S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
WENHAO WEN ｜ CHIEHYI LIN ｜ YISHAN WEN ｜ WENYU HU ｜ YIWEN SHAO
1.PROBLEM
N E E D S
O P P O R T U N I T I E S
C U S T O M E R ’ S N E E D
M A I N C O M P E T I T O R S
N e w b u s in e ss m o d el
Unl o ck a USD 560 bil l ion e conomi c opp or tun ity.32.7 % p e opl e a re re ad y to bu y up c ycl ing .
D ur i ng Co v id , 5 7 p e rce nt h av e m a de sig ni f ic ant ch an g e s to the ir l ife st y le s . G en -Z e rs a nd mill e nni a l s , are m o re likel y to exp e r i me nt w ith sm al le r b r an d s d u r ing the c r i s i s .
J w And e rs o n Ac n e Stud io
S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
P R I O R I T Y
M O T I V A T I O N
Up c y cli ng f a sh ion b r an d s : P r i ce, v a lu e , ae s the t i c a nd t ren d.
I mp ro v e th e b r and’s su st a in ab i lit y p l a n a nd C SR .
O B J E C T I V E Fa shion l ove rs who fo llo w tre nd s but al s o w ant to contr i bute to the env iro nme nt .
S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
A . D E S I G N / P R O D U C T I O N P R O C E S S T R A N S PA R E N C Y
Mar ine S er re’s Yo uTub e v id e os celebr ate tr a nspa renc y. As o f no w, it in cludes s i x v ide o s fo c u se d o n si x ind iv idu al pro duc t s . As the conversation aroun d Re gener atio n continues into the n ext se a s on.
WHAT IT IS?
HOW IT WORKS?
Th e y wo rke d o n the pro ce ss an d br iefe d 20 p e opl e to s ele c t the r i ght f ab r ic s f rom a v ar iety of m a rke t s . E ach pie ce is t r u ly unique.
No t o nly is the br an d’s approa ch to so urc in g f abr ic sust ain abl e, but it resul t s in b esp o ke pie ces th at are n e a r- imp o ssible to repl ic ate.
Thro ugh th e me di a rep or t an d so c i a l me d i a .
Co m mu ni c ate the br a nd’s v a lue a nd c re ate h i gh p r i ce m arkup.
HOW TO REACH CUSTOMER?
THE BENEFITS/ VALUES
Attr ac t c u sto me rs to b uy w i th uni qu e a nd i r rep ro d uc i b le f a shi o n p ro du c t s , a nd h a s a su st a i n ab le co ncep t .
m ake the pro d u c t b el on g to o nly o ne p e rso n. m a ke c u sto me r re co g ni ze th e i d ent i ty on the gar me nt s .
B . FA S H I O N P R O D U C T S T H AT C A N ’ T B E R E P L I C AT E D
S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
2.SOLUTION
Th e b r a nd is showc a sin g th e up c ycl ing pro cess in it s ent irety. This pa r t is so of te n kept a se c ret , esp e c i a lly in an in du str y th at’s c ur rently o bs esse d w ith c re ating a unifo r m e d ide a of sust ain abil ity
3 . M A R K E T VA L I DAT I O N H O W
B I G
I S
T H E
P R O B L E M ?
85%
<1%
500K
98B
O F T E XT I LE S G O I N TO L A N D FI LL S E AC H YE AR . T H AT ’S EN OU GH TO F I LL T H E S YD N E Y H A R B OR AN N UALLY.
O F T E XT I LE S G O I N TO L AN D FI LL S E AC H Y E AR . T H AT’S EN O U GH TO FI LL T H E S YD N E Y H AR B O R AN N UALLY.
TO N S OF M I C ROF I BER S G O I N TO T H E O C E A N E AC H YE A R BY WA SH I N G - T H E EQ U I VA L EN T O F 5 0 BI L L I ON PL A ST I C B OT T L E S .
M ET R E S OF WAT ER U SAGE A N N UA L LY F OR T E XT I L E S PROD U C T I O N (I N C LU DI N G C OT TO N FA R M I N G )
S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
$40.4B Gl obal e co f ib er m arket si ze 2020 (C AGR of 4.6 f rom 2020 to 2027)
$554.7B Gl o b al gl ob a l ap pa rel m anuf a c tu r i ng m arket si ze 2019
$350B
$21B
O pp or tunity identif ie d fo r re c ycl e d m ater i als in the wester n hem isp here
G lo b al Lu xu r y p ack a g i ng m arket b y 20 24
$18B
$500B M arke t v a l ue w a s b e ing l ost a nnu al ly due to cloth ing disp o sa l, u n d e r ut ili z ation a nd l a ck of re c yclin g
M a rke t v al ue w i ll b e re a ch e d w i th su st a i n ab i li ty fo c u s
5.3T
$180B D r y - C l e an ing a nd l aundr y s er v ices m a rke t s i ze by 2022
$16B 3D p r i nti ng m a rket s i ze 2 02 0
M A R K ET SIZ E
$64B
$450B
Res a le w ill b e doub l e d in the next 5 ye ar s b y 2024
Fa sh i o n Cou nte r fe i ti ng m a rke t si ze 201 7
$2B
$6.6B
C lo thi ng A l ter at ion s er v ice s in du str y 2020
G lo b al v i r tu a l f i tti n g ro o m b y 2 02 5
$101.65B Gl obal Fabr ic c are m a rket si ze 2020 S U S T A I N A B L E
F A S H I O N
$18.8B G lo b a l V R /A R M arket si ze 20 20 F I N A L
P R E S E N T A T I O N
DESIGNER/CEO - MARINE SERRE
DEVELOPMENT
FASHION DESIGN
SECOND-HAND MATERIAL REPRODUCE
PRODUCTION
MARKETING/PR
STUDIO FACTORY (SMALL-OUTPUT)
SALES
3RD PARTIES E-TAILORS
OPERATION
MULTI-BRAND STORES
VISION To m a int a in con sistenc y b etwe en wh at we do, wh at we are a n d wh ere we a re , t a k i ng i nto de e p co ns i de r ati o n th e world p e ople live i n.
MISSION Ig nore the b o und ar ies b etwe en re a dy - to - we a r, co utu re, t a il o r in g a n d sp o r t swe a r, at th e s a m e t i m e u si ng he r u n i qu e desig n l ang u age for sust ain abl e f a sh i on d esi g n.
4.COMPA N Y OV ERV IE W
PRIMARY ACTIVITIES
FIRM INFRASTRUCTURE A simpl e in f r a str uc ture w ith de velo pm ent , pro du c tion a nd m a rke ti ng a s th e m ai n pa r t s
HUMAN RESOURCE MANAGEMENT It is stil l a sm al l te am w ithout b etter hu m a n res o u rce m an a ge me nt .
TECHNOLOGY DEVELOPMENT D e vel op exp er im ent col l e c tion an d up c yclin g col l e c tion to de velop resp ons i ble i nnov ati o n.
PROCUREMENT Ne got i ate w ith a us e d f abr ic m anuf ac turer an d su pp ly pl anning in the up c ycli ng co lle c ti o n to a dd v a lue to a c i rc u l a r e co no my.
D is c a rde d text ile m ate r i al s/ Re c ycle d p olye ste r
Re-m a ke a nd redesig n . L o go l a serpr int .
E- co mm erce, multibr and sto res .
M a rke ti ng i tem s th at a re mo re a f fo rd ab le th a n cou ture, b ut sti ll h ave a f i n e ar ti sa n a l qu a li ty.
INBOUND LOGISTIC
O P E R AT I O N S
OUTBOUND LOGISTICS
MARKETING &SALES
S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
Custo m ers c an retu r n the i tem s i n 1 4 d ay s f ro m w he n th e o rde r a r r ive d to ge t a f ull ref und or exch a nge . Unle ss the m i st a ke i s o n the b r an d’s si d e, the c usto m er w i l l b e resp o nsi b le fo r p ay i ng for you r o w n shi p p i ng cost s for re tur n i ng yo u r i te ms .
SERVICE
MARGIN
SUPPORT ACTIVITIES
VA L U E C H A I N
KEY PARTNERS
KEY ACTIVITIES
UNIQUE VALUE PROPOSITION
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
LOGISTICS COMPANY
FASHION SHOW
PROVIDE PRODUCTS WITH AN ECO-
ONLINE STORE EXPERIENCE
CUSTOMERS WHO VALUE
SUPPLIERS
MARKETING
FUTURIST THEMATIC AND VISION IN A
SOCIAL MEDIA
SUSTAINABILITY, FEMININE
RETAILERS
DESIGN
SUSTAINABLE WAY.
PUBLICATIONS
EMPOWERMENT OR FASHION TRENDS
SUPPLY CHAIN
CRM
MANAGEMENT(PRODUCTION) SELLING
KEY RESOURCES
CHANNELS
SECOND-HAND
ADS
DEADSTOCK
SOCIAL MEDIA
TEXTILE WASTE FABRIC AND MATERIALS
RETAILERS
HUMAN RESOURCES
OFFICIAL WEBSITE
CAPITAL SUPPLIERS
COST STRUCTURE SALARIES
TRANSPORTATION
REVENUE STREAMS PRODUCTION
DEVELOPMENT
DESIGN
MARKETING
RETAIL SALES
ONLINE SALES
5.SUSTA I NA BLE BUSI N E SS MODE L C I R C U L A R E C O N O M Y, N O T A L I N E A R M O D E L T H E VA L U E A D D E D C R E AT E D : S L O W I N G D O W N R E S O U R C E L O O P S A N D C L O S I N G R E S O U R C E L O O P S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
LIABILITIES
SUPPLIERS
CUSTOMERS
FA BR I C FAC TOR I E S M A N U FAC T U R ER FAC TORY
ON L I N E W EB -STOR E R ETA I L E R S
MARKETING & LOGISTICS | HUMAN RESOURCES | INVESTMENTS S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
K E Y VA R I A B L E S
M A I N A D VA N TA G E S
M A I N S T R AT E G I E S
Ut i l i ze de ad - sto ck s or s e con d-h and cl o th e s , end-o f- c ycle pro du c t s , re c ycl e d m ater i a ls , an d text il e w a ste s to c re ate pro duc t s .
· The p ro duc t c an no t b e rep li c ate d . · Sl ow ing do w n res ource lo op s an d cl os ing resou rce lo o p s .
C h a mp i o ne d fem i ni ne e mp o wer me nt , ethi c s , env i ro nm ent a l k i nd ne ss , to g ive i mp o r t a nce to the f ull p ro d uc ti o n c i rcl e b eh i nd e a ch p i e ce a nd o the r e col o g i c a l co ncer n。
6.MARKET COMPETITION S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
2.00%
2%
1.91%
1.5% 1.25%
1.20% 1.08%
1.00%
1%
1.25% 1.07%
0.99%
1.03%
0.5%
0%
Marine Serre
Acne Studio
JW Anderson
2018 - 2019
Theory 2019 - 2020
P R O F I T G R O W T H R AT E S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
Veja
7 . C O M P E T I T I V E A D VA N TAG E INTERNAL ANALYSIS 1 . T H E EN T I R E S O U RC I N G AN D PROD U C T I ON PRO C E SS O F M AR I N E SER R E PRODU C TS IS F U L LY C OM PLI A N T W I T H SUSTAI NABLE PRO C E SSE S AN D IS OPE N A N D T R A N SPA R EN T. 2 . PRODU C TS M AD E FROM R E C YC LE D M AT ER I AL S A N D LEF TOV ER PRO DU C TS F ROM T H E PR EC I O U S SE A S ON A R E U N I QU E AN D C AN N OT B E R EPROD U C ED. 3 . T H E C R E S C E N T MO ON LO G O, W I T H I TS MU LT I PLE ME AN I N G S, H A S M O R E A RT I ST I C A N D C U LT U R A L VA LU E T H AN T H E MON O GR A M LO G O S OF OT H ER BR A N D
EXTERNAL ANALYSIS 1.
M AR I N E SER R E WA S N OT O N LY T H E FI R ST FR E N C H DE SI GN ER TO W I N A N LV M H AWA R D BU T A L S O WON I T EV EN BE FO R E STAGI N G H E R FI R ST I N DE PEN D EN T FA SH I ON SH OW A N D W I N N I N G I T F O R H ER L A C A M BR E GR AD UAT E C OLLE C T I O N R ADI C A L C A LL F OR L OV E 2 . M AR I N E SE R R E H A S AN U NA SSAI L AB LE M AR K E T SH AR E AN D R EP U TAT I O N I N T H E S U STA I N A BL E FA SH I ON I N D UST RY, A S W E LL A S BR A N D L OYA LT Y
S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
NOT ONLY IS MORE CREDIBLE, AND EFFECTIVE BUT ALSO ENSURES THE FURTHER SUCCESS OF THE SUSTAINABILITY EFFORTS THEY CURRENTLY HAVE IN PLACE.
G E T I S O 1 4 0 0 1 C E RT I F I C AT I O N
PROPOSAL E ARTH TR AN SPARE N T PL AN
RE-CREATE
SUSTAINABLE RECYCLING
MEMBERSHIOP CREDIT SYSTEM
REDUCE USING SYNTHETIC FABRIC
BRAND CAN DECONSTRUCT
FOR THOSE CLOTHING WHICH UNDER BAD
THE CREDIT CAN BE USED
USING ENVIRONMENTAL
AND RE-DESIGN THE
CONDITION THAT CANNOT BE REUSED, BRAND
FOR A DISCOUNT ON A NEW
FRIENDLY TEXTILE TO
PRODUCT FOR MAKING NEW
CAN MANAGE TO DO SUSTAINABLE RECYCLING.
PRODUCT.
REPLACE POLYESTER FOR
ITEMS FOR SELLING.
REDUCES TOXIC WASTES AND ENVIRONMENTAL
POPULAR SELLING
POLLUTION ON TEXTILE.
PRODUCTS.
S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N
CONCLUSION
S U S T A I N A B L E
F A S H I O N
F I N A L
P R E S E N T A T I O N