Iashia Fairris br orvi
I N D E X 04. Brand Message 05. Brand Values 06. Brand Essence 07. Brand Communication 08. Brand Voice 09. Brand Terminology 10. Brand Attributes 11. Brand Color Story 12. Brand Aesthetic (Moodboard) Br FOUNDATION 15. Primary Logo 16. Alternate Logo 17. Submark Logos 18. Typography I 19. Typography II 20. Typography III 21. Typography Layout Examples Br IDENTITY Please note, the above outlines a complete Brand Brief.
Message
Br
Masterful Artist Space for you to note your brilliance
PASSION + LOYALTY
...means I will
will
CONFIDENCE +CREATIVITY
...means I will
I
QUALITY + CONSISTENCY
...means I will
I will
EFFICIENCY + KNOWLEDGE
...means I
Br Values
_________________________________________________________________ ...means
will __________________________________________________________________
_________________________________________________________________ ...means
_________________________________________________________________
will _________________________________________________________________ ...means I will _________________________________________________________________
_________________________________________________________________ ...means I
_________________________________________________________________
LOGICAL Br Essence • My experience as an expert business owner has shaped my outlook and intentions to be diligent in my work, craft, + client experience. • Creating my own sacred space and process to grow throughout my journey is my foundation for leading and guiding other women. • I’m investing in women by creating safe space. EMOTIONAL • • • BRAND ESSENCE TERMINOLOGY Artistry | Luxury | Passionate | Sophisticated | Welcoming These are the ways that we serve our audience and deliver quality results.
TO MAKE MY AUDIENCE FEEL
...inspired and beautiful.
TO ENCOURAGE MY AUDIENCE TO
...schedule time for themselves + to practice self-care.
TO MAKE MY AUDIENCE AWARE
...of the importance of caring for their lashes.
TO EDUCATE MY AUDIENCE
...in their ability to create morning routines that simplify their life.
Cmici Goals
Brand voice is an essential component of the overall brand, meaning it needs to permeate and tie into every level of communication, both verbal and visual. This includes, but is not limited to, web site copy, customer service communications, newsletters, press releases, captions and comments on social media, etc. A cohesive voice communicates stability, trustworthiness and professionalism, while differentiating our services and products within industry and market.
Br Voice
• Clear message and direction for your audience to follow.
• Motivation in various forms to promote self-love, self-care, + natural beauty.
• Expressions that cement everyone is extraordinary.
• Reminders that routines can be simple, yet effective.
• Honest discussions about the importance of caring for their lashes properly.
FOUNDATIONAL
Dramatic
Br Terminology
| Strong | Extreme | Tough | Uncompromising Driven | Cutting Edge | Precise | Clean | Exacting | Demanding Rigorous | Tenacious | Resilient | Passionate | Learning | Discerning Efficient | Comforting | Transformative | Experiential | Graceful | Visionary Luxurious | Grounded | Minimalist | Ornate | Exciting VISUALLY Feminine | Clean | Stylish | Minimal | Natural
WINTER BRAND PERSONALITY
Br Message
• Decisive, dramatic, and uncompromising. • Opulent and the most luxurious of all the seasons. • Winter is the season of vision, precision, and dynamism; groundedness and practicality. KEY WINTER ATTRIBUTES Visionary | Warm | Expensive | High-end | Natural | Luxurious | Reliable Specialist | Uncompromising | Distinctive | Lifelong Learner | Productive BRAND PILLARS Lash education | Benefits of lashes + the application process | Consequences Skillset + Training | Behind-the-Scenes
