LEAF FESTIVAL Sponsorship Packet 2017
Contact: Adam Z Bowers Development Director Adam@theLEAF.org Stacy Alonzo Sponsorship Director Sponsors@theLEAF.org Office: 906 E. Tunnel Rd, Asheville, NC 28805 Mailing: 377 Lake Eden Rd., Black Mountain, NC 28711
Find out more at theLEAF.org | 828.68MUSIC [686.8742]
COMMUNITY ARTS
what is leaf? - lovingly called “LEAF” - is a non-profit organization building community, connecting cultures and enriching lives through the arts - locally and globally - with festivals, community events and arts education programs. Signature events: LEAF Festival & LEAF Downtown; and cultural arts education programs: LEAF Schools & Streets and LEAF International.
the leaf family Families • Youth • Artists • Performers • Volunteers Collaborators • Sponsors • Customers • Staff Teaching Artists • Schools • Board • Communities-
Our Values
s Integrity • Honesty • Patience • Teamwork • Trust Open Perspectives • Positivity • Reliability • Respect
SPRING: May 11-14 | FALL: Oct. 19-22
LEAF FESTIVAL COMMUNITY
Loyal
22% of LEAF audience are lifetime LEAFers (attended 10 or more festivals). 32% began their LEAF journey in the last 2 years, already having attended 2 or more festivals. 94% from Southeastern states, 73% of that from NC, and 77% of NC reside in WNC 6% Doctorate, 31% Masters, 50% Bachelors, 13% High School
Local
Educated
FROM MILLENNIAL TO BOOMER 20% are 61+, 22% are 45-60, 45% are 30-44, 13% are 18-29
Disposable Income 34% Earn over $90k, 13% earn $61-90k, 15% earn 41-60k, 19% earn $26-40k, 19% earn $0-25k.
Find out more at theLEAF.org | 828.68MUSIC [686.8742]
COMMUNITY ARTS
Standard Sponsorship Levels Print & Digital Visibility
Standard Benefits Offered to ALL Sponsors: Networking & Relationship Building
• Sponsor Branding & Profile on theLEAF.org • Sponsor Branding & Profile in LEAF Mobile App • Branding Featured in LEAF E-Newsletters Year-Round • Sponsor Branding in Weekend Program (Spring & Fall editions)
HICKORY $1,000
$500 May & $500 October
*Includes standard benefits above, PLUS:
Festival Tickets & Extras • 4 Community Passes Fri-Sun (2 each festival) | valued $120 each • 8 Sunday Tickets (4 each festival) | valued $55 each • 4 Special Edition LEAF Festival T-shirts (2 each festival)
DOGWOOD $5,000
$2,500 May & $2,500 October
*Includes standard benefits above, PLUS:
Print & Digital Visibility • Logo on the May & October LEAF Poster
Festival Visibility • 1 Medium* Banner placement • 10x10 Booth Space Available for promotions | +fee w/sales - includes 2 vendor passes (Thur-Sun) • Product Sampling & or Distribution of Materials
Festival Tickets & Extras • 4 VIP Weekend Passes (2 each festival) | Friday-Sunday & VIP • 8 Weekend Passes Fri-Sun (4 each festival) | valued at $180 each • 16 Sunday Tickets (8 each festival) | valued $55 each • 8 Special Edition LEAF Festival T-shirts (4 each festival) • 2 VIP Parking Pass (1 each festival)
PINE $10,000
$5,000 May & $5,000 October
*Includes standard benefits above, PLUS:
Print & Digital Visibility • Logo on 1 set of LEAF Day Wristbands (limited) OR LEAF Staff T-shirt • Feature on LEAF Life Blog or Social Media • Logo featured on the May & October LEAF Poster
Festival Visibility • 1 Large* Banner Placed Outside Main Stage + 2 Medium* banners at additional locations • 10x10 Booth Space Available for promotions | +fee w/sales - includes 2 vendor passes (Thur-Sun) • Product Sampling & or Distribution of Materials
Festival Tickets & Extras • 8 VIP Weekend Passes (3 each festival) Friday-Sunday & VIP • 16 Weekend Passes Fri-Sun (6 each festival) | valued at $180 each • 18 Sunday Tickets (9 each festival) | valued $55 each • 12 Special Edition LEAF Festival T-shirts (6 each festival) • 4 VIP Parking Pass (2 each festival)
• Priority consideration for resource refferals as needed by LEAF and/or its supporters • Exclusive invitation to pre-Festival Sponsor Social (typically 1-3 weeks prior to Festival)
BIRCH $3,000
$1,500 May & $1,500 October
*Includes standard benefits above, PLUS:
Festival Visibility • 1 Small* Banner placement
Festival Tickets & Extras • 6 Weekend Passes Fri-Sun (3 each festival) | valued at $180 each • 12 Sunday Tickets (6 each festival) | valued $55 each • 4 Special Edition Festival LEAF T-shirts (2 each festival)
Maple $8,000
$4,000 May & $4,000 October
*Includes standard benefits above, PLUS:
Print & Digital Visibility • Logo on LEAF Staff T-Shirt • Logo on the May & October LEAF Poster
Festival Visibility • 1 Medium* Banner placement + 2 Medium banners at additional locations • 10x10 Booth Space Available for promotions | +fee w/sales - includes 2 vendor passes (Thur-Sun) • Product Sampling & or Distribution of Materials
Festival Tickets & Extras • 6 VIP Weekend Passes (3 each festival) Friday-Sunday & VIP • 12 Weekend Passes Fri-Sun (6 each festival) | valued at $180 each • 16 Sunday Tickets (8 each festival) | valued $55 each • 8 Special Edition LEAF Festival T-shirts (4 each festival) • 2 VIP Parking Pass (1 each festival)
LIVE OAK $15,000 (Limited)
$7,500 May & $7,500 October
*Includes standard benefits above, PLUS:
Print & Digital Visibility
• Feature on LEAF Life Blog or Social Media • Logo featured on the May & October LEAF Poster • Logo featured on the May & October Postcard • Logo on 1 set of Day Wristbands (limited availability)
Festival Visibility • 1 Large* Banner Placed Outside Main Stage + 2 Medium* banners at additional locations • Prime 10x10 Booth Space Available for Promotions - includes 2 vendor passes (Thur-Sun) • Product Sampling or Distribution of Materials
Festival Tickets & Extras • 10 VIP Weekend Passes (5 each festival) | Fri-Sun & VIP Access • 18 Weekend Passes Fri-Sun (9 each festival) | valued at $180 each • 20 Sunday Tickets (10 each festival) | valued $55 each • 16 Special Editions LEAF Festical T-shirts (8 each festival) • 4 VIP Parking Passes (2 each festival)
Find out more at theLEAF.org | 828.68MUSIC [686.8742]
COMMUNITY ARTS
leaf brand reach 21 years of loyal supporters 12,000 Attendees per Festival Targeted Advertising
500,000+ circulation - print & radio
Weekend Program
10,000 printed each year
LEAF Festival Poster & Postcard 65,000+ printed each year
LEAF Website Traffic
Optimized & Responsive to Mobile 30k hits in May & October
LEAF E-Newsletter 24,000 subscribers
LEAF Social Media
18,000+ fans and followers
LEAF Mobile App
Listing for EVERY sponsor with year-round visibility & downloads
Bring Your Brand to LEAF Festival! Banner Placement is Available for Sponsors Birch Level & Beyond (see next page). Required Dimensions: SMALL - 48” x 32” (approx 4ft x 3.75ft)
MEDIUM - 72” x 32” (approx 6ft x 3.75ft)
LARGE - 96” x 32” (approx 8ft x3.75ft)
Custom Sponsorship Levels Elevate Your Sponsorship Custom Options: (One Available per Category) BENEFITS INCLUDE STANDARD Pine Level OR Above..PLUS Exclusive Branding in the following areas!
STAGE SPONSORSHIPS Main Stage Sponsor | $ 30,000 ($15,000 May & $15,000 October) LEAF’s main stage reaches the largest focused audience at festival. Lakeside Stage has hosted headliners such as Aaron Neville, Shovels & Rope, Talib Kweli, Lakestreet Dive, and Squirrel Nut Zippers. Eden Hall Sponsor | $20,000 ($10,000 May & $10,000 in October) LEAF’s second largests stage features a full day of music that goes late into the night. Eden Hall is also the primary dining facility at LEAF Festival, serving break fast, lunchand dinner. The Barn Sponsor | $15,000 ($7,500 May & $7,500 in October) A more intimate performance space that hosts of LEAF’s best up and coming acts.The Barn also hosts LEAF’s Member Party, catering brunch for more than 200 people! Healing Arts Sponsor | $12,000 ($6,000 May & $6,000 in October) Sponsor the Healing Arts village at LEAF Festival! Festival attendees gather in this area to participate in anything from from yoga to tai chi. Roots Family Stage Sponsor | $12,000 ($6,000 May & $6,000 in October) The Roots Family Stage is where many of LEAF Schools & Streets, LEAF International and festival youth perform throughout the weekend. Brookside Stage Sponsor | $12,000 ($6,000 May & $6,000 in October) Does your businesses want to connect to the dance community? If so, this is the place for you! Brookside Stage hosts contra dancing all through the night!
Custom SPONSORSHIPS Greening Sponsor | $12,000 ($6,000 May & $6,000 October) Logo placement on Green Team t-shirts and on all recycling and compost bins. Cup Sponsor | $10,000 ($5,000 May & $5,000 October) Logo placement on all festival beer cups. 13,000 cups are printed each festival. Festival T-shirt Sponsor | $6,000 ($3,000 May & $3,000 October) Primary logo placement LEAF Festival Staff t-shirts. Comes with standard Dogwood sponsorships benefits. Schools & Streets T-Shirt Sponsor | $6,000 ($3,000 May & $3,000 October) Primary logo placement on LEAF Schools & Strees t-shirts. Comes with standard Dogwood sponsorship benefits. LEAF Mobile App Sponsor | $6,000 ($3,000 May & $3,000 October) Primary branding on the LEAF Festival App. Comes with standard Dogwood sponsorship benefis.
LEAF Sponsors are a vital part of the LEAF Family. These brand ambassadors in our local and regional community bring their positivity, business acumen and love for music and arts to the majestic Lake Eden in May & October. We express deep gratitude for sponsoring the LEAF experience and supporting cultural arts education - locally and globally.
Find out more at theLEAF.org | 828.68MUSIC [686.8742]
COMMUNITY ARTS
SPONSORSHIP MAKES AN IMPACT
Annually Serving: 90 programs 6,500 + youth participants 600 + youth performers
Launched in 2004
LEAF Schools & Streets has served 57,000+ youth locally through residencies, workshops and interactive performances.
Annually Serving: 10 countries 300 + youth participants 17 Culture Keepers & Teaching Artists
Launched in 2006
LEAF International has served 1,300+ global youth connecting them to their traditions, artists, instruments, and costumes.
At LEAF Festival, LEAF Schools & Streets Resident and Visiting Teaching Artists (RTA/VTA) perform with students on each stage showcasing their music and art. VTAs spend time in local schools the week prior to LEAF Festival.
At LEAF Festival, a LEAF International program journeys to Asheville to conduct a cultural exchangeprogram in the local community; performances and connection opportunites take place on Festival grounds.
“I think social justice can be depressing sometimes, but LEAF reminds me of a book called Blessed Unrest, that shows you that people are really doing something about it. You know that’s happening but it isn’t mainstream; among the heavy sadness there can be joy and ways to get involved. Bringing people together, building community and also a fundraiser for more projects that put into effect the things that are being preached. There’s this movement toward enlightenment festivals where they talk about what needs to be done but then you wonder, what is actually happening? It’s good to see people willing to put themselves in challenging situation.” - 21-year old Festival Atendee | Spring 2015 “A huge group of LEAF old timers brought our kids to the festival for the first time this past weekend, and it was such a joy to see how LEAF has grown and to share our love of this amazing event with our children. You have created something has been a part of our souls for many years, and to see our children light up from the sights and sounds is a joy beyond measure. Thank you for your passion for the arts, your vision, and your hard work.” - LEAF Festival Parent | Fall 2016
Find out more at theLEAF.org | 828.68MUSIC [686.8742]
COMMUNITY ARTS