September 2015
Luncheon Speakers September offers a terrific lineup of speakers and forums for the Monday noon Chamber meetings, held at the Port Townsend Elks Lodge, at 555 Otto St. just outside of Port Townsend. Don’t miss them!
September 7 - No meeting due to Memorial Day Holiday September14 Speaker Mary Clare Hunt LinkedIn or LeftOut? Professional blogger and sales expert, Mary Clare Hunt will give tips on how to manage your LinkedIn profile over decades of career changes and techno updates.
September 21 - Hospital Commissioner Forum This forum features candidates Mari Dressler, Kees Kolff, Chuck Russell and Paul Stafford.
September 28 - City Council Forum This forum features candidates Robert Gray, Paul Rice, Amy Smith, Deborah Stinson.
Supplement to the Port Townsend & Jefferson County Leader
Social Media Special Edition
GET LISTED
To Ensure Your Customers Find You Online By Keven Elliff
other sites also have similar tools that you can and should use. In addition Over 90% of shoppers looking to providing basic information like for information use search tools hours, location, contact information, like Google as their first source of and service descriptions, these tools information. That is a shocking also include analytics - which is number, and should be a wake-up incredibly valuable information call to every business. While the about the people visiting that listing, internet has made the physical Yellow and your website. Pages obsolete, the concept of listing While the number of listing sites your business in a central directory may seem endless, my advice is to most definitely has not. Search focus on the major players - Google, engines are the new Yellow Pages Bing, Apple and (if applicable) and making sure that your business Yelp. The reason for this is that a is properly listed with them is critical skyrocketing percentage of internet to ensuring that your customers find searchers are using their mobile you when they are ready to engage. devices as their primary device. These Search engines like Google (and this by analyzing the information they will guess, or use customer input four services cover all major operating I’ll use them as a representative of available and matching that to the that might be incorrect. systems - both mobile and desktop. all similar services) used to work as customer’s intent. If you type in “Port Luckily, these services provide free The bottom line - if you want to mere indexes. If you typed in “Port Townsend hotels” these days, for tools for you to manage your listings be found online, get listed. It doesn’t Townsend hotels”, they would look instance, it will find the nearest hotels online. take long, and the return on that for web pages that had those three to your current location, match those Google My Business: https:// time investment can be profound. words in them and then display those results with reviews, and in some www.google.com/business/ pages to you. These days, however, Bing Places for Business: https:// cases allow you to book - right from ••• Google functions as a low-level www.bingplaces.com/ the search page. Artificial Intelligence. By analyzing Apple Maps Connect: https:// Here’s the cool part - Google Keven Elliff is the principal at mapsconnect.apple.com/business (and Bing, Apple, Facebook, etc.) tens of billions of searches, they Windridge Solutions, based in Yelp for Business Owners: https:// Chimacum. Keven helps businesses and have a good sense of your intent as a want businesses to give them more biz.yelp.com information to accurately answer organizations use integrated digital customer. Rather than just serve up Depending on your business questions. Here’s the scary part - if marketing to connect with customers. lists, Google wants to try to answer you don’t give them this information, segment, Trip Advisor, Facebook, and kevenelliff.com your question. They accomplish
The Difference Between Marketing and Communications: Why We Need Both
By Laurel Black of Laurel Black Design, Port Angeles
Marketing and communications are related but fill very different roles in telling an organization’s story. When they are well integrated, they provide a far greater value than when dealt with separately. Recently, I have provided an increasing amount of communications services to my clients to complement the design and marketing services that are at the core of my practice - a natural progression, given that communications is at the heart of any effective marketing campaign.
Although there is some overlap, there are key differences which I want to share with you.
SIMILARITIES: STORY Marketing and communications address the same audiences. Both need to be driven strategically according to your business
and organizational goals. Both shape and control the messages you want your audience to hear about your organization. Messaging must be managed thoughtfully because how an organization is perceived affects its success. If the story is unclear, or worse, missing altogether, a void is created that the audience will fill with whatever comes to mind. These random ideas could be anything from mistaken assumptions to disastrous misunderstandings, especially if your competition fills your messaging void with its own story. So it’s important
to proactively manage communications and marketing in tandem. The resulting consistency reinforces your message and helps engage audiences’ attention and buy-in. DIFFERENCES: FOCUS Where they differ is in their focus. Communications is all about an organization’s reason for being and its values. Communications is organization-focused. It’s about the business - “Who we are.” Marketing is all about the worth of an organization for its audience “Here’s what’s in it for you.” It is client-focused.
Although these two functions are different, it does not mean that they work at cross purposes or that one needs to be prioritized. In fact, organizations need to develop them in tandem to create truly effective messaging. This ultimately creates a compelling story. For more on this topic, refer to this article by Gary Singer: “Like walking and talking, marketing and communications are best done in conjunction with each other, and with balanced effort. It is a false division to allocate your efforts between communications and
marketing – it’s essential to achieve a strong equilibrium and co-dependence on both. Strong marketing that works in tandem with outstanding communications ensures that the enterprise has something to offer that the target audience is aware of, understands and, most importantly, values.”
EXAMPLE:
Your Website is Your Keystone
By Lizanne Coker Social media affords home builders a variety of tools to build their brand, attract followers and ultimately, find clients. When many people think of social media, they immediately think
of social networking sites like Instagram or Twitter. But the keystone for any social media marketing plan should begin with a social presence commonly referred to as a website. In the fast paced world of today, consumers
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other local community directories, fearing that they may lose potential business by appearing side by side with competitors. frequently verify businesses In fact, the opposite by their websites. Sadly, is true; businesses that many businesses believe list themselves in local their websites are fine directories create crossbecause they were well-built referencing or verification 5 years ago. Unfortunately, marketing. In other words, even beautiful websites aligning your business with from a few years ago may a respected directory is not display well on cell phones, which is how many GOOD for your business. If your company is not in a potential clients quickly community directory...get search for a business. In it in one ASAP. short, if your website Once your website is has not been updated to updated, consider branching display well on multiple out and using social media formats (tablets, cell phones & computers), have to create photo galleries of current projects and it updated by an expert, activities. Post the images on which will cost between Houzz or Instagram, as well $200 - $500. as on your company website. Additionally, many These photos provide businesses fail to connect excellent social proof for their website with
2 September 2015 Jefferson County Chamber Newsletter
greater social visibility, and the chance for wide-spread appreciation of your work. Consider adding a blog to your website. Blogs allow you to create content that focuses on current trends. However, if you are new to blogging, consider creating five short articles in advance that respond to frequently asked questions in your business. Then post these articles in a timely manner, say twice a month, until you are comfortable creating content on the fly. While blogging is the standard operating procedure of the modern world, newsletters still have a solid foothold in the online world. Always offer visitors a chance to sign up for your newsletter or your blog, Continued on page 5
Here’s an example of communications we created for our client, the Port of Port Angeles. This newsletter is distributed as a tab insert with the local daily newspaper and is posted online. Its purpose is to tell the Port’s story on a regular basis to supplement the coverage in the news. The Port is committed to transparency and keeping its owners, the citizens of the county, informed. The newsletter is a part of this commitment and is designed to support other communications such as the Port’s web site. I believe strong communications and marketing are the key means of conveying value for every organization. Through thoughtful strategy and execution, audiences will get a Continued on page 5
Tasty Treats Made in Jefferson County
By Lorna Mann
Getables owner, Tim Nebel, explains the origins of some of Getables’s products to VIC volunteers. Photo by Steve Mullensky
Sweet smiles all around as VIC volunteers visit Port Townsend Fudge Company with Tim and Harline Moyer, and their staff. Photo by Steve Mullensky Fudge Delivery the classic way! Photo by Steve Mullensky
they were born on, but Tim and Harline bring over new recruits, giving them an opportunity to see more of the US, and to get handson experience in business, with one of their current staff even studying here. If you haven’t stopped by for your free taste of fudge yet, do it now! Get Fudged at Port Townsend Fudge Company, located at 922 Washington Street, Port Townsend. Open Thursday- Sunday from noonish to about 7 p.m. Visit www.ptfudge.com for more information and to peruse their online shop. Continuing on the theme of tasty treats, the next stop for the volunteers was a Port
Townsend favorite Getables. Located at 810 Water Street, Getables has been serving up a wide array of products since 2012. Local edibles include sandwiches and homemade marshmallows from the Courtyard Café, sweets from Sugar Hill of Port Ludlow, coffee and espresso from Sunrise Coffee and much more. For the foodie in your life, Getables is the place to go. In addition to stocking local fare, they hunt for the best in craft foods from all across the country; Root beer from Wisconsin , mustard from Seattle, and gluten-free drinks from Portland, to name but a few. Tasty things to eat are just a small part of what
is offered at Getables. Shoppers can expect an eclectic mix of gifts, home goods and items to appeal to the child or child-like in your life. Owner Tim Nebels explained how important variety and new products are to a store like Getables. When bringing in a new item he has to quickly assess if it is popular among customers and selling well, if it is not it will be replaced with something that has more appeal. A popular edition over this hot summer has been their Slush Puppy machine, initially purchased to attract the eyes of kids. Tim told us that it has been adults lining up for a cup of the slushy stuff. “I think it’s
• ptleader.com •
a nostalgia thing”, Tim says as one of the VIC volunteers suggests adding liquor to make it an even more adult-friendly treat. And finally, their best seller? Marshmallow roasting forks that are made by Ben, a young man on Marrowstone Island, of Ben’s Creations. He has been making bottle openers, roasting forks and more, from old golf handles since he was in single digits, and has quickly become a best seller and one of Getables most responsive vendors. With such a wide variety of offerings, it is exciting to see how our small businesses and entrepreneurs are able to support each other in our community, while ultimately, all work towards the goal of getting each other’s products into the hands of visitors and residents; team work, cooperation and partnership at its best. Getables is located at 810 Water Street, in Port Townsend, and is open from at least 10 a.m. to 6 p.m. seven days a week. Find out what goodies they have this week, at www.getablespt.com. Lorna is the Visitor Information Center Manager. If you would like the VIC volunteers to visit your business, let her know by emailing info@ jeffcountychamber.org
handing out “Welcome to Port Townsend” flyers. We have a wealth of Community efforts such tasty treats in Jefferson as including the Fountain County with a lot of them District in the majority being made in the same of their marketing, place that they are sold; encourage visitors and The Port Townsend Fudge residents to not only visit Company is no exception. their store, but all of the The Visitor Information businesses around Haller Center (VIC) volunteers Fountain. were treated to ¼ pound Each month the Fudge of fudge each, and as Company donates 100% many samples as they of the proceeds of any pink could take, on a recent fudge to a local cause: This familiarization tour. month, the proceeds from Firm favorites included any pink fudge sales will the orange crème, red go towards the Jefferson velvet and maple walnut, County High School with some adventurous Scholarship Fund. This volunteers also tasting the Scholarship is awarded to jalapeno fudge! local graduating students Tim and Harline who are pursuing further Moyer, the owners of PT education in the field of Fudge Company have history, with the most been whipping up all recent recipients being sorts of fudge in their new Lucas DeLong and Cooper location on Washington Lee of Port Townsend High Street. Locals may have School. The Scholarship, been lucky enough to now in its 18th year, is run get a free taste during by JoAnn Bussa who also December when they organizes the Scholarships’ briefly opened to give main fundraising effort, the us a taste of what was to Victorian Fashion Show come before their Grand each March. To donate Opening in May of this to the Scholarship, or find year. Canny marketing out how to apply, contact skills and a desire to JoAnn at 360-301-3628. not just sell to the local Not only are Tim and community, but be a part Harline taking care of their of it too, have further new adopted community, increased their visibility. but they haven’t forgotten You may have seen their their old stomping sign outside the Hastings ground of Hawaii; the Building, their classic staff manning the fudge red pick-up emblazoned store all hail from there. with their logo, or Normally these young perhaps Tim, Harline, people wouldn’t get a and their fudge shop staff, chance to leave the island
September 2015 Jefferson County Chamber Newsletter 3
The Importance of Responding to Negative Yelp Reviews Article provided by Buzztime
having a bad day…you’ll be hearing about it. So what should you Yelp can be both blessing do when you’re facing and a curse for your business. negative Yelp reviews? It It’s awesome when customers can be tempting to just sing your praises and talk ignore them. After all, you about the delicious food and don’t want to egg on an stellar service they received. already unhappy customer. These are the reviews you But totally brushing off want everyone to see! But, negative reviews isn’t the unfortunately, not every right strategy. So why is it customer will be happy, and so important to respond to these unhappy customers are negative Yelp reviews? often the ones who take to For starters, it’s a good Yelp to voice their opinions. idea to appease the unhappy It doesn’t matter whether customer. Just think about their food wasn’t what they what you would do if wanted, the service wasn’t that customer was in your up to par, or they were just restaurant, complaining in
person. You wouldn’t ignore him or her, would you? There’s a good chance that by simply addressing the customer’s problem, you can make the situation right and gain back their business. The other thing to consider is your other customers (and potential customers). Remember, everyone can see your negative Yelp reviews, and if there’s no response from you, they may just assume that what the unhappy customer said was true. If you respond politely and apologize, this will show other customers that you value your
New members
Testimonial
“We signed up for membership, and the ‘New Member Spotlight’
was published in the PT Leader on Wednesday. By Friday, I had received 6 phone calls and 2 emails and completed my first job (window cleaning) in the area. Thank you Chamber of Commerce.” Holly Gossett, Unity Works
Briefly
September 1, 5:30 p.m. to 7 p.m. - Ambassador Meeting at Alchemy, 842 Washington St., Port Townsend September 8, 5:30 p.m. to 7 p.m. - After Hours Mixer at Northwind Art Center, 701 Water St., Port Townsend September 15, 4 p.m. 6:30 p.m. - Board of Directors Meeting at Chamber office, 2409 Jefferson St., Port Townsend Look for YPN Fall events in the October issue 4 September 2015 Jefferson County Chamber Newsletter
business and take customer satisfaction seriously. However, there’s definitely a right and wrong way to respond to negative Yelp reviews. Here are some dos and don’ts: DO be polite. Your customers are human beings! DON’T respond immediately. It’s totally
okay to take a bit of time to clear your head and think about the best way to respond. DO reach out privately. Although there’s definitely value in responding publicly, remember that Yelp also allows you to respond privately to reviews. For a particularly combative customer, this might be a smart idea. DON’T take it personally. A complaint about your restaurant isn’t an attack on you. DO apologize. Even if you don’t think you did anything wrong, you
can say you’re sorry that the customer had a bad experience. Many people just want to be heard! DO be grateful. Thank the customer for his/her feedback and time, even if their review is negative. DON’T make excuses. This can lead to an argument between you and the customer, and the last thing you want to do is get into a heated, public argument online. Responding to negative reviews may be tricky, but it’s essential if you want to provide great customer service.
Sculptor Walter Massey Sculptor Walter Massey’s self-guided course in the practical study of sculpture began in 1974 with pewter casting and moved quickly to metalsmithing. He came to favor copper, developing his own style of fabricating metal, which resulted in a sculpture series entitled “Birds of Prey”. His current work incorporates that style with the principles of repousse’ creating Pacific Northwest Salmon images that are hand-forged, hand-hammered and literally carved into shape as sculptural repousse’. Walter has always been drawn to copper for its flexibility. In creating fabricated sculpture, it provides a perfect match to his training as a metalsmith. Copper is strong, but amiable, bringing latitude to the fabricator for producing two and three-dimensional pieces. Walter enjoys creating organic forms in copper: tree and branch, blue heron, and other birds of prey, as well as his red copper salmon. Massey Copper Studio is now offering workshops in forming and working with copper for those interested in exploring the beauty and creativity of copper. Come visit our studio at 120 Fredericks St., Port Townsend, (360) 344-3611. For information about classes, please visit our website at www. masseycopper.com.
Keystone: Website Continued from page 2
but remember to wield the power with care. Blogs that focus solely on your business come off as bragging rather than positive information about your field. Finally, not to overstate the obvious, cross link all your social media by encouraging website visitors to share your information with their social networks. So to recap, a great social media plan starts with an effective website, followed
by pictures (which still paint 1000 words), and wraps with information that displays your business in a positive light. ••• Lizanne Coker is the Director of the Jefferson County Home Builders Association and a partner in the Business Resource Center, “Your one stop shop for business tools and information”, located at 2409 Jefferson St., Port Townsend.
Value: Differences Continued from page 2
complete and accurate understanding of your business’s story. A bonus: The first recipients of the Community Creator Award. Pictured are Rick Doherty many potential problems of Collective Impact, Deborah Stinson & Judy Alexander of Local 20/20 accepting for Transition Town, Megan Claflin of Col- can be eliminated before lective Impact, Teresa Verraes of Jefferson County Chamber of Commerce accepting for Old School July 4th, and Dan Evans they occur. Please contact me if you would like of NW Maritime Center accepting for Race to Alaska.
Collective Impact honors
Biz Buzz
SMALL BUSINESS DEVELOPMENT CENTER Wrestling with business questions but don’t know where to turn? Kevin Hoult, SBCC will be offering “Ask Me Anything”, a round table each Monday, here at the Jefferson County Resource Center (2409 Jefferson St., PT) from 1:30 to 3:30 p.m. No appointment needed and no limit on the conversation. THE BUSINESS GUIDES You are invited on September 15 from 6 p.m. to 8 p.m., to join The Business Guides in their training room, located at 1005 Lawrence Street in Uptown Port Townsend, for their presentation, “Sync Your Life Plan with Your Business Plan: Financial Life Plans designed just for business owners”. This seminar is free. For more information, or to register for this and upcoming seminars, go to http://www.thebusinessguides.com/ businessownereducation. TEAM JEFFERSON/EDC Do you have a great idea for a business, but no idea how to turn it into a reality? Is your business growing and you need help planning out the next steps? Team Jefferson’s Business Planning Course will help you create a business plan, look at cash flow,
funding sources, marketing, and get you ready to start or grow your business. The next class is scheduled for Sept. 17 - Nov.12, Thursdays 6 p.m. to 9 p.m. Cost is $150. Grant funding allows us to offer a $100 refund to participants who submit a completed business plan at the end of the class. More information is online at http://edcteamjefferson.com/ alias-4/business-planning-class/ THE COLAB Weekly Goal Setting at The CoLab Mondays 5:30 p.m. to 6:30 p.m. (Recurring Event) Where: The CoLab, 237 Taylor St, Port Townsend Set your top goals for the week and get some accountability when you commit to them with a group of peers. Priorities change and things happen, but the public disclosure usually makes a difference in our ability to do what we say we will do. Facilitated by small business consultant, Rachel Williams, MBA This weekly event is FREE and open to the public! Learn more at www.ptcolab.com JEFFERSON COUNTY LIBRARY Tech Discussion: 3 p.m. to 4 p.m., Drop-in Assistance: 4 p.m. to 6 p.m.
help with marketing and communications for your organization. To read more articles about design, marketing and communications, visit www. laurelblack.com and click on Newsletters in the navigation.
Each Tuesday Jefferson County Library offers a twopart technology training session, beginning with a one hour discussion on a specific technology subject from 3 p.m. to 4 p.m. The class is followed by drop-in individual assistance between 4 p.m. and 6 p.m., where you can get help on any technology topic. Bring your device or practice on laptops provided by the library. September 1 - Introduction to the Library Catalog Come learn some tricks for searching for items in the C.L.A.N. catalog, how to place a request, manage your library account using Library Elf, explore our databases and save lists of titles. September 8 - Powerpoint 101 (Session 2) Building on the information learned in the August 11th session, Session 2 will continue with more options for creating, editing and saving a presentation in the Microsoft PowerPoint program. EDWARD JONES, SHELLI CATES Free Medicare Workshop Thursday, September 17, 6 p.m., at 201 W. Patison St, Port Hadlock. Ferinos pizza and refreshments served. RSVP to Jennifer Burgess 360-379-0170 September 2015 Jefferson County Chamber Newsletter 5
Chamber After-Hour Mixer
We are proud to be an integral part of so many businesses and organizations in this community. It is so rewarding to be able to use our creative abilities, our many years of marketing experience and our hard won HOOP DREAMS technical expertise to help create success.
When you are ready to take your business to the next level, is a tweet really going to do it? Will yet another Facebook page among billions of others really cut through the clutter. When you are ready to succeed, stop in and let’s print Geoducks something beautiful for you.
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Another reason Jefferson County is such a wonderful place to live...... SOS Printing. Thank you so much. —Connie Ross Operations Manager Jefferson Land Trust
Take State route 104 (cross the Hood Canal Bridge) to Route 19. The airport is 6 miles south of Port Townsend on the west side of route 19.
It has been our privilege to print all of these and so many other wonderful, interesting, important jobs inbackthe pastThecouple years. We are from Miami. brochures arrived on Tuesday morning
Dear SOS Printing Staff, We really appreciate your time and effort for our project “The Ring�. It really helped keep us on schedule. Sincerely, —Page Gehrke, Dreamworks Productions, LLC
and looked great. Our trip to IBEX was a complete success and thanks to you and SOS Printing we looked excellent. Thank you very much for coming though for us on such short notice. SOS Printing will be our source for all printing needs. —Sven Trautmann SEA Marine
Dear SOS, We have always received excellent customer support from SOS for our Official business needs, and we thankPTHS youBasketb for that. However, your personal all Program 2008-09 compassion and willingness to help during the recent loss of Bob’s mom went beyond customer service, and we really appreciate that. The remembrance cards were perfect, thank you. SincerelyMinor — Emergency LeAnne Walk-in and Bob Clinic
We were all astonished how nice the football programs look!North America. Color! Glossy Paper! Wow! That must have been A LOT of WORK yanking those elements out of the pdf! Farming: GEODUCK They look great. FACTS Thank You! The kids are gonna LOVE IT! —Marian Roh Production, The Leader
The geoduck is the largest burrowing clam native to
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Seed is produced in hatcheries from native broodstock. The most common method of planting is to place 10" to 12" long hollow PVC tubes 3" to 6" in diameter into the beach substrate. The tubes are set in rows, with 3 to 4 geoduck seeds placed into each tube. The tubes are covered with net caps to protect them. After one or two years the tubes are removed, giving the geoducks time to dig deep enough to avoid predators. Geoducks are harvested in about 5 years, one clam at a time, at approximately 1 to 2 pounds. A water jet is placed alongside the geoduck siphon which temporarily softens the sand, allowing the harvester to gently lift the animal out. This method minimizes the stress to the geoduck and the amount of beach that is disturbed.
Announcing the opening of our new Port Ludlow Clinic
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• In a medium bowl combine 2 tablespoons finely chopped red onion, • In a separate bowl, toss 2 cups of spring mix salad with 1 small ripe papaya (seeded, peeled and diced), and the juice of 1 lime. 1 tablespoon olive oil and season to taste with salt and pepper. Mix gently but well. • Place a portion of salad in the center of each plate and • Add 1 small raw geoduck (1 to 2 lbs.), both siphon and top with the Ceviche. body meat, trimmed and thinly sliced. Refrigerate for 30 minutes.
385-4194 sos@olympus.net www.sosprinting.biz 2319 Washington Street
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FREE $15 GAS CARD—After appointment for patients traveling 15 miles or more each way.
Amount Per Serving
Calories 74
Geoduck is highly prized for use in sushi due to it’s firm, crunchy texture and sweet nut-like flavor. It’s also great sautÊed or lightly pan-fried as fritters.
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Your Friendly Local Printer
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Harvested geoducks are placed in containers and tagged before being removed from the beach. Tags include the name of the harvesting company, the exact location and date of harvest. They are transported to a processing facility, cleaned, bagged or boxed and placed under temperature control prior to and during shipping to restaurants or seafood markets. Strict protocol governs the entire process of handling until it reaches the consumer, assuring temperature control, traceability and the finest geoducks in the world.
Just got your recent newsletter and was reminded of the great work you do in our community supporting us and many other worthwhile non-profits and charities. You truly are exceptional and we are so very grateful for your support.
A printshop is truly a magical place where information and the graphic arts come together to communicate in that most compelling of all media, print!
Geoducks feed off phytoplankton that occurs naturally in marine waters. Geoducks help to maintain the health of marine waters by virtue of their feeding, which involves filtering up to 120 liters of water a day per animal.
A big thank-you for your quick turn-around of the Key City Players Holiday Show brochures. I haven’t even seen them yet, but several people in the organization who have raved to me about how good they look. You’re getting lots of kudos for the rich color and excellent print job. We appreciate SOS’s contributions toward each and every show this season! Wish us luck on opening night tomorrow night... Preparation: Geoduck Papaya Ceviche —Shelly Randall, Key City Public Theatre Publicity Coordinator
Redskin Boys
9481 Oak Bay Road Port Luldow, Washington
Nutrition Facts
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A big thank you for all your hard work, patience and follow through on 360-437-9990 my brochure printing job.. .I look forward to doing future business with you. Thanks again for being a true professional. Warmest Regards, —Melanie
Serving you in Port Townsend since 2006 - No Appointments - Walk –in
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The U.S. Preventive Services Task Force recommends low radiation CT screening for adults aged 55 to 80 who have a 30 pack-year smoking history. Contact your physician to see if you should have this screening.
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At Swan School we view children individuals as and believe in developing the creative, intellectual, emotional, social, and physical child through wellbeing of each our core values.
Challenge Community Compassion Connection Creativity Enjoyment Leadership
2345 Kuhn Street Port Townsend, WA 98368 360-385-7340 info@swanschool.net
105 Airport Road Port Townsend, WA 98368
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For more information, call 360.344.4441 or visit www.cafebonappetit.com/ fortworden
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Chamber members network at the August After-Hours Mixer at Ludlow Cove.
While every business can benefit from a good web and social media presence, it is important to remember that face-to-face networking is still an ideal way to meet new people, drive business and make connections. Face-to-face networking grows your social network easily, as after the event you can quickly connect online with those people youâ&#x20AC;&#x2122;ve just met.
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Hashtags: Bain or Bliss Byline: Jill Andrews
print advertising campaigns. You cannot use any symbols You’ve seen them, but at this time, but numbers are what the heck are they? okay. # = Hashtag. The use of So, as a small business, hashtags started on Twitter should you use them or as an active and easy way not? to link subjects without If you are tracking using up your limited 140 discussions around a characters. #LifeLesson certain subject, advertising Hashtags are now on all campaign or contest, then social media. You can yes, hashtags are a great search by a subject within way to go. But, as always, the individual Social Media know your audience... outlets or even through If you aren’t offering major search engines, like an incentive for using a Google, by entering the certain hashtag for your Hashtag in the Search box business, then forget it. on the sites. Most people won’t use it How do you make a correctly. Hashtags are a Hashtag? Start out your young audience too. So subject with the pound sign tracking a campaign for ‘#’ and follow it with any eating out on Wednesdays with a coupon, is probably combination of words that make up the subject, without not Hashtag worthy. Now, if you are tracking using spaces. You can use images for a photo contest capital or lower case letters, centering around a specific doesn’t make a difference. event, then the HashTag I tend to use capital letters is your #1 super friend. to make it easy to read the Advertising the content hashtag subject, especially in
To Hashtag # O R
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QUESTION? to build interest and community is a great way to go. Plus you can search through all of the social media venues with the same HashTag without being active on all platforms. How do you decide on a Hashtag? Start by searching online. If you have an event call the Irish Flag Dash, search that hashtag. If it is clear, then add the year to help keep your campaigns from year to year separate.
#2015IrishFlagDash. Now that’s a great hashtag! Easily tracked, easy to remember, timely and relevant. What do you do with it once you’ve decided on a hashtag? ADVERTISE IT! No one is going to actively seek out a hashtag. You have to include it on all of your media, especially if you are running a photo contest. Make sure you include the hashtag on all online presence including your own social media
posts. Don’t expect a single post or PR to be sufficient. We are living a secondto-second media world now. Out of sight, out of mind has never been more prevalent than now. People not only don’t go to the second page of a search engine or newsfeed, they rarely scroll down more than a page length. But people still have no idea what Hashtags are…why? Because most people creating them have no idea what they are doing. Seriously. And typically Hashtags are just annoying filler for people who can’t be clever on their own. #DumbRedHead #Red #Head #Dumb #AreYouKiddingMe #SupposedToBeFunny. Why on earth would anyone think the subject ‘Red’ is a good search subject? Keep in mind, the purpose is to link to a common subject, not
just random words or derivations of your main hashtag. I saw one recently for a restaurant; they hashtagged nearly every word in the body of their Facebook posting. So now when you see a post with 20 hashtags, feel free to roll your eyes and feel confident in the fact that you aren’t THAT guy anymore. Enjoy this video about hashtags from Jimmy Fallon on the Tonight Show! http://youtu. be/57dzaMaouXA ••• Jill Andrews, of Certified Folder Display Service, has over 20 years experience in tourism marketing and sales in the Pacific Northwest. Her blog, www.JillAgainTravels. com, chronicles her life as a world traveler, motorcycle enthusiast, foodie, pyrotechnician, photographer, musician, small business helper and Jill of All Trades.
jeffcountychamber.org
Chamber contacts CHAMBER STAFF
DIRECTORS
Executive Director Teresa Verraes director@jeffcountychamber.org
Katherine Baril
Event Coordinator Laura Brackenridge admin@jeffcountychamber.org 385-7869
Sirens, Alchemy
VIC Manager Lorna Mann info@jeffcountychamber.org (360) 385-2722
Small Business Consultant
Kris Nelson
Susan Windle
Resort at Port Ludlow
Jennefer Wood Maestrale
Le Hornbeck
AA Tax Service
Shelli Cates
Edward Jones
Rob Story
Rob Birman Centrum
Rebecca Benjamin
North Olympic Salmon Coalition
Adam Burns
Ferino’s Pizzeria
Casey Gribble The Local 101
Karen Ridings
Gold Star Marine
David Faber
Faber Feinson, PLLC
Karen Best
Coldwell Banker Best Homes
ADVERTISING Catherine Brewer
cbrewer@ptleader.com
Jen Clark
jclark@ptleader.com
Jeff Noedel
jnoedel@ptleader.com
The Leader
360-385-2900 The content of this publication is prepared by the Jefferson County Chamber of Commerce for its members. We welcome submissions. Send articles and photos to director@jeffcountychamber.org or mail to 2409 Jefferson Street, Port Townsend, WA 98368.
Chimacum Corner Farmstand
September 2015 Jefferson County Chamber Newsletter 7
Jefferson County Chamber of Commerce 440 12th Street Port Townsend, WA 98368
Thanks to our top chamber contributors!
PRSRT STD U.S. POSTAGE PAID PORT TOWNSEND, WA PERMIT NO. 34
Port Ludlow 74 Breaker Lane Port Ludlow, WA 98365 360-437-7863
Business investors
Port Hadlock 69 Oak Bay Road Port Hadlock, WA 98339 360-344-3424
East Sims 2313 East Sims Way Port Townsend, WA 98368 360-385-0123
*New loan requests only. Single family owner-occupied homes only. 80% loan to value; subject to current appraisal from a Kitsap Bank approved appraiser. 5 year balloon with loan payment amortization not to exceed 20 years. Must have auto charge to Kitsap Bank deposit account. Other limitations may apply. Limited time only. **On all loans over $50,000.
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Follow the Chamber
If you are a member of the Jefferson County Chamber of Commerce and use Twitter or Facebook – please follow us @JeffCoChamber on Twitter and Jefferson County Chamber of Commerce on Facebook. We use Twitter and Facebook to showcase our members and bring you the latest business news that is important to our members.Go online today and get involved! 8 September 2015 Jefferson County Chamber Newsletter
Business builders
• Port Townsend Paper Co. • Homer Smith • Food Co-op Insurance • Gold Star Marine • Lullaby Winery • Fort Worden Public Development Authority
Join us today! The Jefferson County Chamber of Commerce is your organization. Our work focuses on building business and community. We pursue this through the active participation of member businesses and community leaders. Membership in the Chamber allows us to represent all business in Jefferson County. We are involved in many local organizations, projects, and issues. Membership connects you to these efforts, and helps you build relationships as you participate in programs and events. Your Chamber offers many networking and marketing opportunities, and a myriad of member benefits. We offer weekly member lunches, and monthly Business After Hours. Our Ambassadors welcome businesses with ribbon cuttings and celebrations. We communicate through our website, Twitter, Facebook, weekly e-newsletter, and monthly newsletter. Now is the time to get involved. It is the goal of the Chamber to support the development of a strong, unified business community and help business prosper and grow and contribute to the overall economic stability of our county. We work hard to help our members thrive! Membership in the Chamber is much more then the benefits you get. You are part of THE business community. You are building your business through your community! Schedule a meeting with our Executive Director, Teresa Verraes at 360-3857869. or visit our website: jeffcountychamber.org