The New Continent Feasibility Study

Laura Hernandez

/

Student ID 212397

Business Feasibility Study for

The New Continent Co

by

Laura Hernandez CEO ID. 212397

Laura Hernandez

/

Student ID 212397

TABLE OF CONTENTS Executive Summary 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

Introduction Product or Service Technology Market Environment Competition Industry Business Model Marketing and Sales Strategy Production / Operating Requirements and Management/Personnel Requirements Intellectual Property Regulations Critical Risk Factors Financial Projection Recommendations References

Laura Hernandez

/

Student ID 212397

Executive Summary The New Continent is a newly launched Sydney-based social advertising platform specialized in managing and representing Latin American digital influencers in Australia with the aim of providing marketing services to brands and companies.

Currently, the influencer-marketing environment in Australia is being led by ten main innovative agencies, which also concentrate their operations in digital platforms. Among them, the strongest challenging figures are those agencies located in Sydney: The Exposure co, Hoozu, Marmot Inc and Social Soup.

Despite the increasing competition, manifested in the multiple talent management agencies, The New Continent stands out for the uniqueness of its service, since we sign influencers from the other side of the globe who, besides from offering new faces and talents to Australian brands on for their promotional efforts, can also help them to reach a wider population which includes Latin American residents in the country.

In this order, the agency is a window of opportunity for Latin American individuals to reach exposure in Australasia, and at the same time, regional brands can gain a unique way of being represented and promoted in a highly competitive market where consumers are often flooded with the same faces, features and trends.

Laura Hernandez

/

Student ID 212397

1.

The following feasibility report is an analysis of the viability of the business case “The New Continent� influencer management agency. Its main objective is to justify the possibilities in this initial business proposal and its sustainability and profitability through time.

Introduction

Laura Hernandez

2.

/

Student ID 212397

Service description

Influencer management Our service consists of signing, representing and booking individuals who have enough exposure to affect the behaviour and the purchase decisions of their followers.

Our roster of influencers fulfil the following requirements: § § § § §

They are YouTubers or Instagramers.

They are based in Latin and South America.

They are between 18 and 35 years old.

They have a minimum of 100 K followers.

They specialise in the categories: fashion / make-up / fitness lifestyle.

Influencer digital marketing We develop and create strategic connections between our influencers and our clients (brands) to provide original and authentic advertising proposals around their products or services.

Through a deep awareness and knowledge of our influencers, we are capable of establishing real and honest relationships with our client´s target audience to successfully achieve an expected purchase action or behaviour from them.

In this matter the services we provide include: § § § § § § § § §

Improve brand advocacy Expand brand awareness Reach new targeted audiences Increase share of voice Improve sales conversion Manage reputation Drive lead generation Accelerate digital transformation Improve customer satisfaction.

Unique selling proposition - USP Our roster of influencers offers biodiversity and innovation; we are bringing new players to the game, adding different faces and tastes to the digital marketing dynamics in Australia.

Laura Hernandez

/

Student ID 212397

3.

Technology

The New Continent consists of a platform that provides digital services for which the technological component is structural to the business.

All of the company’s processes are conducted through technological platforms and tools, as detailed:

Business Process

Technology required

Influencer Scouting

§ § § § §

The New Continent website Socialpubli website Brantube website Instagram YouTube

§ § § §

The New Continent website Socialpubli website Brantube website Instagram YouTube

Recruiting

Brand § Alignment/Collaboration §

Influencer digital account (Instagram / YouTube) Client´s social media accounts / website

Royalty

§ §

Worldremit.com Internet Banking

Performance Tracking

§ § § §

Instagram Insights YouTube Analytics Google Analytics Traackr App

Laura Hernandez

4.

/

Student ID 212397

Market Environment 4.1 SWOT Analysis

Strengths

−

Roster diversity. Our influencers are innovative in appearance, customs, trends, styles and language.

− −

Audience reach. All of our influencers guarantee an exposure of minimum 100K followers.

−

Credibility and trust. We don’t only connect people; we create bonds of trust and friendship between the brands and their audiences through the right influencer selection.

Brand affinity. There is an influencer for every kind of brand as long as it relates to The New Continent values: innovation, authenticity and digital embracement.

Weaknesses

−

Physical limitation. Since our influencers come from the other side of the world, their collaboration with the brands is limited to the digital scenario. Physical interaction is not excluded but it might result in higher expenses for the client, which might drive them to the competitors.

−

Lack of identification. There is always the chance that the local audiences don’t feel as identified with an individual from overseas as they would feel with someone from their own culture.

−

Restricted economics and power: Since The New Continent is an emerging business in the entertainment industry, it does not count with the power and influence that other agencies have in the country.

Opportunities

−

Growing market.

“A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months”.1

−

Proven results of the influencers marketing.

“Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they

1

Agrawal, AJ 2016, “Why influencer market will explode in 2017”, Forbes, Dec 27 Issue, viewed on December 2018, <https://www.forbes.com/sites/ajagrawal/2016/12/27/why-influencer-marketing-will-explode-in2017/#4c47d19b20a9>.

2

Heald, E 2017, “How Much Should You Pay Social Media Influencers?”, SproutSocial, viewed December 2018,

Laura Hernandez

/

Student ID 212397

spent on paid media”.2

−

Better performance than other advertising methods like TV and video ads: “Another interesting stat is that 47% of online consumers use ad blockers, giving brands and businesses even more reason to put their dollars behind influencers instead.

Influencers are the ones holding everyone’s attention”. 1

Threats

−

Wide range of influencer’s categories: “This trend is not limited to mainstream and popular markets such as fashion, athletics, or entertainment. There are influencers in markets cantered around everything from bass fishing to hot yoga to mindfulness and spirituality”. 1

−

Personal branding is stealing some attention.

“Many people has decided to market their selves as a brand and they gain followers very fast. When you have a personal brand, you have people’s attention”. 1

−

Audiences are smart and disloyal. If followers perceive the collaboration as an intrusion, they could rapidly lose their trust in the influencers.

“They know their audiences are fickle and can quickly leave, so they treat each and every post with care”. 1

4.2 Target market Our target is local or international brands looking to advertise their products or services in Australia, whose corporate values relate to ours -innovation, authenticity and digital embracement-, and whose target audience complies with the following demographic factors: § § § §

Individuals of any gender Individuals between 15 and 35 years old.

Individuals interested in fashion / make-up / fitness lifestyle.

Individuals with active participation/engagement on Instagram and YouTube.

Type of segmentation: General Location: Companies that operate directly in Sydney > Australia > New Zealand Occupation: Companies that sell products/services to the local, national or regional audience.

2

Heald, E 2017, “How Much Should You Pay Social Media Influencers?”, SproutSocial, viewed December 2018, <https://sproutsocial.com/insights/paying-social-media-influencers/>.

Laura Hernandez

/

Student ID 212397

Market share: from individuals and small start-up businesses to big positioned organizations.

Values: Innovation, Authenticity and Digital embracement.

Objectives: generate brand awareness, increase sales, generate engagement.

Laura Hernandez

/

Student ID 212397

5.

Competition

The Exposure Co3

3

Nature

Digital influencer advertising agency

Influencers provenience

§ § § § §

Services

Collaboration between brands and digital influencers § Influencer Campaigns § Brand Ambassadors § Content Creation § Experiential Influencer Campaigns

Positioning

Experts in digital influence § “We are the leading agency for Influencer Marketing” § Full range of influencers, from highly niche influencers with 5,000 followers up to well-known influencers with 4 million-plus followers. § 2,000 influencers reaching 90 million fans.

Marketing platforms

§ § § §

Website Facebook (312 followers) Instagram (6,921 followers) Blog

Content posted in Facebook

§ § § § § §

Previous campaigns and case of study Tips on how to use social media Industry news Questions to followers (participation) Re-posted articles from external sources Informal language

Instagram YouTube Snapchat Musical.ly.

Blogs

Information taken from: The Exposure Co, viewed December 2018, <http://theexposure.co/>.

Laura Hernandez

Content posted in Instagram

§ § §

/

Student ID 212397

Pictures of the campaigns (in-location shoots and the final results).

New posts on their blog Industry facts and statistics.

Hoozu4

4

Nature

Social content agency

Influencers provenience

§ §

All social media platforms Multiple Talent Agencies

Services

§ § §

Sourcing influencers Creating compelling content Tracking and optimising campaigns

Positioning

Purveyors of Influence § “Our proprietary technology identifies influencers based on their audience and your objectives”. § Partnership with talent agencies

Marketing platforms

§ § §

Website Facebook (95 followers) Instagram (275 followers)

Content posted in Facebook

§ § § §

Opinion pieces from their own content creators Industry news Re-posted articles from external sources Formal language

Content posted in Instagram

§ §

Pictures of the campaigns (in-location shoots and the final results).

Portfolio of influencers and brands.

Information taken from: Hoozu, viewed December 2018, <https://www.hoozu.com/>.

Laura Hernandez

/

Student ID 212397

Marmot Inc5 Nature

Design and digital agency

Influencers provenience

§ § § § §

Facebook Twitter Pinterest YouTube Blog

Services

§ § § § § § §

Web Design Landing Pages Content Marketing / SEO Social Media Campaigns Email Marketing Pay Per Click Advertising (SEM) Sales copywriting

Positioning

Reputation: “Simon’s superpowers are…insight, empathy and strategy”. § Its founder is Simon Marmot, who spent many years working with Saatchi & Saatchi in Sydney, London and Vietnam. § Specialized in blogger outreach and YouTube influencer and content marketing videos.

Marketing platforms

§ § § § §

Content posted in Facebook Content posted in Instagram

5

Website Twitter Blog Pinterest YouTube

No Facebook account No Instagram account

Information taken from: Marmot Inc, viewed December 2018, <https://www.marmot.com.au/>.

Laura Hernandez

/

Student ID 212397

Social Soup6 Nature

Digital influencer agency

Influencers provenience

All social media platforms

Services

§ § § §

Social influencers Social sampling Peer to peer influence Amplification & Social Media

Experience: “Social Soup is the leader in authentic Influencer Marketing, ensuring scale and impact for brands”. § Over ten years experience. § Partnership with four digital platforms/apps:

Positioning

6

+

Social Soup Influencer Community: Australia’s largest community of influencers

+

The Influencer Gateway: influencer identification and management.

+

Social Soup Influencer Marketing App: increases brand’s social media footprint and shareability.

+

Influencer Marketing Partnership Dashboards: live tracking and results of all campaigns.

Marketing platforms

§ § § §

Facebook (62k followers) Instagram (29.8k followers) Snapchat Twitter

Content posted in Facebook

§ § § § §

Inspirational quotes Gifs (animations) of campaigns shoots.

Questions to followers (participation) All the content is self-created, scarce re-posts Informal language (refers to clients as “soupers”)

Content posted in Instagram

Same pictures they post in Facebook

Information taken from: Social Soup viewed December 2018, <http://www.socialsoup.com/>.

Laura Hernandez

/

Student ID 212397

6.

Industry

Influencer management and Influencer digital marketing Worldwide, the influencer marketing is a trend. With the rise of social media platforms and the individual’s craving to share/follow happenings and lifestyles, a new power has emerged: is the power of incentivising interests, choices and ways of living; and is now available for brands to exploit. As quoted in Forbes magazine, “With the rise of ad blockers and decline in radio and TV viewership, influencer marketing has proven to be the most effective form of advertising. It was on every trend list in 2017 and will continue to be a focus of smart marketers in 2018” (Ward, 2017).

Laura Hernandez

/

7.

Student ID 212397

Business Model

7.1 Business Processes a)

Influencer scouting

Besides from our influencer portfolio, we work by the hand of two of the most positioned influencer networks in Latin America: §

Socialpubli is a digital agency that hosts a great amount of influencers’ profiles. They accomplish the function of supplying us with a database from which we obtain our input.

§

Brantube is the “reference platform of YouTubers in Spanish, (From Mexico to Colombia or Argentina)”.7

These partnerships allow us to scout within a wide range of accounts those that can better supply our clients’ requirements for their advertising strategy.

In addition to the above, we also design and develop the marketing proposal that will better suit the influencer and the client. b)

Recruitment

Through our ally agencies, we contact the influencers that we have selected for the different tasks and we sign them, taking care of their copyrights, trademarks and royalties within the contractual agreement. c)

Brand Alignment – Collaboration

We execute and supervise the collaboration or the endorsement during the agreed term. d)

Royalty and Commission

Once we receive the agreed royalty from the client, we split it as shown below: •

Influencer from any of our ally agency portfolio: 80% 15% 5%

•

7

Influencer royalty The New Continent commission Ally agency commission (Socialpubli or Brantube)

Influencer from The New Continent portfolio:

Camuñas, E 2017, “Networks de influencers: las agencias que gestionan a los nuevos prescriptores”, UnirRevista, 17 May Issue, viewed on December 2018, <https://www.unir.net/marketing-comunicacion/revista/noticias/networksde-influencers-las-agencias-que-gestionan-a-los-nuevos-prescriptores/549201750274/>.

Laura Hernandez 80% 20%

/

Student ID 212397

Influencer royalty The New Continent commission

e) Performance Tracking We supervise the collaborations, measure the results and propose adjustments to our clients.

7.2 Price Micro influencers (100 K to 1 M followers) and Celebrity-level influencers (1 M followers and up) Cost per post or mention in video per 1000 followers Influencer revenue per post or mention in video The New Continent´s commission:

$10 AUD 80% revenue 20% revenue

*Further collaborations to be discussed with each client (see revenue streams below).

Why? Having in mind that the company´s unique selling proposition (USP) is not focused on the costs of the services but on its uniqueness, the rates above were established in congruency to the competitors’ rates. The prices were not set higher/lower than competitor´s to appeal and incentivise the target companies to work with us.

7.3 Place The New Continent agency is a digital platform, which means that its centre of operations is its website.

Why? The company offers a service rather than a product, which makes unnecessary the use of physical facilities. Furthermore, the service we offer is entirely digital and the input of the business (the influencers we work with) are based in the opposite side of the globe which compels the use of the digital technologies.

Laura Hernandez

/

Student ID 212397

7.4 Promotion A.

Social media marketing: Facebook.

Instagram.

YouTube Blog (website)

B.

Print media: Paid publicity in digital blogs and magazines.

D.

Free press Publicity from our portfolio of influencers, clients and industry allies.

Why? Influencers promote themselves on their own everyday through their social media profiles so the campaign promotional strategy is not too much about creating new content but rather exposing the influencers’ job to our audience and letting them “discover” a new source of talent and power of influence. That’s the reason why social media platforms are the central spine of the marketing campaign.

Nevertheless, to create supportive content in an innovative way, other formats such as print media and a web-series will also be included in the campaign.

Laura Hernandez

8.

/

Student ID 212397

Marketing and Sales Strategy Production / Operating

Discovering The New Continent Campaign

General Goal: Generating brand awareness within the established target market.

Goal 1 Increasing our micro-influencers booking statistics to 5 posts / mentions per month.

Goal 2 Increasing our celebrity-level booking statistics to 1 post / mention per month. ____________________________________________________________________Objective 1 Increase our social media exposure and engagement KPI by 20%. _____________________________________________________________________Strategies §

Building digital presence in the following platforms: Instagram, Facebook, YouTube, Website and Blog (Website).

§

Developing a social media content grid that allows us to post on a daily basis in Facebook and Instagram and weekly in YouTube and Blog. ¬ ¬ ¬ ¬

¬

§

Instagram: Showcasing our influencers’ post, jobs and previous campaigns/case studies in Latin America.

Facebook: news, updates, events, tip of the day for a successful marketing campaign.

Blog: showcase our expertise in this area of marketing. Visual and shareable content that will be posted on the website and sent to our database of members through email.

YouTube: in collaboration with JMC Academy, we will produce and upload a weekly web series featuring Mory Arreaza, a Venezuelan lifestyle influencer living in Sydney.

Website: including the following sections: about the company and our services, our portfolio of influencers, the brands we have worked with, case of study, blog, links to all our platforms, subscription to the blog, contact form.

Running a Facebook/Instagram paid advertising campaign to reach specifically our established target audience.

Laura Hernandez §

/

Student ID 212397

Incorporating print media advertising in OK! and Hello! Magazines (half page - colour), as well as interviews to the content creators related to influencer marketing trends.

____________________________________________________________________Objective 2 Position our website in the Top 5 Google results for “influencers agencies” search in Australia. _____________________________________________________________________Strategies §

Implementing all the SEO tactics on our digital platform.

§

Upgrading the website to make it usable, graphically appealing and user-friendly.

Laura Hernandez

/

8.1

Platform

May

Task

June

July

Student ID 212397

Timeline & implementation

Aug

Sept

Oct

Nov

1 2 3 4 5 1 2 3 4 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4 5 1 2 3 4

Open account Email

Weekly email Open account Facebook

Daily posts

Socials

Paid Advertising Open account Instagram Daily posts Open account YouTube Web-series Open blog Blog Blog entry Launch website Website Update website

Print

Ok!

Print ad Print ad

Hello!

Interview

The Discovering The New Continent campaign will run for a period of six months, starting on May 2019 and ending on November 2019.

Laura Hernandez

9.

/

Student ID 212397

Requirements and Management 9.1 Personnel Requirements

Owner / CEO (Full-time) Laura Hernandez (Sydney) Recruitment team (Full-time) Natalie Posada (Colombia) Sara Camacho (MĂŠxico) Marketing Team / Content Creators (Part-time) Sanaz Biglary (Sydney) Legal / Finance Team (Casual) Camilo Mesa (Sydney)

9.2 Capital requirements (May 2019 â&#x20AC;&#x201C; Nov 2019)

Premises and equipment (Laptop) Website upgrade and SEO tactics: Social media campaign / FB paid ad: Web series development Publicist: Salaries: Interest expense (Loan): Insurance Bills (Internet)

$2,300 $5,000 $5,000 $4,000 $2,000 $13,000 $360 $700 $600

Subtotal:

$32,960

Contingency (10% of revenue):

$3,296

Total capital required:

$40,503

Laura Hernandez

10.

/

Student ID 212397

Intellectual Property Regulations

As an intermediary agency, The New Continent´s job consists of utilising the influencersâ&#x20AC;&#x2122; rights of ownership over their properties (pictures, videos, posts) to generate profit for them.

The main way from which revenue is generated through copyrights is by providing a service to the brand (such as posting a picture or video on their behalf) without granting them any control over the product, this is, not selling or licensing the rights of ownership.

Nevertheless, in particular cases, we can negotiate with brands that are seeking to own a picture or video from one of our influencers, or to license it.

In any case, the usage of the picture or video is always restricted to a specific campaign or product that the brand is willing to promote at the moment of the negotiation. No permission is given to exploit the influencer's property in further instances.

Laura Hernandez

11.

Risk

Be suppressed as an agent.

/

Student ID 212397

Critical Risk Factors

Risk management Establishing our role as exclusive booking agents and managers of each of our influencers for any contract signed with brands in Australasia.

Establishing our role as intermediaries between the client and the influencer in a legal written agreement.

Geographical barrier

Language barrier

Having staff located in both regions and establishing operational hours that fit the schedules of both work teams.

Working as bilingual intermediaries and ensuring effective communication with the brands, as well as ensuring effective execution of the client´s expectations in all the collaborations conducted in the influencer´s native language.

Allowing a margin of error when setting deadlines.

Failure to deliver on time / meet time frames Including the time changes from region to region when setting deadlines.

Laura Hernandez

12.

/

Student ID 212397

Financial Projection

12.1 Income Statement Projection MICRO INFLUENCERS REVENUE (100K TO 1M FOLLOWERS) GOAL: Increasing booking statistics to 5 posts / mentions per month.

Worst case scenario

Average

Best case scenario

Influencer 100K followers

Influencer 500K followers

Influencer 1M followers

MONTHLY ROYALTY

$5,000

$25,000

$50,000

20% COMMISSION

$1,000

$5,000

$10,000

15& COMMISSION

$750

$3,750

$7,500

REVENUE PER POST per 1000K followers $10.00

CELEBRITY- LEVEL INFLUENCERS REVENUE (1M FOLLOWERS AND UP) GOAL: Increasing our celebrity-level booking statistics to 1 post / mention per month Worst case scenario

Average

Best case scenario

Influencer 1M followers

Influencer 5M followers

Influencer 10M followers

MONTHLY ROYALTY

$10,000

$50,000

$100,000

20% COMMISSION

$2,000

$10,000

$20,000

15% COMMISSION

$1,500

$7,500

$15,000

REVENUE PER POST per 1000K followers $10.00

MONTHLY GROSS PROFIT

Laura Hernandez Worst case scenario

/

Student ID 212397

Average

Best case scenario

20% COMMISSION

$3,000

$15,000

$30,000

15% COMMISSION

$2,250

$11,250

$22,500

12.2 Balance Sheet Projection PERIOD:

MAY/19 - NOV/ 19

ASSETS

LIABILITIES

Cash

$15,000

Accounts receivable

$67,500

Inventory Equipment (Laptop) Furniture

$0

Accounts Payable

$10,000

TOTAL LIABILITIES

$10,000

$2,300 $0

OWNERS EQUITY Capital Owner Draws

TOTAL ASSETS

$84,800

$15,000 $0

Retained earnings

$2,000

TOTAL EQUITY

$17,000

TOTAL LIAB. & EQUITY

$27,000

Laura Hernandez

/

Student ID 212397

12.3 Cash Flow Projections & Break-even Analysis

PERIOD

MAY/19 -­‐ NOV 19

PRICE PER POST (MICRO INFLUENCERS) SELLING

$150 * 220

$1,500 ** 22

BREAK-­‐EVEN POSTS

PRICE PER POST (CELEBRITY LEVEL) SELLING BREAK-­‐EVEN POSTS

FIXED COSTS

Advertising

$16,000

Website upgrade

$5,000

Social media campaign

$5,000

Web series development

$4,000

Publicist

$2,000

Interest expense (loan)

$360

Insurance

$700

$13,000

Salaries

$2,300

Equipment (laptop)

$600

Internet bill

Other

TOTAL FIXED COSTS

$32,960

VARIABLE COSTS

TOTAL VARIABLE COSTS p/unit

$0.00

EVEN P OSTS (MICRO INFLUENCERS) BREAK Fixed costs / (selling price -­‐ variable costs)

220

BREAK EVEN POST (CELEBRITY LEVEL) Fixed costs / (selling price -­‐ variable costs)

22

Laura Hernandez

/

Student ID 212397

* $150 = $10 (Revenue per post per 100 followers X 100 (influencer with 100K folowers) X 0.15 (commission) ** $1500 = $10 (Revenue per post per 100 followers) X 1000 (influencer with 1M followers) X 0.15 (commission)

To break-even, The New Continent needs to commission 220 posts from Micro Influencers with the lowest amount of followers which is 100K, or 22 posts from Celebrity-level influencers with the lowest amount of followers which is 1M.

12.4 Capital Requirements & Strategy

•

Capital required (May 2019 – Nov 2019)

Premises and equipment (Laptop) Website upgrade and SEO tactics: Social media campaign / FB paid ad: Web series development Publicist: Salaries: Interest expense (Loan): Insurance Bills (Internet)

$2,300 $5,000 $5,000 $4,000 $2,000 $13,000 $360 $700 $600

Subtotal:

$32,960

Contingency (10% of revenue):

$3,296

Total capital required:

$40,503

•

Strategy

Capital (Owners equity) Bank Loan (Liability) Accounts receivable (projected profit)

$15,000 $10,000 $15,000

Total

$40,000

Laura Hernandez

13.

/

Student ID 212397

Recommendations

After evaluating the business model of The New Continent through broad aspects that included market conditions, target audience, unique selling proposition, competitors and financial projections, it its possible to conclude that that the business idea examined in this report has financial feasibility based on the relatively low initial investment and the projected revenue for its first six months of operation (May 2019 â&#x20AC;&#x201C; Nov 2019).

Laura Hernandez

/

Student ID 212397

14.

References

Agrawal, AJ 2016, “Why influencer market will explode in 2017”, Forbes, Dec 27 Issue, viewed on 5 December 2018, <https://www.forbes.com/sites/ajagrawal/2016/12/27/why-influencermarketing-will-explode-in-2017/#4c47d19b20a9>.

Heald, E 2017, “How Much Should You Pay Social Media Influencers?”, SproutSocial, viewed 5 December 2018, <https://sproutsocial.com/insights/paying-social-media-influencers/>.

Hoozu, viewed 5 December 2018, <https://www.hoozu.com/>.

Influencer Marketing Hub, 10 Incredible Influencer Marketing Agencies Down Under, viewed 5 December 2018, <https://influencermarketinghub.com/10-influencer-agencies-in-australia/>.

Marmot Inc, viewed 5 December 2018, <https://www.marmot.com.au/>.

Social Soup viewed 5 December 2018, <http://www.socialsoup.com/>.

Orourke, S. 2018, 2018 Digital Marketing Conferences, viewed 5 December 2018 <https://www.marketingterms.com/conferences/>.

The Exposure Co, 5 December 2018, <http://theexposure.co/>.

Ward, T. 2017, “The Influencer Marketing Trends That Will Dominate 2018”, Forbes, viewed 5 December 2018, https://www.forbes.com/sites/tomward/2017/12/01/the-influencer-marketingtrends-that-will-dominate-2018/#4e4667365398.

Laura Hernandez

/

Student ID 212397