[HED]: Don’t Sweat It [DEK]: A new cosmetics brand that takes into account a women’s active lifestyle. [WRITER]: Leah DeGraw [INTERN]: Leah DeGraw
Calling all women who like to look good while getting and staying fit— beauty’s latest innovation is for you! Finally, Sweat Cosmetics has answered both our beauty and fitness prayers by creating makeup that is safe to wear while working out. The brand was created by five athletes who were fed up with melting makeup that caused breakouts due to their active lifestyle. They desired a product that would deliver essential sun protection and coverage that would also outlast sweat. From busy mothers to women in the workplace to professional athletes, Sweat Cosmetics offers a solution for consumers of all walks of life. The products’ design also carefully consider most women’s on-the-go lifestyle. Priced at $42, the packaging is a twist brush compact, making it an all-in-one product. So far, the collection includes a skin balancing towelette and four mineral products— translucent powder, foundation, illuminator and bronzer, all with an SPF from 25-30. The cosmetics are now available online at Sephora and on Sweat’s website. Along with an easy one and done design, the ingredients offer skin benefits. A few standout ingredients include natural, hypoallergenic, health boosting Vitamin E, anti-inflammatory Milk Thistle, and Rhodiola Rosea, an anti-oxidant and anti-aging ingredient that helps skin resist stress. The products are all oil-, fragrance-, silicone-, and paraben-free. Ready to sweat a little without sweating it all off? Sweat Cosmetics gives us every reason to not skip the gym and stand the summer heat. https://www.youtube.com/watch?v=d-pkVdFV_0s