Marine Serre Sustainable plan

S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

WENHAO WEN ｜ CHIEHYI LIN ｜ YISHAN WEN ｜ WENYU HU ｜ YIWEN SHAO

1.PROBLEM

N E E D S

O P P O R T U N I T I E S

C U S T O M E R ’ S N E E D

M A I N C O M P E T I T O R S

N e w b u s in e ss m o d el

Unl o ck a USD 560 bil l ion e conomi c opp or tun ity.32.7 % p e opl e a re re ad y to bu y up c ycl ing .

D ur i ng Co v id , 5 7 p e rce nt h av e m a de sig ni f ic ant ch an g e s to the ir l ife st y le s . G en -Z e rs a nd mill e nni a l s , are m o re likel y to exp e r i me nt w ith sm al le r b r an d s d u r ing the c r i s i s .

J w And e rs o n Ac n e Stud io

S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

P R I O R I T Y

M O T I V A T I O N

Up c y cli ng f a sh ion b r an d s : P r i ce, v a lu e , ae s the t i c a nd t ren d.

I mp ro v e th e b r and’s su st a in ab i lit y p l a n a nd C SR .

O B J E C T I V E Fa shion l ove rs who fo llo w tre nd s but al s o w ant to contr i bute to the env iro nme nt .

S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

A . D E S I G N / P R O D U C T I O N P R O C E S S T R A N S PA R E N C Y

Mar ine S er re’s Yo uTub e v id e os celebr ate tr a nspa renc y. As o f no w, it in cludes s i x v ide o s fo c u se d o n si x ind iv idu al pro duc t s .

As the conversation aroun d Re gener atio n continues into the n ext se a s on.

WHAT IT IS?

HOW IT WORKS?

Th e y wo rke d o n the pro ce ss an d br iefe d 20 p e opl e to s ele c t the r i ght f ab r ic s f rom a v ar iety of m a rke t s . E ach pie ce is t r u ly unique.

No t o nly is the br an d’s approa ch to so urc in g f abr ic sust ain abl e, but it resul t s in b esp o ke pie ces th at are n e a r- imp o ssible to repl ic ate.

Thro ugh th e me di a rep or t an d so c i a l me d i a .

Co m mu ni c ate the br a nd’s v a lue a nd c re ate h i gh p r i ce m arkup.

HOW TO REACH CUSTOMER?

THE BENEFITS/ VALUES

Attr ac t c u sto me rs to b uy w i th uni qu e a nd i r rep ro d uc i b le f a shi o n p ro du c t s , a nd h a s a su st a i n ab le co ncep t .

m ake the pro d u c t b el on g to o nly o ne p e rso n. m a ke c u sto me r re co g ni ze th e i d ent i ty on the gar me nt s .

B . FA S H I O N P R O D U C T S T H AT C A N ’ T B E R E P L I C AT E D

S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

2.SOLUTION

Th e b r a nd is showc a sin g th e up c ycl ing pro cess in it s ent irety. This pa r t is so of te n kept a se c ret , esp e c i a lly in an in du str y th at’s c ur rently o bs esse d w ith c re ating a unifo r m e d ide a of sust ain abil ity

3 . M A R K E T VA L I DAT I O N H O W

B I G

I S

T H E

P R O B L E M ?

85%

<1%

500K

98B

O F T E XT I LE S G O I N TO L A N D FI LL S E AC H YE AR .

T H AT ’S EN OU GH TO F I LL T H E S YD N E Y H A R B OR AN N UALLY.

O F T E XT I LE S G O I N TO L AN D FI LL S E AC H Y E AR .

T H AT’S EN O U GH TO FI LL T H E S YD N E Y H AR B O R AN N UALLY.

TO N S OF M I C ROF I BER S G O I N TO T H E O C E A N E AC H YE A R BY WA SH I N G - T H E EQ U I VA L EN T O F 5 0 BI L L I ON PL A ST I C B OT T L E S .

M ET R E S OF WAT ER U SAGE A N N UA L LY F OR T E XT I L E S PROD U C T I O N (I N C LU DI N G C OT TO N FA R M I N G )

S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

$40.4B Gl obal e co f ib er m arket si ze 2020 (C AGR of 4.6 f rom 2020 to 2027)

$554.7B Gl o b al gl ob a l ap pa rel m anuf a c tu r i ng m arket si ze 2019

$350B

$21B

O pp or tunity identif ie d fo r re c ycl e d m ater i als in the wester n hem isp here

G lo b al Lu xu r y p ack a g i ng m arket b y 20 24

$18B

$500B M arke t v a l ue w a s b e ing l ost a nnu al ly due to cloth ing disp o sa l, u n d e r ut ili z ation a nd l a ck of re c yclin g

M a rke t v al ue w i ll b e re a ch e d w i th su st a i n ab i li ty fo c u s

5.3T

$180B D r y - C l e an ing a nd l aundr y s er v ices m a rke t s i ze by 2022

$16B 3D p r i nti ng m a rket s i ze 2 02 0

M A R K ET SIZ E

$64B

$450B

Res a le w ill b e doub l e d in the next 5 ye ar s b y 2024

Fa sh i o n Cou nte r fe i ti ng m a rke t si ze 201 7

$2B

$6.6B

C lo thi ng A l ter at ion s er v ice s in du str y 2020

G lo b al v i r tu a l f i tti n g ro o m b y 2 02 5

$101.65B Gl obal Fabr ic c are m a rket si ze 2020 S U S T A I N A B L E

F A S H I O N

$18.8B G lo b a l V R /A R M arket si ze 20 20 F I N A L

P R E S E N T A T I O N

DESIGNER/CEO - MARINE SERRE

DEVELOPMENT

FASHION DESIGN

SECOND-HAND MATERIAL REPRODUCE

PRODUCTION

MARKETING/PR

STUDIO FACTORY (SMALL-OUTPUT)

SALES

3RD PARTIES E-TAILORS

OPERATION

MULTI-BRAND STORES

VISION To m a int a in con sistenc y b etwe en wh at we do, wh at we are a n d wh ere we a re , t a k i ng i nto de e p co ns i de r ati o n th e world p e ople live i n.

MISSION Ig nore the b o und ar ies b etwe en re a dy - to - we a r, co utu re, t a il o r in g a n d sp o r t swe a r, at th e s a m e t i m e u si ng he r u n i qu e desig n l ang u age for sust ain abl e f a sh i on d esi g n.

4.COMPA N Y OV ERV IE W

PRIMARY ACTIVITIES

FIRM INFRASTRUCTURE A simpl e in f r a str uc ture w ith de velo pm ent , pro du c tion a nd m a rke ti ng a s th e m ai n pa r t s

HUMAN RESOURCE MANAGEMENT It is stil l a sm al l te am w ithout b etter hu m a n res o u rce m an a ge me nt .

TECHNOLOGY DEVELOPMENT D e vel op exp er im ent col l e c tion an d up c yclin g col l e c tion to de velop resp ons i ble i nnov ati o n.

PROCUREMENT Ne got i ate w ith a us e d f abr ic m anuf ac turer an d su pp ly pl anning in the up c ycli ng co lle c ti o n to a dd v a lue to a c i rc u l a r e co no my.

D is c a rde d text ile m ate r i al s/ Re c ycle d p olye ste r

Re-m a ke a nd redesig n . L o go l a serpr int .

E- co mm erce, multibr and sto res .

M a rke ti ng i tem s th at a re mo re a f fo rd ab le th a n cou ture, b ut sti ll h ave a f i n e ar ti sa n a l qu a li ty.

INBOUND LOGISTIC

O P E R AT I O N S

OUTBOUND LOGISTICS

MARKETING &SALES

S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

Custo m ers c an retu r n the i tem s i n 1 4 d ay s f ro m w he n th e o rde r a r r ive d to ge t a f ull ref und or exch a nge . Unle ss the m i st a ke i s o n the b r an d’s si d e, the c usto m er w i l l b e resp o nsi b le fo r p ay i ng for you r o w n shi p p i ng cost s for re tur n i ng yo u r i te ms .

SERVICE

MARGIN

SUPPORT ACTIVITIES

VA L U E C H A I N

KEY PARTNERS

KEY ACTIVITIES

UNIQUE VALUE PROPOSITION

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

LOGISTICS COMPANY

FASHION SHOW

PROVIDE PRODUCTS WITH AN ECO-

ONLINE STORE EXPERIENCE

CUSTOMERS WHO VALUE

SUPPLIERS

MARKETING

FUTURIST THEMATIC AND VISION IN A

SOCIAL MEDIA

SUSTAINABILITY, FEMININE

RETAILERS

DESIGN

SUSTAINABLE WAY.

PUBLICATIONS

EMPOWERMENT OR FASHION TRENDS

SUPPLY CHAIN

CRM

MANAGEMENT(PRODUCTION) SELLING

KEY RESOURCES

CHANNELS

SECOND-HAND

ADS

DEADSTOCK

SOCIAL MEDIA

TEXTILE WASTE FABRIC AND MATERIALS

RETAILERS

HUMAN RESOURCES

OFFICIAL WEBSITE

CAPITAL SUPPLIERS

COST STRUCTURE SALARIES

TRANSPORTATION

REVENUE STREAMS PRODUCTION

DEVELOPMENT

DESIGN

MARKETING

RETAIL SALES

ONLINE SALES

5.SUSTA I NA BLE BUSI N E SS MODE L C I R C U L A R E C O N O M Y, N O T A L I N E A R M O D E L T H E VA L U E A D D E D C R E AT E D : S L O W I N G D O W N R E S O U R C E L O O P S A N D C L O S I N G R E S O U R C E L O O P S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

LIABILITIES

SUPPLIERS

CUSTOMERS

FA BR I C FAC TOR I E S M A N U FAC T U R ER FAC TORY

ON L I N E W EB -STOR E R ETA I L E R S

MARKETING & LOGISTICS | HUMAN RESOURCES | INVESTMENTS S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

K E Y VA R I A B L E S

M A I N A D VA N TA G E S

M A I N S T R AT E G I E S

Ut i l i ze de ad - sto ck s or s e con d-h and cl o th e s , end-o f- c ycle pro du c t s , re c ycl e d m ater i a ls , an d text il e w a ste s to c re ate pro duc t s .

· The p ro duc t c an no t b e rep li c ate d . · Sl ow ing do w n res ource lo op s an d cl os ing resou rce lo o p s .

C h a mp i o ne d fem i ni ne e mp o wer me nt , ethi c s , env i ro nm ent a l k i nd ne ss , to g ive i mp o r t a nce to the f ull p ro d uc ti o n c i rcl e b eh i nd e a ch p i e ce a nd o the r e col o g i c a l co ncer n。

6.MARKET COMPETITION S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

2.00%

2%

1.91%

1.5% 1.25%

1.20% 1.08%

1.00%

1%

1.25% 1.07%

0.99%

1.03%

0.5%

0%

Marine Serre

Acne Studio

JW Anderson

2018 - 2019

Theory 2019 - 2020

P R O F I T G R O W T H R AT E S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

Veja

7 . C O M P E T I T I V E A D VA N TAG E INTERNAL ANALYSIS 1 . T H E EN T I R E S O U RC I N G AN D PROD U C T I ON PRO C E SS O F M AR I N E SER R E PRODU C TS IS F U L LY C OM PLI A N T W I T H SUSTAI NABLE PRO C E SSE S AN D IS OPE N A N D T R A N SPA R EN T. 2 . PRODU C TS M AD E FROM R E C YC LE D M AT ER I AL S A N D LEF TOV ER PRO DU C TS F ROM T H E PR EC I O U S SE A S ON A R E U N I QU E AN D C AN N OT B E R EPROD U C ED. 3 . T H E C R E S C E N T MO ON LO G O, W I T H I TS MU LT I PLE ME AN I N G S, H A S M O R E A RT I ST I C A N D C U LT U R A L VA LU E T H AN T H E MON O GR A M LO G O S OF OT H ER BR A N D

EXTERNAL ANALYSIS 1.

M AR I N E SER R E WA S N OT O N LY T H E FI R ST FR E N C H DE SI GN ER TO W I N A N LV M H AWA R D BU T A L S O WON I T EV EN BE FO R E STAGI N G H E R FI R ST I N DE PEN D EN T FA SH I ON SH OW A N D W I N N I N G I T F O R H ER L A C A M BR E GR AD UAT E C OLLE C T I O N R ADI C A L C A LL F OR L OV E 2 . M AR I N E SE R R E H A S AN U NA SSAI L AB LE M AR K E T SH AR E AN D R EP U TAT I O N I N T H E S U STA I N A BL E FA SH I ON I N D UST RY, A S W E LL A S BR A N D L OYA LT Y

S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

NOT ONLY IS MORE CREDIBLE, AND EFFECTIVE BUT ALSO ENSURES THE FURTHER SUCCESS OF THE SUSTAINABILITY EFFORTS THEY CURRENTLY HAVE IN PLACE.

G E T I S O 1 4 0 0 1 C E RT I F I C AT I O N

PROPOSAL E ARTH TR AN SPARE N T PL AN

RE-CREATE

SUSTAINABLE RECYCLING

MEMBERSHIOP CREDIT SYSTEM

REDUCE USING SYNTHETIC FABRIC

BRAND CAN DECONSTRUCT

FOR THOSE CLOTHING WHICH UNDER BAD

THE CREDIT CAN BE USED

USING ENVIRONMENTAL

AND RE-DESIGN THE

CONDITION THAT CANNOT BE REUSED, BRAND

FOR A DISCOUNT ON A NEW

FRIENDLY TEXTILE TO

PRODUCT FOR MAKING NEW

CAN MANAGE TO DO SUSTAINABLE RECYCLING.

PRODUCT.

REPLACE POLYESTER FOR

ITEMS FOR SELLING.

REDUCES TOXIC WASTES AND ENVIRONMENTAL

POPULAR SELLING

POLLUTION ON TEXTILE.

PRODUCTS.

S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N

CONCLUSION

S U S T A I N A B L E

F A S H I O N

F I N A L

P R E S E N T A T I O N