Bernstein Heirarchy of Organizational Needs

Protean / prōt-ē-ən / • adjective tending or able to change or adapt; variable or versatile.

— ORIGIN from the Greek sea god Proteus, who was able to change shape at will.

Hierarchy of Organizational Needs Developed by Laurence Bernstein with a nod to Abraham Maslow

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©2010 Laurence Bernstein

Five stages of need leading to an actualized organization

Actualizing

•Actualised Business: A strategic plan that aligns all the elements into a seamless, successful entity

•A clearly described brand that reflects the totality of the experience you create

Stabilizing

•Financial stability and stakeholder trust

Profiting

•Ability to produce it profitably bili d i fi bl without harming the employees, the community or the environment

Manufacturing

•A great idea that can be turned into something to turned into something to sell that someone wants to buy

Ideation, innovation

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©2010 Laurence Bernstein