LEAF Sponsor Packet 2018

COMMUNITY ARTS Connecting cultures & creating community through music & arts.

SPONSORSHIP 2018 CULTURAL ARTS EDUCATION LEAF SCHOOLS & STREETS

cultural arts programs use the arts to bridge cultures and create life-affirming, community building experiences - empowering LOCAL youth to become global citizens, young artistic leaders & agents of positive change.

LEAF INTERNATIONAL

is dedicated to cultural preservation, the fostering of global citizenship, &cultural exchange. LEAF collaborates with communities to support Culture Keepers who teach local youth their traditional arts.

LEAF SIGNATURE EVENTS LEAF FESTIVAL is our award-winning

founding event celebrating the Global Community. For over 22 years, an intergenerational community gathers at Lake Eden for a dynamic experience of music, art & culture from our backyard and around the globe.

LEAF DOWNTOWN AVL

celebrates creativity, diversity & families in the heart of Asheville, NC. This signature & inclusive community event encourages interpersonal exchange, cultural awareness, artistic excellence and welcoming spaces for all walks of life.

Find out more at theLEAF.org | (828) 68-MUSIC (686-8742)

SPONSORSHIP MAKES AN IMPACT

Annually Serving:

52 programs 8,000+ youth participants 500+ youth performers

10 countries 750+ youth participants 17 Culture Keepers & Teaching Artists

Launched in 2004

Launched in 2006

LEAF Schools & Streets has served 71,000+ youth locally through residencies, workshops and interactive performances.

‘‘

Annually Serving:

LEAF International has served 1,550+ global youth connecting them to their traditions, artists, instruments, and costumes.

A huge group of LEAF old timers brought our kids to the festival for the first time this past weekend, and it was such a joy to see how LEAF has grown and to share our love of this amazing event with our children. You have created something has been a part of our souls for many years, and to see our children light up from the sights and sounds is a joy beyond measure. Thank you for your passion for the arts, your vision, and your hard work. ~ LEAF Festival Parent ~

COMMUNITY ARTS theLEAF.org | (828) 68-MUSIC (686-8742)

’’

LEAF BRAND REACH #1 Music-Related Nonprofit #1 Festival for Camping #1 Festival for Kids

#1 Nonprofit Serving the Arts #1 Cultural Arts Event #1 Music Festival

 23 Years of Loyal Supporters

 12,000 Attendees per Festival

 Festival Guide

 LEAF Mobile App

12,000 printed each year

Listing for EVERY sponsor

 LEAF Festival Poster & Postcard

 LEAF Website Traffic

65,000+ printed each year

440k hits annually

 LEAF eNewsletter

 LEAF Social Media

27,000+ subscribers

25,000+ fans and followers

MULTIGENERATIONAL

DISPOSABLE INCOME

13%

20%

LOCAL LOVE

19% 34%

32% 38%

22%

19%

45% 15% 18-29

30-44

45-60

61+

$90k+

$61-90k

$41-60k

13% $26-40k

30% $0-25k

Southeast

NC

WNC

COMMUNITY ARTS theLEAF.org | (828) 68-MUSIC (686-8742)

CUSTOM LEVEL OPTIONS Limited availability.

DOGWOOD 

LIVE OAK 

Festival T-Shirt Sponsor

The Barn Sponsor

$6,000

Primary logo placement LEAF Festival Staff t-shirts.

Schools & Streets T-Shirt Sponsor

Primary logo placement on LEAF Schools & Streets t-shirts.

$15,000

$15,000 ($7,500 May & $7,500 in October) An intimate late night performance space that hosts of LEAF’s best up and coming acts.

Greening Sponsor

LEAF Mobile App Sponsor

Primary branding on the LEAF Festival App.

$15,000 ($7,500 May & $7,500 October) Logo placement on Green Team t-shirts and on all recycling and compost bins.

PINE 

RED OAK 

Cup Sponsor

Eden Hall Sponsor

$10,000

Logo placement on all festival beer cups. 13,000 cups are printed each festival.

Healing Arts Sponsor

Festival attendees gather in this area to participate in anything from yoga to tai chi.

Sunshine Stage Sponsor

The Sunshine Stage is where many of LEAF Schools & Streets, LEAF International and festival youth perform throughout the weekend.

$20,000

$20,000 LEAF’s second largest stage features a full day of music that goes late into the night. Eden Hall is also the primary dining facility at LEAF Festival, serving breakfast, lunch and dinner.

Main Stage Sponsor

$30,000 LEAF’s main stage reaches the largest focused audience at festival. Lakeside Stage has hosted headliners such as Toots & The Maytals, Los Lobos, & Antibalas.

Brookside Stage Sponsor

Looking to connect with the dance community? If so, this is the place for you! Brookside Stage hosts contra dancing all through the night!

COMMUNITY ARTS theLEAF.org | (828) 68-MUSIC (686-8742)

LEAF FESTIVAL BENEFITS May 10-13 & October 18-21

STANDARD BENEFITS FOR ALL LEAF FESTIVAL SPONSORS Print & Digital Visibility

Networking & Relationship Building

• Sponsor Branding & Profile on theLEAF.org • Sponsor Branding & Profile in LEAF Mobile App • Branding Featured in LEAF E-Newsletters Year-Round • Sponsor Branding in Festival Guide (Spring & Fall)

• Priority consideration for resource referrals as needed

by LEAF and/or its supporters • Exclusive invitation to pre-Festival Sponsor Social (typically 1-3 weeks prior to Festival)

ITEMS

$20,000

$15,000

$10,000

$6,000

$3,000

Sunday

24

20

18

16

12

Weekend

20

18

16

8

6

VIP Weekend

10

10

8

4

–

VIP Parking

4

4

4

2

–

Vendor Passes

TBD

TBD

TBD

TBD

–

Vendor Assistants

TBD

TBD

TBD

TBD

–

Booth

TBD

TBD

TBD

TBD

–

Banners

1 L, 2 M

1 L, 2 M

1 L, 2 M

1M

1S

Logo on T-Shirt

X

X

X

–

–

Poster

X

X

X

X

–

Logo on Wristband

X

X

X

–

–

Postcard

X

X

–

–

–

B

Er ann

t

men place

SMALL – 48” x 32” (approx 4ft x 3.75ft) MEDIUM – 72” x 32” (approx 6ft x 3.75ft) LARGE – 96” x 32” (approx 8ft x 3.75ft)

COMMUNITY ARTS theLEAF.org | (828) 68-MUSIC (686-8742)

LEAF DOWNTOWN AVL BENEFITS August 3-4, 2018

STANDARD BENEFITS FOR ALL LEAF DOWNTOWN SPONSORS Print & Digital Visibility (May-Aug)

Networking & Relationship Building

• Sponsor Branding & Profile on theLEAF.org • Sponsor Branding & Profile in LEAF Mobile App • Branding Featured in LEAF E-Newsletters • Sponsor Branding in Festival Guide

• Priority consideration for resource referrals as needed

by LEAF and/or its supporters • Exclusive invitation to pre-Festival Sponsor Social (typically 1-3 weeks prior to LEAF Downtown)

ITEMS

$5,000

$2,500

$1,000

Banners

3

2

1

MC Mention

4

3

1

VIP Access

4

4

2

Poster

X

X

–

Booth Placement

X

X

–

Staff T-Shirt

X

X

–

Art Dash 5K T-Shirt

X

–

–

Schedule/Postcard

X

–

–

Er n n ent Ba lacem p

SMALL – 48” x 32” (approx 4ft x 3.75ft) MEDIUM – 72” x 32” (approx 6ft x 3.75ft) LARGE – 96” x 32” (approx 8ft x 3.75ft)

COMMUNITY ARTS theLEAF.org | (828) 68-MUSIC (686-8742)

SPONSOR PLANNER 2018 DEADLINES

Jan. 31 – Sponsor contracts are due Feb. 1 – Sponsor logos (.eps format) & bios (250 word max) due April 1 – Sponsor gift shirt sizes and quantity due April 1 – Booth placement set with Vendor Team April 4 – Weekend Program goes to press April 15 – Beer selections, concessions signage & equipment finalized April 27 – LEAF Downtown Poster & Postcard to Press April 27 – LEAF Festival Sponsor Social – Banner/Ticket Exchange May 1 – LEAF Festival Vendor Assistants Finalized MAY 10-13 – SPRING LEAF FESTIVAL July 9 – October Festival Poster and Postcard to press July 11 – LEAF Downtown beer selections & concessions signage finalized July 13 – October Festival Weekend Program to press July 14 – LEAF Downtown booth placement set with Vendor Team July 20 – LEAF Downtown Sponsor Social – Banner/Ticket Exchange AUGUST 3 & 4 – LEAF DOWNTOWN AVL Sept. 1 – October LEAF Festival booth placement set with Vendor Team Sept. 12 – October LEAF Festival T-shirts to press Sept. 14 – LEAF Festival beer selections & concessions signage finalized Sept. 21– October LEAF Festival Weekend Program to press Oct. 2 – Deadline to confirm LEAF Festival concessions equipment needs Oct. 5 – LEAF Festival Sponsor Social – Banner/Ticket Exchange Oct. 9 – LEAF Festival Vendor Assistants Finalized OCTOBER 18-21 – FALL LEAF FESTIVAL

ERICA BELL LEAF Engagement Specialist engagement@theLEAF.org (828) 686.8742 Office Hours: 9-5pm, Tues & Thurs PROJECT PHASE

START

END

PROPOSAL REVIEW

11/1/17

12/31/17

NEGOTIATIONS

12/1/17

1/31/18

ADVANCING DETAILS

2/1/18

4/16/18

SPRING LEAF FEST LEAF DOWNTOWN FALL LEAF FESTIVAL

5/10/18 8/3/18 10/18/18

5/13/18 8/4/18 10/21/18

EVALUATION

11/1/18

6/15/18

COMMUNITY ARTS theLEAF.org | (828) 68-MUSIC (686-8742)

COMMUNITY ARTS Connecting Cultures & Creating Community Through music & art

Erica Bell LEAF Engagement Specialist Engagement@theLEAF.org Adam Z Bowers Development Director Adam@theLEAF.org

theLEAF.org

377 Lake Eden Road, Black Mountain, NC 28711 828.68 MUSIC [686.8742]