Rachel E. - Brand Blueprint

Rachel Everington br brief

Br FOUNDATION

RACHEL EVERINGTON

Motivational Speaker + Life Coach

Rachel Everington is committed to helping women that desire more in the world to achieve their goals and to bring them into their vision through nudges of inspiration, tough love, + motivation.

With her belief that the work we do should be fun, transformative, + lead to our full potential, Rachel is dedicated to providing services and opportunities that ignite the inner child-like persona to answer the question, “What is next for me?” Rachel, is not just a Motivational Speaker, she is a transformation Life Coach that uses encouraging words, Soulful Sunday Mornings ™ and inten tional practices to lead her community into the next phase of their life and business.

As a thought leader, Rachel is passionate about creating Peach Bellini Moments for women to experience life in it’s fullest capacity and with the greatest joy.

Br Values

COMMUNITY + RESPECT

...means I will build my community with intentional and respectful means - the members are most important. ...means respect will be woven throughout my brand, message, and actions.

OPTIMISM + LOVE

...means I will lead my community back into self-love for themselves and their dreams. ...means leading with optimism will be in the forefront - our safe space will be filled with thoughts of optimism and affirmations.

FAMILY + KINDNESS

...means our community will become an extension of our families. ...means we will treat each member of our community with kindness.

EFFECTIVENESS, LEADERSHIP + UNIQUENESS

...means my leadership style will be presented from a unique perspective, non-traditional, and with excellence. ...means each layer of my business will be built with effective and intentional efforts to support my community in multiple areas of their lives and business journey.

These are the ways that we serve our audience and deliver quality results.

LOGICAL

• My experience as a leader and business owner has shaped my outlook on forward thinking and transformative actions that create space for growth.

• Creating my own sacred space and process to grow throughout my journey is my foundation for leading and guiding other women.

• I’m investing in women by creating safe space for real conversations, ideation, and purpose-driven work.

EMOTIONAL

• My firm, but loving approach will remove worry, release stress, and build confidence with each woman I work with.

• My bold, yet sophisticated personality will allow each woman to tap into her fierce alter-ego.

• The notion that “it is too late” is removed through the work that I share. My goal is to build legacy without fear and with more confidence.

BRAND ESSENCE TERMINOLOGY

Bold | Fierce | Edgy | Sophisticated | Urban

TO MAKE MY AUDIENCE FEEL

...inspired and motivated to reach their full potential.

TO ENCOURAGE MY AUDIENCE TO

...show up for their dreams and for themselves.

TO MAKE MY AUDIENCE AWARE

...of the small inner-child longing to see her dreams fulfilled.

TO EDUCATE MY AUDIENCE

...in their ability to be impactful leaders in the world.

Brand voice is an essential component of the overall brand, meaning it needs to permeate and tie into every level of communication, both verbal and visual. This includes, but is not limited to, web site copy, customer service communications, newsletters, press releases, captions and comments on social media, etc. A cohesive voice communicates stability, trustworthiness and professionalism, while differentiating our services and products within industry and market.

• Clear message and direction for your audience to follow.

• Motivation in various forms to promote self-love, self-care, nudges of hope.

• Expressions that cement everyone is extraordinary.

• Reminders that the work should be fun, transformative, and enjoyable.

• Honest discussions about the importance of planning for success.

• Open conversations that reduce the feeling of not being seen or heard.

• Reiterate that they can have more - they just have to decide.

FOUNDATIONAL

Authentic | Community | Confident | Collaborative | Communicative

Impactful | Effective | Strategic | Empowering | Trustworthy | Integrity

Strong | Detailed | Organized | Passionate | Learning | Focused

Efficient | Comforting | Transformative | Experiential | Graceful | Visionary

Abundant | Nurturing | Forward-Thinking | Spontaneous | Unique

VISUAL

Feminine | Deep | Substantial | Galvanising | Welcoming

AUTUMN BRAND PERSONALITY

• Organizes, practical, and strong work ethic means that being goal focused is top-of-mind.

• Books and music are an intricate arm of the brand. Penguin Classics or vintage records would be present and referenced through out the brand. Academia and nostalgia are also key,

• Substance and integrity is hugely important. And while family and friends are at the heart of the autumn personality, so too is personal achievement.

READY TO EXPLORE MORE

A female entrepreneur who wants to explore her next adventure that speaks directly to her inner-child and the dreams that frequently return. She comes to you for the inspiration to live, to be seen, and to be heard.

She is working in her business full-time constantly serving her clients, but she desires more. She desires the next phase in life that makes her feel more accomplished and okay.

Ideal Client Profile

Her thoughts are often about the work she is doing, the work she longs to do, and the impact she is making in the world. She knows she is doing a good job, but she questions is it enough.

She wants to figure out her next steps, even though she loves where she is now. The desire to move forward, to figure out how to transition, and what is this new version of “me” to reach my potential - is why she desires to work with Rachel Everington.

She wants to create opportunities for others in her community and leave a legacy behind that is bigger than herself. Investing is not a problem, especially when she can trust the provider.

Most of all she is open to new ideas and a new away of thinking that will lead to doing what makes her feel fulfilled. Having a Life Coach, guidance, and insight will make her feel safe and confident in her next journey.

Br IDENTITY

PRIMARY LOGO

Main identifier of your brand. Most frequently.

Priry Logo

SUBMARK LOGOS

Use as design accent, favicon and to represent brand in small spaces.

Br TYPOGRAPHY

Typography

Titles + Headers

SUBTITLE AND HEADERS BUTTONS

Paragraphs and body copy to be in sentence case.

Accent font to be in same font above but in italics

Titles/Headers

Accent font to be in same font above but in italics

THIS IS ONLY AN EXAMPLE OF THE TYPOGRAPHY IN USE - to come

TYPOGRAPHY LAYOUT EXAMPLE:

Model to be used for both print and web.

Paragraphs and body copy to be in sentence case.

SUBTITLE AND HEADERS BUTTONS

Accent font to be in same font above but in italics

Titles + Headers Titles/Headers

Accent font to be in same font above but in italics

Br Presence

Image Story

Color Story

Media Pillars

THE PLACE OF MORE DO THE WORK THAT IS CALLING YOU ACCOUNTABILITY

FINDING THE NEXT VERSION OF SELF INSPIRATION

EVERYONE IS EXTRAORDINARY

3 AREAS OF CONTENT

EDUCATION

Share content that provides education within an area they have questions about that would help to better understand your niche, industry, and work.

ENTERTAINING

Express your personality, share behind the scenes moments, and curate a part of your life into your brand that showcases who you are along with trending aspects of your industry.

PROMOTIONAL

Share your brilliance! Be intentional about sharing your offers, but highlighting the benefits of your offer/service. Be authentic and showcase why you are the expert.

B rg With FOCUS

Br PRODUCTS + ASSETS

ulful SUNDAY MORNINGS

THE HIGHER LEVEL OF SELF IN LIFE

Media Pillars

SOULFUL YOU YOUR LOVE IS YOUR HOME A PLACE OF SERENITY

INSPIRATION

HOME IS YOUR CHURCH

3 AREAS OF CONTENT EDUCATION

Share content that provides education within an area they have questions about that would help to better understand your niche, industry, and work.

ENTERTAINING

Express your personality, share behind the scenes moments, and curate a part of your life into your brand that showcases who you are along with trending aspects of your industry.

PROMOTIONAL

Share your brilliance! Be intentional about sharing your offers, but highlighting the benefits of your offer/service. Be authentic and showcase why you are the expert.

Titles + Headers

SUBTITLE AND HEADERS BUTTONS

Paragraphs and body copy to be in sentence case.

Accent font to be in same font above but in italics

Titles/Headers

Accent font to be in same font above but in italics

LOGOS

Main identifier of your brand. Most frequently.

Logos

Alrne + Secdary