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MARINE SERRE FALGSHIP STORE PLAN Present by Leah Jeon LXFM 740_PROJECT3 PROF.SARAH COLLINS
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BRAND OVERVIEW POSITIONING TARGET CUSTOMER CURRENT RETAIL DISPLAY PRODUCTS INSPIRATION DESIGN CONCEPT ELEMENTS FLOOR PLAN FEATURES EXTERIOR INTERIOR WINDOW DISPLAY APP DESIGN
BRAND OVERVIEW ABOUT DESIGNER A French fashion designer who won the 2017 LVMH Prize for Young Fashion Designers. Serre's graduation show "Radical Call For Love" in 2016 sparked the interest of international stores such as The Broken Arm and Dover Street Market. After graduating from La Cambre, she held internships working under Sarah Burton at Alexander McQueen, Matthieu Blazy at Maison Margiela and Raf Simons at Dior. She worked in Paris for a year as a designer for Balenciaga while also working on her own line. Serre made her runway debut in February 2018 in Paris.
DESIGN AESTHETICS A completely new, radically independent brand has emerged with a hybrid mixture of classic French couture shapes, sportswear references and fabrics, and a decisive ecofuturist thematic and vision.
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Fighting to the fear
POSITIONING
Sustainability Ecofuturist Mix of culture
TARGET CUSTOMER AGE BETWEEN 18-35 GEN Z AND YOUNG MILLENNIAL INTERESTED IN SUSTAINABILITY FASHIONABLE, STYLISH, INNOVATIVE EXPERIMENTAL, LOVE MULTI CULTURE WORRIED ABOUT ECOSYSTEM LOYAL TO MARINE SERRE
CURRENT RETAIL DISPLAY Marine Serre doesn't have its own boutique store. The sell only through online and retailers. The main retail store is Dover Street Market.
PRODUCTS
Border Line (Underwear) 110 EURO
White Line (Vestiaire) 1,950 EURO
Gold Line (Collection) 1,900 EURO
Red Line (Couture) -
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INSPIRATION Inspired from Spring/Summer 2020 Collection
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DESIGN CONCEPT
ELEMENTS
Stock Room
Red Line
Border Line
Main Display
Cashier
ACC
Window Display 1&2
Fitting Room
Gold Line
White Line
Window Display 3&4
FLOOR PLAN Size : 4000 sq ft (80 x 50) Wall, Ceiling, Floor: Concrete
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FEATURES INTERIOR CONCRETE & METAL & PLANTS. FOLLOWING THE ELEMENTS FROM SPRING 2020 COLLECTION. SHOW ROOM TYPE OF STORE. SPACES ARE DIVDED BY EACH LINE(BORDER LINE, WHITE LINE, GOLD LINE, AND RED LINE)
EXTERIOR THE STORE IS 1ST FLOOR OF A BUILDING. METAL DOOR AND BIG GLASS WINDOWS. WINDOW DISPLAY WILL HAVE BACKGROUND SO PEOPLE CANNOT SEE THROUGH THE STORE FROM OUTSIDE.
EXTERIOR
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INTERIOR (WHITE LINE)
INTERIOR (MAIN DISPLAY)
INTERIOR (GOLD LINE)
INTERIOR (BORDER LINE)
INTERIOR (RED LINE)
INTERIOR (CASHIER)
WINDOW DISPLAY OVERALL, THERE ARE 4 BIG GLASS WINDOWS. IT IS ONE OF THE WINDOW DISPLAY. THIS IS INSPIRED BY SPRING 2020 COLLECTION MOVIE. THERE ARE PILE OF ROCKS, TREE BRANCHES, AND OUR MOON LIGHTS CREATING A MOOD OF THE CONCEPT. AND 3 MANNEQUINS WILL BE FEATURED ON ONE WINDOW DISPLAY. FOR THE BACKGROUND, I PUT WILD FOREST ILLUSTRATION PRINT. THE BACKGROUND PRINT IS REMOVABLE SO THE OTHER WINDOWS WILL BE NOT COVERED.
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APP DESIGN Currently, Marine Serre does not offer any application. This is Marine Serre brand shopping app. The design and aesthetic of the app will be the same as Marine Serre's website. A special function of this app is the booking section. For couture line and customization, you can request it on the app for visiting the store and meet Marine Serre design team.
APP DESIGN EXAMPLES
APP DESIGN EXAMPLES
THANK YOU! QUESTIONS?