BE A GOOD AMBASSADOR FOR SLU As someone who maintains a SLU social media account, you’re an ambassador for the University. Be smart, honest, genuine and respectful.
TWITTER Frequency: Post 3-5 times per week. Each post has to be less than 140 characters.
ALL SOCIAL MEDIA PLATFORMS DEVELOP A PLAN FOR MANAGING CONTENT. Keep a document with ideas for posts and tweets. Add a weekly calendar reminder to post or tweet.
Engagement: Reply to tweets directed at you and re-tweet applicable tweets from those you follow.
TRIPLE-CHECK SPELLING AND GRAMMAR. Don’t just type and hit send – review it, have someone else review it, and copy it into Word and use the spell check function.
THINK TWICE BEFORE YOU POST. If you think a topic may be inappropriate, it probably is. Remember – WWBD? (What Would the Billiken Do?) If the Billiken wouldn’t post it, then you shouldn’t post it.
ENGAGE! Be sure to listen and check back for comments. Each social media platform is a conversation – conversations should not be one-sided, and should always be polite.
FACEBOOK Frequency: Post 1-3 times per week. Content: Be sure to post photos and videos, not just statuses. Engagement: Like and reply quickly to comments.
BLOGS Frequency: Post 1-4 times per month. Engagement: Reply to comments on your blog. Comment on other blogs. Post links to your blog on Facebook and Twitter.
SOCIAL MEDIA QUICK TIPS
Layla A. Souers Social Media Specialist Enrollment and Retention Management Communication 314.977.2674 / lsouers@slu.edu