Departure ThongLorCommunityStore InteriorDesignConcept
Layout 80sqm+3.00m
Objectives
- CommunityOriented
- ModularDesign(Movable/Extendable)
Whatweareexpectingtohave/
Requirements:
- Modern,Clean,Bright,LeisureLook&Feel— mindtheproduct’ssizes/collectionswhendesigningthespace(shelvesaslessaspossible)
- Community/LeisureArea— tocreatearelaxingenvironmenttoexperienceproducts&brand
- FlexibilityofDisplay— willhostcommunityactivities,sothedisplayshouldbeeasytorearrange/organize.
- NegativeSpace
Loose&Roomy—giveabreathofspaceforeachproduct
Thein-storeatmosphereandshopping experiencethatDeparturewouldliketoprovide:
Ambience Simplicity,Sleek,Clean, Modernism,Colorfulness, Delight,Vividity,Reliability, Trustworthy,Enthusiasm
Negativespace
interiordesign—
Roomy—give
space
eachproduct
ModernShelvesDisplay
Flexibility
Display—
Moodboard ●
in
Loose&
abreathof
for
●
(aslessaspossible) ●
of
willhostcommunityevents,anddisplaysshouldbeeasy torearrange/organize.
Moodboard
● Community/LeisureArea— tocreatearelaxingenvironmentto experience/exploreproducts&brand
Westronglybelievethatluggageplaysan importantroleintravel–oftenenoughit endsupbeingyourhomebetweenhomes. Departureisabrandsolelydedicatedto makeyouenjoyeverymomentofyour journey.Thedesiretohelpmakea differenceandalloweveryonetohavea smoothtravellingexperience,wefounded Departure.
withus, youcan goanywhere.
BrandValues
簡約(Simplicity)
光滑柔順(Sleek)
簡潔(Clean)
精緻(Delicacy)
優雅(Elengant)
品質(Quality)
現代(Modern)
多彩(Colorfulness)
明亮/鮮豔(Delight/Vividity)
親民(Friendliness)
信賴(Reliability,Trustworthy)
工藝(Craftsmanship)
動態感(Movement/Dynamic)
熱情(Enthusiasm)
商務(Business)
專業(Profession)
Voice&Tone/VocabularyBook
Weareempathetic, genuine,creative, professional,reliable andaccessible.
ColorPalette
ThePsychologyofOrangeOrangeisthecolorof adventureandcommunication.Thecolororangeis enthusiasticandhasrejuvenatingcharacteristics. Becauseofitscloseassociationwithred,orangeis associatedwithmeaningsofjoy,warmth,heat,sunshine.
Typography
Getfont
/
Print
PriceTag/NameCard
/
Print
Cardboard
Print/Leaflets
Digital/departure.co.th FB: @departureTH IG: @departureth Web: departure.co.th
ProductLine TheOriginal TheMount TheEssential TheSuit PriceRange 8,000-28,000THB Comingsoon
ProductLine TheShare TheBoost TheFluid(LTD) PriceRange 8,000-28,000THB
Beautiful, Durable.
Shellmadefrom100%virgin Makrolon®polycarbonate providesproductwithhigh impact-resistanceand lightweight.Thecase embodiesourdistinctive stripedesignwithunique satinpolishthatoptimizes functionanddurability.
Whizzz, Smooth.
Whisper-Quiet360° multi-directionalpolyurethane solidspinnerwheelsprovides extremelyquiet,stableand effortlesssteeringexperienceon ANYsurfaceinANYdirection.
ProductFeatures
Safe& Secure.
IntegratedTransportation SecurityAdministration(TSA) approvedlockandfinestYKK Japanesezippers.Theluggage canbeeasilyopenedbysecurity duringairlinebaggagechecks withoutcausinganydamage.
CozynComfy.
Anodizedaerospace-gradealuminum withergonomic3-stagetelescopic handle.Soft-to-touchenvironmentally friendlythermoplasticDuPont™Hytrel® rubbertop&sidehandles.
TwoTone& ExtraSpace
Brake