Léa Morales-Chanard - Portfolio 2020 - English

LÉA MORALES-CHANARD G RA P HIC DESIG N - 2 020

all contents © LÉA MORALES-CHANARD 2020

Léa Morales-Chanard — Graphic Design & Brand Media Marketing +33 6 24 67 25 79 lea.morales.chanard@gmail.com IG - @libuz

Freelance Work

Freelance multimedia graphic designer & brand manager

AlienMood & KismetCollections — 2018-ongoing

Brand management, graphic design (identity, direction), social media advertising & content creator, ads design, online marketing (emails, promos, stats analysis, advertising direction, audience targetting, influencer research)

FramesUp LLC

(content production company)

— 2018-2019

Motion graphics, social content, set design and photography/video for brands including Redken, Louise Lambert London, Guerlain, FeelUnique, Playstation.

Music work —

2018-2019 EP, album artwork, artists’ visual identities, photography, music video, social media promo and posts design, art direction

Oxjam Oxford Festival —

2018 Festival identity design, posters’ design, art direction, social media content creator, illustration work for an Oxfam music festival

Young Women Music Project —

2017, 2018, 2019 Event identity design, social media strategy and post creation for a charity based in Oxford across several events

Beanie Tapes —

2018-ongoing Identity design, webdesign, social media content creation, artwork design for an Oxford-based music label

The London Headshot Company— 2018 Identity design for a photography company

Éditions Terremoto— 2016, 2017 Webdesign and development for a young art publishing house from Bordeaux (France)

Skills

Education

Adobe Suite —

2015-2017 —

InDesign - layout for print and digital visuals or presentations Photoshop - illustration (handdrawn (wacom tablet), textured, collage, graphic assets), photo retouching/editing, 3D objects, animation Illustrator - vector illustration, typography, logotype design AfterEffects - motion design, animation, video editing

2013-2015 —

Creative — Art direction Graphic Design: color science, typography (usages, creating), layout principles,logo design, identity building, brand design guidelines + + + Photography: Digital and analog photography, photo editing and retouching, lighting experience, studio photography, set-design Illustration: vector illustration, textured illustration, different styles Video/Animation: motion design, motion typography, video editing, character animation, gifs, stop-motion, Final Cut, web-motion Web-design & Development: UI design, front-end design, web-motion and user friendly principles, HTML-CSS-Javascript coding, WordPress, Hype, blog tools Augmented reality: creating Instagram & Facebook filters

Online Tools — Social Media advertising: Instagram/Facebook fluent, KPIs tracking, market research, influencer research Email: email building and marketing platforms, KPIs tracking (Klaviyo, Shopify) Google Suite: google albums for sharing graphic assets, Google sheets for statistics and anlysis (KPIs) or sharing calendars, Google Slides for pitches, presentations and research dossier Writing / Copywriting: content writing for brands and blogs (descriptions, captions, stories, articles, presentations) Remote working: using different online platforms like Asana, Upwork, Status to keep track of team work and tasks at hand Languages: English (fluent, mother tongue), French (fluent, second mother tongue), Spanish (mid-level), notions of Japanese

Master’s Degree in Multimedia Graphic Design - Graphic Design & Art Masters Degree, graduated with honors Bachelor’s Degree in Multimedia Graphic Design - Graphic Design & Art Bachelor’s Degree, graduated with honors

2010-2013 —

Communication Studies - Information and Communication sciences studies certificate

2009-2010 —

Language Studies - English and Japanese

2006-2009 —

Baccalaureat in Cinema and video production, graduated with honors

Interests Fashion Music Writing DIY culture Art

Personal Extras - A love for branding and graphic design - Innovative spirit, I take creative initiatives to improve my work and results - Passionate about every aspect of my work - I’m always keen on learning new methods, new techniques, new tools - and I’m a very fast learner!

- Very well organized - Analytic mind - I study performance and improve/ adapt accordingly!

AlienMood alt-fashion brand Digital designer, social media manager, email campaigns manager - Creating content for campaigns including email templates, social media posts, Instagram stories, Instagram filters, product imagery.

Kismet Collections boho fashion brand Digital designer, social media manager, email campaigns manager - Creating content for campaigns including email templates, social media posts, Instagram stories, product imagery.

Tapestry Forest tapestry brand Tapestry design, email campaign design

Jumptin social creative online platform Creating social media ads for the platform’s spaces + corresponding animated instagram stories

Frames Up ltd. production company Motion graphics, animation, presentation design, set designer

FramesUp x FeelUnique: motion titles for promotion videos, set design for photo shoots, moodboards and presentation design

FramesUp xTrestique: video-editing for social media and digital launching campaign, motion titles

FramesUp x Louise Lambert London: social media launching campaign (visuals, countdown, video editing and motion design)

FramesUp x Keepr’s: title animations, motion design

Beanie Tapes music label Label’s visual identity, events posters and social media posts, artists’ artworks for cassette tapes, vinyl, digital artwork, webdesign

Beanie Tapes

Posters (various)

Album, EP, Single artwork (various)

Logotypes (various)

Typography/Fonts (various)

Beanie Tapes: abcdefghijklmnopqrstuvwxyz

a b c d e f g h i j k l m n o p q r s t u v w x y z

a f k p u z

b g l q v

c h m r w

d e i j n o s t x y

a g m s y

b c d e f h i j k l n o p q r t u v w x z

Webdesign (various)

Beanie Tapes: music label - webdesign & asset creation

Terremoto: young publishing house from Bordeaux - webdesign & development

Dynamiques de l’erreur: Master’s degree project, public workshop & experimental space - webdesign & development

Frontières & Projections: exhibition ipad app to accompany the audience through the art space - webdesign & web-based animation

Oxjam festival Oxfam-led music festival

Creating the festival’s identity, posters, flyers, social media posts and overall communication visuals

Candy Says - lyrics video

lyrics video for Candy Says’ « Running Up That Hill »

Mother - music videos self-initiated creative project

Wrote, directed and edited 2 music videos («School Days» and «Pretty Face») for the band Mother (Oxford)

Illustrations (various)

Engage identity + events posters

Photography (various)

Braindom

self-initiated creative project On the principle of automatic writing, I’ve been creating images (photos, collages, illustrations, typography-based or other) in black and white for 5 years and compiling them as a motivator for unnecessary creativity and inspiration-well

Please make mistakes lithography printing experiments

Work on the idea of serendipity in Krakow (Poland)

Tarot deck

Rorschach-inspired tarot deck