Elevate Your Marketing IQ
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
FOCUSED ON TODAY’S ELITE PROFESSIONALS.
More Leads. More Sales. More Growth. COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
Smarter Marketing. Real Results.
Purpose
We deliver on what every business wants and needs—a steady stream of qualified leads and an effective strategy to convert those leads into sales and business growth. We empower our clients through exceptional digital marketing services, tools and training to successfully compete in today’s ever-evolving online marketplace.
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
MARKETING IQ.
Professionals don’t have time to interpret an endless array of charts and graphs of data analytics and KPIs. Our intuitive dashboard simplifies exactly which marketing channels and campaigns are producing and which need refining.
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
Me-Too Marketing. Mediocre Results.
Problem
Effective online marketing is complex, and ever-changing. Most companies implement a simple, cookie-cutter checklist of techniques to optimize client websites, SEO and social media then selectively report vanity analytics to justify their work, yielding poor search positioning, inadequate social visibility, few leads and typical client frustration.
COPYRIGHT Š 2018 LEADFRONT. ALL RIGHTS RESERVED.
Customer Options & Alternatives.
Futility
Forrester Research finds that 57% of small-business professionals switch web marketing providers at least once a year—constantly searching for a solution that can actually generate results (convertable leads).
COPYRIGHT Š 2018 LEADFRONT. ALL RIGHTS RESERVED.
Smarter Marketing. Real Results.
Solutions
For local professionals, online marketing is a competition for leads within a client's specialty and local market. We deliver a continual flow of engaged, qualified leads (people actively searching and ready to buy) and convert them to new patients/clients.
COPYRIGHT Š 2018 LEADFRONT. ALL RIGHTS RESERVED.
Marketing IQ IT’S ALL ABOUT ENGAGEMENT.
Our platform of customer outreach and engagement results in producing quality leads, sales and business growth.
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
Marketing Evolution. Present Opportunities.
Why Now?
Search and social channels have impressively evolved for more than a decade, both in their feature sets, algorithms and revenue models. Search and social platforms derive their revenue from paid advertising based on sophisticated advertising algorithms to prominently position clients for lead generation.
COPYRIGHT Š 2018 LEADFRONT. ALL RIGHTS RESERVED.
Client Status Clients currently flourishing with our marketing system, with top-ranked Google AdWords and lead-generation include: ● ● ● ● ● ● ●
Green Valley Fertility Clinics (infertility clinic) Idaho Weight Loss (weight loss clinic) Blue Lemon Restaurants (catering) Physician's Research Options (clinical trials) Elite Smiles Utah (dental practice) Michael Marion, MD (cosmetic surgery) Western Idaho Orthopedics (orthopedics)
●
Dozens more...
LEADFRONT utilizes a datadriven, marketing intelligence platform to help our elite clients understand and outperform their top competitors. The end result is an increase in leads and conversions from search and social channels and campaigns. COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
Strategic Search Tactics.
Trends
● Search engine pages and social media pages are now dominated by paid advertising listings. ● SEO tactics and social posting have yielded to more competitive advertising techniques where top specialists are competing for valuable top positioning. ● Marketing intelligence is possible through several key API sources from Google, Facebook and many third party providers (Moz, SEMRush, etc.) COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
Target Market. Local Professionals. ● ● ● ● ● ● ● ●
Highly-competitive online marketplace. Perceive value in marketing themselves. Need professionally advanced assistance. Sell big-ticket products/services ($500+) Makes it cost-effective for paid advertising campaigns like AdWords and Facebook. Competitive local professionals are their own brand, with big egos and expertise. Have the budget to afford our services. $1K - $1.5K/month... cash-pay doctors, accountants, attorneys, and real-estate agents have substantial allocated budgets. COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
Local Professionals. Cash-Based Business. In each local market and each specialty, we will offer exclusivity to our clients. It’s our total commitment to helping that client excel against their direct competition.
Market Size
We have identified more than 200 metro markets throughout the U.S. with at least 15 exclusive client spots available to fill resulting in a projected 3K clients. In most metro markets, there are dozens of local specialists seeking a reputable digital marketing partner to compete with the top players in their field. We are looking for one exclusive client to represent. COPYRIGHT Š 2018 LEADFRONT. ALL RIGHTS RESERVED.
Market Areas
Revenue Model
Clients $27M
MONTHLY DIGITAL MARKETING BUNDLES
80
$1,250/mo average $1,500/month premium and $950/month basic 2021 PROJECTION
$9M 40
$1,250/mo X 200 X 15 = $3.75M/mo Annual revenue = $45M/yr +350 websites per year @ $5K each = $1.75M/yr Profit margin 30%+
$3.4M
1.8K
600
15 225 2019
2020
2021
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
Revenue Streams APP / PLATFORM MRR
● ●
Minimum LEADFRONT Involvement—$150/mo Do-It-Yourself Platform, Marketing Tool
DIGITAL MARKETING MRR
● ●
Core Bundle, Search, Rep, Updates—$950/mo Premium Bundle, Social, Email+—$1500/mo
WEB DEV / HOSTING
● ●
Design And Development Services—$4.5k - $10k Content Marketing And Blog Management
●
Occasional Brand Overhaul Services—$4.5k - $40k
●
We Will Limit Our Agency, Non-Automated Focus
BRAND MANAGEMENT
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
Timeline ‘18 Jan
Feb
Deployment
Mar
Apr
May
Jun
Jul
Jul
In-production services Q2 National Go-Live Advanced projects ● ● ●
Dashboard Architecture Secured, API Integrations APP Development
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
The LeadFront Team
John A. Anderson, Partner
Ken Shepherd, Partner
Allyson Long, COO
Visionary, Entrepreneur, Strategist, Family Man
Digital And Inbound Marketing Solutions Expert
Master Organizer, Critical Thinker, Client Enthusiast
+1.801.369.6139
leadfront.com
Michael Richardson, CMO PPC, SEO, Local Search Guru. Web Designer/Developer.
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
Marketing Intelligence
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.
COPYRIGHT © 2018 LEADFRONT. ALL RIGHTS RESERVED.