AVESTA Concept Phase Report

Concept Phase

WEB REDESIGN Aug 14-25, 2018

Research & DeďŹ ne

Prepared by:

Kuo-Wei Lee

kuoweilee.com

7001 W Parker Rd

+1 (469)-543-7288

Plano, TX - 75093

wadelee0722@gmail.com

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Concept Phase A pretty design is meaningless without great usability, a higher engagement of visitors and an overall increase in revenue. Therefore, I did research on telemedicine and undertake a complete evaluation of avestamedicine.com.

In my experience redesigns can be potentially risky, it tears down the good the bad and the ugly. That is the reason why I measure everything. By looking at the evaluation, seeing what currently works and what doesn’t I will be in a solid position to build a website that will hit your business goals.

Information Architecture

Sitemap

Information architecture (IA) is a design

Sitemaps show the relationships between

discipline that is focused on making

information elements such as pages and

information ďŹ ndable and understandable.

other content components.

context

Business goal, culture, technology, resource, fundings, politics, constraints

AVESTA

content Documents, content, data types, existing structure

KW

users

Audience, artists, behavior, needs, experience

+1 (469)-543-7288 wadelee0722@gmail.com

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The importance of understanding out information architecture Before we dive into AVESTA web redesign. We need to understand the business goals behind the project and the resources available for design and implementation. We need to be aware of the nature and volume of content that exists today and how that might change a year

from now, and we must learn about the needs and information-seeking behaviors of our major audiences.

Good information architecture design is informed by all three areas, and all three are moving targets. Users can vary in their attitude, demographics, psychographics, tasks and information needs, information-seeking behaviors, and more. Content can vary in quality, currency, authority, popularity, strategic value, cost, and more. And organizational Context can vary based on mission, vision, goals, organizational politics, organizational culture, degree of centralization or autonomy, and more. The particular mix of variables differs from one information environment to another, and within the same environment it varies over time.

Retrieve from: Information Architecture 4th Edition

KW

+1 (469)-543-7288 wadelee0722@gmail.com

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The three circles help with other tough questions, too, such as: What research and evaluation methods should we be familiar with?

What kinds of people should be part of the team that designs the information architecture?

What kinds of books and blogs should we read to keep up with the ďŹ eld and its practice?

What should go into the IA strategy that we propose to a new prospect?

The answer to each starts with a balance among the three areas: users, content, and context.

Context Information architectures must be uniquely matched to their contexts.

The vocabulary and structure of your websites and your apps is a major component of the evolving conversation between your business and your customers and employees. It inuences how they think about your products and services. It tells them what to expect from you in the future.

KW

+1 (469)-543-7288 wadelee0722@gmail.com

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Content We define “content” very broadly to include the documents, applications, services, schemas, and metadata that people need to use or find in your systems. To employ a technical term, it’s the “stuff” that makes up your sites and apps. Many digital systems are heavily textual; among other things, the Web is a wonderful communication tool, and communication is built upon words and sentences trying to convey meaning. Of course, we also recognize it as a tool for tasks and transactions; a flexible technology platform that supports buying and selling, calculating and configuring, sorting and simulating. But even the most task-oriented ecommerce website has “content” that customers must be able to find.

Users The most important thing to know about users is that when we are talking about “users” we are talking about people. These are human beings with desires, needs, concerns, and foibles—just like you and us.

We use the word “users” as shorthand to mean “the people who will use your information environment.”

KW

+1 (469)-543-7288 wadelee0722@gmail.com

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Information Architecture of

Remote Patient Monitoring The Sense of Telemedicine 21st Century - Internet Era eCommerce Why Functional Medicine?

context

Why Telemedicine?

Patients / Users (residence) from

users

By Region

content

Maryland, Virginia, DC, New Mexico, Arizona - Telemedicine Consulations People who don’t have time to visit

By Needs

a doctor (remote diagonsis) and are courious about telemedicine and functional medicine.

Potential Customers who want a

Dr. Mandana’s Medical Licenses

healthy life, beauty treatment,

What’s Telemedicine / Functional Medicine?

preventive medicine.

Services that AVESTA provides

Nutritions / Products AVESTA provides (Store)

KW

By Exp.

Free Medical Education

Patients / Users recommend their friends to use AVESTA services / products

+1 (469)-543-7288 wadelee0722@gmail.com

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User Flow The user flow is the basis for content requirements on web pages or app screens. Beginning with an understanding of user needs helps the product team build a user flow and experience that is designed to meet those needs.

Our Existing Clients (Patients / Users)

Action

Make an another appointment.

Scheduled

Go to AVESTA Check what’s new at AVESTA. New Medical Education.

New Feature: Store

Shop at AVESTA !

Potential Customers People who don’t have time to see a doctor.

People who want beauty, healtht life.

Close AVESTA / Find another one

Search Online

AVESTA Choose AVESTA !

Telemedicine Functional Medicine Referral AVESTA

What’s Telemedicine ?

Why Functional Medicine ?

Make an Free Appointment / a Trial

Who’s Dr.Mandana?

Subscribe Medical Education

Check comments / satisfacation.

Doctor’s expertise, licenses.

Purchase Nutrition / Products

What Services AVESTA Provides?

KW

+1 (469)-543-7288 wadelee0722@gmail.com

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Outcome and Sitemap (Restructure) Avesta Medicine must establish a robust online services system to help their customers easy to explore/discover their services and attract more potential customers.

The current branding and website come up short against the biggest challenge facing Avesta Medicine to be outstanding in crowded competitors:

Better express the

Core Values of Avesta Medicine.

Inspire clients to use the

Services from Avesta Medicine.

Better communicate the Avesta Medicine service offerings –

Telemedicine Consultations in lifestyle, functional and integrative medicine.

Avesta Medicine’s passion for serving medical needs to be communicated in a way that is professional, approachable and easy to understand.

As your audience is largely non-technical, a special effort needs to be made to communicate the core beneďŹ ts of Avesta Medicine.

KW

+1 (469)-543-7288 wadelee0722@gmail.com

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Current AVESTA Sitemap Sitemaps show the relationships between information elements such as pages and other content components.

AVESTA

Schedule Appointment

Home

Articles/ Free Education

Customers’ Feedback

Dr.Mandana

Articles

Doctor’s Bio

Articles for Medical Education

Dr. Mandana’s (5) Services

Services

Privacy Policy Pricing / Schedule

Terms & C Consulation

KW

Schedule Appointment

Contact

+1 (469)-543-7288 wadelee0722@gmail.com

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New AVESTA Sitemap (Restructure)

What’s Telemedicine?

AVESTA

About

AVESTA Brief Intro.

About AVESTA Services (brief)

Why Functional Medicine?

Contact Us

Who’s Dr. Mandana?

(Home Page) GI Health

Services

Anti Inflammatory Diet

Cardiovascular Health

Diabetes Help

Anti Aging

Pricing & Consulation

FAQ Threads / Forum

FAQs

Questions abt Telemedicine

AVESTA Services Q&A

Privacy Policy

Terms & Conditions

Pricing & Consulation

Consulation

Schedule Appointment

Terms & Conditions

Medical EDU (8 categories)

AVESTA Blog AVESTA News / Events

Store

KW

Products AVESTA RECOMM

+1 (469)-543-7288 wadelee0722@gmail.com

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Timeframe The table below outlines the work process phases and milestones needed to complete this project. This three phase process begins at the concept phase where everything is planned, then the design phase where look and feel (website prototype) is produced, and finally the test phase where everything is thoroughly tested and reviewed to check if the website meets customers’ need. This process is designed to ensure project efficiency and your complete satisfaction.

Concept Phase - Discover 2 weeks

Aug 13-25, 2018

Research

Sitemap

Information Architecture

Information Layout

Design Phase - Design

Expected 4 weeks

Content Map

Site Template - Hi-fi

Wireframe Design

Web Visual Design

Site Template - Low fidelity Pilot Usability Testing

Test Phase - Deliver

Expected 2 weeks

Interactive Prototype Setup Usability Testing - Test Website Refine and Ready to Deliver

KW

+1 (469)-543-7288 wadelee0722@gmail.com

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Thank you Dear Avesta

At the concept phase, I did the research to have a better understanding of AVESTA, it’s business goal, and did the survey to mapped out the new web structure.

Thank you for the review and I am happy to discuss if there’s any suggestions or feedback to make the work better!

After the concept phase, I will start to do the prototype of new AVESTA website, and then we can try to find a developer to build it.

Sincerely,

KW

KW +1 (469)-543-7288 wadelee0722@gmail.com