Avesta Web Redesign Proposal

Kuo-Wei Lee (Wade) graduated from The University of Texas at Dallas studying in Arts and Technology (ATEC) design in May 2018, specializing in graphic design, web design, brand design, user experience, and interaction design.

He currently works as a designer at the ArtSciLab at the University of Texas at Dallas. He is also a graphic design freelance with 3-year experience in Asia.

The Avesta Integrative Medicine LLC provides simple answers for healthier families through research, tutorials, recipes, and living life with lots of kids. Avesta Medicine starts providing telemedicine consultations in lifestyle, functional and Integrative medicine. Client would like to use website to attract/absorb more customers through online.

However, client has found that the performance of current website avestamedicine.com does not work as well as they expected so they are seeking outside help. Thank you for giving me this opportunity to work with you!

Needs

Avesta Medicine must establish a robust online services system to help their customers easy to explore/discover their services and attract more potential customers.

The current branding and website come up short against the biggest challenge facing Avesta Medicine to be outstanding in crowded competitors:

Better express the Core Values of Avesta Medicine.

Inspire clients to use the Services from Avesta Medicine.

Better communicate the Avesta Medicine service offerings –

Telemedicine Consultations in lifestyle, functional and integrative medicine.

Avesta Medicine’s passion for serving medical needs to be communicated in a way that is professional, approachable and easy to understand.

As your audience is largely non-technical, a special effort needs to be made to communicate the core benefits of Avesta Medicine.

Project Goals

Avesta Medicine needs to set itself apart from competitors while maintaining a coherent message. Avesta Medicine website should be nimble, and passionate about telemedicine services / medical consultation and we need that to be at our core.

Given the state of your competitors’ websites, I think Avesta Medicine has a real opportunity to differentiate itself through a great web design, a consistent message and professional medical support

Current competitor websites are very business orientated, but people like to deal with real people. We like to know that someone is on the other end of the phone or inbox and that they genuinely care. I believe that by focusing on the service, the people and the experience behind Avesta Medicine we can create something that will elevate the Avesta Medicine’s brand to a point of reference for telemedicine services.

Measure of Success

A website redesign is nothing without a return on investment.

Based on our previous discussions we believe that by achieving the following, we can bring Avesta Medicine to the forefront of the market.

Easy to understand the services which Avesta Medicine provide

Easy to make/reserve an appointment

Be able to shop (online store feature)

Increase average time onsite

Increase return visitors

Reinforce the brand of Avesta Medicine

Concept Phase

A pretty design is meaningless without great usability, a higher engagement of visitors and an overall increase in revenue. Therefore, I will do research on telemedicine and undertake a complete evaluation of avestamedicine.com.

In my experience redesigns can be potentially risky, it tears down the good the bad and the ugly. That is the reason why I measure everything. By looking at the evaluation, seeing what currently works and what doesn’t I will be in a solid position to build a website that will hit your business goals.

Sitemap

Sitemaps show the relationships between information elements such as pages and other content components.

AVESTA

Design / Test Phase

Putting design strategy, which is the outcomes from concept phase, into practice makes ideas manifest. After uncovering insights from research. I created prototypes for interaction.

Usability testing evaluates a website by testing its functionality with potential users. It helps us see how users/customers understand and navigate through a prototype of the website. The most important tihing is to make sure if the design meets customers’ need or not.

Technical Phase

(Web Developer / Builder Responsibility)

Avesta Medicine will need to find a web developer to build the website up according to my design.

AVESTA

Branding Avesta (Optional)

Design is the silent ambassador of your brand.

–Paul Rand

This is an optional service I provide to help Avesta brand itself:

Brands need to create an emotional relationship with people. “We are all emotional beings and we have emotional relationships with brands we trust,” says Brunner.

“Designers need to make that happen. A designer must take the values and assets of a company and transform them in a special way that connects with people emotionally. ”

Depending on business scale, the price and timeframe need to negotiate.

Dear Avesta

I am glad to have this opportunity to discuss potentially working together. Thanks to Avesta and Kourosh for giving me chance to submit this proposal.

I look forward to working with Avesta, and hope that this might be a step towards a continued working relationship.

Sincerely,