Our approach... ...to retail “ T he difference between visionary retail brands and brands that have to fight for every dollar of margin lies in the fundamental understanding of the business they are in – great retailers do not deliver experiences in order to sell stuff. They sell stuff to amplify experiences. ”
Protean Strategies has focused on retail and transactional brands since our very first client ( Ontario Hydro ) . In the subsequent years we have made the rain fall on a such major Canadian retail brands as Holt Renfrew, Shoppers Drug Mart, Mac’ s Convenience Stores, Sears Canada, LCBO, GM Goodwrench, CIBC, Amicus, etc. Our approach to retail is unique, and results in an ability to view the store very much from the point of view of the customer, which in most cases transcends the merchandise the retailer sells. Fundamentally, we have found that purchase behavior is dictated by the intrinsic need of the customer ( the way he or she need the shopping exercise to play out) rather than their need for the goods they buy: if people were driven by the goods they buy, they would always buy from the cheapest, closest outlet. But they don ’ t. And we believe we know why.
416.967.3337 www.proteanstrategies.com
Protean Strategies is a Toronto based management consulting firm. Since 1997 we have been helping large and small companies convert brand value into higher margins and bottom line profits by understanding their stakeholders needs; building powerful strategies; and aligning business practices with marketing and sale to a common goal.