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Laurence R Bernstein

Toronto, Canada

Laurence Bernstein founded Protean Strategies in 1998. Protean is a leader in aligning business goals to customer experiences, by way of strategic planning, branding and communication.

Publications

Eleven Immutable Laws of Boutique Hotels


February 5, 2020

Making it rain: designing experiences customers will remember


January 13, 2017

Ten Immutable Laws of Boutique Hotels


March 17, 2016

The ttc and the chair


March 17, 2016

Brand confusion: Are loyalty programs part of the problem or part of the solution


October 29, 2015

Understanding micro macro and meta experiences


October 29, 2015

Soft branding: the answer to everything?


October 29, 2015

Will Customer Experience Design Replace Marketing


May 28, 2015

The Four Cornerstones of Branding


May 8, 2015

LGBT Segment Marketing: A Primer


January 26, 2015

Facing the Big-Brand Juggernaut: How to Compete Against the Big Guys


January 14, 2015

Is behavioral economics a game changer in hospitality marketing


October 15, 2014

2014 Survey of Canadian LGBT travelers


September 29, 2014

New Insights into Luxury Branding in the Hospitality Business


July 24, 2014

Tgc snapshot of canadian travelers 2011


April 3, 2014

The Millennials: Leading to the Damnation of Hotel Brands?


March 12, 2014

2013 Report on the Canadian LGBTQ Sector


March 12, 2014

Industry Mythology versus Customer Reality


March 12, 2014

Understanding Brand Experiences that Lead to Customer Loyalty


March 12, 2014

Paradox of Hotel Choices


March 10, 2014

The Holy Grail: Achieving Customer Loyalty in a Loyalty Free Universe


March 10, 2014

New Lessons in Customer Experience Management


March 10, 2014

Managing and Profiting from Emotional Engagement in the Hospitality Industry


March 10, 2014

Consumer Understanding of Hotel Market Segments


July 10, 2013

Hospitality Loyalty Programs: Help or Hinder


April 1, 2013

Introduction to Protean Strategies


January 17, 2013

Protean Prediction Collective Wisdom Engine


January 17, 2013

Retail Brand: Back to Basics


December 3, 2012

Protean Hospitality E-Brochure


October 29, 2012

Introduction to Protean Hospitality Partners


September 27, 2012

Protean Hospitality Brand Emotion Study Findings Detail


September 10, 2012

Protean Study of Housekeeping Trade-offs


August 21, 2012

Protean Hospitality Brand Emotion Study


June 7, 2012

Who is really suppressing room rates?


December 20, 2010

The Death of Gay Marketing has Been Fabulously Exaggerated


December 19, 2010

Strategic Rainmaking


December 19, 2010

Archetypes and Automobile Marketing


December 10, 2010

Protean Prediction Evaluation System


November 29, 2010

Bernstein Heirarchy of Organizational Needs


November 9, 2010

Protean Guest Experience Audit


October 12, 2010

An Introduction to Inner Directives


July 13, 2010

Opinion -- Why we think quant research is in the dark ages


July 12, 2010

Our Scorecard Exercise


July 12, 2010

Protean approach -- Inner Directives Psychoanalytics


July 12, 2010

Opinion -- Experience and experiential branding


July 11, 2010

Why Protean Research


July 11, 2010

An Introduction to Inner Directives®


July 10, 2010

What can advertising accomplish - Copy


July 1, 2010