Journal by LE GRAND MAG Issue 4 April 2022

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JOURNAL MILAN’ FINEST | HERITAGE VALUE

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issue 4 May 2022 subscriptions: www.legrandmag.com © Heritage Value MEDIA IT | Luxury Industry Media Group 129 New Bond Street, Mayfair, London, W1S 1EA - United kingdom English Edition

© 2022 LE GRAND MAG MEDIA w w w. l e g r a n d m a g . c o m @legrandmag.com newsroom@legrandmag.com © LE GRAND MAG Copyright

JOURNAL MILAN’ FINEST is a pubblication by LE GRAND MAG MEDIA - CEO Bruno Facchetti - Chief Financial Officer Robert Willcox - Business Development Tom Scott - Chief Technology Officier Stephen Smith - Chief Administrative Officer William Bright - CRO Hugh Coyle - Chief Data Officer Ben Thompson - Branded Content & Entertainment Projects Senior Advisor Anna Vitiello - Contents Manager Valeria Borghi - Head Of Communication Ben Thompson - Art Director William Boulton - Brand Manager: Gianfilippo Versari - Fashion & Trends Paola Valpreda - Digital Platform Editor George Smith - Quality Control Davide Metozzi - Writers James Cadoghan, Patrick White, Matt Smith, Tom Bolton, Valerie Pompadour, Rita Brooke, Sir William Walton, Margot du Saint Maló, Maggie Langwaltz, Henry Neuteboom , Charles O’Sullivan, Marta Marcucci, Nick Tedson, Nick Wurth, Scott Weiner, Lauren Touley, Jeff Platt, Debbie Dearwood, Will Hoffman, Jurgen Wells, Magnus McStuart, Pat Johansson, Luke Smith, Harrison Ludwing Jefferson, Lorenzo Rossi, Michelangelo Guglielmini, Michelle Rubie, Roland Buguillé, Marlene Schultz, Robbie Krall, Roberta Wurttstrasse, Julie Mulberry, Heinz Zwack, Peggy Sloane, Norbert Karnig, Jean-Philippe Verlag, Aurora Eastwood, Melanie Gerlis, Adam Towler - NEWSROOM 129 New Bond Street, Mayfair, London, W1S 1EA - United kingdom Le Grand Mag is a registered trademark. All rights reserved. Le Grand Mag takes not responsibility for claims made in advertisements featured in this magazine. The Publisher and the Management Team cannot guarantee that prices of products and services mentioned in the articles and advertising pages of this magazine are correct. For information on prices, please contact the brands commercialising these product or services. www.legrandmag.com

A HIDDEN MESSAGE IN A PAINTING Francesco Hayez captured France’s and Italy’s yearning for independence with his brushstroke combining contemporaneity and sensuality.

VOLOCOPTER BRINGS URBAN AIR MOBILITY TO LIFE THE IMPORTANCE OF SEEING BEYOND THE HORIZONS

Painted by Francesco Hayez at the age of 70, “The Kiss” was charged with sensuality in an era that was still puritanical, so much so that Giuseppe Rovani, a famous scholar and critic of the time, affirmed, certainly alluding to the well-known libertinage of the painter: “He can have children up to 90 years!”. The work was commissioned by Count Alfonso Maria Visconti and presented at the annual Exhibition of the Braidense Academy of Fine Arts in 1859 after Vittorio Emanuele II and French Napoleon III entered Milan. The painting actually hides a patriotic reading in the colours used for the clothes (blue, white, red, green) recall the traditional ones of France and Italy, united in the battle for the wars of independence, constituting a wish for the nascent nation. Volocopter’s aircrafts are already designed to one day fly autonomously, and the company is actively working on making this a reality in terms of regulations, technology and public acceptance.

FREEDOM, SAFETY AND FLEXIBILITY Volcopter is gradually increasing the degree of automation its aircraft will offer: first, through the number of control functions (like speed control or autopilot). Second, by preparing for unforeseen future events and the decisions that will have to be made. In short, this is a gradual process that will be moderated by technological, regulatory, and economic considerations. As it gears up to

Enabling carbonneutral mobility

Like a first class flight, Audi’s 5.35-metre-long Grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Level 4 automated driving makes new dimensions of freedom possible. The interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays, and the

ENVISIONING AUTONOMOUS FLIGHT

offer fully autonomous flights, Volocopter will collect data from piloted flights in an operational environment that will flow into the VoloIQ data lakes, as well as offer training, and test autonomous applications. Only then will the company launch autonomous flights. In the envisaged fully autonomous Volo-

City air taxi, several sensors will ensure a 360-degree view and detect objects in its flight path. An independent monitoring system will keep an eye on all components at any given time, whether radio communication, propulsion, or a flight plan. The flight management system will make decisions and automate

The move towards full autonomy will promote more flexible and even safer urban operations for air taxis. predefined processes that are always on time, accurate, and safe. Even without a data connection back to the ground, the VoloCity will be connected to Europe’s digital airspace management system U-SPACE and the Mission Control Center, ensuring smooth and safe flights for all. And the passengers? Well, all they need to do is sit back and enjoy the view on their super-quick journeys.

Autonomous flight is a core element of the Volocopter mission statement, and the VoloCity was designed to ultimately take to the skies as an autonomous air taxi. From the very beginning, Volocopter’s intention was for its aircraft to one day fly solo in the commercial skies. Today, the company is working closely with autonomous technology leaders like Near Earth Autonomy on the beyond visual line of sight (BVLOS) capabilities of its VoloDrones. But why is this an intrinsic part of Volocopter’s vision? Urban air mobility needs to be tailored to the challenges of flying within a city – tall buildings, narrow roads, moving obstacles. While highly trained pilots will be more than capable of navigating this environment, Volocopter will also be deploying smart, redundant assistance systems to ensure maximum safety right from day one. By gradually moving toward full autonomy it will continue to promote more flexible and even safer urban operations. Furthermore, autonomy will lower costs and thus boost affordability, availability and help scale eVTOL operations. To make autonomous air traffic a reality, however, a number of steps must first be taken. As this is a novel kind of mobility, regulations are still being compiled and may well not be set in stone for a good few years yet. Volocopter is working closely with Europe’s aviation authorities and other experts in the field to bring urban air mobility to life and share its insights.

THE GREATER SCHEME MARKUS DUESMANN, CEO AND BOARD OF MANAGEMENT MEMBER FOR PRODUCT LINES AT AUDI AG, STATED: “WE ACT ON WHAT WE BELIEVE TO BE TRUE: THAT A SUSTAINABLE BUSINESS MODEL IS KEY IN PREPARING FOR A SUCCESSFUL FUTURE.” front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi Grandsphere is integrated into. Markus Duesmann, CEO and Board of Management Member for Product Lines at AUDI AG, stated: “Enabling carbon-neutral mobility is one of the defining issues of our time and one that every OEM must answer for themselves. We act on what we believe to be true: that a sustainable business model is key in preparing for a successful future... In just 12 years’ time, Audi will be completely electric – an ambitious goal that makes us the industry pioneer. By pursuing such a decisive and robust roadmap, Audi’s transformation is rapidly overtaking the planned legal regulations... At the end of the day, we need a more rapid expansion of renewable energies and an even more rapid expansion of charging infrastructure.”


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