September 2015
Luncheon Speakers September offers a terrific lineup of speakers and forums for the Monday noon Chamber meetings, held at the Port Townsend Elks Lodge, at 555 Otto St. just outside of Port Townsend. Don’t miss them!
September 7 - No meeting due to Memorial Day Holiday September14 Speaker Mary Clare Hunt LinkedIn or LeftOut? Professional blogger and sales expert, Mary Clare Hunt will give tips on how to manage your LinkedIn profile over decades of career changes and techno updates.
September 21 - Hospital Commissioner Forum This forum features candidates Mari Dressler, Kees Kolff, Chuck Russell and Paul Stafford.
September 28 - City Council Forum This forum features candidates Robert Gray, Paul Rice, Amy Smith, Deborah Stinson.
Supplement to the Port Townsend & Jefferson County Leader
Social Media Special Edition
GET LISTED
To Ensure Your Customers Find You Online By Keven Elliff
other sites also have similar tools that you can and should use. In addition Over 90% of shoppers looking to providing basic information like for information use search tools hours, location, contact information, like Google as their first source of and service descriptions, these tools information. That is a shocking also include analytics - which is number, and should be a wake-up incredibly valuable information call to every business. While the about the people visiting that listing, internet has made the physical Yellow and your website. Pages obsolete, the concept of listing While the number of listing sites your business in a central directory may seem endless, my advice is to most definitely has not. Search focus on the major players - Google, engines are the new Yellow Pages Bing, Apple and (if applicable) and making sure that your business Yelp. The reason for this is that a is properly listed with them is critical skyrocketing percentage of internet to ensuring that your customers find searchers are using their mobile you when they are ready to engage. devices as their primary device. These Search engines like Google (and this by analyzing the information they will guess, or use customer input four services cover all major operating I’ll use them as a representative of available and matching that to the that might be incorrect. systems - both mobile and desktop. all similar services) used to work as customer’s intent. If you type in “Port Luckily, these services provide free The bottom line - if you want to mere indexes. If you typed in “Port Townsend hotels” these days, for tools for you to manage your listings be found online, get listed. It doesn’t Townsend hotels”, they would look instance, it will find the nearest hotels online. take long, and the return on that for web pages that had those three to your current location, match those Google My Business: https:// time investment can be profound. words in them and then display those results with reviews, and in some www.google.com/business/ pages to you. These days, however, Bing Places for Business: https:// cases allow you to book - right from ••• Google functions as a low-level www.bingplaces.com/ the search page. Artificial Intelligence. By analyzing Apple Maps Connect: https:// Here’s the cool part - Google Keven Elliff is the principal at mapsconnect.apple.com/business (and Bing, Apple, Facebook, etc.) tens of billions of searches, they Windridge Solutions, based in Yelp for Business Owners: https:// Chimacum. Keven helps businesses and have a good sense of your intent as a want businesses to give them more biz.yelp.com information to accurately answer organizations use integrated digital customer. Rather than just serve up Depending on your business questions. Here’s the scary part - if marketing to connect with customers. lists, Google wants to try to answer you don’t give them this information, segment, Trip Advisor, Facebook, and kevenelliff.com your question. They accomplish