Brand usage guide • This guide should be referred to for any use of the Lax Kw’alaams Band logo or brand. • The memory stick that accompanies this guide contains all logo files and templates for use. • This guide and files should be provided to anyone who would like to reproduce the logo for design purposes.
Brand and guide created by CopperMoon. For more information or assistance, call us at 1-877-475-0754 or visit us online at www.coppermoon.ca
Why a brand guide? Consistency of your brand is very important for the creation and maintenance of your professional image. All great brands share this one thing in common: they are all consistent. A brand, by definition, is what people think or feel when they see a logo or some sort of communication material (TV ad, sign, newsletter, etc). The key is to keep your messages and materials consistent, so that people increasingly recognize your logo and “look” with the kind of good work that you do. Good brands have the following ingredients: • Consistent, recognizable logo and wordmark (example: Subway or Ford) • Consistent use of the same colours • Consistent use of the same font • Consistent message or tag-line (example: Eat Fresh) Brands are typically adjusted every 4-6 years to stay in touch with their target audiences.
Colour palette
Do not change the colours or use any colours outside of your colour palette. Use colour matching tools to maintain the same colour palette. logo colours:
c= 0 m= 95 y= 100 k= 0
c= 5 m= 32 y= 46 k= 10
secondary colours:
c= 00 m= 00 y= 00 k= 100
c= 62 m= 1 y= 100 k= 25
c= 56 m= 8 y= 9 k= 21
c= 84 m= 0 y= 18 k= 0
Logo usage guide
NO Colour Changes
NO Shrinking Logo under 0.75 inches tall
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NO Artwork Changes
NO Font Changes
Logo usage guide
NO distracting background
NO adjusting proportions
√ Maintain “safe space” around logo
NO rotating logo
Logo usage guide
√ Use the primary logo when ever possible
√ Use the gray scale
woodmark when colour is not an option
√ Use the vertical logo
when width is limited
√ Use one-colour logo for faxes
Appropriate logo sizes
Design guidelines !
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Intro paragraph here... Lorem ipsum dolor sit, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea. Body copy here... At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa
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Bulleted list... Nemo enim ipsam voluptatem.
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Bulleted list... Nemo enim ipsam voluptatem quia sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
Callout info here... Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.
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206 Shashaak Street | Lax Kw’alaams, BC V0V 1H0 t 250· 625· 3293 | tf 877· 725· 3293 www.laxkwalaams.ca
√ Maximize white space
Don’t overcrowd pages
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REPORT TITLE: LOREM IPSON DOLOR SIT Date | Time | Place
√ Make logo large
for report covers
√ Inverse Logo for
maximum impact
Logo
This is the primary logo. Use this logo option for most needs. This file is on the supplied memory stick:
Wordmark This is the primary wordmark file. Use the primary wordmark option for when the wordmark needs to be clearly read, such as on a shirt sleeve.
Vertical Logo
This is the vertical logo. Use the vertical logo when width is limited, such as on a poster. This file is on the supplied memory stick:
Graphic
This is the separate graphic file. Use the fish graphic as an additional brand element. This file is on the supplied memory stick:
When to use each brand element Colour options: Use full-colour logos as often as possible.
Inverted Options: Use when logo and/or wordmark will be used against a dark or coloured background. Do not use any other version of the logo against coloured backgrounds or over a photo. These are all supplied on the memory stick:
When to use each brand element Black-and-white options: Use when only one colour will be produced, such as on faxes or on fabric.
Lax Kw’alaams Band fonts Use only these fonts to build your brand through consistency: Headline text: Use Rockwell for headings in all documents
Rockwell Body text: Use Gill Sans Light for the body text in all documents
Gill Sans Light
Branded templates Microsoft Office templates for Lax Kw’alaams are provided on the memory stick for your use, and they include the logo files in the documents:
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Poster Headline Text Goes Here Subhead text here... Lorem ipsum dolor sit amet, adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.
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REPORT TITLE: LOREM IPSON DOLOR SIT Date | Time | Place
Intro paragraph here... Lorem ipsum dolor sit, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea. Body copy here... At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa
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Bulleted list... Nemo enim ipsam voluptatem.
›
Bulleted list... Nemo enim ipsam voluptatem quia sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt.
!
206 Shashaak Street | Lax Kw’alaams, BC V0V 1H0 t 250· 625· 3293 | tf 877· 725· 3293 www.laxkwalaams.ca
Callout info here... Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.
For professional designers Provide this guide and files to any printers, suppliers, or designers who will be working with the Lax Kw’alaams brand. The memory stick contains .pdf, .jpg, .png and .ai files that can be given to designers and worked with. Be sure any designers review this guide first prior to using the logo and colours. In these cases designers will need the design files: • Embroidery logo use for vests, blankets, bags • Screening of t-shirts, bags • Pens, mugs, flash drive imprints • Posters, flyers, pamphlets, notices • Road signs, vehicle decals
That’s it! Have fun, and enjoy creating your professional brand materials!