DO’S AND DON’TS OF SOCIAL MEDIA USE PERSONAL
• SLU E-mail: Do not use a University e-mail address to set up a social media account.
• Disclaimer: State: “The views expressed here do not reflect those of Saint Louis University.”
INSTITUTIONAL
• Ask Before You Activate: If you would like to create an official University social media site, you must first receive approval from the appropriate Vice President or Dean, and notify Marketing and Communications.
• Don’t Copy: Respect copyright and fair use laws.
• Political Speech: Do not use - prohibited due to the University’s tax-exempt status.
• Identify Yourself: Acknowledge who you are and your role at the University.
• Naming: The name of the page/site/network should reflect the specific University entity it will represent. Example: Saint Louis University History Department.
•
Set up a Profile: Unless the presence is representing a specific individual, a profile for a specific person should not be used to set up a social media account for a group, department or organization. Example: Department of Theology should set up a Facebook page, not a Facebook profile.
PERSONAL AND INSTITUTIONAL
• Legal Ramifications: Individuals are personally and legally responsible for everything that they post online.
• Confidentiality: Do not post confidential or proprietary information about Saint Louis University, its students, their parents, its employees, its donors or its alumni.
• Use of Logos: Do not use Saint Louis University’s name, marks and logos except as specifically authorized by Marketing and Communications.
SOCIAL MEDIA QUICK TIPS
Layla A. Souers Social Media Specialist Enrollment and Retention Management Communication 314.977.2674 / lsouers@slu.edu