March 2016 by Lazy Faire

FOR AND BY BUSINESS STUDENTS

RETAILING & SERVICES

MAGAZINE MARCH 2016

THOUGHT LEADERSHIP CONFERENCE E-COMMERCE OR BRICK & MORTAR? SHOPPING LOCAL & NATIONAL BRANDS

ALSO: ROCK THE INTERVIEW SURVIVING THE LAST MONTHS OF YOUR DEGREE

BIANCA BARRY REFLECTS ON HER TIME

AS BSA PRESIDENT

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lazy faire checklist: CREATIVITY TEAMWORK INNOVATION

YOU ARE

lazy faire is recruiting for the following positions:

EDITOR-IN-CHIEF editorial content editors writers

COMMUNICATIONS Communications Director Events Coordinator Marketing Coordinator Digital Coordinator

ART & DESIGN Art Director Associate Art Director EXTERNAL DesignerS External Director Photographers Sponsorship Coordinator check out lazyfaire.com for more info and to apply

FOR BUSINESs STUDENTS. BY BUSINESS STUDENTS.

CONTRIBUTORS EDITOR-IN-CHIEF

Kevin Espenido

CREATIVE CONTENT EDITORS WRITERS

ART DIRECTORS DESIGNERS

PHOTOGRAPHERS

MARCH 2016

Carey Poon Kyra Cusveller Bulcha Dolal Isabela Maciel Kara Hauca Lindsay Rainbow Marina Bryan Nicole Hammond Rahique um Maktoom Handoo Carol Wong Mimi Ngo Anna Lee Deanna Bains Jessica Aranibar Maggie Lam Nichole Chen Sarah Vlieg Candace Chu Cole Pearson Geoff Wong Samantha Semler

5 6

Editor’s Note What’s Up

Shopping Local A look into Edmonton’s farmer’s markets

Capsule Wardrobes How to de-stress your closet

Just Keep Swimming Staying motivated before graduating

COMMUNITY CENTRE

FASHION TRENDS

FYI

Retail Channels E-commerce or brick & mortar shopping?

Bianca Barry Leading and transforming the BSA

Lazina Mckenzie Personal consulting and style tips from a pro

SMO Club Covering the group’s inaugural Negotiations Competition

Sumita Sharma Taking advantage of what the School of Business has to offer

THOUGHT VS. THOUGHT

STRATEGIC COMMUNICATIONS DIRECTOR EVENTS COORDINATORS

Zhayate Meng Steven Co Kristi Wong

MARKETING COORDINATOR

Paulina Brittner

Digital Coordinator

Clarissa Samuel

External Director

Kelsea Zalaski

SPONSORSHIP COORDINATOR

Matthew Ryan

PRODUCTION SPONSORED BY Special Thanks To

WEBSITE

EXTERNAL RELATIONS

CLUBS CORNER

LAZY CHAT

Xerox Canada Priority Printing Diana Wyley Business Alumni Association

STUDENT SPOTLIGHT

What is the Leadership Certificate Program? A guest article from LC4

Hudson’s Bay A brief history of the iconic Canadian retailer

How To: Rock An Interview Advice from an alumna

Conferences Why should you be attending them?

Confessions of a Sales Associate The five people you meet while working in retail

uofalazyfaire@gmail.com www.lazyfaire.com

cover designed by CAROL WONG cover photographed by CANDACE CHU

EDITOR'S NOTE I may be slightly biased in my opinion of this month’s theme of Retailing & Services. The School of Retailing at our very own Alberta School of Business is an incredible centre committed to the advancement of the Retailing & Services major and the promotion of the retailing industry as a viable career path for any business student. Retail accounts for the second largest industry employing Canadians nationwide, and to paraphrase one of the recent award recipients from the Thought Leadership Conference, it’s clear retail is no longer an accidental career. My time with the School of Retailing has connected me with CEOs and directors of million dollar companies, as well as their frontline staff who live and breathe the brands they work with. It’s amazing to see how positions in specialities like accounting, finance and human resources work to create an effective retailer. And as a marketer, the opportunity to manage how your customers experience your brand from the moment they see a well-curated social media post, to when they step out of your store, delighted by your products and your service, is an absolute dream come true. This is where I’d like to lead this month’s discussion: our own personal brands. There are prolific brand identities in every industry, but retailers are arguably

FROM THE TEAM Expanding from our discussion on retail brands, I asked the team for their own personal favourites.

Kristi wong, events coordinator 3M - Mainly because I am obsessed with post-it notes, but also because they are so well known for a creative company culture that encourages risk and tolerates failure.

matthew ryan, SPONSORSHIP COORDINATOR Honda. To date, my Civic has been the biggest purchase I’ve ever made, and I have not regretted it for a moment. INSTAGRAM: @mattr_95

COLE PEARSON, PHOTOGRAPHER I would have to say Disney is one of my favourite brands because of all the memories associated with it. We all have a love for those classic Disney films, but something that makes Disney so magical is the fact that it is an entertainment empire or rather, kingdom! I am a giant comic book nerd (the Avengers are some of my favourite superheroes!) and Disney owns Marvel. I am also a huge fan of ABC’s Modern Family and other ABC shows, which Disney also owns. Even though I may not be sitting by the T.V. watching Disney cartoons everyday anymore, Disney definitely still has a way of influencing me. INSTAGRAM: @colempearson

maggie lam, designer

I think Korean cosmetic brand Innisfree is pretty awesome. You get pretty quality, all-natural products at very affordable prices!

some of the most meticulous when it comes to studying and understanding their market. With that in mind, let me ask you what you think your personal brands are. What is it about the work that you do and the way you interact with others that leaves them blown away? How have you made sure that when people in your network think about bright, talented individuals, that they think of you first? Even how you carry yourself in a room full of people speaks volumes about the type of business professional you are. So before you post that raunchy screenshot from Snapchat, or you’re formulating your approach for tonight’s networking event, I encourage you to think like a retailer. Ask yourself how you want to be perceived and what you need to do to get there. I promise you it will go a long way.

KEVIN Espenido editor-in-Chief

carey poon, content editor Kate Spade: just the right mix of high-end but not unattainable, classic but still cute. Though really, how could you look at all those bows and bright colours and not be happy? INSTAGRAM: @careypoon

Carol wong, art director This is a hard one...I think I can safely say that one of my favourite brands is Mackage, a luxury outwear label founded in Montréal by two really cool designers. I love supporting Canadian brands, and it doesn’t hurt that Mackage coats are things of beauty. I think what makes the brand so appealing to me is its exclusivity–Mackage is only distributed in select boutiques, department stores, and reputable online retailers. This makes it somewhat difficult to obtain their product, but nonetheless they’ve managed to cultivate a strong and loyal following. INSTAGRAM: @carolluwong

WHAT’S UP

School of Retailing Thought Leadership Conference

written by BULCHA DOLAL designed by MARINA BRYAN

arch is a busy time of year. The end of the semester is in sight and the school work is piling up. In addition to all this school-related material, however, March is also a time for big conferences to pop up in our city, inviting established professionals from all across our great nation to share, learn, and connect. One of these conferences happens to be hosted by the School of Business’ own School of Retailing. The name of this conference is the School of Retailing Thought Leadership Conference.

The second session will be called “Innovation in Retail Analytics,” where two speakers will give a talk about the game-changing analytics used in the retail industry. Speakers for this sessions will be Jan Kestle, founder and President of Environics Analytics; and Paul As for what the conference will hold, there Messinger, Associate Professor of Marketing will be two sessions with speakers who hold at the Alberta School of Business. numerous accolades. The first session is called “Innovation in Recruiting Millennials.” This Attending this conference is sure to yield session includes a panel discussion on new benefits for anyone–not just people involved When it comes to details, the event is being held on March 4, 2016. The venue for it will be at the beautiful Renaissance Hotel (where parking is free for conference attendees).

strategies in recruiting millennials. Speakers in this session will include Joseph Doucet, Dean of Alberta School of Business; JoAnne Kurtz, National Human Resources Manager for Victoria’s Secret Canadian Operations; Kyle Watson, Director of Post-Secondary Education at ATB Financial; and Dale McNeely, Director of Business Career Services at the Alberta School of Business. Even though this is the first of two sessions, it will be worth getting up for the chance to hear this panel’s insights.

with the School of Retailing. Consider the pros of attending: learning about recruiting millennials (hello, summer job!); understanding the new analytics impacting the retail industry; learning about the fascinating world of retailing; getting the chance to exercise all your networking knowledge; having a good time. When it comes to the cons, there are none. March may be a busy month, but it’s worth carving some time out of your schedule to attend an event that could leave a significant impact on your university career. The second annual Thought Leadership Conference will definitely prove to be a day meaningful conversation and connectionmaking. If you’re unable to attend this year, make sure to keep an eye on http://www. retailweek.ca/, the School of Retailing’s fall semester initiative. Planning for Retail Week is already underway and will have a ton of opportunities for students to connect to the industry.

Shopping Local EdmoNton's Farmer's Markets

COMMUNITY CENTRE

I grew up spending time at farmer’s markets around Edmonton, and they are by far my favourite way to go shopping. In my experience, going to the local farmer’s market was always far better than going to a shopping mall or grocery store on the weekend, and spending my time at a market always made shopping more of an event than a chore. Farmer’s markets are no longer the exclusive territory of pretentious hipsters – they are an accessible and fun way to get connected not only with farmers, but also with the local community. If you need to go grocery shopping or are looking for a unique present or new outfit, it’s worth checking out a market nearby. And if you’re not quite sure where to go or how to start your farmer’s market adventures, then you are reading the right article. People often assume that shopping for organic food at farmer’s markets is significantly more expensive, and something that is out of a student budget. This is often not the case, as you can get great deals on produce that is in-season; a win-win situation for getting a good price on the freshest fruit and vegetables. And it’s not just about food – farmer’s markets also celebrate the artisans in our community and our unique local culture. My personal favourite farmer’s market is the Old Strathcona Farmer’s Market, located just off of Whyte Ave. It’s my go-to place to get special presents for friends who are particularly hard to buy for, and with an amazing selection of jewellery, notebooks, and more unusual finds of artwork, gemstones, and woodwork, I rarely leave empty-handed. Farmer’s Markets are also an important part of the community from a sustainability perspective. Of course, purchasing local and organic food means a reduction in the use of pesticides and pollution from transportation, but using your money and purchasing power to support your neighbours encourages the development of entrepreneurs and Edmonton’s own culture. Or if you happen to be the budding entrepreneur, you can use the many farmer’s markets in the city as a place to kickstart your business, or monetize your favourite hobby.

Farmer’s Markets Around Town The Student’s Union holds a farmer’s market in SUB every Thursday from 10:00 a.m. to 2:00 p.m. Try to get there early to grab a doughnut from Moonshine Doughnuts, or at least get a sample of the tzatziki from Theo’s Greek Kouzina. If you miss the university farmer’s market, many communities hold their own throughout the week, and if you ever have a free Saturday morning, the largest markets in the city are the City Market Downtown held in City Hall throughout the winter or on 104th St. in the summer, or the Old Strathcona Farmer’s Market just off of Whyte Ave.

Pro Tips • BYOB: Bring a bag to carry everything in, as not every vendor has bags – it will definitely save you the hassle of trying to juggle all your purchases as you walk around. • Take it easy: give yourself lots of free time to wander around and check everything out – it’s when you least expect it that you find the best hidden treasures! • Come hungry: free samples might possibly be the best part of visiting a farmer’s market.

written by MARINA BRYAN designed by JESSICA ARANIBAR 7

De-Stress Your Closet: THE CAPSULE WARDROBE

FASHION TRENDS

DO YOU EVER look at your overcrowded closet and feel like you have nothing to wear? If only you had an unlimited budget, could shop for clothes every day, and were creative enough to pull outfits out of thin air. Believe it or not, the answer to your frustrations may lie in cutting down rather than expanding your wardrobe! To be precise, a capsule wardrobe is your answer. A capsule

wardrobe consists of several basic-but-essential items of clothing that can be easily matched with seasonal pieces. The idea of capsule wardrobes is rooted in minimalism and intentional purchases - buy nothing but the pieces that you absolutely love, and will wear on a regular basis. The wardrobe includes your casual, everyday clothing, and shoes.

HERE’S HOW TO GET YOUR OWN CAPSULE WARDROBE:

1 Clean out the excess: Spend an afternoon taking everything out of your closet. This is where you say goodbye all the clothes and shoes that are damaged, don’t fit, or that you simply don’t like anymore. If you haven’t worn it in over a year, it goes. Clothes of other seasons and those with sentimental value go in the storage. Special occasion dresses and suits aren’t a part of the makeover, so don’t feel badly about hanging on to those!

2 Sort out the remaining: If the number of pieces left over after your purge is in the double digits, figure out the different items you would pair them with before putting them back into your closet. Be deliberate - if you can’t picture at least three specific outfits, reconsider whether you need to keep it. If somehow you are left with lesser items, skip to Step Four!

Go shopping! This is where you fill in the gaps in your wardrobe. Buy mostly clothes of neutral colors, and make sure every item fits you well. Do allow yourself a few seasonal items, and a few items of colour, though! Some of the items to buy might be: • Black relaxed tee or tunic for women / Black shirt for men • Blouse for women/ Dress shirt for men • A cardigan • Dark jeans • Neutral colored skirt for women/ Dress pants for men • A blazer • Casual pair of boots

5 Enjoy stress-free mornings for three months!

6 Seasonal cleaning: After your initial shopping, aim to only shop at the end of the season or every three months. Every season, go over your wardrobe and store away seasonal clothes to make way for the current season’s clothes. Your end goal is to have 35-40 key pieces for each season.

3 Test drive your closet: For a week, wear outfits from your new, paired-down, wardrobe. This will give you an idea of what essentials are missing from the wardrobe. Write down everything you wish you had, but limit yourself to a total of 35-40 items in your closet (yes, this includes shoes, but whether you decide to count outerwear is up to you).

7 Marvel at your beautiful and minimalistic wardrobe (and your full wallet!) Happy Wardrobe Making!

written by RAHIQUE UM MAKTOOM HANDOO designed by DEANNA BAINS

FYI

Just Keep Swimming:

a pep talk for staying motivated before graduation In a survey that was never conducted, 81% of students stated that March was the most difficult month in the academic year – but for those graduating, March is the beastliest, ghastliest month of all. There are green beers to be drank, jobs to be applied for, and skiing in slush to be done; there are no more Reading Weeks to look forward to, and a long six or so weeks before the soundtrack of your life begins to play Alice Cooper’s “School’s Out for Summer.”

“If you manage to finish your degree in four years, You will have completed 8 semesters, 106 weeks of school 80 midterms, 40 exams, 1 business plan, and 1560 instructional hours” So, think of all that you’ve done. Think back to Little You in first year, dreading the business plan, struggling to keep afloat, uncertain of your major – and now? You just have your last stretch of final exams to go! Look at yourself and all that you’ve conquered. Think of Little You – think of Big You – Little You – and now back to Big You. Big You can do this. There are many ways to go about conquering that final stretch of school, but by far the most powerful method is to choose an inspirational figure to embody. I offer you Dory of Finding Nemo to use at your disposal.

If you haven’t seen Finding Nemo, Dory is one of the most inspirational characters in the history of computer-animated comedy-drama-adventure films. Her character is so resonant with audiences, the sequel to Finding Nemo is named Finding Dory (in theatres this June). What makes Dory so inspirational is her boundless optimism; in the face of all adversity, she continues to sing “Just Keep Swimming.” If you ever feel like giving up, remember Dory and her words of wisdom. I recommend keeping Dory close at hand and top of mind by setting Dory as your screensaver or investing in a Dory-themed charm bracelet bead. If the last month gets overwhelming, just ask yourself, “What would Dory do?” The answer: she’d just keep swimming. Jokes aside, having motivational reminders around to help you keep the big picture in mind is a great way to manage that end-of-degree burnout. I find a great way of keeping myself motivated is to set my phone background to something that inspires me or is #GOALS. But most of all, spend some time reflecting on your degree and all the amazing experiences you’ve had. I guarantee you will miss university, so make the most of your last month and all the wonderful joys campus and the ASoB has to offer.

Congratulations graduates of 2016!

written by NICOLE HAMMOND designed by KRISMINA LA

THOUGHT VS. THOUGHT

written by LINDSAY RAINBOW & ISABELA MACIEL designed by NICHOLE CHEN & MIMI NGO

E-COMMERCE LINDSAY RAINBOW

SAVE YOUR TIME, BUY ONLINE

s there anything better than online shopping? Without hesitation, no, there is not. Online shopping is technology’s gift to shopaholics everywhere. Picture this – it’s a lazy Saturday morning, and you’re still lounging in bed. After scrolling through Instagram, Facebook, Twitter, and Tinder, you check your email. You’ve got a new email from one of your favourite retailers; they’re having a massive sale! Unfortunately, you are unable to leave your bed because The Office was just added to Netflix, and your life is now consumed with binge watching until you have completed all nine seasons. That, and you’ve taken a moral stance on refusing to put on pants. What’s a shopaholic to do? Thankfully, your favourite retailer happens to sell online! You can continue to binge watch in bed with the peace of mind that you can snag all the best items in your size while eating your breakfast and laughing over Jim and Dwight’s office antics.

Besides being able to add items to your cart at the click of a button while half dressed, you can save a ton of time and money by shopping online. Everyone’s had this happen before – you desperately need a new pair of pants before your interview on Monday, but you’ve been swamped with classes and

you foolishly put it off until Saturday afternoon. When you get to the mall, the parking lot is a zoo. You circle the rows for 25 minutes until you finally get desperate enough to follow a departing shopper back to their parking stall and snag their spot as they leave. When you finally get into the mall and find your favourite store, the pants table is a mess. Everything is thrown around haphazardly, and it takes forever to find the colour you were looking for. But your size isn’t there! You look frantically around the store for 15 minutes before giving up and asking a sales associate for help. They inform you that they’re completely sold out in your size – and you realize you’ve just wasted over an hour for a single pair of pants. You go to the store next door and find some pants and then spend 25 minutes in line just to purchase them. You hang your head while leaving the mall, thinking that there has to be a better way. AVOID this situation! Online shopping exists for a reason! Save your time and buy online! Say it with me – save your time and buy ONLINE. My favourite part of online shopping is the variety, and the prices! If you buy from a retailer that sells exclusively online, you’ll save tons of money because that retailer can sell to you at a much lower price than a retailer that has physical brick & mortar locations. This is because operating costs for brick & mortar companies are much higher (read: rent, distribution, and added labour for staffing store locations)! You

can score amazing deals just by exploring onlineexclusive retailers, who often have tons of coupon codes for their customers to offset shipping costs, and you can almost always score free shipping. Brick & mortar companies who also sell online typically also give extra sweet deals to their online customers, so signing up for email lists will keep you in the know. The variety and prices of online retailers cannot be beat! It’s especially useful when you’re shopping for a special event outfit; if it’s something special you’ll only wear once, you can get the same level of glamour at half the price by buying online! My colleague will try to convince you that online shopping has its own hassles, its own complications. Ultimately, her argument is wrong – returns for online purchases are easier than they’ve ever been, and there is ample sizing information available if you’re purchasing from a retailer you’ve never tried before. If you have questions while shopping, most sites have people available to chat and answer any questions you may have. There are even companies who will send you items to try, and you can keep what you want and send the rest back, before you’re even charged for anything! It doesn’t get any easier; especially when you can do it all from the comfort of your own home, at your convenience, and have it delivered to your door. Brick & mortar stores cannot beat the value, comfort, and convenience that online shopping provides.

BRICK & MORTAR ISABELA MACIEL THERE’S SO MUCH MORE WHEN YOU’RE IN-STORE

h, shopping - just hearing the word makes my heart race in anticipation at the possibility of new and shiny things. For me, there is nothing better than spending an afternoon (or even a whole day) out with friends, shopping, catching up and eventually stopping for a bite to eat at the food court. However, online shopping has gained popularity and, although I can see the advantages which my colleague will try to convince you of, it just can’t replace the thrill of traditional brick & mortar shopping. To start, online shopping doesn’t allow you to try on the pieces. Yes, online shopping has come a long way, as some retailers will list measurements of the garment, as well as photos of a model wearing the item. But that’s just not enough. I, personally, know none of my measurements and even if I did, it would tell me nothing about how the item would actually fit my body. And, as previously mentioned, the retailer kindly includes a photo of a model wearing said item on their site, which isn’t particularly helpful for those of us who aren’t models. In a store however, you can try on all the clothes you like in as many sizes and colours as your heart desires. And if you happen to be with friends, you can crowdsource opinions on the piece,

and get help on finding the best fit. You leave the store with new clothes you already know look fantastic on you, instead of waiting five business days for a box of disappointment.

there is nothing worse than the nervousness of waiting to see if the item will actually arrive on time and live up to your expectations, and then the disappointment when neither case happens.

Speaking of sharing opinions, another major asset of traditional stores is the help you can get from sales associates who know the store and the items better than anyone. You can ask for help in finding what you need in your size and preferred colour. And if you really luck out with a dedicated and experienced sales associate, they can also help with pairings that will amp up and diversify the clothing item you want. Whether you fall in love with a piece, but have no idea what to pair it with, or you find yourself buying yet another white t-shirt and are looking for different ways to wear it, a sales associate gets paid to give you ideas on how to look your best. Online, the only attention you get is from a pop-up asking you to sign up for another newsletter. No thanks.

My colleague will try to convince you that online shopping has advanced so much that previous inconveniences are a thing of the past. This is not entirely true. Take shipping costs for example: many retailers offer free shipping, but only if you spend over a certain amount of money. So in order to avoid the ten dollar shipping fee on the thirty dollar sweater you wanted, you end up spending another twenty on a shirt you probably won’t wear. In the end, free shipping comes at a pretty steep price. The convenience of online shopping ends after you’ve completed the transaction from the comfort of your own bed, and the inconveniences begin with the wait time and continue well into returns and disappointments when the product doesn’t look anything like you imagined.

My favourite part of traditional shopping is getting to take my new items home right away. In a world of instant gratification, the anticipation of waiting days or even weeks for online purchases feels cruel and unusual. It’s even worse when your garments arrive and don’t fit or work properly so all you’re left with is disappointment and confusing return shipping instructions. Whereas if I go out and buy the item I can even wear it out of the store if I so choose (guilty!). This is an even bigger advantage if you’re buying a gift–

In a world where we already spend so much time on our laptops and where everything has been made to maximize convenience, shopping is one area where it’s nice to go out and socialize in the traditional way. Plus, if you spend all your time in bed, you never actually get to wear and use all those new things you bought. Online shopping just can’t beat the overall experience that going shopping at traditional brick & mortar stores provides.

STUDENT SPOTLIGHT

Bianca Barry

Bianca Barry is setting the bar high for future Business Students’ Association Presidents, with her passion and excitement for the success of the School of Business and the BSA visible through her hard work. The SMO major/ marketing minor regularly puts in 25 hours a week for the BSA and works for Alberta Women Entrepreneurs – in addition to her academics. Today, she gives Lazy Faire the scoop on how she got to where she is and her surprising advice about getting involved in the School of Business.

written by KARA HAUCA designed by SARAH VLIEG & CAROL WONG photographed by CANDACE CHU

What would you say your style of leadership is?

I take a really personal approach to leadership; I don’t think anyone would listen to what I have to say or want to be part of the BSA team if they didn’t connect with me and my vision and goals for the BSA. I make it a personal priority of mine to ensure I know every person on our team – which did take a lot of time and effort because we have 40 people on our team! It’s helped in getting to know every person, why they have decided to be on the BSA, and what their goals are for their time in the School of Business. At the same time, during these one-on-ones, I’ve been able to explain to them why the BSA is doing what we’re doing. That’s worked really well in terms of gaining trust from the team and it’s made my efforts to strategically move the BSA in the right direction easier. I’m also really grateful to know 40 more awesome people!

What was the most rewarding thing about your role as president of the BSA?

Seeing people step out of their comfort zone and try new things by getting involved with clubs, events, and services that they probably wouldn’t have even dreamed of before. I enjoy seeing people excel and realize their strengths and potential at school. If I can help any student learn about clubs or feel confident enough to try out for a position, that’s always the most rewarding for me.

What has been your biggest challenge so far?

In terms of general university, I think finding a balance between school, extracurricular, work, family, and friends has been hard, especially with committing so much time to extracurricular activities; it’s been hard to figure out how much time to allocate to everything. In terms of the BSA, my biggest challenge has been learning how to be firm in my opinions and my views. It’s hard when working with students who are all my same age to be firm in what I stand for. It’s been a great learning experience, but a challenge this year for sure.

What is something people would be surprised to hear about the BSA?

All of our operations, all of our events and services we provide are completely funded by sponsorships and partnerships. Students don’t pay into the BSA’s operations at all. The fee that they pay, called FAMF (Faculty Association Membership Fee), goes into a separate account that is only used for students and clubs, not the BSA. That’s something I’ve always wanted to clear up; students sometimes have the misconception that we use their money for the BSA’s events, and that’s not the case. The current $7.50 that students pay in every semester is used to fund over 20 business clubs, not the BSA, and up to $500 for 33 students who want to go to external conferences through our SAF (Student Activity Fund).

What are your career aspirations?

I’m coming to terms with the fact that I’m not 100 percent sold on any one path for my career. I’ve always loved the idea of being an entrepreneur. My dad owns his own business and growing up in an entrepreneurial environment has been really interesting in terms of being able to watch and learn about the business’ growth. Ultimately, I’d love to own my own business. In terms of what the business would be, I don’t know yet. I think I would like to get some experience at some smaller companies when I graduate, and hopefully work my way up from there.

What is your key to your success?

I think the key to what has made me successful is the fact that I chose to get involved with things that I am passionate about. One of the biggest mistakes that you can make when you come into Business is to sign up for everything, but not really figure out what you are truly excited about. I chose the BSA because I had a lot of excitement and passion for it, which led me to be able to excel. I never really had any expectations; I knew that I had to work really hard for what I wanted. I did that work from the beginning and I guess I was able to prove to people that I could do it.

Do you have any other advice?

Don’t put your name on things just to be recognized; don’t try out for things just to put it on your resume. A lot of people try to get to the top of every club because they think that’s what they have to do, and I don’t think that’s the case at all; I think to have a fun and exciting path in university, you need to do what makes you happy. Do it because you are really passionate about what the club or initiative stands for; focus on the real impact you can have and the potential you have to change an initiative for the better. I would love for students to not feel the pressure to get involved, but to want to do it because they are genuinely excited about it, and want to learn.

a y

EXTERNAL RELATIONS

LazIna MckenzIe 14

An oft-repeated lesson in the Alberta School of Business is the mantra of “no risk, no reward.” MBA graduate Lazina Mckenzie embodies that statement. In 2011, she quit her corporate consulting job to start her own style and personal branding business, L2 Style. Through L2, Lazina offers both personal services such as one-on-one closet consultations, and corporate services like seminars and workshops. This month, Lazy Faire got her advice on style for business students, the most difficult things about consulting, and how to become a successful entrepreneur.

What inspired you to start L2? I had a couple moments. The first moment was an exercise I did with a few friends where we wrote down all of our successes. It was not only writing down what the success was, but why we felt it was a success. I found that everything in that column for me was that I received a lot of satisfaction from helping people help themselves. The second moment was when I started volunteering at Suit Yourself and I realized quickly that I’m good at helping people put themselves together when it comes to their personal style. It’s not just putting nice clothes on people, it’s finding what speaks to their tastes, finding out a little bit about their personality, and what brings out confidence in people. Once you figure out that combination, you watch people flourish and open up. Tell me a little bit about Style Ivy. I do a lot of one-on-one meetings, like going to a client’s home or taking them shopping. From a business perspective, there’s only so many hours in a day and only one of me. In order to think about how to reach a bigger audience, I had to figure out how to scale the business. So I created Style Ivy, an online platform where I can teach programs and courses to people anywhere, at anytime, any place. The first course I’m offering is called Style Foundations, a ten-lesson e-course on personal style. It’s geared towards women in transition like the graduate transitioning into the workforce as a young professional, women who are heading back to the workforce after having children, women who are moving up in their careers or women who have suffered a divorce. Why do you believe personal style is so important? To me, I equate it to a level of confidence. Nobody cares if you are wearing the latest greatest style, as long as you feel really great in what you are wearing. Everyone knows how to put their clothes on, but how do you do it in a way that you feel your best? That’s where I come in. When you feel more confident, you share a very different version of yourself. You may take more risks, you may be more productive everyday at work, you may be more effective in some of the conversations you have . There is a level of confidence that comes with looking and feeling your best that enables you to share not a inauthentic version of yourself, but a really awesome version of you.

Do you have any fashion tips for Alberta School of Business students starting out their careers? Business students typically know more than other students, but I still see mistakes. When it comes to the female business student. I often see heels that are too high, hems that are too short, and blouses or dresses that are too low cut. Not to be hard on women, but we just have more opportunities to make mistakes because it’s more ambiguous. Overall, I would say have some key basic staples in your wardrobe. They will stay with you well beyond the first couple years of your career. For guys and gals, that classic pair of dark dress pants, a dress shirt, and a suit. For ladies, make sure you have a skirt suit or a dress suit. I say that because I find that a lot women want to wear the uniform and fit in more into what they think is the man’s world. But I think that’s ridiculous. I think it’s really important to be professional and feminine at the same time. Also invest in a great pair of dark shoes. For guys, an oxford, wingtip; something that goes with pretty much anything. Ladies, if you don’t like to wear high heels, don’t wear high heels. Wear low heel or a flat, but a dark shoe because you can wear it with literally everything in your wardrobe. So those would be some basics that are versatile, and from student’s point of view, would stretch your student budget for these pieces. What are some things students should know about being a personal consultant? You don’t have structure anymore. The structure of getting up, getting dressed, brushing your teeth, having breakfast, commuting to work, doing your 9-5 schedule – you no longer have that when you work for yourself. You have to create that structure for yourself. Secondly, being a consultant, especially when you work for yourself, means you need to find ways to be innovative and creative on an ongoing basis. One thing that I found really useful was to create a peer group. I meet with a few other entrepreneurs in the city once a month to share ideas and business challenges. I also found having a formal business background from working in the world of consulting was a good foundation to have. I’ve had traditional business knowledge ingrained in me, but now I can take that as a jumping-off point, and carry forward with how I want to run my business. What would you say is the key to your success? Being present and showing up everyday. I don’t think I’m doing anything that is new or revolutionary. I think it’s more about putting in your time every single day, coming up with different ideas, and then executing them. It’s not rocket science, it just takes time and effort. Whatever your business is, you have to be willing to put in the work. If not, what’s the point? What advice would entrepreneurs?

you

give

aspiring

I just did it. You only live once. The younger you take that opportunity for yourself, the more likely it is you will do it. Who cares if you fail or if you can’t make it very far? Why wouldn’t you take a chance? It’s so much easier to take a chance now rather then when you are in your 40s or 50s, when the opportunity cost is there. Take a calculated risk, where you’ve weighed out the pros and cons and have decided to try it for a couple of years. At this stage in life, especially if you are straight out of school, what do you have to lose?

written by KARA HAUCA designed by MIMI NGO photographed by KEVIN ESPENIDO 15

CLUBS CORNER

SMO Negotiations Competition Do you ever feel like channelling your inner Mike Ross? How about learning to pull off all the power poses? If you said ‘yes’ to at least one of these questions, you’re in for a treat! On March 18th and 19th, the SMO Club is putting on the first ever Negotiations Competition for business students in the MBA Lounge.

negotiators, never fear! In this Negotiations Competition, there will be a wide range of scenarios for participants to negotiate, including competitive negotiations, mediations, or even a cross of the two! Since there are multiple scenarios, everybody has a chance to shine and show off their diverse skills.

“But my major isn’t SMO, will I still be eligible?” Not to worry! Anyone can enter this competition, regardless of their major. This competition isn’t tied to a specific academic major like many case competitions, and as a result, everyone has an equal chance to succeed. If you’re still not convinced, remember that developing top-notch negotiation skills is worthwhile for ALL majors; whether you’re trying to negotiate a pay raise or deal with difficult superiors, negotiation prowess can always come in handy.

Another interesting fact about this competition is that it is based on the University of Alberta School of Law’s negotiation competition. For any student who is seriously considering law school, this will be a good chance to shed some light on how lawyers negotiate in the court of law. In addition, law students will be participating in the competition as mentors, so this will be an excellent opportunity to network and learn from future lawyers!

If you’re scared that this competition is just for hardcore 16

Okay, let’s get to the real question: what’s the competition going to be like? In total, there will be 24 teams of two. Like most UFC fights, there will be three rounds,

with teams being eliminated as the rounds progress. To add a little more drama, the final round will be a live round. This means everyone can watch the negotiator heavyweights battle it out for the main prize! But wait, there’s more! Following the final round, there will be an awards gala, where all the participants can wish each other a job well done and celebrate their newly acquired powers of negotiation. Registration started on March 3rd and 4th and the cost per team of two will be $40. Although spots are full, SMO Club is offering a waitlist for those who are itching to stretch their negotiation muscles. Keep up-to-date on the latest details by following their Facebook page, “Strategic Management and Organization Club!”

written by Bulcha Dolal designed by ANNA LEE

gggggggggggg g WHAT IS THE g g Leadership g g Certificate g program? g g g g g g g g g g g g g g g g g g g g g g gggggggggggg It’s hard to stand out in the business world.

As a young professional, everyone seems to have years of volunteer experience, extracurricular activities, and flawless academic records behind them. More and more, we hear employers placing the highest importance on distinguishing features that set candidates apart - skills that aren’t necessarily taught in the classroom. The number one ask? Leadership skills.

This is where the Leadership Certificate (LC) Program comes in: a two year program offered by the School of Business that allows real-life leadership abilities to be taught by speakers ranging from up-and-coming entrepreneurs to industry veterans. From the outside, it might seem focused on the stereotypical mould of business student, but LC students include everyone from apprenticed tradespeople to international athletes and local entrepreneurs.

If the program seems like a great addition to your resume, it is. But there is so much more to it than that. The LC view of leadership is atypical to many. Its diversity of thought and perspective, and the connections LC students make with one another are very difficult to duplicate. To get a little more insight, we thought we would ask the professors involved with the program to get their views.

What’s the difference between a regular section of a class and a LC class?

What’s been your most memorable moment with the LC program thus far?

The LC program provides students with an enhanced learning experience. Students are encouraged to develop close relationships within their cohort of twelve. The smaller class size allows students to learn from each other and have enriched interactions with the guests and professors. This unique class format requires students to develop conscious awareness, act as brand ambassadors and build upon their shared experiences at the Alberta School of Business, and finish with a great sense of purpose.

I've been a part of the journey of LC1, the first group, LC2, the group of 16, and LC3, the group just about to finish. And I am waiting in the wings for LC4. With LC1, the most memorable time was starting up, it was all so new, and we had an orientation together. LC2, the highlight was lunch together at Earls to finish the program, and signing all their yearbooks. LC3, their caring for and sharing tears and triumphs with each other was the highlight.

– Tirindar Grewal, Bcom, FICD, BEd

– Dr. Richard Field

What has been the value of taking the LC2 and LC3 cohorts on trips to Fort McMurray?

There is no substitute for directly engaging our senses in gaining a deeper understanding leadership. Tremendous challenges and opportunities are present in the effects that the oil and gas industry has had and is having on the Regional Municipality of Wood Buffalo, Alberta’s and our nation’s economy, environment, society and Indigenous peoples. LC students were provided with some unique opportunities to learn and study leadership from all walks of life; undertake some critical thinking and analyses; help their global awareness; hone their own leadership skills; and reinforce strong cohort relationships.

– Maria David-Evans, BSc. MBA, MA, RSW

What kind of student does the LC program look for?

Students admitted to this program have an interest in leadership and have demonstrated that they have potential for leadership practice. We typically look for students who have been in leadership positions in the university and/or the broader community, while recognizing that there are a variety of ways that one might be a “leader.” We also look for students who have an openness to learning - an expressed interest in honing their skills, and pursuing personal and professional development. – Dr. Michelle Inness

guest article by CHANTELLE BRYCE designed by CAROL WONG photographed by GEOFF WONG

If you’d like to learn more about the Leadership Certificate Program, you can read about it on the School of Business website, and attend the recruitment event on March 17 to talk to current students in the program.

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How To: Rock an Interview If I were to interview a student for a summer/new grad position, the #1 thing I would look for is enthusiasm. Most students have limited work or volunteer experience when they start looking for a job, so it’s difficult for employers to clearly identify who would be the “best candidate” for a position. Also, most of the jobs students apply for are entry level positions where skillsets can be easily taught so you probably don’t need much experience anyway. Plus if you’re asked to come for an interview, the employer believes that you likely have the experience that would help you in the position (based on your resume), so your job is to rock the interview. This can be both easy and difficult to do. It’s easy because you just need to be yourself in an interview, albeit your best self. The difficulty comes into play if you don’t prepare properly. If you aren’t prepared then you’re not bringing your best, most confident self to the interview and your anxiety and fear will show. It’s common to feel anxiety going into an interview. It’s a sign that you actually care about getting the job.

Behavioural Question: Name a time when you maintained a positive attitude in a bad situation. Specifics/Hindrance: Failed the UFE (i.e. CFE) on my first attempt. Felt horrible, self-doubt, etc. Action: Enrolled in the Experience Writer’s course immediately. Result: Took the course, re-wrote UFE, passed the exam. Evaluation: Learnt that I could persevere and achieve my goals despite setbacks. During the interview, my answer would come out like this: When I failed the UFE on my first attempt, I felt horrible. I immediately had a lot of self-doubt in my abilities and I didn’t want to face anyone. But I believe everything happens for a reason and I was determined to pass the following year, so I immediately enrolled in the Experienced Writer’s course, which I attended the following summer. It helped me understand where I went wrong the first time and even gave me tips on how to overcome my fear and self-doubt. Ultimately, I passed on my second attempt and I learnt that I have the ability to persevere and achieve my goals no matter what setbacks I face.

But as someone who has interviewed people before, I assure you that the interviewer wants you to do your best. They’re rooting for you because they want to find the best person for their company and they know that if you allow your nervousness to get in the way, they may never get to know the real you.

The trick is to have specific examples because an interviewer wants to know how you handle certain situations because if you dealt with it well in the past, you will likely deal with it well in the new job too.

So how do you prepare for an interview? I treat it like an exam where you already know most of the questions. I use an Excel spreadsheet with five columns:

On another tab, I also write a list of non-behavioural questions with my answers as well. These answers don’t follow the SHARE model, but are equally as important. A non-behavioural question could be “what is your greatest weakness?”

1. 2. 3. 4. 5.

For example:

Behavioural Questions Specifics / Hindrance Action Result Evaluation

If you haven’t heard this before, your answers should follow the SHARE model (hence my columns from #2 to #5). Beside each behavioural question I write my answer with specific examples, which I take from my work and volunteer experience. As a student, I used to use situations in school as well.

You can find a list of common behavioural and nonbehavioural questions online to help you prepare. Once you have your answers, practice your responses! Your preparation will naturally show your confidence and enthusiasm and you’ll rock the interview! Good luck!

guest article by DEEPA MAISURIA, CA, CBV designed by KEVIN ESPENIDO

WHY SHOULD YOU ATTEND A CONFERENCE? written by MONIKA SHARMA designed by CAROL WONG

Unless you have been experimenting with winter hibernation for the past few months, you will probably have noticed the School of Business all atwitter with the lastest hot topic of the Faculty Association Membership Fee (FAMF) renewal. Whether or not you agreed with the voted increase, an undeniable benefit for Business students is that the FAMF pays into the Business Students’ Association’s Student Activity Fund (SAF) - a free $500 for 33 students to put towards any external conference of their choice! So, as if that weren’t incentive enough, why should you choose to attend a conference? Conferences are a platform to bring people together from different schools, demographics, and perhaps even different programs to share their thoughts and be inspired. Discipline-specific or industry-specific conferences are an optimal opportunity to gain a sense of whether the industry is right for you. Meeting other students who have a similar educational background as yourself, yet seeing the different trajectories their lives have taken as a result of that education, can help you determine where you want to see yourself post-graduation. Other conferences, centered on a theme rather than a particular major, bring together like-minded people that may come from diverse backgrounds. ,

Even if you aren t looking for a job, engaging with corporate representatives can help you hone your communication skills and get some great advice from industry veterans. Don’t be shy to pass off a business card or connect with them after the conference via LinkedIn or email to stay in touch. Also, be sure to go with an open mind – you never know who you’re going to meet or what you’ll learn! Finally, I wanted to mention that although going to a conference as a delegate is a great experience, assisting on the organizing committee for a conference can also be incredibly beneficial. Providing a platform for others to grow and be inspired is rewarding beyond belief. So, if you fall in love with a conference and want to continue seeing it succeed in the years to come, sign up to help plan it! It will give you the chance to connect with others and support a cause that you are passionate about. , Don t know where to start? We’ve got you covered! Here are some conferences that took place during the month of March. These conferences are University of Alberta staples. Make sure to keep an eye out for them next year!

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School of Retailing Thought Leadership Conference: March 4, 2016

This conference includes a reception for conference attendees, an optional Ice District tour, networking opportunities, breakout sessions, and retailing awards. It involves discussing retailing as a career, understanding the industry, and how retailers approach recruitment. Tickets were $40 for students and the conference was held at the Renaissance Hotel. University of Alberta Human Resource Management Association 10th Annual Conference: March 5, 2016

This conference facilitates interactive activities to help students learn about career prospects and the significance of HR to a variety of different companies. This year, the UAHRMA Conference was hosted at the Matrix Hotel downtown, and tickets went for $30.

TEDxUAlberta 2016 ConferencE: March 6, 2016

The infamous TED Conference is coming to Edmonton! Possibly one of the most highly anticipated conferences of the year, this conference hosts a plethora of thought-provoking discussions, giving brilliant Edmontonians an outlet to voice their ideas. Tickets were $55 for students, and this conference took place at the Citadel Theatre.

A Brief History of the written by MARINA BRYAN designed by MAGGIE LAM

HBC

here are few Canadian businesses that could claim to be more iconic than the Hudson’s Bay Company, with a history spanning over 300 years and an instrumental role to play in the formation of Canada. To celebrate the Retailing theme of this month’s issue, we could think of no better retailer to feature than Canada’s very own HBC. And certainly as business students, we would be hard-pressed to dream of a bigger goal than running an established, national business venture.

The Hudson’s Bay Company department store we know today took form in the 1800’s, opening stores across Canada. For the oldest retailer in Canada, they have stayed relevant by adapting to consumer demands and acquiring other companies, including Zellers, Woodward’s, and Saks. The company was purchased by an American private equity firm in 2008, and announced its Initial Public Offering in 2012.

Starting off with an excellent name, “The Governor and the Company of Adventurers of England Trading Into Hudson’s Bay” was formed in May of 1670. The group was granted a monopoly over the “land that is drained by the rivers and streams flowing into Hudson’s Bay,” which was called Rupert’s Land. This made them the largest landowner in the world at the time.

Today, HBC is famous for its involvement with the Canadian Olympic team, and especially for the immensely popular red mittens that were originally designed for the Vancouver 2010 Winter Olympics and have been reproduced every year since. A retailer able to appeal to national pride, tying an entire country together with a love for Canada and red mittens is nothing short of impressive.

Back then, the economy, and a large part of Canada’s history, was based on the fur trade. The beginning of the Hudson’s Bay Company started with a trappers bringing their pelts to exchange for tools and the nowubiquitous striped Hudson’s Bay wool blanket. The pelts were then processed and sent back to Europe. The trading posts that were gradually established later became some of the major cities across Canada, including our very own Fort Edmonton.

If there’s one way to sum up the meaning and impact of the Hudson’s Bay Company, I’d say that it has demonstrated how entrepreneurship is based on curiosity and the courage to take a risk. Entrepreneurship is the art of trying to do something totally new, and while you may not find yourself traveling across the ocean into uncharted territory, step outside the mainstream and it may pay off in ways you could never imagine.

CONFESSIONS OF A SALES ASSOCIATE: T h e 5 P e ople You Meet Wh ile Working Retail If you’ve ever worked in retail, you’re a member of one of the world’s most expansive clubs. If you’ve survived at least one holiday season in retail, one Boxing Day, and one Back to School season, I salute you. If you haven’t – consider yourself lucky. It’s one of society’s necessary evils. As we business students know so well, capitalism requires consumers to buy things, meaning that stores must exist, and that they must have employees. If you’ve ever been one of these employees in this grand rite of passage, you’ll probably recognize these five people you meet while working retail.

The customer who thinks you’re a babysitter.

The coworker who never shows up for their shift.

These people might just be the absolute worst. Do you drop your kids off at the mall before going on date night with your partner? No? Then don’t let them run wild in my store while you shop. Careful, if they keep playing with that display I’ve already organized seven times today, they might hurt themselves. Or, I might hurt them.

While the customers generally are the ones that make your retail job difficult, sometimes it’s your coworkers. Look at your calendar: do you have class every Tuesday night? You do? Then you need to change your availability, instead of texting me every Tuesday at 3:46 pm, or worse, not showing up entirely. Everyone else has to pick up the slack you leave, and when things run amiss, it’s still somehow “not your fault.”

The customer who comes in right before closing.

At the end of a long shift when you’re closing for the night, there is nothing more frustrating than a customer who comes in one or two minutes before you lock the doors. Honestly. You and your coworkers have spent the last twenty minutes cleaning the fitting rooms and organizing tables, and the place is looking pretty good. You know you’ll still spend another hour cleaning and counting the till, but at least you’ve got a head start. The last thing you need is that person who says they “know exactly what they are looking for” and proceeds to spend the next half hour messing up the 23 tables you just cleaned and branded.

The customer who pays for their entire purchase in change. I have one word for people who do this: WHY. Why anyone would ever think that it is okay to pay for a thirtydollar purchase in quarters, dimes, and nickels is beyond me. It sounds too crazy to be true, but the sad truth is that this is a weekly, if not daily occurrence in retail. And don’t even get me started on the people who still try to use pennies.

written by LINDSAY RAINBOW designed by ANNA LEE

The customer who sees you f ixing the display, and immediately proceeds to destroy it again.

Of all the pet peeves of retail workers, this is probably the number one thing we can all agree on. You could spend an entire shift standing beside that sweater table – keeping it neat, grabbing sizes for customers, restocking it. All it takes is for one person to come in when your back is turned and wreak havoc on your precious, beautiful table. And then the second you have it cleaned up, another person follows suit. You stand there, watching in horror as you squeak out, “Can I help you grab a size?” But, in true retail fashion, they ignore you, and you slowly melt into a puddle of your own tears, watching as your hours of hard work go down the drain.

LAZY CHAT

a m r a h S Sum~ita written by NICOLE HAMMOND designed by MIMI NGO photographed by COLE PEARSON

If you’ve ever worried it was too late to get involved, get ready for Sumita Sharma to dispel that myth. Graduating this May, Sumita Sharma has gotten a lot of mileage out of her BCom degree while majoring in SMO. IIn her first year, Sumita was involved in community volunteerism outside of the School of Business, and decided to get involved in ASoB clubs in her second year. When I ask her about what it felt like to get involved after first year, Sumita encourages others to do the same, “I know everyone says it, but honestly: it made a world of difference to my experience.” In the past two years Sumita has been VP Finance for UAHRMA, a Student Ambassador for the Alberta School of Business, and a member of the Centennial Ambassador Street Team. And if that weren’t enough, Sumita was also Logistics Director for Network of Empowered Women last year, and progressed into the VP External role this year. After taking a course in real estate, Sumita became interested in the real estate industry, becoming the first person to sign up for Real Estate Certificate Program and joining the University of Alberta Real Estate Club as VP Finance this past year. In addition to her activities here in Edmonton, Sumita travelled to Germany, Austria, and the Netherlands with the European Study Tour last summer. Aside from her involvement with the School, Sumita tells me she loves to hang out with her friends at Tabletop Café and play board games like Cards Against Humanity or Exploding Kittens (note to self: this. sounds. awesome).

She has also been with the Alberta Government as a Research Assistant for four years, working in the Office of Traffic Safety on new policy initiatives such as combating distracted driving and texting while driving. When I ask her what her plans are after graduating, Sumita says she’d like to spend some time travelling before beginning a full time position, and hopes to travel to Drake’s OVO Fest in Toronto.

This launches us into a discussion on Sumita’s passion for music. As it turns out, this wouldn’t be the first time that Sumita has travelled to see one of her favourite artists. Some people say they like Beyoncé, but how many like her so much that they’d fly to another country to see the On the Run Tour? In 2014, Sumita and her sister Monika (who happens to be a fellow Lazy Faire writer) travelled with their father to see Beyoncé in Los Angeles. They ended up taking their dad to a Dodgers game “as a thank you for putting up with us and going to see Beyoncé.” You can bet she’ll find a way to the Formation Tour later this year. With so many great memories to choose from, Sumita said it was difficult to choose just one favourite memory from her past four years at the AsoB. Ultimately, she decides on the 2016 NEW Conference, explaining that “knowing that I wasn’t going to be coming back as an exec member, and everything coming together so nicely, and the delegates being so thankful and amazed by what we created was a truly humbling experience.”

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