Ideal Client Profile

AUTUMN BRAND PERSONALITY

• Organizes, practical, and strong work ethic means that being goal focused is top-of-mind.

• Books and music are an intricate arm of the brand. Penguin Classics or vintage records would be present and referenced through out the brand. Academia and nostalgia are also key,

• Substance and integrity is hugely important. And while family and friends are at the heart of the autumn personality, so too is personal achievement.

KEY AUTUMN ATTRIBUTES

Passionate | Warm | Fun | Ambitious | Nature | Fiery | Friendly Community | Intense | Family | Lifelong Learner | Productive