PSYCHOLOGY AESTHETICS
HUMAN FACTORS
DESIGN PROCESS
INFO. ARCHITECTURE
DESIGN PRINCIPLE SEX APPEAL
AESTHETIC TOOLBOX
BUREAU OF HEALTH PROMOTION AESTHETIC BIAS
LESS IS MORE
DIMENSIONAL PERCEPTION PREFERENCE C 60 + Y 100 C 100 + M 10 + Y 100 Font: Prestige Elite
FUNCTION
The goal of BHP is to promote public health in Taiwan. Collecting public health data, and setting policies accordingly. Strengthening health infrastructure within dierent communities. Implementing health laws and policies.
FUTURE
Helping building a health community, hospital, school and workplace. Generating new health trends. Minimizing the gap of health care between dierent social groups. Monitoring the health of the general public in all life stages. Targeting on the main health threat within Taiwan such as smoking, obesity and food safety.
LOGO DESIGN
BUREAU OF HEALTH PROMOTION
BHP is placed in the center to give a simple and instant message. The typeface is also the shape of three human, emphasizing the humane nature of the organization. The logo is round shows the BHP is an overall organization who's at the service of everyone in Taiwan. The color of the logo represents the concept of health. Promotion of health, Disease Prevention, Protection of life.
Chinese Typeface
Green Circle
路 Circle - Comprehensive Survice 路 Dark Green - Health
Promotion BHP - People
Protection
路 BHP - Humane nature of the organization 路 Light Green - Social Care
Prevention Chunking
English Typeface High Noise Ratio and Horror Vacui : Green Circle / Destorted Typeface
Ps = 4 Pd = 4 PD = 1 Propositional Density
Iconic Closure Contour Bias Pic Superiority
Legibility Highlighting
OF
MO TI ON
Alignment symmetry
AU BURE
Scaling Fallacy Law of Pragnanz
RO P HEALTH