SAINT LAURENT FASHION FILM LXFM 740 PROF. SARAH COLLINS PRESENT BY FONDA, LEAH, XIAO, ZOE
MLIF NOIHSAF_2 TCEJORP
TOPICS TO DISCUSS
Brand Overview Customer Profile Story Concept Mood Board Story Board Styling Board Product Options Location
Shot List Music Schedule & Timing Budgeting Crew List BTS Final Film Sources
BRAND OVERVIEW Saint Laurent is a French luxury fashion house founded 1961 by Yves Saint Laurent and his partner, Pierre Bergé. The company revived its haute couture collection in 2015 under former Creative Director Hedi Slimane. In April 2016, Anthony Vaccarello was appointed as the Creative Director. Saint Laurent is currently under the Kering Group. Saint Laurent’s status as a leading fashion House is fully established and recognized, with a very distinctive identity and strong codes that are perfectly identified and made relevant to our time. Saint Laurent now competes globally with high-end exclusive luxury brands and occupies a leading position in the sector. Saint Laurent designs and markets a broad range of men’s and women’s ready-to-wear, handbags, shoes, small leather goods, jewelry, scarves, ties, eyewear and cosmetics.
CUSTOMER PROFILE
Gen Z 17-27 All Genders Worldwide Independent, Want to find identity Have a strong personality Loyal to Saint Laurent High spender High taste
Three different identities. Femme Fatale Neutral Wild But all belongs to one Saint Laurent girl.
"PURSUE THE ULTIMATE SELF"
STORY CONCEPT
MOOD BOARD Femme Fatale
Neutral
Wild
STORY BOARD 1
2
Start with the logo
6
She lays down feeling the perfume scent (F)
City view
7
She stares the camera (F-N)
3
4
Start with neutral model walking up the stairs (N)
A model smoothly touches the clutch bag (F)
Highlight on the perfume (F)
8
9
10
She smokes (N)
The other identity smokes(W)
5
She is sitting on a chair toughly holding a product(W)
STORY BOARD CONT. 11
A model is holding a ysl heel (F)
16
12
A model is with a cat (W)
17
PURSUE THE ULTIMATE SELF
Slogan Pursue the ultimate self
Ending with the logo
13
14
A model holding a glass (F)
A model stares camera (W)
15
Rooftop view (W)
PRODUCT OPTIONS
BLACK KATE TASSEL LOGO BAG
LIBRE EAU DE PARFUM
SUNSET BAG
POLISHED METAL CIGARETTE HOLDER
OPYUM SANDALS IN PATENT LEATHER WITH BLACK HEEL
LOULOU EARRINGS WITH CHAIN TASSELS IN SILVER BRASS
LOCATION
Neutral
Femme Fatale
Wild
SHOT LIST
Location 1: Room Shot 1: Close up to the model’s hand slips over a handbag Shot 2: Close up to the model holding a perfume bottle Shot 3: The model lies on her bed Shot 4: Close up to the model in a smoky room Shot 5: The model holds a glass and leans against the wall Shot 6: The model plays with a cat Location 2: Stair Shot 1: The model stares at the camera Shot 2: The model wanders in front the camera Shot 3: The model smokes
Location 3: High Museum Shot1: The model walks through high museum Location 4: Rooftop Shot 1: The model smokes Shot 2: The model at the camera Location 5: Corridor Shot 1: The model walks through the corridor Location 6: Dinning room Shot 1: The model sits on a couch and holds a purse
CISUM
SHADOW BY CHROMATICS
BUDGETING
ITEMS:
UBER FEES
FOOD
Fake Nails: 18.82 $ Black Stockings: 6.85 $
10.22 $ (SCAD to DMC) 9.81 $ (DMC to Amli) 10.22 $ (Amil to Camden) 11.39 $ (Camden to DMC) 8.71 $ (Amli to Camden) 9.63 $ (Camden to Amli) 8.74 $ + 8.50 $ (Camden to 1660 / ACA / Amli)
Pizza 92.07 $
TOTAL : $194.96
CREW LIST
XIAOYUE SHANG
ALEXIS CONTRERAS
GRAY MA
SIDHARTH SINGH
MEITONG YE
Director of Film Editor
Director of Photography
Director of Photography
Grip
Gaffer
FONDA GUO
LEAH JEON
XIAO CHEN
ZOE WANG
Producer/Model
Content Creator/ Transportation
Stylist/ Makeup Artist
Line Producer
STB
MLIF LANIF https://youtu.be/_nbjyniC9d8
https://www.fashiongonerogue.com/saint-laurent-spring-2020-campaign/ https://www.kering.com/en/houses/couture-and-leather-goods/saint-laurent/history/ https://www.macleans.ca/society/life/get-ready-for-generation-z/ https://www.pinterest.com/pin/679551031259460252/ https://www.gagemartin.com/single-post/2015/07/29/Yves-Saint-Laurent-Returns https://www.clashmusic.com/fashion/saint-laurent-women%E2%80%99s-spring-19-campaign
SECRUOS
https://joblux.com/galleries/ https://www.wonderlandmagazine.com/2014/04/09/saint-laurent-permanent-x-pre-fall-campaign/ http://rebloggy.com/post/girl-smoke-time-black-amp-white-cigarette/8884267539 https://bagaholicboy.com/2012/10/saint-laurent-introduction-campaign/ http://fabfashionfix.com/cara-delevingne-is-the-face-of-saint-laurents-la-collection-de-paris-campaign/cara-delevingne-saint-laurent-fall-2016-campaign-4/ https://pursuitist.com/saint-laurent-springsummer-2014/ https://hypebae.com/2019/8/dua-lipa-ysl-beauty-fragrance-campaign-libre-perfume https://luxrack.com/item_312/CLEARANCE--LIMITED-EDITION-YSL-GOLD-OPYUM-HEELS.htm https://favim.com/image/173018/