Lehigh Valley Marketplace 2017 August

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august 2017

Color Me & Win! EVERY ENTRY RECEIVES $5 OFF ZOO ADMISSION! SEE PAGE 5.

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LETTER FROM THE EDITOR

PRESIDENT Matthew J. McLaughlin

EDITOR

August has historically felt like one long Sunday to me. Yes, it’s still summer (or still the weekend), but the threat of colder weather (or a daunting week) is officially on the horizon.

Cézanne Colvin

CREATIVE DIRECTOR Scott Westgate

ART DIRECTOR Keith Brinker

GRAPHIC DESIGNER Melissa Lascala

WEB DESIGNER Ashley Reinhard

SALES MANAGER Tina Altieri

SALES REPRESENTATIVES Jill McDonald Dee Stewart

I know, I know. You’re already tired of the heat. You love the seasons. You love the fall foliage. You love skiing. Plus, what am I even talking about? Summer isn’t technically over until the end of September. For those of us who are not East Coast natives and who once used flip-flops as annual footwear—or for those of us who suddenly become very interested in Florida real estate in February—the looming fact is that before we know it, it’ll be yellow school buses and corn mazes, trick-or-treating and turkey, and frenzied shopping and wintry mixes. It’s not that I don’t look forward to other parts of the year, but I’m never ready to have my last day at the beach, to say goodbye to summer, or to have to bring a sweater everywhere “just in case.”

DIRECTOR OF PHOTOGRAPHY Ryan Hulvat

CONTRIBUTING WRITERS Andy Cook Nicole Foster Bryan Hay Jennifer Hay Frederick Jerant

COVER ILLUSTRATION Scott Westgate Meris, Inc. prints and distributes 81,944 copies per issue of Lehigh Valley Marketplace 10x annually. The U.S. Postmaster distributes the majority of these copies.

PUBLISHER Meris, Inc. 1 E Broad St, Ste 420 Bethlehem, PA 18018 610.868.8595 lehighvalleymarketplace.com

If you do not wish to receive this publication or you are moving, please send us a note with your current mailing label to the above address. Address changes and comments can also be received at publisher@meris. com. Reproduction in whole or in part without permission is prohibited. Lehigh Valley Marketplace® is a trademark of Meris, Inc.

I guess this is a flaw in the human condition—to always be thinking about what’s coming next and forgetting to savor the now. The thing is, August in the Lehigh Valley is actually pretty spectacular. If you’re like me, staring at your calendar in disbelief and wondering where summer is going, try filling your days and weekends with things to do instead. There’s a lot to do, including a cheese and garlic festival, a vegetarian festival, a beer festival, and, of course, Musikfest. It’s not just our abundance of ’fests, though. It’s also about the little things. When you’re walking around South Side Bethlehem this month, take note of the new murals, planters, and bicycle racks. Switch up your weekend wine tasting at the vineyard and see what urban wineries like Stroudsburg’s RAW and Allentown’s Sleepy Cat are all about. Celebrate what’s left of al fresco season by visiting the two spectacular outdoor patios at House & Barn in Emmaus. And, spend the next rainy day or lazy weekend morning by picking an artist in your family to color this month’s cover of Marketplace for a chance to win the opportunity to feed the newest resident of the Lehigh Valley Zoo: Murphy the giraffe. Happy coloring, and happy August!

Cézanne Colvin, Editor cezanne.colvin@meris.com

4 AUGUST 2017


Our cover is missing color! We invite you to add your own color and send us your creation. Entries will be judged in age categories and winners will be featured in the September issue of Marketplace. Happy Coloring! Four contest winners will receive a

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STEP 1 Color the cover! STEP 2 Photograph your creation. STEP 3 Upload your photo to LehighValleyMarketplace.com/zoo

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INSIDE THIS ISSUE

Departments 14

LOCAL COLOR

South Side Arts District 20

BE WELL

Therapy Dogs 26

GOOD TASTE

House & Barn 30

HOT TICKET

Pamper Your Pooch 34

BECAUSE YOU LIVE HERE

Bangor 46

PRIDE OF PLACE

Bethlehem Gallery of Floors 50

MAKING A DIFFERENCE

Girl Develop It 56

SNAPSHOT

58

CALENDAR

Features 9

Urban Wineries

40

The 6 Month Fitness Challenge

6 AUGUST 2017


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8 AUGUST 2017


U RB AN

Wineries WRITTEN BY CÉZANNE COLVIN

Wine and wineries were once tethered to stereotypes of majestic châteaus with tongue twister names, sprawling vines, manicured lawns, and labyrinthine cellars. Urban wineries have put the cork on that outdated vision of yesteryear. We’ve known for a while that wine can be for everyone, whether sangria and frosé or bone-dry Bordeaux are more your speed. Now, wineries can also be for everywhere: ambitious oenophiles are bringing their barrels out of the countryside and into shopping plazas and Main Streets around the country. Perhaps this modern no-backyardrequired approach is the future of wine.

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PENNSYLVANIA WINERIES: THE NEXT BIG THING?

Nationwide, Pennsylvania is known for many things— among them, cheesesteaks and Hershey, the Declaration of Independence and Punxsutawney Phil, or Gettysburg and the Liberty Bell. When people think of Pennsylvania, though, they do not typically think of wine. Are urban wineries on track to change that? Some grapes, such as Chambourcin, appear to thrive here, but others seem to struggle in the Keystone State’s terroir. While Pennsylvania was the fourth largest producer of wine in the United States last year, that only amounted to producing a mere 1.5 percent of the country’s wine—and local vines have yet to sway critics and connoisseurs the way that, say, the valleys of Loire and Napa have.

grow them. One such pioneer is Stroudsburg’s Rowan Asher Winery, or RAW. Owner and winemaker Matthew Stallard gets grape deliveries from vineyards in California, Chile, and South Africa to create bold, dry beauties like the red blend standout “Misty Love,” which is aged in oak barrels for a year and a half.

“There’s nothing better than serving your passion to someone in a glass.” —Matthew Stallard RAW, owner and winemaker

Urban wineries escape this geographic hardship by sourcing grapes from world-renowned soil instead of trying to “Our reds have a huge mouthfeel and long-lingering fin-

10 AUGUST 2017


Urban Wineries ish,” Matthew says. “Our whites are crisp with a lot of character.” OF LIFELONG PASSIONS AND FAMILY TRADITIONS

A winemaker of 20 years, Matthew went commercial in 2015 when he and his wife, Misty, opened RAW. When they receive freshly picked grapes, they crush them and then press them in an old-fashioned wine press that uses a hand crank. Authentically handcrafted and small-batch by definition, the winery’s red wines are barrel-aged from anywhere from 6 months to 2 years. It has been a labor of love for the couple—Matthew is quick to mention that he spends many of his evenings and weekends producing and bottling—but the venture has been rewarding.

e c i v r e s l a Exception S E O G R E V NE E L Y T S F O OUT

“There’s nothing better than serving your passion to someone in a glass,” Matthew says. “If you’re going to work, why not work on something that you love to do?” Since opening, RAW has nearly tripled its initial annual production of 1,000 bottles. Hailing from Roseto, Pennsylvania, Matthew recalls the family’s basement as being the “second kitchen,” where everyone from his great-grandfather to his aunts would hang out, make wine, and, of course, drink it. Named for the couple’s sons, Jude Rowan and Zoan Asher, RAW is not only their love letter to wine, but their love letter to family and carrying on family traditions. One wine that encompasses this mission is the “Roseto Effect,” a red blend named for the 10-year study performed on Matthew’s hometown.

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Scientists noticed that Roseto residents were outliving the average American, but why? One early theory was that it had something to do with the abundant supply of homemade wine. (While that wasn’t the case—it was actually a phenomenon explained by the close-knit, supportive community—routinely sharing wine with friends and family certainly didn’t seem to hurt!) The medium-bodied red showcases the classic Italian winemaking style of Matthew’s great-grandfather, and is meant to be shared over a large pasta dinner with your family, as was the custom in Roseto.

space as hip as it is unique. In addition to its wines, the bar offers a small selection of their craft ciders, local beers, and cocktails made with locally distilled spirits.

The winery has also expanded to add a second location in downtown Stroudsburg. The new Main Street hangout feels like stepping into a thoughtful daydream. Everything is intentional, but nothing is fussy. Local art hangs on the walls, locally salvaged furniture is sprinkled throughout the tasting room, and touches of Misty’s woodworking make the

“I don’t listen to what other people say is a good wine,” says Mark Gerencher, Sleepy Cat Urban Winery’s owner and winemaker. “Whatever you like the best is the best wine.”

12 AUGUST 2017

THE NEW RULES OF WINE

The new rules of wine state that you can pair whatever you like together: white wine with fish is great, but if you’d rather sip it with steak or cotton candy, that’s your prerogative too. The new rules of winemaking state that perhaps you don’t need to be a sommelier to judge wine—or to make it.

In fact, Mark didn’t give wine too much thought until he attended a wine festival with his wife, Carrie, in his thir-


Urban Wineries ties. The couple left the event with 20 bottles. A few years later, they spent a wedding anniversary at a winemaking class after stumbling across a Groupon. They brought a bottle to Carrie’s mother’s retirement party, where attendees asked where the wine was from, hoping that they could purchase it. That prompted Mark to wonder if he could sell wine. When he lost his job of nearly two decades shortly thereafter, it was time to answer that question. The pair decided to open Sleepy Cat, which specializes in sweeter, easy drinking wines. As the business of cat enthusiasts, Sleepy Cat is full of feline references, from wines dubbed “Kitty Kisses” or “White Whiskers” to cat-themed gifts like cheese boards and wine stoppers available at the winery. Sleepy Cat doesn’t crush and press grapes onsite, instead opting to receive grape juice directly from suppliers in Pennsylvania, New York, Washington, and Chile. The juice is then fermented and bottled at the Allentown location, a process that typically takes up to three months. Sleepy Cat offers 21 bottles, including “Pawsitively Peachy,” a fruit wine made with local peaches. (Carrie and her mother cut 350 pounds of peaches by hand to produce the wine—that’s dedication!)

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local color

SO U T H S I D E

Arts District WRITTEN BY BRYAN HAY

Organized in 2015, Bethlehem’s South Side Arts District is building on a resurgent business and cultural district anchored by the SteelStacks Arts and Cultural Campus and the unique shops, pubs, and restaurants that are creating a sustained buzz in the Lehigh Valley and beyond. The South Side Arts District, part of the nationally recognized Main Street program that seeks to revitalize downtowns and central business districts, started in partnership with Lehigh University and the Bethlehem Economic Development Corporation to help spur economic development. In under two years, the organization has staged events, sponsored public artwork—both aesthetic and functional—and added colorful landscaping to foster a vibrant urban setting that exudes safety, hospitality, and energy. With breathless enthusiasm, Missy Hartney, South Side Arts District Manager, is as proud of what her group has achieved as she is eager to tap into the possibilities as South Bethlehem continues to evolve as a sought-after destination. Here’s what the Bethlehem native had to say recently about the South Side Arts District’s work and what lies ahead.

14 AUGUST 2017


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Arts District Why is art important to the South Side community?

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Communities gain tremendous value from art: socially, culturally, and economically. Strong public art transforms environments, and it creates a stronger sense of identity and the feeling of belonging somewhere. In turn, that creates loyalty and a more productive workforce. The thing that I like best about public art is that it’s accessible to everyone—you don’t have to go to a museum to see it, and it’s there for you to appreciate any time. It encourages people to think, to pay attention, and to have a conversation, whether they like the work or not. We are living in a time when everyone is moving so quickly, and I like the idea that the South Side Arts District is making an effort to slow people down, to stop and look, and to reflect on what they see.

What are your goals for the South Side Arts District?

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We really want this community to be an inviting place for artists and entrepreneurs, where you feel the spirit of enthusiasm from every angle. When you step back and look at South Bethlehem, there are so many great things happening because business owners are working together collectively to support economic development and enrichment of the artistic side of this community.

Can you describe some of your accomplishments and new projects inspired by the South Side Arts District? One of our first projects, done in collaboration with ArtsQuest, was

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a 34-foot-high by 45-foot-wide mural depicting work life at Bethlehem Steel on East Third Street right off the Fahy Bridge. It created a buzz in the Valley, which is really what we wanted—to start a conversation and a dialogue revolving around the subjectivity of art.

“Strong public art transforms environments, and it creates a stronger sense of identity and the feeling of belonging somewhere.” —Missy Hartney South Side Arts District, manager

We also welcomed a new mural at Bonn Place Brewing Co. on Taylor Street, which was done by Lehigh University students, and features a Mountain Hawk theme.

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In July, we added seven artist-designed bike racks throughout the district. They’re both functional and beautiful. One of them is shaped like the Star of Bethlehem. Another functions as a café table, allowing bikers a place to park, relax, and enjoy the restaurant scene. We’re also extremely proud of our South Side Ambassadors, who work hard to keep the district clean and

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Arts District Take advantage of our

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provide hospitality to visitors. We’ve done quite a lot to improve the landscape of South Bethlehem, and we’re just getting started with our first South Side Restaurant Week last month. We’re extremely excited to showcase all the amazing cuisines South Bethlehem has to offer.

Why did you want to be part of this organization? South Bethlehem is on the cusp of a major revitalization movement. We’ve seen it with the addition of ArtsQuest and the Steel Stacks campus, but we’re really just getting started.

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Is the Arts District a purely volunteer organization? No, but we need volunteers. Right now, it’s a two-person employed staff and five volunteer committees helping us execute our goals. But as we add more events and community projects, we will certainly be looking for volunteers in the community.

What has been your proudest achievement with the Arts District? Our collaborations. The community,


BUILDER FOR business leaders, and shop owners have all really stepped up to the plate and are ready to work to make the district reach its full potential. And it’s been really inspiring to see so many people working together to make South Bethlehem everything it can and will be.

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What makes South Bethlehem special and fertile ground for your organization and its work? When you step back and look at all South Bethlehem has to offer, there’s a lot. We have unique boutiques and shops like Color Me Mine and Apotheca. We have historic attractions like the National Museum of Industrial History or viewing the old blast furnaces at Bethlehem Steel from the Hoover Mason Trestle. Of course, we also have amazingly diverse restaurants. There’s The Bookstore Speakeasy, where you can step back in time to the 1920s; Jenny’s Kuali, which serves Malaysian and vegetarian fare; or Molinari’s, which serves Italian cuisine so authentic that you’ll probably speak a little Italian by the time you leave. Then there’s our entertainment offerings like Touchstone Theatre, Zoellner Arts Center, Godfrey Daniels, SteelStacks, the Sands Event Center, and on top of all that, we have a multitude of diverse events we host, like Musikfest, First Friday, Spring on the South Side, and now Restaurant Week. You can’t help but want to be a part of it all. We’re a district on the move. When I look around, it’s exciting to think of what will happen here over

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the next few years. Everywhere you look there’s expanding opportunity for leisure activities, beauty, and art.

What’s on the horizon? We’re revamping First Friday, which has long been South Bethlehem’s signature monthly event. We want to keep all of the great features in place now, but we’re also working hard to bring back the artistic and bohemian feel that it once had by partnering with Lehigh Valley Underground. Starting in September, each First Friday will host a series of concerts showcasing at least five different music venues and genres throughout 3rd and 4th Streets with one main stage artist outside.

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BE WELL

T H E RAP Y

Dogs WRITTEN BY NICOLE FOSTER

20 AUGUST 2017

Sergeant Yanzsa could very well be the Lehigh Valley’s busiest volunteer. He visits the elderly, brings smiles to the homebound, listens intently as young students practice reading aloud, and spends time at events recruiting like-minded citizens to serve their communities. Sergeant, known to most as “Sarge,” is quite a unique volunteer: he’s only six years old.


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perfect shade He has big brown eyes and wears a perpetual smile. He also has a wagging tail—Sarge is a fluffy English golden retriever. At the impressionable age of four months, Sarge’s owner, Virginia Yanzsa, signed him up for obedience classes. The instructor instantly took note of the puppy’s sweet

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Therapy Dogs disposition and calm nature. “After a couple weeks, the trainer said Sarge needed to be considered for a therapy dog,” Virginia says. Virginia had no idea what a therapy dog even was. Therapy dogs can be any size and any breed or mix. Their most important characteristic is temperament. Their job is to provide serenity and friendship, so they must be at ease with people, not bark, and have an all-around calm disposition while working. Sarge is a member of Lehigh Valley Therapy Dogs, which is a branch of the nationwide dog therapy association, the Alliance of Therapy Dogs. Once a pup has celebrated his or her first birthday, testing for certification begins. Manners, obedience, and the owner’s handling skills are all measured. It isn’t just the therapy dog who is volunteering his time—each human companion is also volunteering and is always present alongside their canine.

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Before a dog can tout the title of therapy dog, he or she must exhibit appropriate behaviors during three observed visits to varying medical facilities. After receiving a thumbs up from trained and qualified observers, owners can then apply for official certification. Then, owners must decide what kind of environment best suits their newly minted therapy dog. Some are fantastic with children, while others may gravitate toward a more relaxed setting, such as a nursing home. All-star Sarge is happy to handle both.

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Sarge spent one of his observed vis-


its in an Allentown nursing home and proved he was born with a compassionate soul. Without guidance or encouragement, Sarge strolled quietly to a woman in a wheelchair. “He walked gently over and put his head in her hand on her lap,” recalls Virginia, admitting the encounter brought a tear to her eye. “That was the start of it.” The loving pooch also volunteers at ShareCare Faith in Action, a local non-profit. Established in 1991, the program benefits from the help of do-gooders to offer caregiving assistance to the elderly and individuals with disabilities. They provide trips to the grocery store, hairdresser, and medical appointments; chores around the house; and social visits. In 2015, executive director Lynn Marie Heiney incorporated another service: Caregiver Canines. Lynn says this unique program is for people who may have had dogs in the past, but can’t have them now. With home visits, Caregiver Canines introduces the opportunity for a dog and client to develop a one-on-one relationship. One beneficiary of the service is 93-year-old ShareCare patron Carol Hafner, who was the first person to utilize Caregiver Canines two years ago. With hearing and vision loss, she can’t care for a dog of her own, but she loves animals and had missed their companionship. She now looks forward to her dates with Sarge, who likes to sit in a chair so that he and his human friend can be next to each other at the same level. Carol even has a special cushion just for him. “This big dog hops up nicely

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and I sit in the chair beside him and he loves to be petted,” she says, laughing. “If you don’t pet him right away, this big, gentle paw comes at you like, ‘Come on, start petting me!’ He’s really cute and a very sweet dog.” Caregiver Canines is so sought-after that there is a waiting list of hopeful hosts looking forward to making a new furry friend. Lynn needs additional dogs to join the program. “We only have five dogs. We need more,” she explains. Lynn is looking for pooches smaller than 100-poundSarge to accommodate clients who have limited space. With his vast repertoire, Sarge switches seamlessly between visits with Carol to appointments with firstgraders at Freemansburg Elementary School, where he props himself on a library chair and listens to stories. Margaret Kavanaugh, the school’s head custodian, implemented Reading Dogs at the beginning of the 2016 school year. Familiar with therapy dogs and their ability to offer a judgement-free zone for blossoming readers, Margaret began reaching out to area organizations. Paws with Patience responded and their dogs started serving the students’ needs. “To hear them go from mumbling to reading out loud—it’s pretty cool,” Margaret says. Like ShareCare, Reading Dogs is also on the prowl for more four-legged volunteers. When the school year ended in June, Sarge and two to three friends aided the kids for one hour once a month. Due to popularity, that meant only a portion of the students were allotted five minutes with a dog. “The more dogs there are, the more kids get to read,”

24 AUGUST 2017


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says Margaret. “I hope there are more looking to do this.” Toward the end of the school year, the first graders were asked to write thank-you letters for Sarge and other members of Paws with Patience. Margaret expected a few students to follow through. On collection day, the total astounded her: 70 enthusiastic readers proclaimed their appreciation.

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It’s been about five years since Sarge became a therapy dog and the role fits him well. At home, he’s playful and likes to walk around the yard. As soon as his collar and leash are on, though, Sarge is ready to assist. “He knows we’re working,” says Virginia. “He knows he’s got a job to do.” This attitude is fitting—the Latin origin of “sergeant” translates to “one who serves.” If you would like to volunteer your therapy dog for ShareCare’s Caregiver Canine Program, call Lynn at 610.867.2177. To help build confident readers with your therapy dog at Freemansburg Elementary, email Margaret at mkavanaugh@basdschools.org

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good taste

House & Barn WRITTEN BY CÉZANNE COLVIN

26 AUGUST 2017


“Have you tried House & Barn yet?” has worked its way into regular rotation on my list of small talk topics, less as a conversational filler and more as a civic duty. Hyperbolic, perhaps, but unnecessary, no. (Let it be known that I am on a mission to have as many people try the Barn B Q Nachos as possible.) When I think of House & Barn, I think of Thanksgiving dinner, if only because it is the only other food-centric occasion worth fasting all day for so that you have the room to try a little bit of everything. Of all the possible options in the Lehigh Valley to eat, none can serve as a pinch hitter for House & Barn. The idyllic property’s historic buildings and enormous willow trees set a relaxing stage for one of the Lehigh Valley’s dreamiest dining destinations. There just isn’t anything like it, in part because this restaurant is actually two.

BARN The Barn is as charismatic as it is comfortable. If you can imagine a country music video come to life, you’re on the right track. It almost feels like a polished roadhouse, with a come-as-you-are vibe and rustic walls of stone and wood. Overhead, charming string lights and exposed beams are the literal topping to the casual, enchanting vibe. There’s an emphasis on craft beer, and the petite menu was created by nothing less than a snack food savant: Beef Jerky or Pretzel Bites; Chili Cheese Dogs or Garden Herb Grilled Cheese; Crab Mac and Cheese or Short Rib Tortillas.

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House & Barn While an entire evening can most certainly be spent at Barn, I opted to start my night with a drink and appetizer there. The beer list was tempting, especially with local personal favorites like Funk and Søle on draft, but I wanted something that I couldn’t get anywhere else. Honey Bee, a fan-favorite cocktail, has apparently survived several cocktail offering overhauls. It sounds syrupy sweet, but the lemon bitters gave the gin-based drink a zesty punch that was light and tart on the palate with a pleasantly sweet finish. I loved it. For my appetizer, I went for the Barn B Q Nachos. Nachos often suffer from one of three shortcomings: insufficient toppings, soggy chips, or cheese that dries and forms a layer of dairy concrete over your helpless tortillas. Barn’s nachos had none of these afflictions, and they were unlike any iteration of the dish that I’ve encountered before. The flavor was endless layers of smoke, sweetness, and spice. The smoked pulled pork was impossibly tender, and the aged manchego cheese melted perfectly into every nook and cranny. I could’ve sat there scooping up every last bite of pork and heirloom tomato for hours—but I boxed most of the nachos to go and headed to dinner next door. (For the record, when I reheated them in the oven the next day, they were just as good as the first time.)

H O USE

Any indication of favoritism is absent from the menu. Instead, it showcases a wide interpretation of influences, textures, and flavor profiles across the offerings. There is a beef entree, but also pork, chicken, scallops, salmon, duck, tuna, and shrimp. Every protein makes a tempting appearance, and is artistically plated with an intriguing mate (chicken with smoked potato bacon hash, salmon with bacon tomato jam, scallops with orange vanilla vinaigrette and ginger fizz).

There just isn’t anything like it, in part because this restaurant is actually two.

Across the table, we shared the House Pho, which was a savory delight; the Meat and Cheese Plate, the flavors of which were deliciously complementary; and the Summer Salad, which was bursting with freshness from local microgreens and had goat cheese so creamy that it seemed to melt in my mouth. The highlight of the meal was my Shrimp “big,” with grilled triangles of polenta that looked like pineapple and had a lightly crispy exterior and creamy, buttery interior. It paired perfectly with the grilled shrimp and fresh corn and crab salad, accented by the housemade coconut vinaigrette. It’s also worth mentioning that the wine list is a comprehensive tasting document in its own right, with carefully selected glasses and bottles. Le Grand Ballon Sauvignon Blanc was a refreshing and fruity accompaniment to my dinner.

It’s a slightly slower tempo at the House, named for its century-old farmhouse past. House is stately, but not stuff y; it’s inviting, but not intimidating. The menu is equally approachable—there isn’t an unpronounceable ingredient in sight—but is somehow also somehow an epicurean encyclopedia without being overwhelming. Separated into “smalls” and “bigs,” all of the dishes have satisfying but restrained portions so that many For dessert, we split the Affogato. As a child, I plates can be sampled and shared throughout the loved coffee ice cream. Affogato has thus become one of my favorite desserts, and one that I course of a meal.

28 AUGUST 2017


rarely see offered. I suppose I love it because it’s such a juxtaposition: a spoonful split between cold, sweet ice cream and hot, bitter espresso. This version came with housemade pistachio ice cream, with intact pistachios for a fun crunch (much like having a sprinkle of granola in your yogurt). From start to finish, it was a perfect dining experience.

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Float Between Refined Rustic and EFFORTLESSLY Elegant Perhaps one of the best features of House & Barn is the seemingly endless ways that it can be experienced. Each restaurant has a more casual high-top stool eating area, dining rooms with comfortable tables, a bar, and a romantic outdoor patio, making for eight different settings in one stunning locale. “We focus on the food as much as the atmosphere,” says Executive Chef Greg Fiedler. “Those two things in conjunction really make someone’s experience. With all of our different settings, you can sit down and have something a little more intimate at either place, but you can also just get together and mingle with friends for appetizers or happy hour drinks.”

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Do as I did and glide between the two, or turn each into an outing of its own. Whatever you do, don’t let the rest of al fresco dining season slip by without stopping by one of the pastoral patios. (And don’t forget to try the nachos.) House & Barn 1449 Chestnut St, Emmaus 610.421.6666 houseandbarn.net

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London has Buckingham Palace; Paris, the Eiffel Tower and the Louvre; Philadelphia has Independence Hall and the Liberty Bell. Then, of course, there are many small American towns with claims to fame that are somewhat less impressive. Take Barney Smith’s Toilet Seat Art Museum in San Antonio for example, or the world’s biggest ball of twine (19,873 pounds in 2013) in Cawker City, Kansas. The little borough of Bangor falls comfortably in between. Founded by in 1760 by Robert M. Jones, who named it after his hometown in Wales, it was a key player in the region’s then-booming slate industry. Today, it’s home to more than 100 businesses, a thriving parks department, and numerous cultural and


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Bangor ture needed to make good wine. Early batches were just a few hundred gallons, but they sold well. Decades passed, and sales continued to increase. Elaine and her husband parted ways in the mid-’80s, and she now is the sole owner of the business, which she has expanded. The vineyard now produces 68,000 gallons of vino annually.

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Franklin Hill Vineyard is also a registered woman-owned business entity, and employs nearly 30 women. Elaine says some of her early hires were moms, just like her, who wanted fulfilling work while still having time for their families. No matter how your palate is tuned, Franklin Hill probably has a wine to match it, from Chambourcin (a dry, oak-aged red) to Carnival (cotton candy infused white). But the biggest seller by far is Sir Walter’s Red, a sweet Concord wine named after her father who also smoked Sir Walter Raleigh pipe tobacco. “We recently started our own distributorship,” Elaine says. “Our wines are available in Pennsylvania state stores, as well as our own shops. Late last year, Wegmans added the brand to its stores, and we’re the numberone seller in the Lehigh Valley Wegmans stores.” Bangor Trust Brewing 15 Broadway, Bangor 610.452.3232 bangortrustbrewing.com When is a brewery not a brewery? When it serves all sorts of delicious food and locally made

36 AUGUST 2017


beverages—but hasn’t made single drop of its own. Yet.

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Co-owners Traci McGinty and Leo Bongiorno share decades of experience in the brewing industry, and formed their business partnership in 2016. They took over the former Blue Mesa and adjoining property for their brewpub. The brewery itself is under construction, with its sights set on becoming a nano-brewery by the fall of this year, starting with a “3-1/2 barrel brewing system for porter and German pilsner,” Traci says. For now, Bangor Trust Brewing keeps its customers satisfied with house specialties like Prince Edward Island mussels and frites and an assortment of soups, salads, and flatbreads. You can wash it all down with craft beers from local breweries such as Hijinx, Sly Fox, Funk; Hardball cider; spirits from Social Still; and wines from Franklin Hill, Tolino Vineyards, and the Renegade Winery. Traci adds that Bangor Trust strives to source things locally as much as possible. “We get most of our proteins from Nello’s Specialty Meats. Our dairy comes from Klein Farms; coffee, from Baby Harry Coffee Roaster; and we get our ice cream from Dinky’s, right in our neighborhood,” she says. Columcille Megalith Park 2155 Fox Gap Rd, Bangor 610.588.1174 columcille.org ®

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Bangor lith Park. Sort of an American Stonehenge, Columcille was founded by Presbyterian minister William Cohea Jr. A soul-stirring visit to the isle of Iona—where early Celts thought one’s spirit could pass between the physical and mystical worlds—inspired him to recreate its ambience in the U.S.

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The park features scores of striking stoneworks. Some are deliberately crafted, others are in their natural state—ranging in weight from 4 to 15 tons. Towering over them all is “Mannanan,” at 20 feet in height and 45 tons in weight. “The site had been an old farm,” explains Brian McGuire, board president. “Some of the stones are the remnants of stone walls the farmers built, while others were brought in from local slate quarries.” Although its main purpose is to provide a place where visitors can be present and focused, Columcille is also the site of several spiritual gatherings during the year. “Everyone has their own beliefs,” Brian says. “But they can all gather as a group to observe the summer solstice. Being there when the sun rises can be a quiet and introspective time, as you mark the end of one season and the beginning of another.” There’s also a Samhain observance in late October, which encourages visitors to “think about those who have passed before them, and to honor their traditions,” he says.

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Although Blu-Ray and online streaming are the kings of video these days, the lowly VHS tape cassette still has a dedicated following. Bangor resident Earl Kessler is among them. “I was a big fan of horror movies on tape when I was growing up,” he explains. “When video stores started to fail, I started buying up as much as I could.” In 2015, he organized his ever-growing collection of tapes and related ephemera in the Museum of VHS, “an endeavor to establish an informative, educational, and fun nucleus of VHS celebration, nostalgia, and appreciation," as his website puts it. It’s a virtual and moveable museum, one that he takes to comic conventions, swap meets, and similar events, which enables him to interact with other fans of the medium. Earl has taken his exhibits to the Superchief show in New York, Allentown’s Alternative Gallery, and to his own annual event— “Severed”—at the Sherman Theater in Stroudsburg.

Earl’s collection now includes rare and authentic tapes, including significant titles such as “Blood of the Vampire,” perhaps the first horror movie released on VHS; old VCRs and other hardware; posters; painted t-shirts; and original artwork.

35

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“My audience is growing,” Earl says. “The museum draws long-time videostore fans—but it’s also a retro thing, kind of like the resurgence of vinyl records. It’s become kind of hip to like VHS.”

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It has been a little more than 6 months since Melissa Lascala, our graphic designer, began her fitness journey. We talked to her in the March issue of Marketplace, when she was just starting out. Since then, she has lost a whopping 27 pounds. Melissa followed an exercise and nutrition plan given to her by WorkoutEngine Allentown’s Coach Joe Arangio, a certified strength and conditioning specialist. Under his guidance, she hit the gym four days a week before work to exercise for 45 minutes. (That’s only 3 hours devoted to exercise per week!) Just as importantly, though, she drastically altered her diet. She didn’t just trade fries for salad or wine for water—she measured and pre-portioned all of her meals and snacks, keeping a log of everything that she ate over the last 182 days. Her hard work paid off.

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M E L I S S A’S DAI LY D I E T* Breakfast (Grab and Go) • 1 cup of coffee with cream • 1 protein granola bar Lunch (Turkey Sandwich) • 2 slices of Sandwich Skinnys • 4 slices of turkey • 1 slice of cheese Dinner (Egg and Cheese Wrap) • 1 whole wheat tortilla • 2 fried eggs • 1/4 cup of cheese Snacks • Greek yogurt with 1/4 cup strawberries and 1/4 cup granola • 1/2 cup cottage cheese • 1 cup assorted raw vegetables • 1 1/2 cups organic popcorn • 12 almonds * This is a sample of what Melissa eats on a typical day for her height, weight, activity level, and goals. Always consult a physician before starting a diet or exercise plan.

42 AUGUST 2017


Fitness Challenge What physical changes have you noticed?

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There are a lot of temptations. At work, there are a lot of treats and baked goods that people bring in almost every day. It’s hard saying no to sweets, but moderation is what I’ve learned. Like, last weekend, I split a funnel cake with my husband. I’ll probably only do that once this year!

How often do you have a “cheat” food or meal, and what’s your favorite? It depends on the week, but not more than twice a week. I budget for it in my caloric intake for the day. I love the Space Monkey beer from Fegley’s Brew Works, and pizza or fettuccine from Biaggio Pizzeria Restaurant in Allentown.

What are your goals now? Now that I’m done with six months at WorkoutEngine Allentown, I’m just looking to maintain my new weight. I’m going to continue exercising on my own before work, and I’m going to keep up with my food journal.

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“Your body is much more forgiving when your body fat is at a healthy level and you have more muscle tissue,” he explains. “Having athletic muscle boosts your metabolism. Muscles burn more calories than fat. More than that, you’ll have a reduced chance of diseases and illnesses like diabetes and depression.” And when it comes to maintenance, if you keep putting in the work, you’ll keep feeling good. “There’s a catharsis to this whole lifestyle,” Coach Joe says. “It’s what keeps people going for a long time— exercising and eating right helps you sleep better, manage your stress, and boosts your confidence.” SARA E. PIKE, O.D.

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When you’re decorating your home, there truly is one element that brings everything together for a cohesive, designed look: the flooring. Whether it’s hardwood or carpeting for your foyer, kitchen, bathroom, or bedroom, these decisions impact the value of your home, which is typically the single largest purchase you’ll ever make. Sometimes you want to change your flooring because it’s worn out, outdated (dusty rose, anyone?), or the room is going to have a new use (lower level turning from kid’s hangout space to a home office or home gym). If you’re in a new home (or new-to-you home), you may be looking to change out carpeting due to allergies or if the previous owner was a smoker. If you’re a business owner, having the right commercial-grade materials will ensure your operation looks great, even when dealing with high traffic, spills, and weather. This is why selecting the right flooring partner is critical.

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The company opened its doors in 1945 with original owner Bill Lowitz, and was purchased several decades later by the Young family. Family-owned since 1972, Bob and JoAnne Young, along with their sons Thomas and Jordan, oversee the daily operations and are very hands-on. Whether you’re flipping an investment property, doing some updates for your business, or investing in your “forever” home, Bethlehem Gallery of Floors literally has you covered. Their in-home design service is provided by a well-trained staff with a combined 220 years of expertise. Bob Young, owner and president of Bethlehem Gallery of Floors says, “We pride ourselves on having a wonderful group of quality installers for all products that we sell, and our ‘No Questions Asked’ warranty on the majority of our products stands alone in our industry.”


BEAUTIFY THE OUTDOORS Bethlehem Gallery of Floors is also a member of Flooring America, a nationwide group of flooring retailers that enable buying power and warranties that, along with their local customer-service focused team, provide a competitive edge when compared to the big box stores. They pride themselves on their attention to their customers, many of whom they have been serving for decades. Bob says that the company’s history has included serving some of the Lehigh Valley’s biggest companies, including Air Products, Bethlehem Steel, and Westinghouse. “Today, we continue to service some of the largest employers in the three-county area, such as Moravian College, Lehigh University, UGI, Northampton Community College, Kids Peace, the State Theatre in Easton, and many general contractors and developers.”

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Gallery of Floors One of Bethlehem Gallery of Floors’ recent signature jobs was the complete project for downtown Bethlehem’s historic Hotel Bethlehem. Working closely with operating principal Bruce Haines, Bethlehem Gallery of Floors was able to meet the demands for the custom wools and nylons that adorn all the lobby areas, corridors, ballrooms, and guest rooms throughout this grand hotel.

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“Many of the areas required the technical ability and expertise to build the look ‘in place’ once it arrived from various parts of the world,” Bob explains. “Today, the Hotel Bethlehem stands out as one of the most elegant facades in the Lehigh Valley and is the host of many elegant affairs, and we were proud to be a partner in this effort.”

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Next time you’re near the Hotel Bethlehem, in addition to admiring the architectural beauty of this landmark and the beautifully decorated interiors, take a moment and look down at your feet to see great examples of the right flooring for the right situation.

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48 AUGUST 2017

Another thing to know about Bethlehem Gallery of Floors is that they are a part of our community, serving our customers from the neighborhoods throughout and surrounding the Lehigh Valley. Whether your job is big or small, commercial or residential, from smaller jobs to entire estates, they are able to handle a wide variety of goods and services to satisfy every budget. With prices ranging from the budget-conscious laminate and carpet (starting as low as .99 cents/ square foot) all the way to the very top for those looking for the luxury of wool or similar products, they are here to help.


For those on the verge of a flooring decision, Bob shared these words of advice. “My advice to any end user before they begin to shop would be to establish your budget for the project. We can help you come to a realistic budget so that you’re not spending valuable time and ending up confused.”

Their in-home design service is provided by a welltrained staff with a combined 220 years of expertise. It also pays to do your homework. “Most important of all, avail yourself of the many social media search engines before you sign any contract,” Bob says. “I always advise that you Google consumer reviews first. Websites such as Angie’s List and Houzz are good places to start. And, don’t underestimate the power of word of mouth when it comes to selecting your flooring supplier.” That’s certainly smart advice. Feel free to contact them today for your free in-home measurement—Bob, JoAnne, their family and expert staff are looking forward to working with you. Bethlehem Gallery of Floors 4437 Easton Ave, Bethlehem 484.357.1932 bethlehemgalleryoffloors.com

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making a difference

Girl Develop It WRITTEN BY JENNIFER HAY

In 2016, women made up only 26 percent of the nation’s computing workforce, and it’s not because they aren’t working: women also held a whopping 57 percent of professional jobs last year, according to the National Center for Women and Information Technology. Similarly, while women

50 AUGUST 2017


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received 57 percent of the nation’s bachelor’s degrees in 2015, only 18 percent of computer and information science degree recipients that year were female. Girl Develop It is addressing this imbalance head on.

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Girl Develop It Environmentally Friendly, Safe & Effective

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The nonprofit organization began in 2010 as a call to action for women, by women, who were tired of the low representation of women in tech and wanted to make a difference. It provides affordable classes for adult females who are interested in learning web and software development in a judgement-free environment.

Safe for Children & Pets

The ultimate goal of Girl Develop It is to create a network of empowered women who are confident in their abilities to code and build web and mobile applications. The organization has expanded to include chapters in 56 cities and regions around the country, including the Lehigh Valley.

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“Local businesses have a need,” says Kim White, leader of the Lehigh Valley chapter. “They want to hire more women, but finding the women who have what they need can be a problem.” The program has grown slowly but steadily. Most classes, taught in locations in Bethlehem and Allentown by a team of about 10 computing professionals, run for eight hours at a cost of about $10 an hour, on subjects from HTML and CSS—markup languages that enable participants to see results right away in the ability to develop a web page—to more advanced classes in programming languages, such as Javascript. Classes are capped at about 12 students. This small format enables each student to get personal attention. The chapter also offers two-hour programs, such as Introduction to Web Development and Introduction to Wordpress, and it aims to offer six classes a year. All classes are avail-


able online, and the organization is always working on a new curriculum. “It’s not as intensive as a three-month class at a community college, but it’s a great way to introduce concepts and programs and let people see if it’s for them—and to build a community,” says Kim, who teaches the Wordpress, HTML, and CSS classes. She also hosts the chapter’s Code and Coffee events, regular meet-ups that allow aspiring and current developers to discuss and work on projects over a cup of joe.

“Once you take a class, you’re part of the community.” —Kim White Girl Develop It Lehigh Valley, chapter leader

Some students take just a class or two; a few have taken all of them. Students range from those who simply want to learn more about something they’re already interested in to those who have seen their chosen profession disappear and need to retrain for another career, Kim says. “A number of the women are in a marketing or development position in their company and are suddenly told they have to take care of the company website or database and want to learn more,” Kim says.

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Girl Develop It One participant, Crystal Goodwin, initially took Girl Develop It Lehigh Valley classes to help her redesign her employer’s website.

Improving

Beauty the th the

“I fell in love with coding and have been taking additional classes that interest me and will eventually help me in transitioning into a job in web development and design,” says Crystal, who has taken Intermediate HTML/CSS, Wordpress for Beginners, PHP & MySQL for Beginners, Intro to Git & Github, and Intro to JavaScript.

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In addition to taking classes, Crystal participates in the monthly Code and Coffee get-togethers. “This has really helped form relationships within the group and also allows me to show people what I am working on, ask for help, and also learn new information in the tech field that just comes up through conversation that I wouldn’t have known to ask about,” she says. “Most of the members are teaching themselves to code through online tutorials, and it’s extremely beneficial to get together and share struggles and breakthroughs.” “You can learn everything you need to do on the web. That’s how I learned,” Kim says. “But it very much helps to have other people around.” Especially for women, who may feel somewhat uncomfortable in the male-dominated profession. “It’s not that women don’t have the brains to do it. We’re here to change perceptions, and so people can have a safe place where they can ask silly questions they don’t feel comfortable asking somewhere else.” The Code and Coffee get-togethers also offer Kim a way to market the

54 AUGUST 2017


program and get insight into what students and potential students want from it. “It doesn’t cost anything. It’s a good way to introduce the program and get feedback,” she says, adding that the local program is smaller and less well-known than some of the larger, older chapters, especially in larger cities. “Our biggest drawback is people not knowing about us.” “We may have fewer classes, but we really try to focus on the sense of community. Sometimes for a small chapter like ours, it’s the community aspect that’s most important,” she says. “Once you take a class, you’re part of the community.” The community aspect that is the strength of Girl Develop It Lehigh Valley also includes relationship with the local tech community. “A lot of the local tech businesses support us. They’re aware of us. We try to keep our ties with them,” Kim says, adding that they serve as advisors and teachers. These local businesses may ultimately be seeking employees with the skills taught by Girl Develop It Lehigh Valley. “There are a lot of tech jobs in the Lehigh Valley,” Kim says. “In many cases, they want someone who has the brain power, someone they can train.”

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snapshot

Hidden Secrets O F T H E LE H IG H VAL L E Y

If you have a photo you’d like to share, simply visit our website lehighvalleymarketplace.com/snapshot and click the Snapshot tab. Our only requirement is all submitted photos must be taken within the Lehigh Valley. By submitting your photo you give Lehigh Valley Marketplace permission to publish it in print and digital forms.

56 AUGUST 2017


COMING IN September

The next Snapshot theme will debut in our September issue:

Fairs & Festivals What’s your favorite summer festival and what makes it so unique? Check out our Calendar for ideas and snap some photos of all the food and fun at a festival near you! Photo by Paul Sell, Musikfest, Bethlehem.

Left Page Clockwise: Jacob Siegfried, Lehigh Gap. Gene Fernandez, Allentown. Francesco Tornabene, Bethlehem Township Public Library. Toni Koenigsberg, Hellertown. Right Page Clockwise: Pat Miller, Traugers Farm. Michelle Poole, Easton Cemetary. Lisa Stangl, The Indian Tower, Nazareth.

LEHIGHVALLEYMARKETPLACE.COM

57


CALENDAR

Friday, August 4 Sunday, August 13 Musikfest musikfest.org

Friday, August 4 Sunday, August 6

AU red REVO R & dry eye SPECIALIZING IN THE TREATMENT OF DRY EYE

Friday, August 11 Monday, August 14

Dr. Kristine J. Lare-Knappenberger, O.D. Dr. Jennifer Randle, O.D.

Wine Slushie Weekend Clover Hill Vineyards & Winery 9850 Newtown Road Breinigsville 12 p.m. cloverhillwinery.com

400 North 17th St. | Ste. 101-106 | Allentown | 610.433.0450 3535 High Point Blvd. | Ste. 800 | Bethlehem | 610.867.9900

lehighvalleyeyecenter.com

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58 AUGUST 2017

54th Annual Das Awkscht Fescht Antique and Classic Car Show Macungie Memorial Park Macungie All day awkscht.com

Saturday, August 12 and Sunday, August 13 Pasta & Wine Pairing Weekend Folino Estate 340 Old U.S. 22 Kutztown 11 a.m. folinoestate.com

Friday, August 18 Giant Bubble Festival (Free!) Manasses Guth Covered Bridge 2465 Wehr Mill Rd Allentown 6 p.m.


Saturday, August 19 Tomato Day Easton Farmers’ Market 1 S 3rd St Easton 9 a.m. eastonfarmersmarket.com

Sunday, August 20 Run Wild 5k/10k/Family Walk Lehigh Valley Zoo 5150 Game Preserve Rd Schnecksville 8 a.m. lvzoo.org Cheese & Garlic Festival Bear Creek Mountain Resort 101 Doe Mountain Ln Macungie 12 p.m. bcmountainresort.com

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Saturday, August 26 VegFest Street & Food Festival South Bethlehem Greenway Bethlehem 11 a.m.

Children’s Shop

We've got your Back... to School

Spuds & Suds Festival S Chestnut St & W Northampton St Bath 12 p.m.

Saturday, August 26 Sunday, August 27 Blue Mountain Beer Fest Blue Mountain Resort 1660 Blue Mountain Dr Palmerton 12 p.m. skibluemt.com

Plae - See Kai Run - Mayoral - Livie & Luca - Tea Collection - Joules - Deux par Deux - Melissa & Doug 3301 Bath Pike - Bethlehem - 610.866.2505 - facebook.com/SweetPeaChildrenBethlehem

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59


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60 AUGUST 2017

ADVERTISER INDEX

Adoptions from the Heart ............................................................51 Allentown Farmers Market .........................................................60 American Fence & Flag ..................................................................11 Assembly 88........................................................................................22 Assist 2 Sell .........................................................................................38 B & B Custom Pools .........................................................................17 Bane & Vader's ....................................................................................21 Bella Casa Kitchen & Bath...........................................................44 Bethlehem Gallery of Floors ...................................................... 55 Blue Moo Ice Cream Shop ...........................................................60 Bucks County Wine Trail..............................................................51 Carol C. Dorey Real Estate .............................................................7 Coldwell Banker Hearthside Realtors ...................................43 Cooper Electric ................................................................................. 47 Coringrato Insurance ....................................................................50 Creative Awnings.............................................................................45 Creative Landscapes ......................................................................59 Curtis E. Schneck, Inc. ................................................................... 53 Designer Awnings ............................................................................18 Eat Well Consulting.........................................................................17 Edge of the Woods Nursery........................................................33 Egypt Star Bakery ............................................................................ 16 Embassy Bank for the Lehigh Valley .....................................ifc Enviro-Tech Pest Services ...........................................................52 Extraordinary Smiles ......................................................................13 Eyecare of the Valley ......................................................................45 Fairgrounds Opticians ..................................................................58 Fast Lane Recreation ......................................................................34 Fiesta Ole Tequila House.............................................................33 Finishing Edge...................................................................................48 First Northern Bank & Trust .....................................................ibc Friendly Tree Service .....................................................................54 Green Acres Outdoor Living .................................................. obc Hartzell's Pharmacy........................................................................ 35 HCR ManorCare Health Services ...........................................24 Hei Jin Chung, MD ......................................................................... 16 Hydro Dynamic Pools ...................................................................39 James K. Shearer, DMD PC .........................................................21 Jeffrey J. Febbo, CFP...................................................................... 23 Jumbars ................................................................................................48 K & H Custom Window Treatments & Accessories.......50 Khineder Creations......................................................................... 53 Kreative Kitchens ............................................................................22 Lehigh Valley Electric.....................................................................41 Lehigh Valley Zoo ............................................................................ 37 Macungie Animal Hospital ........................................................36 Main Street Financial Partners ....................................................1 Maui Kitchens....................................................................................60 McCoole's at the Historic Red Lion Inn ...............................44 Medicap Pharmacy ..........................................................................18 Meera Salon & Day Spa.................................................................32 Millbrook HomeCare Partners .................................................58 Millcreek Landscape Design ..................................................... 23 Moravian Academy......................................................................... 35 Nikki H. Nail & Hair Salon ...........................................................51 Phillips Pet Supply Outlet ............................................................13 Physicians Weight Control .........................................................52 RCN.........................................................................................................36 Ren Acupuncture Service ............................................................49 Richards Window Fashions ........................................................39 Rondel Development Company ............................................... 19 Ross Plants & Flowers....................................................................32 Sachdev Orthopaedics ..................................................................29 Savory Grille ....................................................................................... 37 State Theatre Center for the Arts ............................................38 Steel Magnolia Spa & Salon ........................................................54 Sweet Pea Children's Shop..........................................................59 The Center for Oral & Maxillofacial Surgery and Implantology ............................2 The Dining Dog & Friends .......................................................... 55 The Paver Savers ..............................................................................49 Turfpro Lawn & Landscape ......................................................... 25 Valley Window Cleaning ............................................................. 25 Werley Heating & Air Conditioning Co. .................................3 Western Lehigh Landscape ........................................................ 47 Weyerbacher Brewing Company.............................................24 Wood Naturally.................................................................................43 Youell's Oyster House ....................................................................41 Young Medical Spa .........................................................................34 Zionsville Antique Mall ................................................................58


LEHIGHVALLEYMARKETPLACE.COM

61


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