Brand Terminology

These are the ways that we serve our audience and deliver quality results.

LOGICAL

• My experience as a leader and business owner has shaped my outlook on forward thinking and transformative actions that create space for growth.

• Creating my own sacred space and process to grow throughout my journey is my foundation for leading and guiding other women.

• I’m investing in women by creating safe space for real conversations, ideation, and purpose-driven work.

EMOTIONAL

• My firm, but loving approach will remove worry, release stress, and build confidence with each woman I work with.

• My bold, yet sophisticated personality will allow each woman to tap into her fierce alter-ego.

• The notion that “it is too late” is removed through the work that I share. My goal is to build legacy without fear and with more confidence.

BRAND ESSENCE TERMINOLOGY

Bold | Fierce | Edgy | Sophisticated | Urban