Lava likes to keep things simple. This year’s exercise is all about simplifying contradictions of this world; rich/poor, east/west, public/private and then/now.
As designers we often make symbols in our work for clients. They need to be clear and to communicate properly. We thought it would be interesting to see if we can start a dialogue by using this clear visual communication,
but in a more abstract way.
Inspired by Chinese everyday characters, some of which that shows a clear image of where they derive from, we took it upon our- selves to catch today’s world in clear visuals. Working with as little strokes as possible, we tried to capture abstractions into symbols.
The themes we made symbols for are quite large so we looked for multiple ways of visual- ising them each. Some funny, some explana- tory, some abstract. We hope they would start a dialogue about the meaning of these words.