International Visitors Australia 2011 by Ldaly daly

International Visitors in Australia DECEMBER 2011 QUARTERLY RESULTS OF THE INTERNATIONAL VISITOR SURVEY

International Visitors in Australia

December 2011 Quarterly Results of the International Visitor Survey

Image: Darwin and Surrounds, Northern Territory Courtesy of Tourism NT

ISSN 1447 8595

Tourism Research Australia Department of Resources, Energy and Tourism GPO Box 1564 Canberra ACT 2601 ABN 46 252 861 927 For further information on the International Visitor Survey, contact Steve Matthews, Tourism Research Australia on 02 6243 7733. Acknowledgements: ORC International Publication Date: Wednesday, 7 March 2012 This work is licensed under a Creative Commons Attribution 3.0 Australia licence. To the extent that copyright subsists in third party quotes and diagrams it remains with the original owner and permission may be required to reuse the material. This work should be attributed as International Visitors in Australia â&#x20AC;&#x201C; December 2011 Quarterly Results of the International Visitor Survey, Tourism Research Australia, Canberra. Enquiries regarding the licence and any use of work by Tourism Research Australia are welcome at tourism.research@ret.gov.au

Tourism Research Australia

Contents Main Findings ...................................................................................................................................1

Figures Figure 1.

Average and median nights in Australia by country of residence.............................. 6

Figure 2.

Visitors to Australia by main purpose of journey ............................................................... 7

Figure 3.

Visitor nights in Australia by main purpose of journey ................................................... 7

Tables Visitors Table 1.

Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, year ended 31 December 2010 and 2011 ................................................................................. 9

Table 2.

Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, quarter ended 31 December 2010 and 2011 ......................................................................... 10

Table 3.

Visitors by country of residence and main purpose of journey, year ended 31 December 2007–2011 ........................................................................................ 11

Table 4.

Visitors by country of residence and main purpose of journey, quarter ended 31 December 2007–2011 ................................................................................ 12

Table 5.

Visitor nights by country of residence and main purpose of journey, year ended 31 December 2007–2011 ....................................................................................... 13

Table 6.

Visitor nights by country of residence and main purpose of journey, quarter ended 31 December 2007–2011 ................................................................................ 14

Table 7.

Visitors by country of resi dence and main purpose of journey by first or return visit.................................................................................................................... 15

Table 8.

Visitors by country of resi dence and main purpose of journey by type of travel arrangements................................................................................................ 16

Table 9.

Visitors by country of resi dence and main purpose of journey by state/territory visited ............................................................................................................. 17

Table 10.

Visitors by country of residence and main purpose of journey for selected regions....................................................................................................................... 19

Table 11.

Visitors by country of resi dence and main purpose of journey by type of transport used between stopovers ................................................................... 21

Visitor Nights Table 12.

Visitor nights by country of residence and main purpose of journey by state/territory visited ............................................................................................................. 23

Table 13.

Visitor nights by country of residence and main purpose of journey for selected regions....................................................................................................................... 25

Table 14.

Visitor nights by country of residence and main purpose of journey by type of accommodation used ............................................................................................. 27

International Visitors in Australia: December Quarter 2011

iii

Expenditure Table 15.

Expenditure for package tour visitors by country of residence

and main purpose of journey by expenditure category ................................................ 29

Table 16.

Expenditure for non-package tour visitors by country of residence

and main purpose of journey by expenditure category ................................................ 30

Table 17.

Average expenditure for all visitors by country of residence

and main purpose of journey by expenditure item......................................................... 31

Table 18.

Average expenditure by visitors with expenditure on item

by country of residence and main purpose of journey

by expenditure item .................................................................................................................... 34

Backpacker Market Table 19.

Backpacker visitors, visitor nights, duration of stay and expenditure by

country of residence and main purpose of journey .........................................................37

Table 20.

Backpacker visitors by state/territory visited,

year ended 31 December 2007–2011 ...................................................................................... 38

Table 21.

Backpacker visitor nights by state/territory visited,

year ended 31 December 2007–2011 ...................................................................................... 38

Total Inbound Economic Value Table 22.

Total Inbound Economic Value (TIEV) by country of residence.................................. 39

Table 23.

Total Inbound Economic Value (TIEV) by country of residence,

year ended 31 December 2007–2011 ......................................................................................40

Modelled Regional Expenditure

Table 24.

Modelled international visitor expenditure in each state/territory ......................... 41

Table 25.

Modelled international visitor expenditure in each state/territory

by reason for stopover ................................................................................................................ 42

Table 26.

Modelled international visitor expenditure in capital cities

and regional areas for each state/territory ........................................................................ 43

Table 27.

Modelled international visitor expenditure in the top 20 regions ranked

by expenditure ............................................................................................................................... 44

Table 28.

Modelled international visitor expenditure in each state/territory

by country of residence .............................................................................................................. 45

Tourism Research Australia

Introduction to the International Visitor Survey ................................................................... 46

Survey methodology ................................................................................................................... 46

Sample size .................................................................................................................................... 47

Data reliability .............................................................................................................................. 48

Expenditure .................................................................................................................................. 49

References ...................................................................................................................................... 52

Glossary of terms .......................................................................................................................... 53

State and Territory abbreviations ..............................................................................................56

About Tourism Research Australia ............................................................................................ 57

International Visitors in Australia: December Quarter 2011

Main Findings Year ended 31 December 2011

All visitors Total visitors

During the year ended 31 December 2011, there were 5,439,255 visitors to Australia aged 15 years and over. This remained steady compared with the year ended 31 December 2010.

Reason

The main reasons for visitors coming to Australia were: Holiday Visiting friends & relatives Business Education Employment Other

2,389,360 1,343,867 909,420 429,411 138,926 228,270

44% 25% 17% 8% 3% 4%

Source

New Zealand was the largest source of visitors during the period (1,066,018), followed by the United Kingdom (573,553), China (512,632) and USA (428,976).

Expenditure

The average trip expenditure in Australia per international visitor was $3,396, while the average nightly expenditure was $95. Total expenditure in Australia for the year ended 31 December 2011 ($18.5 billion) increased 4% from the year ended 31 December 2010.

Nights

A total of 195 million visitor nights were spent in Australia, an increase of 4% compared with the year ended 31 December 2010.

Return visits

Of all visitors to Australia, 64% had visited before.

Tours

Inclusive package travellers accounted for 15% of all visitors to Australia, while those arriving on group tours accounted for 8% of all visitor arrivals.

States

Of all visitors to Australia during the period, 51% visited New South Wales, 35% visited Queensland and 32% visited Victoria. New South Wales recorded the largest share of visitor nights with 35%, followed by Victoria (22%) and Queensland (21%).

International Visitors in Australia: December Quarter 2011

Holiday visitors

Of all international visitors to Australia, 44% stated â&#x20AC;&#x2DC;holidayâ&#x20AC;&#x2122; as their main purpose of visit.

Expenditure

The average trip expenditure of holiday visitors in Australia was $2,464, with the largest component being food, drink and accommodation ($1,187). Their average expenditure per night was $92.

Nights

Holiday visitors spent a total of 64 million nights in Australia, with 26% spent in the home of a friend or relative; 28% spent in a rented house, apartment, flat or unit; and 17% spent in a hotel, resort, motel or motor inn.

Return visits

Of all holiday visitors, 53% had visited Australia before.

Tours

Inclusive package travellers accounted for 28% of all holiday visitors, while those arriving on a group tour accounted for 15%.

States

Of all holiday visitors, 56% visited New South Wales, 46% visited Queensland and 34% visited Victoria.

Duration of stay

The average duration of stay in Australia for holiday visitors was 27 nights.

Visiting friends and relatives (VFR) visitors

International visitors with a main purpose of VFR accounted for 25% of all international visitors.

Expenditure

The average trip expenditure in Australia by VFR visitors was $1,593, with the largest component being food, drink and accommodation ($682). Their average expenditure per night was $58.

Nights

These visitors spent a total of 37 million nights in Australia and spent 84% of their nights in the home of a friend or relative.

Return visits

Of all VFR visitors, 75% had been to Australia before.

States

Of all VFR visitors, 45% visited New South Wales, 31% visited Victoria and 29% visited Queensland.

Duration of stay

The average duration of stay in Australia for VFR visitors was 27 nights.

Tourism Research Australia

Business visitors

Of all international visitors to Australia, 17% stated ‘business’ as their main purpose of visit and these visitors spent a total of 13 million nights in Australia.

Expenditure

The average trip expenditure in Australia by business visitors was $2,471, with the largest component being food, drink and accommodation ($1,476). Their average expenditure per night was $178.

Nights

Business visitors spent 32% of their nights in Sydney and 22% in Melbourne, while 51% of their nights in Australia were spent in a hotel, resort, motel, or motor inn.

Return visits

Of all business visitors, 70% had visited Australia before.

States

Of all business visitors, 48% visited New South Wales, 33% visited Victoria and 23% visited Queensland.

Duration of stay

The average duration of stay in Australia for business visitors was 14 nights.

Education visitors

Of all international visitors to Australia, 8% stated ‘education’ as their main purpose of visit and these visitors spent a total of 59 million nights in Australia, representing 30% of all international visitor nights.

Expenditure

The average trip expenditure in Australia by education visitors was $15,247, with the largest component being education fees ($6,969). Their average expenditure per night was $111.

Nights

While in Australia, education visitors spent 67% of their nights in a rented house, apartment, flat or unit.

Return visits

Of all education visitors, 68% had visited Australia before.

States

Of all education visitors, 50% visited New South Wales, 34% visited Victoria and 27% visited Queensland.

Duration of stay

The average duration of stay in Australia for education visitors was 138 nights.

International Visitors in Australia: December Quarter 2011

Employment visitors

Of all international visitors to Australia, 3% stated ‘employment’ as their main purpose of visit and these visitors spent a total of 15 million nights in Australia.

Expenditure

The average trip expenditure in Australia by employment visitors was $8,272, with the largest component being food, drink and accommodation ($4,733). Their average expenditure per night was $78.

Nights

Employment visitors spent 25% of their nights in Sydney and 20% in Melbourne, while 65% of their nights in Australia were spent in a rented house, apartment, flat or unit.

Return visits

Of all employment visitors, 72% had visited Australia before.

States

Of all employment visitors, 44% visited New South Wales, 29% visited Victoria and 26% visited Queensland.

Duration of stay

The average duration of stay in Australia for employment visitors was 106 nights.

Backpacker visitors

Of all international visitors to Australia, 561,000 (10%) were classified as backpackers and they spent 43 million nights in Australia. Holiday was the main purpose of visit for 70% of backpackers.

Expenditure

Backpackers’ average trip expenditure in Australia was $5,614, with $2,769 being spent on food, drink and accommodation. Their average expenditure per night was $73.

Nights

While in Australia, backpackers spent 37% of their nights in a rented house, apartment, flat or unit and 31% in backpacker or hostel accommodation.

Return visits

Of all backpackers, 35% had visited Australia before.

States

Of all backpackers, 76% visited New South Wales, 57% visited Queensland and 46% visited Victoria.

Duration of stay

The average duration of stay in Australia for backpackers was 77 nights.

Expenditure

Spend in Australia

In the year ending 31 December 2011, international visitors spent a total of $18.5 billion within Australia.

Total trip expenditure

For the same period, international visitors had a total trip expenditure of $26.8 billion.

Tourism Research Australia

Total Inbound Economic Value (TIEV) Total Inbound Economic Value

During the 12 months to December 2011, international visitors consumed around $24 billion of Australian goods and services. This was a increase of 2.5% (in nominal terms), compared with the previous 12 month period.

Source

China is now Australia's largest source market in terms of economic value, worth $3.5 billion, followed by United Kingdom ($2.6 billion), New Zealand ($2 billion), and USA ($1.8 billion).

Regional Expenditure

Total expenditure

For the year ended 31 December 2011, modelled international visitor expenditure increased by 3.7% to $18.3 billion, compared with the year ended 31 December 2010.

States/territories

New South Wales received the largest share of expenditure ($6.4 billion, up 2.5%), followed by Victoria ($4.3 billion, up 9.4%) and Queensland ($3.7 billion, down 1.6%).

Regional expenditure

International visitors spent approximately 83% of their expenditure in the capital cities and the Gold Coast ($15.2 billion). The Northern Territory was the most reliant on expenditure in regional areas (66%), followed by Tasmania (48%) and Queensland (36%).

Tourism regions

Among the capital cities and the Gold Coast, the highest expenditure was received by Sydney ($5.8 billion), followed by Melbourne ($4 billion), Experience Perth ($1.7 billion) and Brisbane ($1.5 billion). Among regional areas, Tropical North Queensland received the highest expenditure ($735 million), followed by the Sunshine Coast ($214 million), South Coast ($176 million) and the Hunter ($131 million).

Expenditure per visitor

Expenditure per visitor was highest in Experience Perth ($2 494), followed by Canberra ($2 421) and Melbourne ($2 405).

Expenditure per night

Expenditure per night was highest in Petermann ($264), followed by Tropical North Queensland ($144) and Melbourne ($105).

Country of origin

Visitors from Asia had the highest expenditure ($9.6 billion, up 6.6%) â&#x20AC;&#x201C; including $2.8 billion by Chinese visitors, $978 million by Korean visitors and $974 million by visitors from Singapore. Visitors from Europe spent $4.2 billion (down 1.6%) â&#x20AC;&#x201C; including $1.7 billion by United Kingdom visitors and $556 million by German visitors. Visitors from New Zealand spent $1.5 billion (up 3.3%) and visitors from the USA spent $1.2 billion (up 3.7%). Expenditure by visitors from China, the United Kingdom, Korea and the USA was highest in New South Wales ($1.2 billion, $571 million, $536 million and $507 million respectively). In contrast, New Zealand visitors spent more in Queensland than in any other state or territory ($518 million).

Purpose of visit

Visitors who travelled for holiday/leisure purposes contributed the most expenditure in Australia ($6.17 billion, down 1.2%), followed by education visitors ($6.10 billion, up 1.8%). The majority of holiday/leisure visitor expenditure was in New South Wales ($2.1 billion) and Queensland ($1.9 billion), while the majority of education visitor expenditure was in New South Wales ($2.4 billion) and Victoria ($1.6 billion). New South Wales and Victoria both also attracted the majority of business visitor expenditure ($778 million and $566 million respectively), and VFR visitors spent the most in Victoria ($795 million).

International Visitors in Australia: December Quarter 2011

Figure 1

Average and median nights in Australia by country of residence

New Zealand

Median

Japan

Average

Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Total 0

Base: All visitors aged 15 years and over.

Tourism Research Australia

Figure 2

Visitors to Australia by main purpose of journey

3,000

2010

2011

2,500 2,000 1,500 1,000 500 0 Holiday

Figure 3

Visiting friends & relatives

Business

Education

Employment

Other

Visitor nights in Australia by main purpose of journey

Visitor nights for year ended 31 December

International Visitors in Australia: December Quarter 2011

Tourism Research Australia

Table 1

Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, year ended 31 December 2010 and 2011 Year ended 31 December 2010 Expenditure

Nights in Australia Visitors Country of residence New Zealand Japan

Total

(a)

Average

Year ended 31 December 2011

Median in Australia

Expenditure

Nights in Australia Visitors

Total

(a)

Average

Median

in Australia

'000

$million

'000

1 054

14 253

1 570

1 066

15 186

$million 1 562

368

8 178

740

305

7 529

691

Hong Kong

149

5 301

623

152

5 438

637

Singapore

270

5 746

948

279

5 839

996

Malaysia

213

6 957

878

218

6 747

846

Indonesia

112

4 966

491

126

4 847

582

Taiwan

4 623

321

5 469

362

Thailand

4 113

391

3 852

359

Korea

199

12 356

968

183

12 363

987

China

431

24 022

2 523

513

25 880

2 888

India

130

8 278

644

140

9 482

667

Other Asia

142

8 576

618

147

9 370

679

440

9 591

1 123

429

10 082

1 193

115

4 520

434

112

4 517

409

609

21 929

1 828

574

20 915

1 675

USA Canada United Kingdom Germany

155

6 701

527

149

7 317

543

Scandinavia

3 406

321

3 607

319

France

4 915

350

5 560

401

Italy

2 388

181

2 850

201

Netherlands

1 896

167

1 947

151

Switzerland

1 534

189

1 605

181

Other Europe

173

7 917

704

175

8 990

823

Other countries

401

15 026

1 287

402

15 263

1 317

Holiday

2 489

62 592

5 902

2 389

64 139

5 887

Visiting friends & relatives

1 326

35 386

2 189

1 344

36 742

2 141

Business

868

11 505

1 978

909

12 647

2 247

Education

431

60 337

140

127

6 460

429

59 152

138

126

6 547

Employment

122

13 097

107

951

139

14 732

106

1 149

Other

205

4 274

346

228

7 243

498

Main purpose of journey (including backpackers)

Main purpose of journey (excluding backpackers) Holiday

2 073

35 851

3 982

1 994

36 479

4 008

Visiting friends & relatives

1 276

33 776

2 057

1 292

35 248

2 007

Business

851

10 934

1 930

894

12 167

2 201

Education

368

51 470

140

125

5 622

371

50 362

136

122

5 761

Employment

106

10 434

794

120

11 911

100

954

Other

184

2 927

256

208

5 456

389

583

41 800

3 186

561

43 033

3 150

5 441

187 192

17 826

5 439

194 655

18 470

Backpackers Total

(a)

Total nights in Australia are greater than the sum of nights in the states/territories (Tables 12, 14, 19, 21, 24, 26 & 27) because nights spent in transit are included.

International Visitors in Australia: December Quarter 2011

Table 2

Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, quarter ended 31 December 2010 and 2011 Quarter ended 31 December 2010 Nights in Australia Visitors

Expenditure

Total Average Median

'000

Quarter ended 31 December 2011 Nights in Australia

in Australia

Visitors

$million

'000

Expenditure

Total Average Median

in Australia $million

Country of residence 289

4 086

470

295

4 437

458

Japan

New Zealand

2 054

191

1 914

179

Hong Kong

909

128

1 155

136

Singapore

1 941

291

1 732

257

Malaysia

1 425

199

1 537

181

Indonesia

1 360

133

1 222

172

Taiwan

797

1 408

Thailand

1 294

108

762

Korea

2 588

258

2 826

237

China

111

4 275

430

133

4 635

497

India

2 143

152

2 437

134

Other Asia

2 186

168

2 417

158 343

USA

118

2 565

284

120

2 942

Canada

1 473

147

1 367

116

United Kingdom

211

6 691

556

190

6 367

520

Germany

1 566

132

1 947

157

Scandinavia

964

1 031

102

France

1 095

1 537

105

Italy

584

952

64 48

Netherlands

582

661

Switzerland

446

449

Other Europe

2 442

223

3 121

307

116

4 448

347

120

4 123

361

Holiday

753

17 209

1 722

732

19 184

1 797

Visiting friends & relatives

428

11 124

640

434

11 702

669

Business

220

3 181

579

231

3 233

531

Education

12 516

162

140

1 383

12 070

160

141

1 333

Employment

2 647

112

217

3 088

103

277

Other

1 236

1 704

128

Other countries Main purpose of journey (including backpackers)

Main purpose of journey (excluding backpackers) Holiday

637

10 642

1 238

624

11 096

1 245

Visiting friends & relatives

414

10 738

605

419

11 285

625

Business

216

3 095

571

227

3 142

519

Education

10 634

165

142

1 193

10 294

160

140

1 169

Employment

2 153

104

183

2 550

232

Other

952

1 236

154

9 698

768

148

11 376

846

Total 1 556 Base: All visitors aged 15 years and over.

47 914

4 633

1 562

50 981

4 735

Backpackers

Tourism Research Australia

Table 3

Visitors by country of residence and main purpose of journey,

year ended 31 December 2007 â&#x20AC;&#x201C; 2011

Year ended 31 December 2007

2008

2009

2010

2011

'000

1 025

1 007

1 005

1 054

1 066

Japan

531

424

332

368

305

Hong Kong

133

131

143

149

152

Singapore

229

234

250

270

279

Malaysia

143

154

192

213

218

Indonesia

112

126

Taiwan

Thailand

Korea

232

202

168

199

183

China

340

338

351

431

513

India

109

118

130

140

Country of residence New Zealand

Other Asia

108

123

132

142

147

USA

429

450

440

429

Canada

109

119

117

115

112

United Kingdom

643

632

625

609

574

Germany

146

155

156

155

149

Scandinavia

France

Italy

Netherlands

Switzerland

Other Europe

179

192

179

173

175

Other countries

329

375

377

401

402

Holiday

2 579

2 437

2 398

2 489

2 389

Visiting friends & relatives

1 097

1 145

1 294

1 326

1 344

Business

873

878

756

868

909

Education

Main purpose of journey (including backpackers)

349

372

411

431

429

Employment

115

120

116

122

139

Other

184

215

199

205

228

Main purpose of journey (excluding backpackers) Holiday

2 184

2 043

1 982

2 073

1 994

Visiting friends & relatives

1 048

1 099

1 248

1 276

1 292

Business

856

863

746

851

894

Education

285

306

347

368

371

103

106

120

167

194

184

208

566

559

570

583

561

100

5 167

100

5 175

100

5 441

100

5 439

100

Employment Other Backpackers

Total 5 197 Base: All visitors aged 15 years and over.

Note: Rounded percentages may not sum to 100.

International Visitors in Australia: December Quarter 2011

Table 4

Visitors by country of residence and main purpose of journey, quarter ended 31 December 2007 â&#x20AC;&#x201C; 2011 Quarter ended 31 December 2007 '000 %

2008 '000 %

2009 '000 %

2010 '000 %

2011

'000 %

266

273

289

295

139

105

19 5

111

133

9 2

112

109

129

118

120

211

205

210

211

190

104

112

116

120

754

714

732

753

732

351

371

420

428

434

215

197

192

220

231

Holiday

644

606

613

637

624

Visiting friends & relatives Business Education Employment Other

334

359

405

414

419

211

193

189

216

227

151

143

156

154

148

1 454 All visitors aged 15 years and over. Rounded percentages may not sum to 100.

100

1 420

100

1 497

100

1 556

100

1 562

100

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers)

Backpackers Total Base: Note:

Tourism Research Australia

Table 5

Visitor nights(a) by country of residence and main purpose of journey, year ended 31 December 2007 â&#x20AC;&#x201C; 2011

Year ended 31 December

2007 '000 %

Country of residence

New Zealand

Japan

Hong Kong

Singapore

Malaysia

Indonesia

Taiwan

Thailand

Korea

China

India

Other Asia

USA

Canada

United Kingdom

Germany

Scandinavia

France

Italy

Netherlands

Switzerland

Other Europe

Other countries

2008 '000 %

2009 '000 %

2010 '000 %

2011 '000

13 789

14 132

13 471

14 253

15 186

11 214

8 692

7 253

8 178

7 529

4 229

4 327

4 627

5 301

5 438

3 3

5 156

5 274

5 713

5 746

5 839

5 276

5 967

6 776

6 957

6 747

3 373

3 574

3 886

4 966

4 847

2 3

2 682

3 279

4 303

4 623

5 469

3 261

3 324

4 028

4 113

3 852

10 824

10 465

11 957

12 356

12 363

14 893

16 079

19 177

24 022

25 880

4 826

6 574

7 149

8 278

9 482

5 313

7 573

7 442

8 576

9 370

9 919

9 300

9 913

9 591

10 082

4 316

4 692

4 724

4 520

4 517

21 318

20 846

22 577

21 929

20 915

6 751

7 168

7 178

6 701

7 317

3 137 3 506

2 2

3 455 3 750

2 2

3 318 4 759

2 3

3 406 4 915

2 3

3 607 5 560

2 3

1 970

2 545

2 389

2 388

2 850

2 248

2 143

2 150

1 896

1 947

1 688

1 595

1 546

1 534

1 605

7 562

9 490

8 867

7 917

8 990

10 972

13 599

13 926

15 026

15 263

59 437

58 899

63 278

62 592

64 139

27 387

29 021

31 258

35 386

36 742

10 407

10 475

9 871

11 505

12 647

46 263

53 250

57 193

60 337

59 152

11 079

12 201

12 140

13 097

14 732

3 647

4 000

3 388

4 274

7 243

34 548

33 269

34 388

35 851

36 479

25 682

27 292

29 737

33 776

35 248

9 876

10 098

9 514

10 934

12 167

37 434

43 157

47 729

51 470

50 362

Main purpose of journey

(including backpackers)

Holiday

Visiting friends & relatives

Business

Education

Employment

Other

Main purpose of journey

(excluding backpackers)

Holiday

Visiting friends & relatives

Business

Education

Employment

Other

Backpackers

Total

Base: Note: (a)

7 793

10 056

9 613

10 434

11 911

2 490

3 208

2 344

2 927

5 456

40 396

40 765

43 803

41 800

43 033

158 220 100 167 845 100 177 128 100 187 192 100 194 655 100 All visitors aged 15 years and over.

Rounded percentages may not sum to 100.

Total nights in Australia are greater than the sum of nights in the states/territories (Tables 12, 14, 19, 21, 24, 26 & 27) because nights spent in transit are included.

International Visitors in Australia: December Quarter 2011

Table 6

Visitor nights by country of residence and main purpose of journey,

quarter ended 31 December 2007 â&#x20AC;&#x201C; 2011

Quarter ended 31 December

2007 '000 %

2008 '000 %

2009 '000 %

2010 '000 %

2011 '000

3 505

4 101

3 666

4 086

4 437

2 849

2 205

2 045

2 054

1 914

722

1 033

911

909

1 155

1 648

1 467

1 836

1 941

1 732

1 059

1 430

1 359

1 425

1 537

950

825

1 029

1 360

1 222

429

809

978

797

1 408

722

818

919

1 294

762

2 250

1 998

2 258

2 588

2 826

2 987

3 107

3 876

4 275

4 635

1 347

1 861

1 623

2 143

2 437

1 263

1 834

1 944

2 186

2 417

5 6

2 668

2 117

2 670

2 565

2 942

1 294

1 471

1 286

1 473

1 367

6 278

6 504

6 793

6 691

6 367

1 522

1 996

1 620

1 566

1 947

811

951

1 054

964

1 031

916

955

1 270

1 095

1 537

623

879

840

584

952

725

574

759

582

661

556

442

437

446

449

2 157

2 716

2 925

2 442

3 121

3 140

3 683

3 547

4 448

4 123

16 540

17 030

17 511

17 209

19 184

7 477

9 138

9 758

11 124

11 702

2 878

2 589

3 029

3 181

3 233

10 910

11 061

11 789

12 516

12 070

1 895

3 181

2 544

2 647

3 088

720

774

1 012

1 236

1 704

10 008

10 112

10 338

10 642

11 096

6 993

8 652

9 363

10 738

11 285

2 747

2 463

2 879

3 095

3 142

8 932

9 352

9 994

10 634

10 294

1 466

2 482

2 055

2 153

2 550

485

566

743

952

1 236

9 790

10 146

10 270

9 698

11 376

40 420 All visitors aged 15 years and over.

Rounded percentages may not sum to 100.

100

43 772

100

45 642

100

47 914

100

50 981

100

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers

Total Base: Note:

Tourism Research Australia

Table 7

Visitors by country of residence and main purpose of journey by first or return visit Year ended 31 December 2011 First visit

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers Total

Return visit

Total visitors

'000

997

1 066

169

136

305

111

152

230

279

157

218

126

122

183

240

273

513

140

147

236

193

429

112

224

350

574

149

101

175

127

275

402

1 133

1 256

2 389

333

1 011

1 344

270

640

909

136

293

429

101

139

164

228

866

1 128

1 994

304

988

1 292

261

633

894

272

371

120

153

208

363

198

561

1 975

3 464

5 439

Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100. Total visitors includes â&#x20AC;&#x2DC;not statedâ&#x20AC;&#x2122; responses.

International Visitors in Australia: December Quarter 2011

Table 8

Visitors by country of residence and main purpose of journey by type of travel arrangements Year ended 31 December 2011 Package tour visitors Group tour '000

Total Base:

Non-group '000

Non-package tour visitors Total '000

Group tour '000

Non-group '000

Total '000

Total visitors '000

977

989

1 066

112

141

161

165

305

133

134

152

249

254

279

198

201

218

111

113

126

80 183

121

123

180

198

308

315

513

130

131

140

138

141

147

372

380

429

103

112

522

524

574

129

130

149

160

162

175

372

378

402

329

330

659

1 711

1 730

2 389

1 315

1 318

1 344

816

840

909

400

405

429

136

137

139

202

214

228

326

307

633

1 346

1 362

1 994

1 264

1 267

1 292

802

825

894

349

353

371

117

118

120

184

195

208

518

524

561

373

423

796

4 581

4 644

5 439

All visitors aged 15 years and over.

Tourism Research Australia

Table 9

Visitors by country of residence and main purpose of journey by state/territory visited(a) Year ended 31 December 2011 New South Wales

Total Base: Note: (a)

Victoria

Queensland

South Australia

'000

379

262

402

145

167

149

303

265

203

284

129

148

331

194

197

106

199

151

1 341

817

1 092

177

598

410

383

439

299

210

216

147

118

100

1 039

625

865

110

560

390

356

430

292

204

171

120

424

261

319

2 756 100 1 760 100 1 897 100 354 All visitors aged 15 years and over. Rounded shares may sum to more than 100. Visitors by state or territory sum to more than total visitors because some visitors stopover in more than one state or territory. Visitors who spent at least one night in the state/territory.

International Visitors in Australia: December Quarter 2011

100 Continued...

Table 9 (continued)

Visitors by country of residence and main purpose of journey by state/territory visited(a) Year ended 31 December 2011 Australian Western Australia

(a)

'000

Capital Territory

'000

% 9

12 4

140

214

195

131

226

128

187

128

110

106

738 100 150 100 289 100 173 All visitors aged 15 years and over. Rounded shares may sum to more than 100. Visitors by state or territory sum to more than total visitors because some visitors stopover in more than one state or territory. Visitors who spent at least one night in the state/territory.

100

Backpackers

Total

'000

Northern Territory

307

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

Base: Note:

Tasmania

Tourism Research Australia

Table 10

Visitors by country of residence and main purpose of journey

for selected regions(a) Year ended 31 December 2011

Sydney '000

Melbourne '000

Brisbane '000

Gold Coast '000

329

238

160

174

139

87 12

Total

146

291

262

118

266

118

301

173

110

184

1 286

780

415

493

461

523

364

200

121

414

284

147

197

140

992

596

269

409

327

487

345

185

112

405

276

144

156

115

409

251

198

116

175

2 567 1 648 883 All visitors aged 15 years and over. Numbers sum to more than total visitors because some visitors stopover in more than one region. Visitors who spent at least one night in the region.

718

587 Continued...

Backpackers

Base: Note: (a)

Tropical North Queensland '000

International Visitors in Australia: December Quarter 2011

Table 10 (continued)

Visitors by country of residence and main purpose of journey for selected regions(a) Year ended 31 December 2011

Hobart '000

Darwin '000

Alice Springs '000

1 16

135

159

292

114

185

123

213

177

120

106

318 696 118 All visitors aged 15 years and over. Numbers sum to more than total visitors because some visitors stopover in more than one region. Visitors who spent at least one night in the region.

140

134

Backpackers

Total

Perth '000

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

Base: Note: (a)

Adelaide '000

Tourism Research Australia

Table 11

Visitors by country of residence and main purpose of journey

by type of transport used between stopovers Year ended 31 December 2011

Aircraft

Long distance train

'000

105

116

Private or company car Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

Total

212

161

115

223

214

263

873

106

252

267

214

109

149

202

637

242

236

206

341

596

409

101

1 538

Backpackers

Base:

Self-drive van, Taxi or motor-home chauffeur Rental car or campervan driven hire car

All visitors aged 15 years and over.

International Visitors in Australia: December Quarter 2011

174 Continued...

Table 11 (continued)

Visitors by country of residence and main purpose of journey

by type of transport used between stopovers Year ended 31 December 2011 Long distance coach or bus '000

Ship, boat or ferry '000

13 7

Local public transport '000

Hotel or motel shuttle/ courtesy bus '000

2 2

Charter/ tour bus '000

Four wheel drive '000

Other '000

159

116

Backpackers

158

Total

227

135

139

149

Base:

All visitors aged 15 years and over.

Tourism Research Australia

Table 12

Visitor nights by country of residence and main purpose of journey

by state/territory visited

Year ended 31 December 2011 New South Wales

Total

Queensland

South Australia

Western Australia

'000

4 351

2 331

5 184

523

2 040

2 934

993

2 460

241

541

2 436

1 379

685

328

422

2 6

1 357

1 870

686

233

1 317

1 016

2 443

749

528

1 577

1 463

1 838

276

205

863

1 389

1 087

1 887

157

549

1 575

874

500

191

468

6 213

1 352

3 092

196

679

10 738

7 466

3 677

1 602

1 000

2 902

4 118

786

811

542

3 120

3 052

966

358

1 203

3 957

1 766

1 903

390

1 268

1 477

730

1 132

257

581

6 873

3 462

4 656

1 098

3 708

2 219

1 086

2 000

471

973

1 349

477

987

435

1 942

967

1 280

140

829

1 156

621

627

118

196

498

343

581

242

422

186

465

276

3 341

1 571

1 831

359

1 362

5 535

3 021

3 758

646

1 720

21 267

11 156

17 779

1 899

7 587

12 084

9 061

6 901

2 181

4 700

4 510

3 133

1 730

412

2 196

22 624

14 517

10 228

3 458

5 168

4 931

3 352

2 391

816

2 598

2 846

1 813

1 137

336

541

12 750

6 693

9 472

1 009

4 331

11 642

8 843

6 468

2 106

4 561

4 385

2 971

1 662

408

2 100

19 721

13 306

7 427

2 890

4 314

3 973

2 808

1 628

776

2 174

2 077

1 666

601

291

429

13 715

6 747

12 910

1 625

4 881

68 262 All visitors aged 15 years and over. Rounded percentages may not sum to 100.

100

43 034

100

40 167

100

9 103

100

22 790

Backpackers

Base: Note:

Victoria

International Visitors in Australia: December Quarter 2011

100 Continued...

Table 12 (continued)

Visitor nights by country of residence and main purpose of journey

by state/territory visited

Year ended 31 December 2011

Tasmania '000 % Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

Total

Australian Capital Territory '000 %

Total nights(a) '000 %

157

256

307

15 150

125

137

7 520

5 435

119

193

5 835

234

125

6 744

140

4 845

278

5 465

114

3 848

223

153

447

12 355

266

1 041

25 874

217

9 476

262

375

9 362

214

270

258

10 026

164

100

4 496

391

467

182

20 836

366

7 257

119

117

3 583

120

210

5 536

2 837

139

1 935

1 592

132

220

146

8 962

104

119

337

15 240

1 214

2 253

677

63 835

537

454

779

36 697

132

198

302

12 613

838

232

2 072

59 137

100

274

241

14 705

156

353

7 224

713

957

426

36 351

494

408

690

35 211

125

190

295

12 135

669

175

1 854

50 355

209

234

11 892

105

259

5 448

752

1 522

666

42 818

2 863 100 3 566 100 4 424 100 All visitors aged 15 years and over. Rounded shares may sum to more than 100. Total nights are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.

194 210

100

Backpackers

Base: Note: (a)

Northern Territory '000 %

Tourism Research Australia

Table 13

Visitor nights by country of residence and main purpose of journey

for selected regions Year ended 31 December 2011

Sydney '000

Melbourne '000

Brisbane '000

Gold Coast '000

Tropical North Queensland '000

3 234

1 804

1 543

1 815

434

2 637

829

798

892

456

2 242

1 153

440

1 184

1 754

425

106

903

2 224

525

186

1 376

1 771

184

1 128

766

1 221

145

1 347

819

213

196

5 726

1 248

1 731

418

275

9 609

7 210

2 507

855

181

2 768

3 900

597

135

2 790

2 909

606

3 011

1 395

588

316

467

1 034

579

455

184

214

5 194

2 673

1 487

796

817

1 571

838

531

157

554 214

968

353

316

171

1 663

662

418

114

323

1 014

497

154

225

313

238

141

124

122

306

141

126

109

2 797

1 236

923

214

226

4 776

2 749

2 030

937

245

17 394

8 935

5 368

3 897

3 456

9 736

7 521

3 378

1 413

516

4 052

2 815

902

301

122

20 141

13 803

6 808

2 014

402

3 740

2 963

1 108

273

425

2 527

1 711

397

217

201

11 021

5 678

2 824

2 954

1 772

9 420

7 364

3 208

1 353

447

3 946

2 674

884

280

110

17 707

12 694

5 184

1 553

149

3 017

2 478

860

177

193

1 904

1 603

184

169

Backpackers

10 575

5 258

4 818

1 630

2 402

Total

57 591

37 748

17 961

8 115

5 123 Continued...

Base:

All visitors aged 15 years and over.

International Visitors in Australia: December Quarter 2011

Table 13 (continued)

Visitor nights by country of residence and main purpose of journey

for selected regions

Year ended 31 December 2011

Adelaide

Perth

Hobart

Darwin

Alice Springs

'000

348

1 068

136

230

516

110

314

361

15 7

209

1 239

515

1 505

103

195

802

142

343

154

171

379

1 63

159

469

1 470

941

189

387

468

330

910

100

301

904

102

130

192

470

111

855

2 960

124

230

125

276

578

108

338

522

143

135

175

299

1 136

125

598

1 368

557

1 325

5 359

607

974

1 528

3 783

256

253

332

1 502

3 299

5 035

442

179

643

1 607

133

221

447

717

3 193

404

194

1 459

3 681

234

225

328

1 459

2 756

4 250

364

162

620

1 274

182

392

Backpackers

1 289

3 484

311

666

416

Total

7 350

17 733

1 440

1 680

800

Base:

All visitors aged 15 years and over.

Tourism Research Australia

Table 14

Visitor nights by country of residence and main purpose of journey

by type of accommodation used

Year ended 31 December 2011

Total Base: na

Backpacker hostel

Rented house/ apartment/ flat/unit

Home of friend or relative

Caravan park/ commercial camping ground

Caravan/ camping by the side of the road

'000

2 971

276

3 495

6 485

346

1 018

442

3 432

827

557

204

2 425

1 188

1 129

106

2 289

1 223

652

124

3 016

1 936

366

2 579

1 158

223

518

3 140

662

137

Hotel, resort, motel, motor inn

313

1 646

1 288

549

685

8 231

1 514

105

2 162

126

14 573

5 497

1 064

4 260

3 665

404

4 256

3 648

2 563

550

2 339

2 972

639

505

1 300

1 588

2 461

3 429

4 594

8 621

434

187 223

783

1 823

1 492

1 311

548

428

852

896

754

101

400

1 083

1 817

990

434

196

351

473

1 025

606

215

399

319

603

161

74 55

247

249

253

275

186

1 038

1 110

3 152

2 273

220

1 302

363

5 707

6 001

135

10 620

10 428

17 682

16 565

2 594

884

2 063

435

2 133

30 675

245

6 458

3 256

1 176

1 063

950

39 729

4 344

1 028

880

9 528

1 442

159

604

588

3 908

885

9 558

9 614

13 144

1 140

268

1 978

1 940

29 990

216

6 370

3 074

1 136

908

34 562

4 138

944

8 200

1 206

102

582

3 079

776

1 496

13 372

15 766

4 697

1 633

767

21 836

13 372

76 235

55 087

3 183

1 108

All visitors aged 15 years and over.

Not applicable.

International Visitors in Australia: December Quarter 2011

Continued...

Table 14 (continued)

Visitor nights by country of residence and main purpose of journey

by type of accommodation used Year ended 31 December 2011 Boat, Guest house, houseboat, bed and cabin cruiser breakfast or cruise ship '000 '000

Total Base: (a)

Total

Educational institution '000

Homestay '000

Other '000

nights(a) '000

189

766

15 150

304

1 212

130

7 520

276

571

5 435

490

191

5 835

547

147

6 744

256

231

4 845

157

383

206

5 465

156

296

3 848

265

804

114

12 355

665

1 503

188

25 874

251

9 476

263

321

297

9 362

823

124

268

10 026

103

4 496

134

191

500

20 836

102

107

540

295

7 257

213

115

3 583

113

268

180

5 536 2 837

140

1 935

278

1 592

110

194

391

255

8 962

590

724

160

15 240

505

260

192

1 829

1 636

63 835

142

36 697

128

163

809

12 613

146

5 720

5 997

212

59 137

242

1 011

14 705

275

449

7 224

306

153

110

880

562

36 351

136

35 211

125

132

790

12 135

129

4 599

5 055

142

50 355

162

899

11 892

205

416

5 448

256

133

1 254

2 075

1 322

42 818

964 549 6 128 8 561 4 212 194 210 All visitors aged 15 years and over. Total nights in accommodation are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.

Tourism Research Australia

Table 15

Expenditure for package tour visitors by country of residence

and main purpose of journey by expenditure category

Year ended 31 December 2011

Package tour(a) Total Average $million $ Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries

Other pre-payments Total Average $million $

Expenditure within Australia Total Average $million $

Number of package tour Total Average visitors $million $ '000

100

1 300

150

963

185

2 413

433

3 075

112

795

558

3 961

141

2 145

284

978

3 407

1 785

104

792

2 681

1 720

116

792

2 628

2 547

144

945

3 636

1 824

916

2 765

2 613

317

1 398

4 327

155

2 588

894

209

3 490

546

2 758

229

1 158

783

3 955

198

2 900

162

817

3 878

2 325

1 046

3 434

279

5 702

125

1 130

340

6 958

5 937

346

1 462

7 745

9 50

235

4 731

157

1 664

325

6 552

103

5 376

143

2 491

153

8 010

7 119

183

2 588

9 890

4 891

1 650

6 563

8 584

1 256

9 920

5 185

185

2 686

8 056

5 121

290

3 143

8 554

4 847

300

2 442

100

7 588

3 752

203

1 961

141

5 916

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other

2 096 78 183 144 5 45

3 178 2 997 2 638 6 007 2 499 3 102

52 3 12 16 0 0

78 98 180 661 53 14

724 35 81 79 8 14

1 097 1 325 1 167 3 310 3 458 971

2 871 115 277 239 13 59

4 354 4 420 3 985 9 978 6 010 4 087

659 26 69 24 2 15

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

1 988 76 181 106 4 37

3 142 3 009 2 635 5 758 2 420 3 052

47 2 12 13 0 0

74 97 180 702 49 17

633 33 80 52 4 7

1 000 1 293 1 169 2 818 2 354 565

2 667 111 273 171 9 44

4 217 4 399 3 983 9 278 4 823 3 634

633 25 69 18 2 12

159

4 332

211

132

3 577

299

8 120

Backpackers

Total Base: (a)

796 2 552 3 207 83 104 940 1 182 3 575 4 492 All visitors aged 15 years and over. Expenditure on package tours includes pre-paid international airfares and expenditure on accommodation and other tour components in Australia and other countries.

International Visitors in Australia: December Quarter 2011

Table 16

Expenditure for non-package tour visitors by country of residence and main

purpose of journey by expenditure category

Year ended 31 December 2011 Pre-paid international airfares(a) Total Average $million

Other pre-payments Total Average $million

Expenditure within Australia Total Average

$million

Total Average

$million

Number of non-package tour visitors

'000

488

494

162

164

1 315

1 329

1 965

1 987

989

240

1 460

107

647

460

2 796

807

4 904

165

140

1 046

584

536

3 995

754

5 624

134

223

877

214

842

760

2 989

1 198

4 708

254

148

734

228

1 132

603

2 997

978

4 863

201

849

123

1 087

445

3 930

664

5 867

113

1 058

652

303

5 424

399

7 134

882

743

294

4 005

413

5 631

141

1 143

754

841

6 821

1 074

8 718

123

325

1 033

267

848

2 384

7 576

2 976

9 458

315

151

1 154

501

593

4 515

810

6 171

131

929

115

819

556

3 954

802

5 702

141

753

1 981

188

494

944

2 484

1 885

4 959

380

205

1 984

410

351

3 389

598

5 783

103

975

1 860

139

265

1 446

2 760

2 559

4 885

524

263

2 024

445

435

3 346

756

5 815

130

132

1 855

374

264

3 707

423

5 936

140

1 698

303

364

4 422

528

6 423

1 780

502

167

3 801

268

6 083

2 016

322

118

3 067

207

5 405

2 525

938

128

3 739

247

7 202

288

1 779

302

738

4 557

1 075

6 638

162

531

1 403

142

376

1 123

2 969

1 796

4 748

378

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other

2 126 1 533 1 322 357 133 265

1 229 1 164 1 574 879 969 1 240

595 133 275 1 223 12 42

344 101 327 3 016 89 198

4 517 1 972 1 879 5 229 1 129 442

2 611 1 496 2 237 12 896 8 259 2 066

7 238 3 638 3 476 6 809 1 274 749

4 184 2 760 4 138 16 792 9 317 3 504

1 730 1 318 840 405 137 214

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

1 593 1 463 1 303 285 109 243

1 170 1 155 1 579 808 927 1 245

500 125 268 1 059 8 36

367 99 325 3 001 66 185

2 828 1 847 1 840 4 638 942 346

2 077 1 459 2 230 13 145 8 003 1 770

4 921 3 435 3 412 5 981 1 059 625

3 614 2 712 4 134 16 953 8 996 3 200

1 362 1 267 825 353 118 195

740

1 411

283

540

2 727

5 202

3 750

7 154

524

3 266

23 184

4 993

4 644

Backpackers

Total Base: Note: (a)

5 736 1 235 2 280 491 15 168 All visitors aged 15 years and over. Non-package tour visitors are visitors who did not arrive on an inclusive, pre-paid package tour. Excludes international airfares purchased in Australia.

Tourism Research Australia

Table 17

Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2011

Package tour $

Pre-paid international Organised airfares tours $ $

International airfares Other Self-drive cars,

bought in Domestic transport rent-a-cars,

Australia airfares fares campervans

$ $ $ $

458

1 418

787

172

258

920

127

157

800

135

676

259

763

144

536

747

140

123

160

204

813

165

846

769

100

137

202

1 065

634

101

191

120

175

1 084

162

197

105

887

139

149

650

1 755

151

457

1 831

224

103

138

136

410

1 699

157

128

688

1 765

281

115

151

280

867

1 629

269

150

141

169

109

410

1 556

149

103

137

159

219

1 462

1 477

146

116

204

110

824

1 696

259

114

123

224

779

2 141

452

132

153

400

364

1 645

174

121

115

203

121

222

1 320

119

877

890

169

101

1 141

201

1 454

118

335

830

115

475

361

954

375

108

262

197

1 161

997

799

117

1 132

202

1 458

117

285

767

505

360

913

374

242

180

1 172

284

1 319

397

141

203

260

135

Total 469 1 055 100 83 57 117 67 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item. International Visitors in Australia: December Quarter 2011

Table 17 (continued)

Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item Year ended 31 December 2011

Petrol and oil for self-drive Shopping - Shopping cars or other items for use items to take Total Food, drink and vehicles in Australia home shopping accommodation $ $ $ $ $

Horse racing and gambling Entertainment $ $

222

296

757

271

357

966

43 35

160

301

461

1 751

126

256

382

1 396

183

253

436

1 281

196

270

465

1 677

197

309

506

2 038

245

251

496

1 918

58 66

254

431

684

2 493

254

706

960

1 812

216

209

425

2 118

256

297

553

1 536

175

259

1 487

123

195

318

1 846

145

144

289

1 657

201

134

138

272

1 850

158

209

367

1 848

108

213

190

189

379

2 165

106

105

180

174

354

2 095

114

179

147

115

262

1 660

196

127

229

357

1 988

112

135

229

212

441

2 551

117

184

325

509

1 477

314

409

1 187

112

271

384

682

219

288

1 476

142

632

300

931

5 120

187

234

601

233

835

4 733

167

135

153

288

1 058

340

413

927

112

275

387

658

220

289

1 474

147

654

313

967

5 106

182

217

574

238

812

4 552

147

114

151

265

881

149

250

185

434

2 769

140

Total 63 152 277 430 1 506 21 67 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item.

Tourism Research Australia

Table 17 (continued)

Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2011

Motor Education vehicles fees $ $ 37

Total $

Total excluding package tours and pre-paid international airfares $

Total visitors '000

2 017

1 466

1 066 305

Phone, internet, fax and/or postage $

Other(b) $

358

4 469

2 264

1 227

5 358

4 180

152

1 157

107

4 530

3 573

279

140

1 509

4 687

3 876

218

1 773

110

5 640

4 618

126

1 158

5 850

4 567

1 342

5 529

4 511

165

1 140

100

7 010

5 395

183

223

1 817

7 333

5 633

513

114

1 299

101

6 033

4 773

140

144

1 679

5 600

4 609

147

262

5 187

2 782

429

417

5 935

3 646

112

5 029

2 920

574

162

6 096

3 644

149

437

6 418

3 922

425

235

6 435

4 469

110

203

6 737

3 798

157

5 826

3 306

519

7 407

4 488

218

282

104

6 709

4 700

175

551

104

4 818

3 276

402

120

4 231

2 464

2 389

109

2 793

1 593

1 344

162

4 126

2 471

909

336

6 969

266

183

16 412

15 247

429

760

154

235

207

9 265

8 272

139

113

176

136

3 541

2 183

228

120

3 805

2 010

1 994

112

2 745

1 554

1 292

160

4 123

2 462

894

374

7 229

272

195

16 573

15 520

371

800

165

238

203

8 933

7 983

120

116

154

143

3 225

1 874

208

114

659

115

7 217

5 614

561

Total 98 651 58 77 4 919 3 396 5 439 Base: All visitors aged 15 years and over. (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item. (b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere. International Visitors in Australia: December Quarter 2011

Table 18

Average expenditure by visitors with expenditure on item(a)

by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2011

Total Base: (a)

Package tour $

Pre-paid international airfares $

International Organised airfares bought in tours Australia $ $

Domestic airfares $

Other transport fares $

1 300

494

239

434

278

3 075

1 460

386

938

414

132

2 145

1 046

360

781

283

180

1 785

877

263

881

350

134

1 720

734

248

585

254

123

2 547

849

258

807

262

190

1 824

1 058

454

914

442

260

2 613

882

215

796

338

219

2 588

1 143

368

941

350

339

2 758

1 033

489

1 074

355

264

2 900

1 154

349

1 210

334

297

2 325

929

274

1 098

331

249

5 702

1 981

545

1 217

454

128

5 937

1 984

711

1 250

449

167

4 731

1 860

565

979

378

163

5 376

2 024

713

767

393

189

7 119

1 855

760

1 087

452

205

4 891

1 698

551

803

464

200

8 584

1 780

542

918

422

258

5 185

2 016

659

694

426

158

5 121

2 525

1 045

866

458

186

4 847

1 779

569

1 045

403

249

3 752

1 403

466

1 087

398

169

3 178

1 229

514

738

384

148

2 997

1 164

363

662

325

2 638

1 574

245

1 067

448

159

6 007

879

574

1 066

375

407

2 499

969

648

975

437

344

3 102

1 240

416

818

374

139

3 142

1 170

414

706

365

111

3 009

1 155

339

670

318

2 635

1 579

233

1 077

453

159

5 758

808

402

1 075

343

410

2 420

927

445

969

434

329

3 052

1 245

288

840

338

117

4 332

1 411

758

821

408

276

3 207 1 235 482 906 380 169 All visitors aged 15 years and over. Continued... Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors. Tourism Research Australia

Table 18 (continued)

Average expenditure by visitors with expenditure on item(a)

by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2011

Self-drive cars, rent-a-cars, campervans $

Petrol and oil for self-drive Shopping cars or other items for use vehicles in Australia $ $

Shopping items to take home $

Food, Total drink and shopping accommodation $ $

292

120

192

317

369

794

324

189

261

298

380

1 008

373

172

469

398

545

1 826

359

177

360

326

440

1 447

215

170

439

295

470

1 357

459

313

492

315

509

1 832

227

480

524

356

536

2 322

324

230

665

325

586

2 127

699

609

748

520

747

2 752

320

448

836

840

1 081

2 225

372

610

654

297

550

2 771

754

533

642

416

701

1 993

482

200

217

230

308

1 544

439

256

266

254

364

1 898

485

208

282

199

336

1 711

877

442

286

184

318

1 896

567

253

287

282

419

1 938

744

454

416

264

457

2 275

555

289

452

217

400

2 233

858

393

273

164

304

1 694

1 204

447

252

294

418

2 015

617

402

454

278

502

2 639

575

276

443

428

598

1 653

Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other

494 386 524 360 436 538

238 143 222 582 594 430

250 274 270 857 953 424

374 357 319 413 381 263

451 453 381 1 007 1 005 430

1 261 775 1 569 5 227 4 941 1 219

Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other

473 389 525 339 473 453

183 141 223 644 578 344

214 277 274 902 946 389

400 362 321 438 393 262

456 458 383 1 052 990 404

996 752 1 568 5 224 4 785 1 029

Backpackers

523

406

408

239

476

2 783

Total 469 255 380 361 501 1 626 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors. International Visitors in Australia: December Quarter 2011

Table 18 (continued)

Average expenditure by visitors with expenditure on item(a)

by country of residence and main purpose of journey by expenditure item

Year ended 31 December 2011

Horse racing and gambling $ 113

Entertainment $

Motor vehicles $

Education fees $

Phone, internet, fax and/or postage $

Other(b) $

119

6 811

2 285

375

199

7 681

5 503

124

617

214

178

11 150

11 514

141

516

337

124

13 736

13 233

109

682

310

139

11 740

12 957

153

469

514

148

5 364

10 832

155

535

133

2 312

9 040

189

419

303

166

8 163

9 542

175

485

339

183

6 594

7 058

261

415

486

239

16 274

12 800

208

698

155

189

5 772

13 954

217

471

316

194

6 586

12 286

226

447

129

139

11 512

8 731

341

114

164

3 305

9 567

107

236

131

169

5 366

2 993

104

269

158

2 321

4 445

200

156

171

7 736

7 599

110

254

185

181

7 344

5 234

123

271

206

3 513

4 079

133

360

126

152

9 680

5 172

171

101

181

3 011

5 404

135

283

197

4 920

5 016

154

350

237

168

4 807

8 404

145

518

177

146

3 810

4 557

198

173

116

11 315

8 287

292

305

129

14 658

7 052

101

831

414

259

8 508

11 658

318

440

383

306

7 719

2 649

312

515

187

143

9 008

5 476

123

841

176

137

6 786

5 758

221

177

112

12 654

8 425

301

308

129

15 513

7 191

101

842

476

260

8 997

11 901

328

470

467

295

8 897

2 820

321

548

197

123

13 340

5 576

116

1 014

167

189

2 475

6 580

153

198

Total Base: (a)

(b)

212 158 7 229 9 826 131 404 All visitors aged 15 years and over. Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors. Includes convention registration fees, medical expenses and other expenses not specified elsewhere.

Tourism Research Australia

Table 19

Backpacker visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey Year ended 31 December 2011 Average expenditure in Australia(c)

Total Base: (a) (b) (c)

Visitors '000

Nights in Australia(a) '000

Average duration of stay Nights

Expenditure in Australia(b) $million

Shopping $

Food, drink and accommodation $

All items $

812

258

1 122

2 035

2 066

129

455

2 759

5 583

846

490

2 761

6 231

352

402

1 505

4 029

457

365

1 382

4 004

206

662

3 750

9 555

2 487

145

124

677

3 852

7 254

247

320

2 806

5 850

3 954

129

228

759

3 918

7 431

873

721

2 714

7 623 26 981

172

164

1 398

4 890

153

442

2 236

7 277

2 245

222

276

2 067

5 056

1 660

125

403

2 837

5 658

102

7 591

545

368

2 986

5 340

4 521

293

355

2 465

4 998

2 025

164

452

2 781

5 957

3 200

190

429

2 824

5 562

1 286

107

484

3 677

6 470

999

324

2 337

4 689 7 047

882

457

2 789

3 497

290

546

4 020

7 187

2 284

183

515

2 812

6 045

395

27 484

1 880

389

2 499

4 756

1 486

134

308

1 269

2 576

478

233

1 575

2 965

8 782

151

786

704

5 215

13 506

2 812

145

195

974

5 851

10 054

1 775

109

512

2 832

5 278

561 42 818 76 3 150 434 2 769 5 614 Visitors aged 15 years and over. Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded. Expenditure in Australia excludes pre-paid inclusive package tours and pre-paid international airfares. Average per person expenditure in Australia and pre-paid expenditure on goods and services in Australia - excludes pre-paid inclusive package tours and pre-paid international airfares.

International Visitors in Australia: December Quarter 2011

Table 20

Backpacker visitors by state/territory visited, year ended 31 December 2007 â&#x20AC;&#x201C; 2011 Year ended 31 December 2007

2008

2009

2010

2011

'000

New South Wales

441

447

453

424

Victoria

258

251

259

257

261

Queensland

355

362

370

353

319

State/territory visited

South Australia

105

103

110

Tasmania

Northern Territory

113

117

126

106

Australian Capital Territory

Western Australia

Total (a)

566 100 559 100 570 100 583 100 561 100 Base: Visitors aged 15 years and over. (a) Numbers sum to more than total backpacker visitors and shares sum to more than 100% because some visitors stopover in more than one state or territory.

Table 21

Backpacker visitor nights(a) by state/territory visited, year ended 31 December 2007 â&#x20AC;&#x201C; 2011 Year ended 31 December 2007

2008

2009

2010

2011

'000

12 806

11 883

13 566

13 802

13 715

Victoria

6 393

5 913

6 701

6 335

6 747

Queensland

State/territory visited New South Wales

12 130

13 458

14 121

12 993

12 910

South Australia

1 720

1 643

1 604

1 559

1 625

Western Australia

4 674

4 834

4 539

4 069

4 881

801

778

784

679

752

1 146

1 390

1 645

1 449

1 522

488

606

558

663

666

42 818

100

Tasmania Northern Territory Australian Capital Territory

Total (a) Base: (a)

40 158 100 40 505 100 43 517 100 41 548 100 Visitors aged 15 years and over. Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.

Tourism Research Australia

Table 22

Total Inbound Economic Value (TIEV) by country of residence

Year ended 31 December 2011 Spend in Australia

Total trip expenditure

Total Inbound Economic Value (TIEV)(a)

$ million

1 562

2 150

1 984

Japan

691

1 365

1 052

Hong Kong

637

817

718

Singapore

996

1 263

1 082

Malaysia

846

1 023

915

Indonesia

582

710

647

Country of residence New Zealand

Taiwan

362

463

409

Thailand

359

440

417

Korea, South

978

1 267

1 108

2 888

3 759

3 482

India

667

842

906

Other Asia

688

841

868

USA

1 193

2 225

1 781

409

665

572

1 675

2 884

2 602

Germany

543

909

737

Scandinavia

319

521

448

France

401

578

488

Italy

201

357

300

Netherlands

151

266

225

Switzerland

181

299

239

823

1 175

1 048

1 317

1 937

1 775

18 470

26 758

23 802

China

Canada United Kingdom

Other Europe Other countries Total

Source: Tourism Research Australia (TRA) (a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. no. 5249.0) and Tourism Forecasting Committee, Forecasts. Note: The historical estimates for Total Inbound Economic Value (TIEV) have been substantially revised. The revisions reflect changes to the methodology for calculating tourism consumption in the annual Tourism Satellite Account (TSA) series in which the Australian Bureau of Statistics (ABS) measures the contribution of the tourism industry to the Australian economy. These revisions led to large downward revisions to estimates for international tourism consumption, which the Tourism Forecasting Committee uses to benchmark the estimates for TIEV.

International Visitors in Australia: December Quarter 2011

Table 23

Total Inbound Economic Value (TIEV)(a) by country of residence, year ended 31 December 2007 â&#x20AC;&#x201C; 2011

Year ended 31 December 2007

2008

% $ million change

2009

% $ million change

2010

% $ million change

2011

% $ million change

Country of residence New Zealand

2 012

2 002

1 825

-9

1 987

1 984

Japan

1 576

-12

1 403

-11

1 173

-16

1 181

1 052

-11

555

-2

626

612

-2

696

718

Hong Kong Singapore

917

913

931

1 046

1 082

Malaysia

707

805

902

947

915

-3

Indonesia

415

-2

446

483

549

647

Taiwan

314

315

414

365

-12

409

Thailand

346

377

398

437

417

-4

Korea, South

1 188

1 103

-7

1 056

-4

1 111

1 108

China

1 818

2 007

2 572

3 028

3 482

India

492

672

749

827

906

Other Asia

515

707

790

814

868

1 960

1 921

-2

1 870

-3

1 680

-10

1 781

624

658

639

-3

612

-4

572

-6

3 224

-6

3 191

-1

2 974

-7

2 847

-4

2 602

-9

Germany

772

-1

887

834

-6

730

-12

737

Scandinavia

442

505

460

-9

458

-1

448

-2

France

376

425

479

458

-4

488

Italy

274

-2

345

310

-10

287

-7

300

Netherlands

251

300

277

-8

242

-13

225

-7

Switzerland

265

-1

237

-11

285

251

-12

239

-5

Other Europe

986

1 225

1 118

-9

942

-16

1 048

1 420

1 765

1 756

-1

1 717

-2

1 775

21 449

22 835

22 908

23 211

23 802

USA Canada United Kingdom

Other countries Total

Tourism Research Australia

Table 24

Modelled international visitor expenditure(a) in each state/territory Year ended 31 December 2011

State/territory visited Excluding package expenditure New South Wales Victoria Queensland South Australia Western Australia Tasmania Northern Territory Australian Capital Territory Total Australia (b) Including package expenditure New South Wales Victoria Queensland South Australia Western Australia Tasmania Northern Territory Australian Capital Territory Total Australia (b)

Share of Expenditure expenditure $ million %

Visitors(b) '000

Visitor Expenditure Expenditure nights per visitor per night '000 $ $

Average length of stay Nights

6 147

2 783

68 262

2 208

4 185

1 764

43 034

2 372

3 485

1 905

40 167

1 829

21 26

719

354

9 103

2 034

1 982

739

22 790

2 681

247

150

2 863

1 649

302

294

3 566

1 027

418

173

4 424

2 415

17 485

100

5 439

194 210

3 215

6 438

2 783

68 262

2 313

4 311

1 764

43 034

2 444

100

3 721

1 905

40 167

1 953

731

354

9 103

2 065

2 013

739

22 790

2 724

31 19

254

150

2 863

1 696

364

294

3 566

1 236

102

419

173

4 424

2 421

18 250

100

5 439

194 210

3 355

Base: (a) (b) Note:

All visitors aged 15 and over. Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. Total Australia includes small amounts that cannot be allocated to a particular state/territory. Figures may not sum due to rounding. Numbers sum to more than total visitors, as some visitors stopover in more than one region. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. Source: TRA expenditure allocation method applied to 2011 International Visitor Survey data.

International Visitors in Australia: December Quarter 2011

Modelled international visitor expenditure(a) in each state/territory by reason for stopover

Table 25

Year ended 31 December 2011 Other

State/territory visited Excluding package expenditure New South Wales Victoria

(c)

Holiday VFR Business Education purposes Total visitors $ % $ % $ % $ % $ % $ % million share million share million share million share million share million share 1 836

718

756

2 364

457

6 147

932

789

553

1 638

270

4 185

1 661

489

259

868

201

3 485

South Australia

167

104

328

719

Western Australia

Queensland

544

402

279

543

201

1 982

Tasmania

117

247

Northern Territory

232

302

234

418

5 542

100

2 598

100

2 017

100

6 056

100

1 234

100

17 485

100

New South Wales

2 060

727

778

2 390

460

6 438

Victoria

1 034

795

566

1 640

271

4 311

Queensland

Australian Capital Territory Total Australia

(b)

Including package expenditure

1 866

496

268

883

203

3 721

South Australia

175

105

329

731

Western Australia

566

406

282

545

202

2 013

Tasmania

123

254

Northern Territory

292

364

234

419

6 171 100 2 625 100 2 066 100 6 103 100 1 239 100 All visitors aged 15 and over. Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. Total Australia includes small amounts that cannot be allocated to a particular state/territory. Other purposes include visiting a state/territory for employment, medical reasons, transit and reason not stated. Numbers sum to more than total visitors, as some visitors stopover in more than one region. Figures may not add to the total due to rounding. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. np Not published due to reliability concerns.

Source: TRA expenditure allocation method applied to 2011 International Visitor Survey data.

18 250

100

Australian Capital Territory Total Australia (b)

Base: (a) (b) (c) Note:

Tourism Research Australia

Table 26

Modelled international visitor expenditure in capital cities and regional areas for each state/territory Year ended 31 December 2011

State/territory visited Excluding package expenditure

Expenditure

Share of expenditure

Visitor Visitors

(a)

nights

(b)

Expenditure per visitor

Expenditure Average per night length of stay

$ million

'000

Nights

Sydney Regional New South Wales Total New South Wales Melbourne Regional Victoria Total Victoria Gold Coast Brisbane Regional Queensland Total Queensland Adelaide Regional South Australia Total South Australia Experience Perth Regional Western Australia Total Western Australia Hobart Regional Tasmania Total Tasmania Darwin Regional Northern Territory Total Northern Territory Canberra Total Australian Capital Territory Total capital cities Total regional

5 480 667 6 147 3 849 336 4 185 767 1 495 1 222 3 485 629 91 719 1 714 268 1 982 129 118 247 118 184 302 418 418 14 598 2 886

89 11 100 92 8 100 22 43 35 100 87 13 100 86 14 100 52 48 100 39 61 100 100 100 83 17

2 594 584 2 783 1 653 342 1 764 718 890 908 1 905 318 134 354 697 232 739 118 90 150 145 228 294 173 173 5 000 1 854

57 591 10 672 68 262 37 748 5 286 43 034 8 115 17 961 14 091 40 167 7 350 1 754 9 103 17 733 5 057 22 790 1 440 1 423 2 863 1 680 1 886 3 566 4 424 4 424 154 042 40 168

2 112 1 142 2 208 2 329 982 2 372 1 068 1 680 1 346 1 829 1 980 678 2 034 2 458 1 156 2 681 1 097 1 307 1 649 811 808 1 027 2 415 2 415 2 920 1 557

95 62 90 102 64 97 95 83 87 87 86 52 79 97 53 87 90 83 86 70 98 85 94 94 95 72

22 18 25 23 15 24 11 20 16 21 23 13 26 25 22 31 12 16 19 12 8 12 26 26 31 22

Total Australia

17 485

100

5 439

194 210

3 215

100 63 94 105 64 100 104 85 96 93 86 55 80 98 54 88 92 86 89 73 128 102 95 95 98 77 94

22 18 25 23 15 24 11 20 16 21 23 13 26 25 22 31 12 16 19 12 8 12 26 26 31

Including package expenditure 5 765 90 2 594 57 591 2 222 Sydney 672 10 584 10 672 1 152 Regional New South Wales 6 438 100 2 783 68 262 2 313 Total New South Wales 3 974 92 1 653 37 748 2 405 Melbourne 337 8 342 5 286 986 Regional Victoria 4 311 100 1 764 43 034 2 444 Total Victoria 844 23 718 8 115 1 175 Gold Coast 1 521 41 890 17 961 1 709 Brisbane 1 356 36 908 14 091 1 493 Regional Queensland 3 721 100 1 905 40 167 1 953 Total Queensland 635 87 318 7 350 1 998 Adelaide 96 13 134 1 754 718 Regional South Australia 731 100 354 9 103 2 065 Total South Australia 1 739 86 697 17 733 2 494 Experience Perth 274 14 232 5 057 1 183 Regional Western Australia 2 013 100 739 22 790 2 724 Total Western Australia 132 52 118 1 440 1 124 Hobart 122 48 90 1 423 1 349 Regional Tasmania 254 100 150 2 863 1 696 Total Tasmania 123 34 145 1 680 847 Darwin 241 66 228 1 886 1 055 Regional Northern Territory 364 100 294 3 566 1 236 Total Northern Territory 419 100 173 4 424 2 421 Canberra 419 100 173 4 424 2 421 Total Australian Capital Territory 15 151 83 5 000 154 042 3 030 Total capital cities 3 099 17 1 854 40 168 1 672 Total regional 18 250 100 5 439 194 210 3 355 Total Australia Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Visitor nights in Australia excludes nights spent in transit while in Australia. Note: Figures may not sum due to rounding. Numbers sum to more than total visitors, as some visitors stopover in more than one region. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. Source: TRA expenditure allocation method applied to 2011 International Visitor Survey data.

International Visitors in Australia: December Quarter 2011

Table 27

Modelled international visitor expenditure in the top 20 regions ranked by expenditure Year ended 31 December 2011

Visitors(a)

Expenditure in region Tourism region

Nights in region(b)

Total

Per visitor

Per night

Total

Average

$ million

'000

Nights

5 480 3 849 1 714 1 495 767 629 615 418 210 176 130 129 118 106 100 93 84 74 71 68 16 325

31 22 10 9 4 4 4 2 1 1 1 1 1 1 1 1 0 0 0 0 93

2 112 2 329 2 458 1 680 1 068 1 980 1 045 2 415 889 1 508 1 128 1 097 811 550 593 745 1 247 483 660 1 250 3 087

95 102 97 83 95 86 120 94 84 80 61 90 70 63 99 54 52 154 65 82 94

2 594 1 653 697 890 718 318 589 173 236 117 115 118 145 192 169 124 67 152 108 54 5 289

57 591 37 748 17 733 17 961 8 115 7 350 5 123 4 424 2 496 2 201 2 145 1 440 1 680 1 692 1 011 1 720 1 632 477 1 098 828 174 463

22 23 25 20 11 23 9 26 11 19 19 12 12 9 6 14 24 3 10 15 33

17 485

100

3 215

5 439

194 210

5 765 3 974 1 739 1 521 844 735 635 419 214 176 132 131 126 123 107 106 95 86 71 68 17 067

32 22 10 8 5 4 3 2 1 1 1 1 1 1 1 1 1 0 0 0 94

2 222 2 405 2 494 1 709 1 175 1 248 1 998 2 421 906 1 509 1 124 1 132 826 847 554 629 766 1 271 664 1 257 3 227

100 105 98 85 104 144 86 95 86 80 92 61 264 73 63 105 55 53 65 83 98

2 594 1 653 697 890 718 589 318 173 236 117 118 115 152 145 192 169 124 67 108 54 5 289

57 591 37 748 17 733 17 961 8 115 5 123 7 350 4 424 2 496 2 201 1 440 2 145 477 1 680 1 692 1 011 1 720 1 632 1 098 828 174 463

22 23 25 20 11 9 23 26 11 19 12 19 3 12 9 6 14 24 10 15 33

Total Australia 18 250 100 3 355 94 5 439 194 210 Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Total nights in Australia excludes nights spent in transit while in Australia. Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. Source: TRA expenditure allocation method applied to 2011 International Visitor Survey data.

Excluding package expenditure Sydney Melbourne Experience Perth Brisbane Gold Coast Adelaide Tropical North Queensland Canberra Sunshine Coast South Coast Hunter Hobart and Surrounds Darwin Northern Rivers Whitsundays Australia's South West Australia's North West Petermann Northern Launceston and Tamar Valley Top 20 regions

NSW Vic WA Qld Qld SA Qld ACT Qld NSW NSW Tas NT NSW Qld WA WA NT Qld Tas

Total Australia Including package expenditure Sydney Melbourne Experience Perth Brisbane Gold Coast Tropical North Queensland Adelaide Canberra Sunshine Coast South Coast Hobart and Surrounds Hunter Petermann Darwin Northern Rivers Whitsundays Australia 's South West Australia 's North West Northern Launceston and Tamar Valley Top 20 regions

NSW Vic WA Qld Qld Qld SA ACT Qld NSW Tas NSW NT NT NSW Qld WA WA Qld Tas

Tourism Research Australia

Table 28

Modelled international visitor expenditure(a) in each state/territory by country of residence Year ended 31 December 2011

Country of residence

State/territory visited New Australian Total South South Western Northern Capital Wales Victoria Queensland Australia Australia Tasmania Territory Territory Australia(b) $ million

Excluding package expenditure New Zealand United Kingdom Germany Scandinavia Switzerland Netherlands France Italy Other Europe USA Canada Japan China Korea Singapore Malaysia Hong Kong Indonesia Thailand India Taiwan Other Asia Other countries Total

422 541 149 103 47 33 129 78 271 469 126 269 1 163 497 209 117 296 147 129 185 105 239 423

309 275 84 41 20 26 56 35 137 183 61 61 754 137 327 326 141 230 111 304 86 211 270

503 341 144 96 51 39 80 38 163 220 102 238 379 193 102 84 76 39 37 54 108 54 345

50 71 30 7 9 10 10 13 31 38 23 14 141 21 37 54 31 np np 17 np 22 51

131 269 71 36 33 19 48 16 115 128 50 43 102 32 231 186 38 110 42 53 22 68 137

16 27 9 np np np 5 np np 25 14 np 20 np np 22 21 np np np np np 8

23 43 36 11 11 10 19 9 24 35 10 11 np 8 np np np np np np np 7 9

36 14 3 np np np np np np 42 np np 109 31 np np np np np np np 34 20

1 489 1 581 526 300 178 142 354 191 763 1 140 390 658 2 676 932 961 805 614 562 345 628 348 637 1 263

6 147

4 185

3 485

719

1 982

247

302

418

17 485

428 571 156 111 50 36 132 88 276 507 132 306 1 219 536 213 119 300 152 131 187 112 241 436

313 287 87 43 21 28 58 37 139 194 63 64 816 138 331 328 143 233 111 305 88 212 273

518 355 152 102 53 42 82 41 168 239 105 312 422 199 107 87 81 40 39 57 111 54 353

51 72 31 8 9 11 11 14 32 39 23 14 141 21 37 55 31 np np 17 np 22 52

133 275 75 37 34 20 49 17 116 130 51 47 103 32 232 188 39 111 42 53 22 68 139

16 28 10 np np np 5 np np 26 15 np 20 np np 23 22 np np np np np 8

24 50 41 14 13 12 23 16 29 46 12 22 np 8 np np np np np np np 7 9

36 14 3 np np np np np np 42 np np 109 31 np np np np np np np 34 20

1 519 1 652 556 321 188 153 365 215 783 1 224 405 788 2 840 978 974 814 625 572 350 635 360 642 1 290

419

18 250

Including package expenditure New Zealand United Kingdom Germany Scandinavia Switzerland Netherlands France Italy Other Europe USA Canada Japan China Korea Singapore Malaysia Hong Kong Indonesia Thailand India Taiwan Other Asia Other countries

6 438 4 311 3 721 731 2 013 254 364 All visitors aged 15 and over. Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. Total Australia includes small amounts that cannot be allocated to a particular state/territory. Figures may not add to the total due to rounding. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. np Not published due to reliability concerns. Source: TRA expenditure allocation method applied to 2011 International Visitor Survey data. Total Base: (a) (b) Note:

International Visitors in Australia: December Quarter 2011

Introduction to the International Visitor Survey The International Visitor Survey represents the most comprehensive source of information on international visitors to Australia. It has been operating since the early 1970s and is jointly funded by the Australian, State and Territory Governments under the guidance of the Australian Standing Committee on Tourism (ASCOT).

Survey methodology The International Visitor Survey samples 40,000 departing, short-term international travellers aged 15 years and over who have been visiting Australia. The survey is conducted by Computer Assisted Personal Interviewing (CAPI) in the departure lounges of the eight major international airports: Sydney, Melbourne, Brisbane, Cairns, Perth, Adelaide, Darwin and the Gold Coast. The International Visitor Survey contains over 96 questions supported by ‘show-cards’ that are used to help the respondent answer particular sections including: • • • • • • • • • •

Usual place of residence Repeat visitation Group tours Travel party Sources for obtaining information about Australia Purpose of visit and places visited Transportation and accommodation Activities Expenditure Demographics.

The survey design and management is the responsibility of the National Survey Section in Tourism Research Australia. The section works closely with the consultants, key stakeholders and industry to develop and maintain high data quality and relevant outputs. Since 2004, the IVS has been surveying international visitors in four languages, including English, Japanese, Mandarin and Korean. The total number of interviews conducted with particular residents of each country or region is distributed among airports by selecting monthly samples of departing flights and visitors on those flights to achieve acceptable sample sizes in various categories. Survey results are weighted to data on international visitor numbers over the period, provided by the Department of Immigration and Citizenship (DIAC), with the assistance of the Australian Bureau of Statistics (ABS). The variables used in weighting the data are: • • • • •

country of residence state of arrival main purpose of journey airport of departure age and sex of visitor.

Overseas (visitor) arrivals and departures (OAD) data are also published by the Australian Bureau of Statistics (ABS catalogue no. 3401.0) on a monthly basis.

Tourism Research Australia

Sample size Increase in sample size for 2005 survey Between 2001 and 2004 interviews were conducted with approximately 20,000 international visitors aged 15 years and over as they were departing Australia. Since 1 January 2005, interviews have been conducted with 40,000 international visitors on an annual basis. The sample was increased in order to enhance the estimates for smaller states, territories and regions. Increasing the sample size of the IVS by 100% has improved the reliability of survey estimates.

Visitor interviews by country or region of residence The table below shows the number of interviews conducted in the December Quarter 2011 and for the year ended 31 December 2011.

Sample size by country of residence Country of residence New Zealand Japan

Sample (n) December Quarter 2011

Year ended 31 December 2011

1 587

5 679

676

2 779

Hong Kong

305

1 100

Singapore

582

2 117

Malaysia

479

1 717

Indonesia

246

976

Taiwan

146

640

Thailand

145

628

Korea

409

1 592

China

1 225

3 543

India

232

1 047

Other Asia

300

1 246

USA

830

3 288

Canada

220

985

United Kingdom

838

3 935

Germany

291

1 385

Scandinavia

149

722

France

125

790

Italy

121

613

Netherlands

112

625

Switzerland

468

383

1 434

Other Europe Other countries

Total

International Visitors in Australia: December Quarter 2011

751

2 983

10 238

40 292

Data reliability The results given in the IVS are based on a sample, rather than a census, of international visitors to Australia. As with all sample surveys, the results are subject to sampling variability, and therefore may differ from figures that would be obtained if all international visitors to Australia had been included in the survey. A measure of the possible degree of difference is given by the relative standard error of the survey and its associated confidence interval, which indicates the extent to which an estimate might vary by chance from the true figure because only a sample of the population was included. The table below provides the 95% confidence interval widths for a range of estimates available in the IVS. That is, there are approximately 19 chances in 20 that the true number is within the range identified by applying the figures in the table. Size of 95% Confidence Interval for Estimate (expressed as a percentage of the estimate) Estimate 2 000 5 000 10 000 20 000 50 000 100 000 200 000 500 000 1 000 000 2 000 000 5 000 000 10 000 000 20 000 000 50 000 000 100 000 000 200 000 000 500 000 000 1 000 000 000 2 000 000 000 5 000 000 000 10 000 000 000

Visits 64.4% 41.5% 29.8% 21.4% 13.8% 9.9% 7.1% 4.6% 3.3% 2.4% 1.5% 1.1%

Nights # # # # # 75.7% 55.4% 36.7% 26.9% 19.7% 13.1% 9.6% 7.0% 4.6% 3.4% 2.5% 1.7% 1.2% 0.9% 0.6% 0.4%

Expenditure # # # # # # # # # # 97.6% 72.8% 54.3% 36.8% 27.4% 20.5% 13.9% 10.3% 7.7% 5.2% 3.9%

# - 95% Confidence Interval is greater than estimate. The following example illustrates the use of this table to determine a range within which we are 95% confident that the true total lies. Say, the estimated number of Chinese visitors who stayed in Queensland was 100,000. Looking at the visits column (see table), an estimate of 100,000 visitors has a 95% Confidence Interval of 9.9%. Thus we are 95% confident that the true number of Chinese who stayed in Queensland was between 90,100 and 109,900 visitors (100,000 Âą 9.9%). The IVS relative standard errors were calculated using the Complex Survey Sampling module in SPSS V14.0. Estimates of variation are based on sampling with replacement principles and makes allowances for the IVS stratification. The covariance and estimates output from this program were then regressed with a log transformation using Ordinary Least Squares (OLS) regression to achieve three independent models (for visitors, nights and expenditure). The models were computed using the R statistical program and the actual relationship modelled was: 1n (COV) = a + b * 1n (ESTIMATE)

Where,

The model parameters were approximated as: Visits a. 2.521841 b. -0.47831

a = intercept b = gradient (slope) Nights 4.218551 -0.44906

Expenditure 5.837435b -0.42362

Tourism Research Australia

Expenditure Determining international visitor expenditure There are varying levels in which an international visitor’s total trip expenditure may impact on the tourism destination of Australia and its regions. This publication presents four main types of direct tourism expenditure impacts that are the result of the collection of trip spend details from international visitors as they depart Australia. These four direct expenditure classifications are specifically:    

Total trip expenditure

Spend in Australia

Total Inbound Economic Value (TIEV)

Regional expenditure.

There are subtle differences between each of these spend classifications.

Total trip expenditure When an international visitor pays for their trip to Australia they are spending money which impacts on the world economy. Total trip expenditure is all monies spent so that the respondent could undertake their trip to Australia. For example, this may include airfares, package tour expenditure, food and beverages and payment for all accommodation, leisure activities, conventions and schooling while in Australia.

Spend in Australia While international visitors may spend a lot of money on their entire trip, not all of this expenditure is spent in Australia. The international visitor is asked to separate the money they have spent in Australia from their total trip expenditure in the IVS. This is in order to determine the amount of money that is being spent by the visitor in the Australian destination. This may be on items such as food and beverages, accommodation, activities, school books, motor vehicles and shopping.

Total Inbound Economic Value (TIEV) ‘Total trip expenditure’ and ‘Spend in Australia’ both have components that over or under estimate total tourism value, in terms of consumption, to the Australian economy. Often, a visitor may book and pay for their trip outside of Australia, therefore only part of this expenditure will flow on to the Australian economy and its tourism industry. When a visitor spends his/her money in Australia, this expenditure fails to take into account package expenditure or airfares that eventually transfer to Australia. Calculating the total economic value of inbound tourism to Australia is not a simple or straightforward exercise. The main difficulty is in determining exactly how much of total trip expenditure flows on to the Australian economy. The demand expenditure estimates detailed above fail to provide insight into what proportion on total trip expenditure will reach Australia and how much stays in the home country. The best way to determine how much Australia benefits from expenditure on these items is through modelling. The World Tourism Organization (WTO) set down the methodology for the Tourism Satellite Accounts (TSAs). TSAs integrate tourism expenditure data and a country’s national accounts by applying industry ratios to determine total direct impact of the tourism industry on the economy. However, the building of these tourism input-output tables is extremely time-consuming and they are characterised by long lags in publication. The Australian TSA is currently published by the Australian Bureau of Statistics (ABS) and is released around 10 months after the reference period. To be responsive, Tourism Research Australia has devised a methodology that attempts to estimate the economic value of the tourism industry based on the key tourism data sources and a number of practical assumptions. The data sources used include the IVS published by Tourism Research Australia, the TSA and the OAD as published by the ABS.

International Visitors in Australia: December Quarter 2011

TIEV methodology The TIEV methodology was developed by Tourism Research Australia on behalf of the Tourism Forecasting Committee. TIEV is calculated from total trip expenditure by inbound tourists to Australia (derived from the IVS) and benchmarked to the ‘International consumption’ series in the ABS Tourism Satellite Account (ABS catalogue no. 5249.0) and ABS Overseas Arrivals and Departure data (ABS catalogue no. 3401.0). Key assumptions underlying the estimates relate to the treatment of a number of expenditure items derived from the IVS. Deductions from IVS total trip expenditure include: 

fifty per cent of international airfares. This takes account of ticket revenue associated with airlines that does not flow through to the Australian economy and airfare revenue that is spent by airlines on services in Australia (e.g. departure tax, airport taxes, ground handling charges, fuel costs etc).



twenty per cent of the value of the non-airfare component of packages and other prepaid items. This allows for commissions at the retail and wholesale levels that accrue to foreign markets.



Thirty three per cent of the average international airfare component by package visitors. It is assumed that package travellers receive a discount due to bulk purchasing by the wholesaler from the airline(s) and the average class of travel for package travellers is usually lower than that of non-package travellers (a lower share of business travellers).

TIEV also includes an estimate of the value of goods and services consumed by international visitors in domestic homes. The TIEV methodology is applied and standardised across all markets. Further development of the TIEV model will be undertaken to take account of differences between source markets. TIEV estimates may therefore be revised as the model assumptions are refined. Revisions may also occur following the release of updated data from the ABS.

Regional expenditure The IVS provides information on travel activity and expenditure by international visitors. Information on expenditure by these visitors is only collected for whole trips; it is not regionally specific. In order to determine the impact that the visitor activity is having on a particular region, Tourism Research Australia uses a model based approach to allocate visitor expenditure to the various tourism regions. The regional expenditure by international visitors is less than TIEV because TIEV includes a proportion of international airfares purchased overseas, major purchases in Australia and imputed values for package expenditure and other indirectly purchased tourism services. The allocation of package expenditure to Australia’s regions is being revised to make it comparable to the TIEV methodology.

Regional expenditure allocation methodology A very brief summary of the process by which expenditure by international visitors is allocated to regions is given below. A full explanation of expenditure allocation methods can be found in Carter and Collins (2005). Two types of expenditure data are collected in the IVS:  

expenditure for the respondent’s entire journey

expenditure at a randomly selected location.

A ‘location’ is a more specific spatial unit than a Statistical Local Area (SLA). For example, the location Bondi is in the Waverley SLA. A sub-sampling approach (selection of a single location for further study) is adopted as a starting point for regional expenditure estimation. This is because of the need for interviews to be done quickly and because it is unreasonable to expect an interviewee to remember expenditure at every stop. It is entirely feasible for a visitor to visit the same location more than once, but expenditure data are collected only if the randomly selected location has been visited only once. Four major sub-components of total IVS expenditure are identified:    

expenditure on domestic airfares

expenditure on travel packages

expenditure on accommodation, food and beverages

all other expenditure.

Tourism Research Australia

Domestic airfares Wherever air travel is indicated, airfare expenditure is allocated equally between the departure region and the arrival region. In cases where there is no major airport in the departure and/or arrival region, the share of airfare expenditure is allocated to the nearest region with a major airport. If air travel is specified for the first leg of the trip, the departure airport is assumed to be the airport where the visitor arrived in Australia.

Package expenditure A major part of any package for travel within Australia is taken up by airfares and other long distance travel fares. A series of studies by the Australian Bureau of Statistics (1995, 1996), Australian Tourism Export Council (2000), Bureau of Tourism Research (Bonnet et al. 1994 and Skene, 1995) and Office of Economic and Statistical Research (2001) estimated the proportion of travel packages spent on things other than long distance fares to be between 26% and 35%. Based on these results, it has been decided that total package expenditure should be split with 30% being attributed to items other than long distance fares. The remaining 70% is assumed to be spent in the visitorâ&#x20AC;&#x2122;s home country. The non-fare component is distributed among the regions using the iterative process.

Expenditure on accommodation, food and beverages, and other expenditure Expenditure on accommodation, food and beverages (AFB) and other expenditure is obtained by summing expenditure on the relevant items. The total expenditure for each item group is allocated to the regions by the iterative process. During the iteration procedure, expenditure at the randomly selected location for which there is expenditure information is treated as a known value, and is held constant. The amount actually distributed among the remaining regions in the trip is known as net expenditure, which is equal to total expenditure minus random expenditure. If there is no expenditure at a randomly selected location (either by the interviewer failing to ask, or the interviewee failing to reply) net expenditure is equal to total expenditure.

The iterative procedure Steps in the iteration process are: 1.

An initial regional cost indicator (average expenditure per night) is calculated for each region that has an expenditure sample. Three sources of data are used for this calculation: single region trips, random expenditure for one of the regions of two-region trips, and expenditure at a randomly selected location for multiple region (more than two regions) trips. National average expenditure is used for those regions where there is no expenditure sample.

For stops where there is no random expenditure, a preliminary estimate of expenditure at that stop in the trip is calculated by multiplying the cost indicator for the region at the stop by the length of stay at that stop. For stops where there is random expenditure, preliminary estimates of expenditure are left blank.

Non-blank preliminary estimates of expenditure are rescaled using the formula: r = p * (E / R)

where

r = rescaled value for this stop

p = preliminary estimate for this stop

E = reported total expenditure for the trip

R = sum of preliminary estimates for the trip

For stops where there is random expenditure (that is, the preliminary estimate is blank), the rescaled value is set equal to the random expenditure. Rescaled values sum to the total reported expenditure for the trip.

New estimates of regional cost indicators are calculated by summing rescaled expenditure values for each region, and dividing this value by the total number of nights in each region.

International Visitors in Australia: December Quarter 2011

If estimates of cost indicators for the current iteration differ from estimates of cost indicators from the previous iteration by less than an agreed amount the process is stopped, otherwise the procedure is repeated from step 2.

Rescaled values at the last iteration are the final estimates of expenditure at each stop. At the end of the allocation process, expenditure on the four major expenditure components are estimated for every stop in each trip. Estimates of expenditure by state/territory and region are obtained by summing expenditure estimates at each stop. It should be noted that expenditure by visitors who are in transit to another country is included in the expenditure estimates presented here.

References Australian Bureau of Statistics, 1995, ABS Survey of Inbound Tour Operators 1994 – 1995, cat no. 6401.0, ABS, Canberra. Australian Bureau of Statistics, 1996, ABS Survey of Inbound Tour Operators 1995 – 1996, cat no. 6401.0, ABS, Canberra. Australian Tourism Export Council, 2000, Survey of Inbound Tour Operators, ATEC, unpublished. Bonnet, G., Phelan, K. and Jones, B., 1994, Allocating pre-paid package tour expenditure to goods and services consumed in Australia, in Tourism and the Economy Number 1 1994, Bureau of Tourism Research, Canberra, pp.47–52. Carter, P. and Collins, D., 2005, Travel expenditure by domestic and international visitors in Australia’s Regions, 2004. Tourism Research Australia, Canberra. Office of Economic and Statistical Research, 2001, International and Domestic Visitor Expenditure in Queensland: 1985 to 1999, OESR, Queensland Treasury, Brisbane. Skene, J., 1995, Estimating the Australian component of visitor expenditure on fully inclusive package tours: Alternative methods, in Tourism and the Economy Number 1 1995, Bureau of Tourism Research, Canberra, pp.43–60. Tourism Research Australia, 2009, Background & methods – Regional expenditure 2008, Tourism Research Australia, Canberra, available: http://www.ret.gov.au/tra

Tourism Research Australia

Glossary of terms Accommodation used

This indicates the type of accommodation used by an overnight visitor when visiting a particular location. The main categories of accommodation include:  Hotel, resort, motel or motor inn  Backpacker hotel or hostel  Rented house, apartment, flat or unit  Friend’s or relative’s property  Caravan park or commercial camping ground  Caravan or camping near a road or on private property  Guest house or bed and breakfast  Boat, houseboat, cabin cruiser or cruise ship  Educational institution  Homestay.

Australian and New Zealand Standard Industrial Classification System (ANZSIC)

A classification developed by the Australian Bureau of Statistics and the New Zealand Department of Statistics which groups businesses that carry out similar economic activities. A business is assigned an appropriate industry category on the basis of its predominant activities. ANZSIC has a structure comprising of categories at four levels: Divisions; Subdivision; Group; and Class.

Australian Tourism Satellite Account (ATSA)

See Tourism Satellite Account (TSA).

Average annual rate of growth

Average increase/decrease in value per year. Tourism Research Australia uses the geometric growth rate formula (r = exp[ln(pn/ p1)/n]-1). This formula assumes that a variable increases or decreases at the same rate during each year between the two time periods. It does not take into account intermediate values of the series.

Average nights

The sum of all nights divided by the sum of all visitors for a particular category. This is commonly referred to as average length of stay.

Backpacker visitors

Backpackers are defined by accommodation used rather than purpose of visit, and are distributed through the purpose of visit categories. Tables in this publication show purpose of visit both inclusive and exclusive of backpacker visitors.

Business visitors

Visitors who nominate business as their primary reason for travelling. Business travel comprises business, work travel for transport crews, attendance at conferences, conventions, exhibitions, trade fairs, seminars, incentive group meetings, marketing events, and training and research related to employment. The analysis presented in this publication excludes visitors who travelled on business as drivers or transport crew and those who travelled to attend training or to undertake research related to employment.

CD-MOTA (Compact Disc Monitor of Tourist Activity)

A database and software package containing results from the International Visitor Survey (IVS), the National Visitor Survey (NVS) and its predecessor the Domestic Tourism Monitor (DTM). The software on the CD allows users to select and present data within the package, define and explore market segments, and/or export results to other software. For further information contact Tourism Research Australia

International Visitors in Australia: December Quarter 2011

Confidence Intervals (CI)

The results of the IVS and the NVS are based on a sample, rather than a census, of visitors. As with all sample surveys, the results are subject to sampling variability, that is, they may differ from figures that would have been obtained if the entire population had been included in the survey. One measure of the likely difference is given by the confidence interval, which indicates the extent to which an estimate might have varied by chance because only a sample of the population was included. The NVS and the IVS results are published with 95% confidence interval widths given for a range of estimates. A 95% confidence interval means there are approximately 19 chances in 20 that the difference between the survey results and those that would be obtained from a census are within the range identified.

Direct effects

Economic effects created by direct tourism consumption. For example, the hotel industry providing accommodation services to tourists.

Expenditure

Money spent by, and on behalf of, travellers during a trip. Expenditure items include airfares and other transport costs such as bus and train fares and amounts spent on triprelated items before and after the trip.

Expenditure on capital goods

Capital goods and other major items such as a car are included in the estimates for international visitors.

Experience Perth

This region expanded in the March quarter 2004 to include additional areas surrounding Perth and is now known as 'Experience Perth'. All data for Perth in this publication relates to the new, expanded region.

Group tours

Involve visitors with some prior association (other than family membership) who are travelling together.

Inbound tourism

Tourism within Australia by international visitors.

Indigenous tourism

Tourism activity that involves the life and culture of the Aboriginal people including an opportunity to experience Aboriginal art, craft, cultural display and visit Aboriginal sites/communities.

Indirect effects

Flow on effects created by direct tourism consumption. They are the effects on businesses that supply to the direct providers of tourism goods and services. Examples include businesses that provide inputs required in the preparation of meals a restaurant sells to tourists, for example food manufacturers, electricity companies and delivery services.

International visitors

Overseas visitors coming to Australia for a period of less than twelve months.

International Visitor Survey (IVS)

Profiles the characteristics, travel behaviour and expenditure of international visitors to Australia. Summary information from the IVS is published quarterly. Unpublished data are available on request from Tourism Research Australia via the Statistical Enquiry Service. The IVS has been conducted every year since 1981, except for 1982 and 1987.

Leisure visitors

Visitors whose main purpose of visit is for a holiday or to visit friends and relatives (VFR).

Median nights

Represents the midpoint length of stay for which 50% of visitors stay less time and 50% stay longer.

Package tour

Visitors who arrived in Australia on an inclusive, pre-paid package tour.

Tourism Research Australia

Purpose of visit

The main purpose, or the major reason for visiting a particular location. The major categories of purpose of visit in the IVS are:      

Holiday/leisure Visiting friends and relatives (VFR) Business Education Employment Other - includes personal appointments, medical appointments and healthrelated travel.

Regional Australia

Includes all tourism regions in Australia, excluding the eight state/territory capital cities and the Gold Coast.

Regional expenditure

Based on a methodology devised and implemented by Tourism Research Australia. Two types of regional expenditure estimates are published, both exclude major purchases such as motor vehicles: 1.

The first form includes 30% of pre-paid package expenditure but excludes all expenditure on international airfares. 2. The second form excludes all pre-paid expenditure on both packages and international airfares. A further explanation of regional expenditure is provided in the ‘Survey methodology’ on page 46. For more detailed information see Tourism Research Australia, 2009, Background & methods – Regional expenditure 2008, Tourism Research Australia, Canberra. Return traveller

An international traveller who has visited Australia previously.

Scandinavia

Includes Denmark, Finland, Norway, Sweden and unspecified Scandinavia.

Total Inbound Economic Value (TIEV)

Represents the total amount of money that flows to the Australian tourism industry through the exportation of the tourism product. Users should note that the historical estimates for Total Inbound Economic Value (TIEV) have been substantially revised. These revisions reflect changes to the methodology for calculating tourism consumption in the annual Tourism Satellite Account (TSA) series in which the Australian Bureau of Statistics (ABS) measures the contribution of the tourism industry to the Australian economy. These revisions led to large downward revisions to estimates for international tourism consumption, which the Tourism Forecasting Committee uses to benchmark the estimates for TIEV.

Total spend in Australia

Excludes expenditure on goods pre-paid through inclusive package tours and services in Australia and pre-paid international airfares.

Total trip expenditure

Includes expenditure in Australia, pre-paid expenditure on goods and services in Australia and pre-paid inclusive package travel and pre-paid international airfares.

Tourism regions

Formed predominantly through the aggregation of Statistical Local Areas (SLAs). Tourism regions are defined by the various state and territory tourism organisations (STOs) according to their research and marketing needs. From 1998, the Bureau of Tourism Research (BTR – now Tourism Research Australia) and the Australian Bureau of Statistics (ABS) adopted a coordinated approach to the use of tourism regions to enable comparability of regional data from different tourism surveys.

International Visitors in Australia: December Quarter 2011

Tourism Satellite Account (TSA)

An extension from the core national accounts to focus on the tourism sector. It identifies tourism activities within the national accounting framework and compiles a comprehensive set of economic data on tourism. The first Australian TSA was released by the ABS in October 2000 (ABS catalogue no. 5249.0).

Visiting friends and relatives (VFR)

Visitors who nominate visiting friends or relatives as their main reason for travelling. Visiting friends and relatives also includes travel to a friend’s or relative’s wedding or travel to attend a funeral (see Purpose of visit).

Visitors

The weighted number of international visitor arrivals to Australia. To fall within the scope of the IVS, the respondent must be an international visitor aged 15 years and over and be departing one of the eight major Australian airports (Sydney, Melbourne, Brisbane, Cairns, Gold Coast, Darwin, Perth and Adelaide) following a visit that was not more than one year in duration.

Visitor nights

The number of nights spent in Australia by international visitors in association with individual visits.

Weighting

The IVS is a sample survey so each respondent is given a ‘weight’ equalling how many visitors they represent. Respondents are weighted to ABS Overseas Arrivals and Departures (OAD) data (ABS catalogue no. 3401.0) on international visitor numbers.

State and territory abbreviations NSW

New South Wales

Vic

Victoria

Qld

Queensland

South Australia

Western Australia

Tas

Tasmania

ACT

Australian Capital Territory

Northern Territory

Tourism Research Australia

About Tourism Research Australia Tourism Research Australia (TRA) provides statistics, research and analysis to support industry development, policy development and marketing for the Australian tourism industry. TRA is a branch of the Department of Resources, Energy and Tourism.

Research publications and reports TRA publications and reports are available in electronic formats for free PDF download. For further information go to www.ret.gov.au/tra If you would like to receive email alerts advising of new releases, go to www.ret.gov.au/tra and register for the TRA’s Publications Advisory Service.

Statistical Enquiry Service TRA’s Statistical Enquiry Service is available for industry operators, academics and other interested parties. This service can provide TRA data in excel tables tailored to meet specific research needs. Charges apply for research services which will be dependent on the complexity of the information required. A consultancy quotation will be provided for data needs via email. All major credit cards are accepted with the exception of Diners. A tax invoice will be supplied on completion. For further information on the Statistical Enquiry Service please contact tourism.research@ret.gov.au

Online Data Package TRA’s online facility allows paid subscribers acess to real time research information using TRA databases. This online environment provides users with the ability to manipulate and use data to generate tables which are relevant to specific needs as well as expanded functionality including:    

immediate access to the new data each quarter on the day of release capability to store and update customised tables of user specified data in a password protected online folder saved tables which can be built to update immediately when quarterly data is uploaded by TRA access from any computer with an internet service, allowing the user improved flexibility.

If you would like to receive information about the Online Data Package subscription or have further enquiries please email tourism.research@ret.gov.au

Online Student Data Package TRA’s Online Student Data Package is available to subscribing educational institutions and accessible to students through the educational institutions’ online library services. The data includes results from the International and National Visitor Surveys and enables students to research information on visitor demographics and behaviours. Students have access to online help including an online training manual and information buttons. For more information, please email tourism.research@ret.gov.au

International Visitors in Australia: December Quarter 2011

Destination Visitor Surveys In addition to the International Visitor Survey (IVS) and the National Visitor Survey (NVS), TRA has developed a program of Destination Visitor Surveys (DVS). These projects are a regional initiative and are aimed at non-capital city destinations. The Destination Visitor Surveys program allows the analysis of visitor type, trip characteristics and destination specific issues. For further information on the regional Destination Visitor Surveys program, go to www.ret.gov.au/tra

Visitor Profile and Satisfaction program In response to a number of industry requests, TRA has developed a Visitor Profile and Satisfaction (VPS) program. In this program the research design, questionnaires, analysis and reporting are standardised. The standardised surveys enable regional destinations to work in partnership with TRA and leading market research companies to support localised marketing and business decision making. This program allows destinations to minimise the cost and time normally taken to complete such projects. The VPS program is open to any Australian tourism destination - projects are funded by the broader Destination Visitor Survey program. Opportunities are available for destinations to fund their own VPS project. To date those participating in these projects have covered a diverse range of visitor profiles and destination types, from remote outback destinations to some of the busiest tourism destinations in Australia. For more detailed information read the Visitor Profile and Satisfaction Program - A Guide for Tourism Destinations 2008 on our website at www.ret.gov.au/tra Please note: Initial contact must be made with the relevant State Tourism Organisations

Tourism Research Australia

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Canberra ACT 2601

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