1 minute read
Brand Color Story
Brand voice is an essential component of the overall brand, meaning it needs to permeate and tie into every level of communication, both verbal and visual. This includes, but is not limited to, website copy, customer service communications, newsletters, press releases, captions and comments on social media, etc. A cohesive voice communicates stability, trustworthiness and professionalism, while differentiating our services and products within industry and market.
• Clear message and direction for your audience to follow.
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• Motivation in various forms to promote self-love, self-care, nudges of hope.
• Expressions that cement everyone is extraordinary.
• Reminders that the work should be fun, transformative, and enjoyable.
• Honest discussions about the importance of planning for success.
• Open conversations that reduce the feeling of not being seen or heard.
• Reiterate that they can have more - they just have to decide.