Expert Baby Nurse + Newborn Care Specialist
Suzanne Hansen is a 24/7 live-in Newborn Care Specialist supporting newborns, breastfeeding moms, + families.
She is committed to providing exceptional postpartum care with an extensive history as a Postpartum Doula, Registered Nurse, + Labor and Delivery Nurse - both in traditional and modern strategies.
Suzanne began her career over 25 years ago and has supported surrogates, same-sex parents, breastfeeding moms, and the elite. She has vast experience in postpartum mood disorders, lactation support, and serving families with discretion.
Her approach is to allow families to lead, to determine their parenting style, and to have complete confidence that she will be a supportive partner to make the new routine enjoyable. Suzanne provides the highest level of care with compassion, comfort, + chariness.
...means I will build my relationship with each family with intentional actions. ...means I will be ready to serve the families with appreciations and kindness.
...means I will provide care that is informative, encouraging, and with privacy. ...means I will provide heartfelt care and honesty with humility.
...means each family will receive the resources, care, and support needed without worry. ...means the care of the family and the newborn will be instinctive, but not intrusive.
...means my ability to serve families exceeds all barriers.
...means my inner light is led with a great desire to serve families while honoring my beliefs and values.
These are the ways that we serve our audience and deliver quality results.
• My experience as a registered nurse allows me to speak and share about newborn care and postpartum care with an extensive understanding and level of care.
• Creating space for each family to develop their own routine and parenting style is important. My role is to provide care and supportive care without being in-the-way or delegating,
• I’ve honed my craft for 25+ years and I am committed to the successful foundation I can provide to families through competent and medically sound techniques.
• My heart is in the work that I do. It is not a job, but a lifestyle that allows me to care for the elite at the level of care that they expect and need.
• Providing a tailored plan of care to serve each family consistently encourages each family to feel confident and comfortable with my experience.
• When families think about their postpartum care, I want them to recall the feeling of compassionate support, warm presence, and a luxurious experience.
Welcoming | Graceful | Confident | Sophisticated | Tailored
...reassured that they do not have to go through postpartum alone.
...seek postpartum support so that they can enjoy their newborn and receive the care they need.
...that postpartum care is not solely about the newborn, but the family. I provide support to the parents, the newborn(s), and siblings. The process of introducing older siblings to the newborn can be a comfortable experience.
...that postpartum care includes adjusting to a new normal, acknowledging their feelings, and that seeking out support is okay.
Brand voice is an essential component of the overall brand, meaning it needs to permeate and tie into every level of communication, both verbal and visual. This includes, but is not limited to, website copy, customer service communications, newsletters, press releases, captions and comments on social media, etc. A cohesive voice communicates stability, trustworthiness and professionalism, while differentiating our services and products within industry and market.
• Warm and inviting with competent tips and resources.
• Acceptance without shame or fear.
• Gratitude for being able to serve families.
• Reminders that the parenting should be fun, transformative, and enjoyable.
• Honest discussions about the importance of planning for postpartum care.
• Open conversations that reduce the feeling of not being seen or heard.
• Reiterate that they are okay and they have help available.
Excellence | Expert | Expensive/Valuable | Reliable | Luxurious
Impactful | Effective | Warm | Nurturing | Trustworthy | Integrity Strong | Detailed | Organized | Passionate | Learning | Focused
Efficient | Comforting | Transformative | Experiential | Graceful | Quality
Supportive | Nurturing | Heart-felt | Spontaneous | Simple
Feminine | Professional | Substantial | Luxurious | Welcoming
• Speed is not at the fore-front, doing things well and with care is most important
• Responsibility, sensitivity, and gentle supportive care and energy is heavily present
• Elegance, gentleness, and effortless style
Cool | Delicate | Muted | Soft | Refined | Assured | Traditional | Dependable | Well Established | Intuitive
PMS: 276 C
HEX #311B36
CMYK (9, 50, 0,
(49, 27,
PMS: 7639 C
HEX #8D6C69
CMYK (0, 23, 26,
(141, 108,
PMS: 303 C
HEX #012B3E
CMYK (98, 31, 0 , 76)
(1, 43, 62)
PMS: 7521 C
HEX #C3967D
CMYK (0,23,36,24)
(195,150,125)
PMS:
HEX #f0d3bc
CMYK (0,12, 22,
(240, 211,
A family seeking support to create a warm, welcoming, and calm environment for their family and newborn baby will seek out Suzanne Hansen.
Most families are busy with staff to manage, plans to complete, and high-scale business opportunities to close. Their day-to-day life is complex, and their need for support is high on their list. They do not move through the world like others; therefore, their processes are elevated. They have support for their business, family, and the home they run. Hiring for their growing family is essential, and selecting a care provider is not done with ease - but with intentional actions.
Families want a Baby Nurse that understands the needs of the breastfeeding mother, the infant, and older siblings that are becoming familiar with a new addition.
By hiring support - the family can rest, develop new bonds with the infant, and have a consistent routine within their home.
The family is keen on all-natural products and the highest-end of the products needed for the baby, gadgets, and environmentally friendly resources. The Baby Nurse should also have a like-minded affinity for natural care.
They are also very involved and could be referred to as the "east-wing parents" that provide household support, dedicated postpartum care, and a healthier environment to raise their family.
They are looking for the best in the business, a high-quality person, experienced with a sense of security and comfort. One must fit in with their staff to provide a level of cohesiveness.
There is a structured process to become a part of their internal/private family, and a level of privacy before meeting with the mom is expected.
In short, the loving family seeks the best in life, elegance, and high-level service.
The ideal Baby Nurse values flexibility, education, time, confidentiality, and transparency.
Main identifier of your brand. Most frequently.
Use when space concerns do not allow for primary logo.
Use as design accent, favicon and to represent brand in small spaces.
Use when the primary logo doesn’t fit or feel right in a chosen context.
Model to be used for both print and web.
Paragraphs and body copy to be in Cormorant Garamond Regular in sentence case.
Accent font to be in Cormorant Garamond Medium Italic above
Accent font to be in Cormorant Garamond Medium Italic below.
Prepared by Leah Hall Co.
To move forward, each element must be approved. I look forward to your thoughts below, via the linked form.