steve Redgrave Rowing Vivian Richards Cricket Monica Seles Tennis Mark Spitz Swimming Daley Thompson Athletics Alberto Tomba Skiing Steve Waugh Cricket Katarina Witt Figure Skating
LAUREUS FOUNDATION THE NETHERLANDS WENDY NAGEL wendy.nagel@laureus.nl www.laureus.nl
In Fond Memory: Severiano Ballesteros, Peter Blake and Bill Shoemaker
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HOST PARTNER GUIDELINES
APPENDIX 6
APPENDIX 7 EXAMPLE OF HOST PARTNER BRANDING AT THE AWARDS
SAMPLE BACKDROP
DAVID BECKHAM & HIS WIFE VICTORIA LAUREUS WORLD SPORTS AWARDS, PORTUGAL, 2005
www.laureus.com
NOVAK DJOKOVIC, LAUREUS WORLD SPORTS AWARDS, LONDON, 2012
GWYNETH PALTROW, SEGMENT HOST LAUREUS WORLD SPORTS AWARDS, ABU DHABI, 2010
MICHAEL PHELPS, LAUREUS WORLD SPORTS AWARDS RIO DE JANEIRO, 2013
KELLY SLATER, LAUREUS WORLD SPORTS AWARDS ABU DHABI, 2011
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LAUREUS 460 Fulham Road, London SW6 1BZ United Kingdom Tel: +44 (0)20 7514 2762 Fax: +44 (0)20 7514 2837 www.laureus.com www.laureusarchive.com www.laureusdigital.com A global initiative of and Registered Office: Laureus World Sports Awards Limited, 15 Hill Street, London W1J 5QT United Kingdom. Registered in England No. 05083331