» CREATIVE IMPACT

Audrey Llorens, International Marketing Manager, ThreatQuotient discusses how she enjoys making a positive impact on her organization with her efforts

Audrey Llorens

International Marketing Manager, ThreatQuotient

What made you choose technology as your professional path? How has this journey been so far in terms of achieving professional success and personal happiness?

I started my career with the conviction that I wanted to be in Sales and first I took up an Account Development representative role and then moved to Sales. The main reason that attracted me to the Sales position was to take up challenges and being involved in projects that would positively impact organizations. After working in the Sales for seven years, I realized that I could bring a positive impact to marketing with my background and skills. As an International Marketing Manager at ThreatQuotient, I oversee partner marketing activities and help sales from both sides to drive more business. It really excites me to develop and execute a plan with creativity and see the results that follow.

From your experience, is gender a differentiator in Marketing at all or are men and women similar in these roles in terms of the strengths they bring to these roles in conceptualizing and executing? Are women sufficiently recognized for their contributions?

I don’t feel there is a gender differentiator in Marketing. In my team and the partners whom I work with, I see both men and women well represented, despite the fact that more women work in this department. I would definitely say that women are sufficiently recognized for their contributions at least from my own experience.

How has Hybrid work and accelerated digitalization challenged, changed and enabled your role in Marketing?

I think the past 2 years have forced us to reinvent our way of working and thinking as what we used to do in the past does not work anymore due to remote working. Hence we have to test new tools, find new ideas and most importantly try to differentiate ourselves from other companies as everyone experiences the same challenges and changes.

Briefly highlight some of the standout milestones from your current role and over the past?

In my past two roles, I have been assigned to the EMEA and APAC regions. This has been very interesting for my career since it has given me the opportunity to explore new markets, their specificities, and how to adapt to it.

What would be some of the goals that you have set for yourself in the years ahead in your professional journey?

I joined ThreatQuotient's marketing team 14 months ago and my main goals are to continue learning all tactics necessary for a successful integrated marketing strategy and explore new marketing areas in the years ahead.

"The past 2 years have forced us to reinvent our way of working and thinking as what we used to do in the past does not work anymore due to remote working."