7 DIGITAL MARKETING TRENDS AND ITS BENEFITS TO BUSINESS GROWTH Ndubuisi Wisdom
21 hours ago ∙ 2 min read
February 21, 2021 Blog Lead web Leave a comment Digital Marketing benefits to business — We live in a time when digital marketing seems to have become the best and fastest means of growing businesses. This is possible as a result of some of the state-of-the-art digital marketing trends that have been adopted by these businesses to make them survive the harsh and competitive market. Here are some of the digital marketing trends that have been adopted to help businesses survive and grow 1. Artificial Intelligence In case you didn’t realize it, 2020 was the establishment year of artificial intelligence (AI). It is already creating a lot of job opportunities while at the same time taking a lot of jobs too. The fact is that it is believed that in the future, it will be the sought-after technology for businesses and industries.
AI can be able to help businesses to collect and analyze the search pattern and behaviors of their clients which also includes using the data that is found on blog posts and social media platforms to assist the businesses in understanding how their products and services are found by their customers. Digital marketing using AI is quite faster than human assisted digital marketing. Chatbots are a good example of AI in digital marketing and this is because of the fact that it automatically deciphers what the customer wants from their texts and responds faster by providing possible solutions such as products and services to the customers as if it were a real person. AI helps businesses to get and maintain a competitive advantage in the market. With the help of AI, businesses can be able to expand and move into new markets. AI saves businesses a lot of costs thereby facilitating the growth of the business. 1. Conversation Marketing This is referred to as the means whereby marketers and customers engage in a one-on-one real time connection or chat. This is done using the AI chatbots and voice assisted bots that use Natural Language Processing (NLP). They engage the customers in an actual and realistic manner that most of the customers would believe they are chatting with an actual human. To read more visit: https://leadwebpraxis.com/7-digital-marketing-trendsand-its-benefits-to-business-growth/
