Washington Academy of General Dentistry 2014 Fall Newsletter by Legwork

Advancing Excellence in Dentistry Newsletter

Issue 32 | Sept 2014

Still Using Windows XP? [pg 10-11] My Cancer Personal Experience [pg 13] Program Approval for Continuing Education (PACE) [pg 18]

What’s in this Issue

Upcoming Events ............................................................................................................... 3 WAGD Leadership Roster 2014-2015 ........................................................................ 4-5 An Evening to Conquer Oral Cancer .............................................................................. 6 Oral Cancer Foundation Walk/Run for Awareness ..................................................... 7 Open House ....................................................................................................................... 8 Still Using Windows XP? .......................................................................................... 10-11 WAGD Hosts Masquerade Gala Benefiting Oral Cancer Foundation ....................12 My Cancer Personal Experience ....................................................................................13 A Personal Experience ...............................................................................................14-15 Volunteers needed for Free Health Clinic ....................................................................17 Program Approval for Continuing Education (PACE) ................................................. 18 Dental Marketing Showcase ................................................................................... 19-22 An Interview with Korey R. Korfiatis ...................................................................... 20, 22 Washington AGD Membership Classes .......................................................................23 “Live Patient” Orthodontic Program ............................................................................ 24 Patheway to Fellowship 2014-2015 ..............................................................................25 Membership Application ................................................................................................ 26 2014-2015 MasterTrack Program ..................................................................................27

Check us out on Facebook, Twitter & Linkedin!

WAGD Newsletter | September 2014

Upcoming Events Washington AGD Board Meetings: Friday, November 7, 2014 Location: Virtual Meeting

Washington AGD MasterTrack Sessions:

Thursday-Sunday, November 6-9, 2014 @ Cedarbrook Lodge, Seattle, WA Thursday-Sunday, January 22-15, 2015 @ Cedarbrook Lodge, Seattle, WA Thursday-Sunday, April 23-26, 2015 @ Cedarbrook Lodge, Seattle, WA

Washington AGD FellowTrack Sessions:

Saturday & Sunday, November 8 & 9, 2014 @ Cedarbrook Lodge, Seattle, WA Saturday & Sunday, Janurary 24 & 25, 2015 @ Cedarbrook Lodge, Seattle, WA Saturday & Sunday, April 25 & 26, 2015 @ Cedarbrook Lodge, Seattle, WA

Washington AGD Complimentary Membership Courses:

Thursday, November 6, 2014 @ Cedarbrook Lodge, Seattle, WA Thursday, January 22, 2015 @ Cedarbrook Lodge, Seattle, WA

Washington AGD Orthodontic Session:

Friday & Saturday, October 10 & 11, 2014 @ Dr. Binh Tran’s Office Friday & Saturday, November 7 & 8, 2014 @ Dr. Binh Tran’s Office Friday & Saturday, December 5 & 6, 2014 @ Dr. Binh Tran’s Office

Washington AGD Advanced Orthodontic Session:

Friday & Saturday, November 14 & 15, 2014 @ Dr. Binh Tran’s Office

Washington AGD “Evening to Conquer Oral Cancer” Masquerade Gala, Auction & Dinner Friday, October 3, 2014 @ Bellevue Westin Hotel, Bellevue, WA

Oral Cancer 5K Awareness Walk & Oral Cancer Screening:

Saturday, October 11, 2014 @ Magunson Park, Seattle, WA, Join TEAM WAGD for this fun 5K event!

Remote Area Medical, Community Outreach Event:

Thursday - Sunday, October 23-26, 2014 @ Key Arena, Seattle, WA

For more information visit:

www.washingtonagd.org/events

washingtonAGD.org

Washington AGD Leadership Roster 2014-2015

WAGD President 2013-2015 WAGD CDE Committee Steven L. Thomas, DMD, MAGD

WAGD Editor 2013-2016 Brady Bates, DDS

WAGD President-Elect 2013-2015

WAGD CDE Webmaster WAGD CDE Orthodontic Program Coordinator Puneet S. Aulakh, DDS, FAGD

WAGD Executive Director

WAGD Past President 2013-2015 James O. Cunnington, DDS, FAGD

WAGD Treasurer 2013-2016 Joseph F. Sepe, DDS, FAGD

Region 11 AGD Trustee June 2014

Region 11 AGD Regional Director June 2014 Guy M. Hanson, DDS, MBA, MAGD

Region 11 AGD Executive Director

WAGD CE Chairperson

Valerie Bartoli, ED, CDA

Mastertrack Program Coordinator

Gary E. Heyamoto, DDS, MAGD

AGD President 2013-2014 WAGD PACE Program Approval Representative Linda J. Edgar, DDS, MEd, MAGD

WAGD Legislative Chairperson at Large Board Member September 2010-2014 Bryan C. Edgar, DDS, MAGD

WAGD Newsletter | September 2014

WAGD Membership Chairperson at Large Board Member September 2011-2015 Kishore Shetty, DDS, MAGD

At Large Board Member September 2013-2016 Scott A. Martin, DDS, FAGD

At Large Board Member September 2013-2016 C/O Membership Chairperson

Himanshu Nigam. DMD

At Large Board Member September 2013-2014 David A. Keller, DDS, MAGD, ABGD

WAGD Dental Care & PIO Chairperson At Large Board Member September 2013-2015 Carl W. Youngquist, DDS, FAGD

At Large Board Member September 2013-2015 Dat P. Glap, DMD

WAGD UW Dental School Advisor Chairperson Ernesto Ricardo Schwedhelm, DDS

WAGD CDE Comittee At Large Board Member September 2013-2015 WAGD Implant Program Coordinator Teresa K. Kang, DDS

WAGD UW Dental School Advisor At Large Board Member September 2013-2015 Tar C. Aw, DDS

WAGD-UW Dental Student Representatives

Jaclyn Hakes Class of 2015

Landon King Class of 2015

Meg Hurd Class of 2017

Rochell Burke Class of 2017

Nicole Voeller Class of 2016

Kooroush Mansourzadeh Class of 2016

washingtonAGD.org

EVENTS

â&#x20AC;&#x153;An Evening to Conquer Oral Cancerâ&#x20AC;? Masquerade Gala/Dinner & Live Auction

Friday, October 3, 2014 at the Bellevue Westin Hotel, Bellevue, WA Champagne/Wine Welcome & Networking Reception 5:30 PM-6:30 PM Live Music, Dinner & Auction 6:30 PM-10:00 PM. Individual Tickets $125 Proceeds to benefit the Oral Cancer Foundation Emceed by Meeghan Black, Evening Magazine, King 5 News Visit:

www.washingtonagd.org/masqueradegala To Learn More

The Washington AGD wishes to bring awareness to this deadly disease and help to save lives! The success of this event relies heavily on your support and generosity. Please give generously and assist a first class research into action that will truly make a difference in the prognosis of Oral Cancer. The Oral Cancer Foundation is a Non-Profit 501(c)3 organization. Tax Id# 33-0969026 Washington AGD Washington State Charities #28403 *Tickets may be state tax deductible. * Check with your tax advisor

WAGD Newsletter | September 2014

EVENTS

Oral Cancer Foundation Walk/Run for Awareness

Please join us Saturday, October 11, 2014 for the 3rd Annual Oral Cancer Foundation Walk/Run for Awareness of Seattle at Magnuson Park. Walkers - $25 pre-registration online or $30 day of event Runners - $30 pre-registration online or $35 day of event Children age 6 to 10 - $10; children under 5 are free Oral Cancer Survivors and patients are free.

Start your own fundraising page or create a team. The person who raises the most money over $2,000 on their personal fundraising page will win an iPad Air.

For more information or to register, please visit http://donate.oralcare.org/events/seattle2014

washingtonAGD.org

EVENTS

Date:

Thursday, September 25, 2014

Time:

5:00pm - 8:00pm

Location:

LuxarCare, Suite #A206 16932 Woodinville-Redmond Road, NE Woodinville, WA 98072

Wondering where to start when it comes to laser dentistry for your practice? We’ve brought together experts from the community to talk about the basics of CO2 lasers, and to share what’s worked for them... and what can work for your dental practice.

Evening events will include: Hors d’ourves, Wine Tasting, Raffle Prizes, Talking Points about the Myths & Science of Dental Lasers, Laser Hands-On, Factory Tour and CE 2-hours on-line courtesy of Light Scalpel and the Washington Academy of General Dentistry!

RSVP by email at valbartoli@comcast.net or by calling the Washington AGD Office at 253.306.0730 Hosted by your local Washington AGD & LightScalpel, LLC

Stage II Implant Uncovering with Luxar CO2 Laser, Photo courtesy of Stuart Coleton, DDS, White Plains, NY

LightScalpel CO2 laser removal. Photo courtesy of Robert Levine, DDS, Scottsdale, AZ

Washington AGD PACE Approved Program Provider #219331

Save the date! Hands-on Laser Workshop - October 17 & 18, 2014 Registration Opening Soon!

WAGD Newsletter | September 2014

Thank youyoutotoour sponsors contributions! Thank our Sponsors Contributions! The Washington AGD would like to recognize the following sponsors for their contributions that benefited the Washington AGD University of Washington Dental Student Case Presentation Program and to underwrite the costs of the 12th Annual William Howard Memorial Lecture.

Pacific Northwest Professional Practice Services Corporation

Shoba Sriaiyer Laura Long

Linda Harlan Elledge

Sam Martin & Nate Ricks

Korey Korfiatis & Jeff Weber

Hillary Golden Rochelle Jacques

Kerri Seims

Steven Elder

Brenda Biasi

Henry Schein Terre Harris

washingtonAGD.org

ARTICLES

Still Using Windows XP? Better check your bank accounts.

Imagine this scenario. Like any other day, you head to work, stopping by for a Starbucks on the way. You sit down to check your email and tidy up some loose ends around the office. You’re feeling pretty good about things lately. New patients are coming in and existing patients are singing your praises. Life is looking up for you. Right then your cell phone rings and a staff member informs you that her paycheck didn’t clear. You tell her you’ll look into the situation and get back to her. You quickly log into your bank account. The color drains from your face as you read your balances...all zeros, in all accounts. All your money is gone; transferred into a far off account in a far off country; unretrievable by authorities.

accounts. It can happen to you too.

Sound far-fetched? It isn’t. For one small town medical facility in Washington State this nightmare came true in a big way...2 million big ways. Hackers gained access to the clinic’s computers and drained their accounts of 2 million dollars. How, you may ask? Through a security hole that allowed access to their computer and ultimately their bank

So what happens when one of the world’s largest technology companies retires one of the most popular operating systems to ever land on a hard drive? Historically, these, “End of Life” scenarios turn into a large scale, technological game of chicken. Big corporations are typically unable to make the necessary changes quickly enough to meet the deadline. In the past Microsoft has been the one to swerve, pushing back the end-oflife timelines to accommodate users clinging to the technology they know and love. But in the case of Windows XP, Microsoft didn’t swerve.

How does a security hole like the one in this scenario happen? One of the most prevalent culprits of security breaches is the use of outdated s o f t w a r e . Software becomes outdated when companies like Microsoft or Apple stop development on tools and operating systems that have been replaced by newer versions. This is the case for Windows XP.

On April 8th 2014 Microsoft officially stopped development on the widely

WAGD Newsletter | September 2014

used Windows XP operating system. XP reached the ripe old age of 10 years before it was finally retired. Halting development on one of the most popular platforms ever has left many users out in the cold, wandering dangerously through cyberspace without any protection in the form of security updates and patches. What does this mean for users who are still lingering on Windows XP? It means their playing Russian roulette each time they boot up their computer. Malicious hackers have a new playground, attacking and plunder unsuspecting, vulnerable users who have yet to make the switch from XP. It’s open season for internet pirates using new exploits to gain access to personal and business computers. Hackers increased their efforts early in 2014 knowing that any security holes they found would not be plugged by new updates. Once a computer is compromised...the sky is the limit on the damage that can occur. Bank information, passwords, personal info, pictures and more can all be obtained. But, like so many things in life, such as cigarettes or seat belts, people choose to ignore the obvious dangers thinking it won’t happen to them. News flash...it can and it will.

ARTICLES

to provide the Secretary (and affected individuals) with a notice that a breach has occurred. These occurrences would be subject to investigation and could result in penalties if negligence is discovered.

So how does this affect your dental practice? In more ways than you can imagine. Patient health information, financial data and your personal identity are just the tip of the iceberg. Hackers can place tools such as “key-loggers” on computers and begin recording every keystroke you make on your computer to collect passwords and personal information. When that happens, your money can be transferred to Chelyabinsk, Russia quicker than you can say “why didn’t I upgrade my computer”. Beyond the business and personal damage, practices need to consider

HIPAA related issues. While HIPAA does not have specific, minimum requirement for an entity’s operating systems they do use language that addresses the responsibility of dealing with known risks from vulnerable software that reside on your computers. As well, HIPAA requires that a remediation plan be in place that displays the entity’s intentions for upgrading any vulnerable software that contains or has access to personal health information. If a breach of health information were to occur in your practice it would be subject to the breach notification rule which requires covered entities

What now? Like any good doc worth his or her salt will tell you...an ounce of prevention is worth a pound of cure. Like anyone who owns a business, you don’t need one more thing to do. But it’s critical that steps are taken to begin the process of getting your network out of the cyber wilderness it’s currently in. Many practices that I work with aren’t unwilling or unable to make the switch, they simply don’t understand the possible consequences. For others it can be challenging financially to gut their network and replace it with new technology. My firm (Firefly) has helped replace hundreds and hundreds of Windows XP computers and it isn’t a “one size fits all” scenario. What’s most important is to develop a plan. Even a phased approach is a step in the right direction. It may seem daunting but with the right help the transition can go very smoothly. Ask yourself this; can you afford not to?

ABOUT THE AUTHOR

Jeff loves fishing and the outdoors. Since those don’t pay very well Jeff fills his work week instead, as an entrepreneur and co-owner of two Washington based, technology companies; Firefly and Legwork. Jeff is also a Microsoft Systems Engineer. His tech-geek roots go all the way back to the Apple IIe, Atari and Asteroids.

Jeff Weber CEO Firefly, CFO LegworkPRM thinkFirefly.com LegworkPRM.com

washingtonAGD.org

ARTICLES

Washington AGD Hosts Black Tie Masquerade Gala Benefiting the Oral Cancer Foundation Teresa K. Kang, DDS

On Friday, October 3rd 2014 the Washington AGD will host its second annual gala to support the Oral Cancer Foundation. Join us at the Westin Bellevue for this wonderful event and meet other Washington AGD members. Dress up, have fun and support great cause! Like last year, net proceeds will be donated to the Oral Cancer Foundation. The Washington AGD decided to support the Oral Cancer Foundation because like our organization, it advocates oral health, patient care and lifesaving early detection.

The Oral Cancer Foundation is a public service charity that helps with advocacy, information, research and support. Funding to the Oral Cancer Foundation helps maintain web-based support for patients.

per day are diagnosed with oral cancer. Every hour, one person will die from it; it takes more lives than cervical, skin, colon and prostate cancers.

The website www.oralcancer.org, is an award-winning website with more than 25 million hits per month. It offers a real-time forum for both patients and caregivers to obtain information on treatment, diagnostic procedures as well as organizations and institutions that can offer more resources and assistance. It also supports research like tissue auto fluorescence, salivary diagnostics, and Human Papilloma Virus Infection/. As dentists, we need to be involved with oral cancer because we have the opportunity to conduct oral examinations and provide early detection of oral cancer to save lives. Oral cancer is not hidden - it can be seen with our naked eyes. Every year in the US 35,000 people or about 100

Let’s take part in creating awareness of oral cancer and take part in this fun event. Tickets are $125/ ticket; there are table and half-table sponsorships available as well. We are also accepting donations for our live and silent auction. Your attendance and donations will support public awareness, early detection and fund research. Don’t wait until the last minute; we expect this event to sell out so buy your tickets and bring a friend. “An Evening to Conquer Oral Cancer” Masquerade Gala, Friday, October 3, 2014 at the Westin Bellevue, with Meeghan Black from King 5 News as our Emcee.

Teresa K. Kang, DDS WAGD CDE Comittee At Large Board Member September 2013-2015 WAGD Implant Program Coordinator

For more information on the auction items and ticket purchase, visit http://washingtonagd.org/masquearadegala 12

WAGD Newsletter | September 2014

ARTICLES

My Cancer Personal Experience Dzon M. Nguyen, DDS, FAGD

Nothing prepares you for hearing the words “you have cancer.” March, 2013, I was diagnosed with Thyroid cancer and a month later I had my cancer successfully removed. I am one of the lucky ones as my cancer was caught early and I was spared. How my cancer was caught is an interesting story. My thyroid has always had a 1cm nodule. My physician and I have monitored it over the last ten years. Yearly blood works and bi-yearly ultrasounds showed no changes, always normal. It was only when my sister had her thyroid removed because of it’s enlargement that alerted me. During her surgery, her thyroid was biopsied and to the surgeon’s surprise, it was cancerous. This prompted me to have mine

MAPLE LEAF CONTINUING EDUCATION

biopsied. My doctor felt a biopsy was not necessary because the lack of any changes over the years. I was insistent and had the needle biopsied done. This was the one decision that changed my life forever. The biopsied had 19 specimen and they all came back positive for cancer. The clear message here is when in doubt, biopsy! As my friend Eric Statler has said, it’s peoples lives and doing our part will save someone. It only takes one person to make a difference. I was thankful that I had caught it early. My practice has always done head and neck exams. We were an early adaptor of the Velscope. We routinely biopsy. Being personally

Fixed Removable Hybrid Prosthetic Therapy Course Instructor:

Keith Phillips, DMD, MSD, FACP

Description of Course Content Fixed removable hybrid prosthetic therapy has become a viable option for the edentulous or terminal dentition patient. Many implant companies have embraced this existing treatment option including All-on-4 ™ (Nobel Biocare), SmartFix ™ (Dentsply) and others. However, hybrids can pose challenges even for the dentist that is skilled in removable prosthetics and implants. The participation course will focus on walking the dentist through the hybrid procedure start to finish. Emphasis will be placed on avoiding common hybrid treatment errors. Participants will learn how to treat the hybrid patient as efficiently as possible. Complete Course Details availble, visit: MapleLeafCE.com/prosthetics

Date:

Cost:

Scheduled on mutually acceptable days.

No fee for participating dentist. Participating dentist needs to supply a patient for fixed removable prosthetic therapy. Patient fee of $29,000.00 per arch is due at time of initial records.

Location: reStor Dental Center 411 Strander Blvd Ste #205 Seattle, WA 98188 Contact: Cara @ 206-838-3040 office@restordentalcenter.com

effected, it made what we can do more vigilant. The reality is that it can be any of us! I hope that it doesn’t take a tragic event to remind us to do the right thing. Cancer if caught early can change the outcome from living or dying. We can all do our part to screen and help with early detection.

Dzon M. Nguyen, DDS, FAGD

Instructor Qualifications Keith M. Phillips received his DMD from the University of Pennsylvania School of Dental Medicine, a certificate in Prosthodontics with an MSD from the University of Washington and is a diplomat of The American Board of Prosthodontics as well as a Fellow in the American College of Prosthodontics. Keith is currently an affiliate Associate Professor at 4 major Universities. He is also a guest lecturer at the Kois Center in Seattle, WA. He is the a reviewer for numerous journals and is Associate Editor for the Journal of the American Dental Association. *Appproved PACE Program Provider FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement.

washingtonAGD.org

ARTICLES

A Personal Experience Eric Statler

I was 33 years old, a husband and father with two young boys when I was diagnosed. I’ll always remember the day, it was January 23rd, 2008 when I heard the words “You have Oral Cancer”. Shock and disbelief were the first emotions I felt having never been a tobacco user, nor heavy drinker, I didn’t fit the typical demographic of an Oral Cancer patient. Those emotions quickly turned to horror. From the look on the face of the Oral Surgeon who I’d been referred to, I could tell it didn’t look good. A quick search with Google didn’t help the situation, actually adding to the sense that I wouldn’t live through this experience after reading the overall survival rates of the disease. As my case was so advanced due to late detection, I had to be referred to the head of the University of WA’s Otolaryngology program, Dr. Neal Futran, MD, DMD. I was told he was the best option in the NorthWest for my diagnosis, and the UWMC was one of the top programs in the country for cancer. My case was put in front of a tumor board, which is a multidisciplinary panel of experts that decide the best course of treatment for those advanced cases that fall outside of any standard protocols. Their recommendation was that I go through concurrent radiation, and high dose chemotherapy treatments for seven weeks, followed by major surgery to remove lymph nodes from my neck, as well as the right half of my jaw and tissue in my face, replaced by my fibula and tissue from the left leg. 14

WAGD Newsletter | September 2014

The treatment experience is an extended stay vacation in hell basically. Radiation to the head and neck can only be described as “barbaric”, and the side effects of the chemotherapy drug hospitalized me after the second treatment. There were many touch and go moments in the seven weeks of chemoradiation, I had to have a PEG tube placed as the pain of swallowing was so great I had to be placed on fentanyl, the strongest opiate pain medication prescribed to humans. I was on a high dose of that drug for the better part of two years. I was told my tumors had responded well to the treatment, however my jawbone had developed OsteoRadioNecrosis, or ORN, due to radiation and the infection could be fatal if not surgically repaired. I had lost 35 pounds through that portion of treatment, and was given six weeks to rest and try to put on weight before the surgery. My family and I much needed the reprieve, as they go through just as much as the patient does, if not more so in some aspects. The follow up mandiblectomy with fibular flap, and neck dissection were

performed in June of 2008 at the UWMC in Seattle by Dr. Futran and his team. I was in ICU for several days, waking up to see all of the tubes sticking out of me is a vivid memory I have, I wasn’t breathing so well and they were contemplating placing a trachea tube. After stabilizing I was transferred to the 4th floor, pain and discomfort are what I remember most, and shock at seeing all of the swelling and disfigurement. Due to the size and location of my primary tumor, my facial nerve had been compromised during surgery leaving the right half of my face paralyzed. As vanity is a word that could best describe me pre cancer, the emotional trauma of not recognizing your reflection in the mirror was devastating. I had made a living in the Hotel Industry where appearance and your smile are everything, seeing my face in the mirror for the first time was a realization that that life was gone for me. My jaw was wired shut, my head looked to be about the size of a watermelon due to the swelling, I had to have all food through a tube, and my leg was devastated by the graft, leaving me with a condition known as “Foot Drop”. At this point of the treatment I had lost close to 70 pounds total. Eighteen months after this surgery the swelling had gone down enough for Dr. Kristin Moe, MD, F.A.C.S. with the University of WA, to perform a cranial nerve graft (CNVII to CNXII) in the hopes of restoring nerve function

ARTICLES and reinvervating the paralyzed side of my face. Last year, about four years after this surgery, I began noticing nerve function in the right side of my face. I have spent the last year in intensive physical therapy developing the atrophied muscles in my face and neck, which includes facial, and swallowing exercises, even running electrical current through my face with a TENS Unit. Working atrophied muscles is a lesson is pain and frustration, but much easier than the other aspects of treatment I’ve faced to be sure. I’m really encouraged by my progress and seeing my face change almost daily, and I’ve been able to gain forty pounds of the weight I lost during treatment back. I’ve recently been notified that Nobel Biocare is willing to donate dental implants for me to finish my facial reconstruction.

With a full set of teeth and continued physical therapy I’m hopeful to be able to enjoy more solid food. My team and I believe that being able to chew more will continue to improve my swallow function, and improve the facial musculature and symmetry, all important to Quality of Life. So six and a half years later I’m still in recovery, I suffer from numerous side effects from radiation, the drugs used in treatment, as well as surgery. Residual Pain, chronic fatigue, hearing loss, xerostomia, tooth decay, dysphagia, and somedays even walking is difficult due to the tissue and bone taken from my leg are issues I deal with, however I’m thankful to be alive and with my family. I am left to wonder if I would have had as hard of road if my cancer had been diagnosed months earlier

Dear Doctor, I am the President of a Northwest based firm that specializes in custom-designed dental management and coaching. Utilizing my dental background in business development, management and accounting I have the knowledge to assess your practice from many perspectives. I encourage you to reach out. There are no challenges in dentistry that we cannot discuss, brainstorm and solve together.

at a routine dentist appointment. Knowing what I know now, I believe it could’ve been diagnosed earlier, and I may not have gone through many of the treatments nor disfigurement, or deal with many of the Quality of Life issues due to the advanced diagnosis. My wife and I have since focused our efforts to raise public and professional awareness about Oral Cancer through helping with Awareness Events like the Washington Academy of General Dentistry’s Gala/Masquerade Ball “An Evening to Conquer Oral Cancer”, on Oct. 3rd, and the Seattle Oral Cancer Walk on Oct. 11th in Magnuson Park. We hope that we can help save other families from having to go through an experience like ours with the help of our friends in Dentistry.

Ask Brenda.

Not every Doctor needs a coach. However, every business owner needs the ability to ask a question.

Visit: MyDDSAdvisors.com/AskBrenda “What question can I answer for you that will make an impact on your practice?” - Brenda Brewer

Brenda Brewer President, Practice Coach Email: BrewerBren@hotmail.com Web: MyDDSAdvisors.com Call: (253).223.5249

washingtonAGD.org

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WAGD Newsletter | September 2014

PHONE 509-663-7082

VOLUNTEERISM

Volunteers Needed for a Massive Free Health Clinic at Seattle Center Save the Dates: October 23 & 26, 2014 Washington Academy of General Dentistry is joining with more than 25 other organizations from around the State of Washington to host a massive free health clinic to treat underserved and vulnerable populations, as well as connect them to area resources that can enable continuity of care. In partnership with the non-profit, humanitarian organization Remote Area Medical (RAM), and under the guidance of local colleagues Dr. Jeffrey Parrish, Dr. Michael Karr and Dr. Carl Youngquist, the clinic aims to fully-staff 60 dental operatories per day. Although this is the first time RAM has been invited to our state, they are not new to operating large-scale, volunteer-driven clinics. RAM was founded in 1985 and initially focused on providing healthcare access to people in remote areas of the world such as Haiti and Guyana. In 1992, they were invited to hold a clinic in Appalachia and from there other rural and urban areas began requesting their support. RAM has since held over 700 clinics in the United States and served over 500,000 patients.

A clinic such as this is a true collaboration between RAM and a Host Community. RAM provides a tremendous amount of infrastructure, especially in dental and vision areas. Then they follow the lead of the local professionals, selected by the Host Community, who determine most of the healthcare offerings and protocols, as well as manage the on-site delivery of care. Add to that the generosity and dedication of over 300 dental, vision, medical and support volunteers each day, and a clinic can make an incredible contribution to the lives of many people in need, as well as to our community. We encourage you to be a part of the October clinic! RAM provides everything the volunteer dental professional needs including the dental equipment, tools, medicines, and chairs. We’ll also provide meals and parking. All you do is show up and help and we take care of the rest. The clinic needs Dentists, Oral Surgeons, Hygienists, Dental Assistants and Dental X-Ray Techs, so feel free to bring your staff. Volunteer for one day or all four, we’d greatly appreciate your participation. Don’t forget to encourage other dental colleagues to join you.

For more information visit www.seattlecenter.org/RAM Online registration is open. Please visit:

www.ramvolunteers.org

CONTINUING EDUCATION

Program Approval for Continuing Education (PACE) AGD Credit for Study Clubs, existing or new, Dr. Linda Edgar wants to hear from You. Each year, thousands of continuing education courses are presented by hundreds of program providersâ&#x20AC;&#x201D;dental schools, dental societies, and companies that specialize in course presentations. Most provide dentists with valuable information that can be successfully integrated into the dental practice. The Academy of General Dentistry (AGD) Program Approval for Continuing Education (PACE) was created to assist members of the AGD and the dental profession in identifying and participating in quality continuing dental education. PACE is an evaluation of the educational processes used in designing, planning, and implementing continuing education. Approval by the AGD does not imply endorsement of course content, products or therapies presented, nor does this approval imply that a state or provincial board of dentistry will accept courses for re-licensure. Approved program providers are expected to comply with all relevant state and federal laws. Continuing education offered by approved program providers will be accepted by the Academy for Fellowship/Mastership credit. PACE reviews and approves program providers, not individual speakers or specific courses content. The applicant may be a major unit or department within an institution. To be eligible for Program Approval for Continuing Education the following criteria must be met: 1. The program provider must have been offered a planned program of continuing dental education activities for at least 12 months. 2. The program provider must ensure that all courses offered have a sound scientific basis in order to adequately protect the public. PACE reserves the right to require acceptable substantiation from providers that their courses have a sound scientific basis, proven efficacy, and ensure public safety. 3. The program provider must ensure that the educational methods and the facilities selected are appropriate to accomplishing the stated objectives of each activity. 4. You MUST NOT be representing a company. 5. You cannot provide these courses out of the state of Washington

Contact Dr. Linda Edgar to request a PACE application form. Email drlinda@edgardentistry.com or by phone 253-838-9333. There is an application fee $175 for AGD member, $550 for Non-AGD member. Please make checks out to the WAGD. If you are a specialist, it is not required but it is appreciated if you support the AGD by joining as an Associate member. A membership application will be sent with your PACE Approval Application. If a program provider offers courses or programs in more than one state/province, draws a significant amount of participants from more than one state/province or offers self-instruction programs that provider must apply for national approval.

Linda Edgar, DDS, MAGD

Washington AGD PACE Chairperson Email: drlinda@edgardentistry.com 1911 SW Campus Drive, Federal Way, WA 98023

The Academy of General Dentistry does not endorse any course content, products, processes, services or therapies presented by AGD PACEapproved providers. The views and opinions of program providers expressed during education programs do not necessarily state or reflect those of the AGD. AGD PACE-approval may not be used for product or program endorsement purposes; nor does it imply acceptance by a state or provincial board of dentistry; nor does it imply accreditation of a program. If you have questions, you may email PACE@agd.org. Or call AGD headquarters 1-888-243-3368.

WAGD Newsletter | September 2014

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Redefining

Dental Practice Marketing

Inside: An Interview with Legwork Co-Founder/CEO, Korey R. Korfiatis (pg. 20, 22) washingtonAGD.org

An Interview with

Legwork co-founder/CEO,

Korey R. Korfiatis Editor: Korey, tell us about how marketing has changed for dentists over the past several years. Korey: Most of us remember that just a few short years ago, marketing

your dental practice was considered a sign by your peers that your practice was failing. Those days are long gone. In fact, it’s now the opposite. Our company is excited to see practices adopt marketing as a viable business strategy. Unfortunately, many practices are unsure where to start and jump on the generic dental marketing bandwagon yielding less than desirable results.

Editor: So, are you saying that dentists need to use new media versus older tactics? Korey: Yes, and no. It isn’t just the media landscape that has changed but more importantly the patient decision making behavior. Consumers who are looking to find a new dentist have access to more information and options than ever before in part due to social media and the vast internet information. Simply put, todays patient is way more savvy and has more options.

Editor: Like online reviews for example? Korey: Well, sure. Online reviews are one of the components, but I am still talking about the overall picture.

Dentists tend to get very granular in their decisions and get hung up on media choice early on in the process. They will often choose the media before ever considering the message or the tactical strategy. This type of decision making often results in multiple vendors working on a practices marketing each with their own individual agenda. What is left is a fragmented program that lacks consistency. And an in-consistent message leaves doubt in the consumers mind. This is a problem because the consumer is less trusting of marketing than ever before.

Editor: So are you advocating a single source to handle the marketing? Korey: In a perfect world yes. But that isn’t always feasible for smaller businesses like dental practices. It can

be more cost effective to outsource to more than one company. But what I am advocating is a solid strategic plan and proper management of the marketing. The investment that is made in the strategy will inevitably outweigh the lost revenue that results in a program with no plan. It’s vital to understand that the media mix you choose is only a small fraction of the overall marketing puzzle. The entire patient life-cycle and their experiences along the way must be strategized in order to make a marketing plan effective.

> Continued on page 22 20

WAGD Newsletter | September 2014

The software, strategy and support you need for better dental marketing.

Internal Marketing • • • • • •

Customized Appointment Reminders Inspire More Referrals Gain Positive Reviews Turn Recall into Revenue Reactivate Dormant Patients Educate Patients about Your Practice

External Marketing • • • • •

Improve New Patient Flow Beautifully Designed Mailers Drive Leads to Your Website Gain New Facebook Fans Build Awareness of Your Brand

Smart Websites • • • • • •

Get More Web Traffic More Leads from your Website Respond Automatically to Visitors Provide Convenient Access to Forms High Quality, Professional Videos Easy Online Appointment Booking

Strategy & Management

• Marketing Plan Development • Branding Design & Development • Consistent Facebook Posting • Email Marketing Done for You • Online Reputation Protection • Consistent Site Tuning for SEO • Result Monitoring

Expect more from your marketing with Legwork.

No contract | 90 Day Guarantee “Legwork has developed a highly successful online and internal marketing program for my practice. Their system has helped us to generate a new flow of high quality patients who remain loyal and are referring their friends and family.” Dean Kois DMD, MSD

dental marketing software & management

Toll Free 877-311-4690 | Web LegworkPRM.com

washingtonAGD.org

An Interview with Legwork Co-founder/CEO, Korey R. Korfiatis Continued from page 19 Editor: So how does Legwork handle things differently? Korey: Obviously, we start with a strategic planning session. Editor: And how exactly do you do that? Korey: We start with brainstorming with the dentist in addition to a unique questionnaire to get to know the

practice. We then share real world example scenarios to demonstrate why we need them to think and market differently.

Editor: Do you have an example of a scenario you would use? Korey: Sure. This is a common external marketing scenario I use: The scenario: A well-established dental practice enjoys high praise from their patients. Naturally, they want to convert customer satisfaction into referrals. They understand internal marketing is the key to achieving this. The problem: Why aren’t they executing? The simple fact is, most teams don’t know how to properly ask for referrals, track them, reward them, and build “buzz” in the community. For this team, although they were motivated, other duties came first leaving marketing last in line.

Editor: How can Legwork help? Korey: Legwork takes a hybrid approach – we use a combination of automation and team coaching to ensure

the practice is taking an active approach to the patient marketing process. We work with the dental team to help them use their time most efficiently, so they end up spend more time building relationships with patients and less time with the details of marketing.

Editor: So, your name says it all- YOU do the Legwork! Korey: Yes exactly. This is the heart of our service and why we developed the “we do the legwork” marketing software and marketing management system.

Want to take the next step? Lets have lunch! In an effort to get to know each other better I would like to offer you a complimentary lunch and learn which includes a free practice marketing analysis. This analysis will provide you valuable feedback that you can use whether or not you choose to hire Legwork for your marketing solution provider.

Schedule Today at LegworkPRM.com/freelunch “Legwork more than doubled our new patient flow in less than 12 months!” Frank Calvo DDS 22

WAGD Newsletter | September 2014

CONTINUING EDUCATION

Washington AGD Membership Classes Complimentary Dinner & CE for Members only

Location:

Cedarbrook Lodge, 18525 36th Avenue S, Seattle, WA 98188

Time:

6:00pm-9:00pm includes Dinner, CDE & Parking

Tuition:

FREE for Washington AGD Members. Washington AGD Member Staff: $75 Washington AGD Member Spouse: $75 Non-AGD Members: $199 Non-AGD Member Staff: $99 Non-AGD Member Spouse: $99

Thursday, September 18, 2014 “Fortifying the Front Line: General Dentistry in the Diagnosis & Management of Oral Cancer” Speakers: David Dean, DDS & Resident Oral Medicine Department, University of Washington and Eric Statler, Stage 4 Oral Cancer Survivor & Advocate

Thursday, November 6, 2014 “Logistics of Sedation Dentistry” Speaker: Mostafa Norooz, DDS, FAGD, FICOI, FDOCS

Thursday, January 22, 2015 “Treating Post Orthodontic Black Triangles” Speaker: David Clark, DDS

Registration is available online at: www.washingtonagd.org Registration for this event is required. No Walk-Ins or Guests Please!

For Washington AGD Members: This course is Complimentary to you as a thank you for your membership. Please note if you do not show for a pre-registered course then there is a $99 No Show Fee for not attending. This No Show fee will be applied to the credit card on file. Members must register to attend these courses. No walk in or guests allowed.

Not a Member Yet? Join today at www.agd.org Cancellation Policy: All cancellations must be done 14 days prior to the course and be in written form. Cancellations after 14 days will be charged $99 to the credit card on file. No exceptions are made to this policy. washingtonAGD.org

CONTINUING EDUCATION

“Live Patient” Orthodontic Program

Dentists will be provided “live” patients from initial consultation to final retainer delivery Dates:

Location:

March 13, 2015 April 10, 2015 May 8, 2015 June 12, 2015 July 10, 2015 August 14, 2015 September 11, 2015 October 9, 2015 November 13, 2015 December 11, 2015 January 8, 2016 Feburary 12, 2016

Dr. Binh Tran’s office 1014 S. 320th St. Federal Way, WA

Course tuition:

Fridays are lectures and Saturdays are patient treatment. Credit Hours: 12 per session.

$10,000 for 12 sessions AGD Member Dentist (Before December 31, 2014) $12,000 for 12 sessions AGD Member Dentist (After January 1, 2015) $2,000 for 12 sessions for CDA with AGD Member Dentists $12,000 for 12 sessions for Non-AGD Member Dentist (Before December 31, 2014) $14,000 for 12 sessions for Non-AGD Member Dentist (After January 1, 2015) $4000 for 12 sessions for CDA with Non-AGD Member Dentists When registering, enjoy No Payments and No Interest if paid in full in 6 months on Bill Me Later purchases of $99 or more. This option is available upon checkout through our Paypal service.

Course Content/Objectives: Initial orthodontic examination and comprehensive treatment plan. Orthodontic records and management system Photography and Case presentation Orthodontic Office and Financial management system Ceph Analysis and FACE principles Orthodontics Principles and Mechanics for Angle class 1,2, and 3 Clinical Orthodontic practice: from banding to debanding. Orthodontic supplies ordering and managing inventory Post treatment retention and monitor Surgical and TAD in Orthodontic. Pediatric to Geriatric orthodontics. All training manuals are in digital format/Flash Driverelated reference papers is included. Attendee will be trained in how to start orthodontic service in their office. Attendee will treat and present a minimum of two of Dr. Tran patients. Attendee is requested to start treatment in their own office and present those cases. Monthly quiz and a final exam will be given to confirm learned concepts

•

Final Plaque and Certificate presentation with Diner (spouse invited)

Dr. Binh Tran has been an exceptional instructor.He teaches, motivates and inspires us to achievegoal – and students and dentistry. He is the only instructor that I know who is available to answer our questions and guide us throughout the course. This Washington AGD sponsored course is highly recommended because we learn and treat real patients, which provides us with the confidence to take on ortho cases in our practices.In addition we have his support outside the class that helped me add over20ortho cases in the last eight months since I started Dr. Tran’s course.have driven every month from Portland and stayed in hotels just to take this course, and it is the best investment I’ve ever made in my dental education. The class is so much fun that I have not skipped a single session.”

Course Goals: At the completion of this course, attendees will be able to confidently identify orthodontic problems and provide treatment solutions in their own office.This course will provide additional office income while enhancing all other treatment results that the doctor is providing.

Ravi Sinha, DDS “Washing ton AGD Ortho course led by Dr. Binh Tran is one of the best courses I have ever taken. I can’t say enough about the way Dr. Tran has organized the course to provide a comprehensive program. His knowledge and skill is vast, and his way of making sure you totally understand is great. I highly recommend Dr. Tran and this Washington AGD program.” Rose Bailey, DDS

Course requirement: Attendance, Office capacity, patients’ availability, supporting staff. The doctor is encouraged to select one CDA from the office to attend a staff training course if possible. However, past doctors have trained their own staff to provide care. *As

“

• • • • • • • • • • • • • • • •

Testimonials

Non-Profit

entity,

Washington AGD

does not endorse, partner or solely support companies,

products or speakers, but rather recognizes speakers, products and sponsors for their their services to our

Washington AGD

educational programs.

The

views and opinions of the speaker expressed during

the educational prorgram, do not necessarily state or reflect those of the

Washington AGD.

WAGD Newsletter | September 2014

CONTINUING EDUCATION

Pathway to Fellowship 2014-2015 Advancing Excellence in Dentistry

Course Schedule: September 20 & 21, 2014 Occlusion & Myofasical Pain November 8 & 9, 2014 Endodontics January 24 & 25, 2015 Implants & the integration with Galileos Pathway to Fellowship is a interdisciplinary hands-on education targeted towards new dentists looking for a perfect opportunity to educate themselves and start their progress toward the Fellowship in the AGD. This quality CE program offers opportunities to interact and learn from our seasoned MasterTrack Study Club! Program topics are carefully selected to fit the interests of the progressive dentist and the fast changing dental landscape.

Fellowship Program The Fellowship program will meet four times a year on Saturday & Sunday starting September 2014 each session will offer 12+ credits and as a added bonus each session runs concurrently with our Washington AGD MasterTrack program. This gives participants of our Fellowship program the opportunity to collaborate with seasoned dentists that are earning their way to Mastership with the AGD during lunch breaks and case reviews on Sun-days! These presentations are done by the MasterTrack dentists and are open for group discussion on how they treatment plan and what they are doing progressively through out the treatment. Our Masters always look forward to our Sunday presentations to discuss with each other their success and failures.

April 25 & 26, 2015 Oral Surgery

Location: Cedarbrook Lodge 18525 36th Avenue S. Seattle, WA 98188

Tuition: Each session will offer 12+ credits in both lecture & handson. Saturday educational session will run from 9:00 AM-5:00 PM and Sunday 8:00 AM-1:00 PM. * Due to the nature of this course, no refunds of the yearly tuition will be given. Organizers will not be liable for any expenses incurred by the participant due to missed sessions. AGD Member Dentist: $2000 (Includes Parking, Breakfast, Lunch and Hands-On Materials for each session) Non-AGD Member Dentist: $3500 (Includes Park-ing, Breakfast, Lunch and Hands-On Materials for each session)

www.Washingtonagd.Org or call: 253-306-0730

*Washington AGD Approved PACE Program Provider #219331 FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry, AGD or WAGD endorsement. Washington AGD PACE Provider (6/1/2014-5/31/2018).

washingtonAGD.org

Promotional code:______________________

2015 AGD & Washington AGD Membership Application

Referral Information

For more information: Join online at www.agd.org. Call us at 888.243.3368 or 312.440.4300.

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If you were referred to the AGD by a current member, please note his or her information below:

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Do you currently hold a valid U.S./Canadian dental license? q No q Yes: _______________________________________________________________________________________________________ License number State/province Date renewed (mm/yyyy) Type of membership: (Check one.) q Active general dentist q Associate (dental specialist) q Resident q Dental student q Affiliate If you are not in general practice, please indicate your specialty: _______________________________ Current dental practice environment: (Check one.) q Solo q Associateship q Group practice q Hospital q Resident q Corporate q Other____________________________ q Faculty _________________________________________________________________ Please indicate institution

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Are you a graduate of (or resident in) an accredited** U.S. or Canadian postdoctoral program? q Yes q No q Currently enrolled Type: q AEGD q GPR q Other________________________ __________________________________________________________________________________________________________________________________________________________________________ Postdoctoral institution State/province Country Start date (mm/dd/yyyy) End date (mm/dd/yyyy)

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*Official accreditation is given by CODA in the U.S. and CDAC for all Canadian provinces.

Gender q Male q Female Ethnicity q American Indian q Asian

q African-American q Hispanic q Caucasian q Other

I am interested in participating in the AGD Mentor Program as a: q Mentor q Mentee

2015 AGD Headquarters Dues

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Please check membership type applying for: q q q q q q q q q

Active General Dentist ..........$380 Associate (Specialist) .............$380 Affiliate..................................$190 Resident ..................................$76 2014 Graduate ........................$76 2013 Graduate ......................$152 2012 Graduate ......................$228 2011 Graduate ......................$304 Dental Student ........................$17

Active General Dentist .................$95 Associate......................................$95 Affiliate ..........................................$0 2014 Graduate/ Current Resident ..........................$25 2013 Graduate ............................$95 2012 Graduate ............................$95 2011 Graduate ............................$95 Dental Student ..............................$0

AGD Headquarters Dues: (See above rates) .........................

___________

Washington Constituent Dues: (See above rates) .................

___________

Total Amount Enclosed: .....................................................

___________

Individuals joining July 1 to Sept. 30, 2015, pay half the annual headquarters membership dues (does not apply to student, resident, first-year graduate, or affiliate members). Individuals joining Oct. 1 to Dec. 31, 2014, enjoy membership through the end of 2015. Paid dues will be applied to the upcoming year.

**Accredited dental residencies qualify for the resident membership rate. Official proof of enrollment must be provided to AGD.

AGD Privacy Information The AGD has systems and procedures in place to protect your privacy in relation to the handling of your personal information. The AGD does not collect personal information unless it is necessary to perform one or more of its functions and activities. On occasion, the AGD may collect personal information, but only with your consent or when required to by law. For more information, please visit www.agd.org or contact the AGD Membership Services Center at 888.243.3368.

Payment q Check (enclosed) q Visa q MasterCard

q American Express

Note: Payments for Canadian members can only be accepted via Visa, MasterCard, or check.

____/_________ ___________________________________

Expiration date (mm/yyyy) Please print name as it appears on the card. I hereby certify that all of the above information is correct, and that by signing this application agree to all terms of membership including completion of 75 hours of continuing education every three years for active general dentist and associate members.

Signature

Date

Per the U.S. Revenue Reconciliation Act of 1993, 1.2 percent of membership dues payment is allocable to the AGDâ&#x20AC;&#x2122;s lobbying activities and is not deductible as a business expense. Please consult with your financial adviser for detailed information.

Return this application with your payment to: Academy of General Dentistry, 560 W. Lake St., Sixth Floor, Chicago, IL 60661-6600.

Dues rates effective through Sept. 30, 2015. Contact the AGD or visit www.agd.org for updated rates.

If paying by credit card, fax to 312.335.3443.

CONTINUING EDUCATION

2014-2015 MasterTrack Program The Washington AGD is offering a hands-on program that showcases courses in at least 16 different disciplines. Location: Cedarbrook Lodge 36th Avenue S. Seattle, WA

Dates: September 18-21, 2014 November 6-9, 2014 January 22-25, 2015 April 23-26, 2015

How it Works

Testimonials

Four Sessions per Year in September, November, January & April.

My involvement with the Washington AGD MasterTrack has truly exceeded my expectations. The track combines such a wealth of invaluable dental knowledge with a fun and supportive group of colleagues. There is not a more economical way to continue your clinical, practice management & professional learning. Whether you choose to pursue your mastership designation with the AGD or not , the mastership group is a tremendous opportunity not to be missed.”

Time: Always Thursday thru Saturday 8:00am-5:00pm & Sunday 8:00am12:00. Includes Light Breakfast, Lunches and all Materials. Tuition: Per year $5000 for AGD Members. $5500 for Non-AGD members. Payment Plans are available. Washington AGD will be accepting the first 30 applicants who contract for the year. There will be four sessions per year, each consisting of a 28+credit (Lecture & Participation) September Session: Practice Management, Oral Med/Oral Diagnosis, Perio & Case Presentations November Session: Endo, Fixed Prosthodontics, Prosthodontics & Case Presentations

Lisa L. Buttaro, DDS, MAGD “The WAGD MasterTrack has been a fantastic schedule of lectures and participation courses that have helped me move towards my Masters in the AGD. Without the Mastertrack it would have taken me years and thousands of dollars more to reach this milestone.”

April Session: Pedo, Oral Surgery, Esthetics & Case Presentations Thank you for your interest to the Washington AGD Program! We are dedicated to providing you with a first-class continuing dental education in a setting that is friendly, warm, and supportive. Washington AGD has a long tradition of training dentists who go on to achieve their Fellowship, Mastership, and Life Long Learning Awards with the Academy of General Dentistry.

Tim Hess, DDS, MAGD “This program is on the cutting edge of modern day dentistry. There is no group ahead of this group in terms of content and commitment to dentistry.” John Ludu, DDS

Removable

January Session: Orthodontics, Occlusion, Basic Sciences & Case Presentations

“

For those dentists seeking a well balanced hands-on interdisciplinary education, this study club program will answer that call! *For those dentists seeking Fellowship in the AGD, This program contains all of the requirements to reach this goal. *For those seeking Mastership in the AGD, this program over 5 years contains all of the requirements to achieve Mastership.

Should you have questions, please do not hesitate to contact us by email, phone or in person at one of our sessions. We hope you will find your time with us is only the start of your learning experience and as well as the beginning of many life-long friendships. With warm regards, Gary Heyamoto, DDS, MAGD, CDE Program Director

Constituent of the Academy of General Dentistry Valerie A. Bartoli, Executive Director 900 Meridian E. Suite #19-361 | Milton, WA 98354 p (253) 306-0703 | f (206) 212-4969

Pre-Sorted Standard U S Postage PAID Wenatchee, WA 98801 Permit #241

Washington AGD Mission: â&#x20AC;&#x153;The Washington AGD provides its membership professional development through quality education for comprehensive patient care.â&#x20AC;?