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PRESIDENT Matthew J. McLaughlin
EDITOR Cézanne Colvin
CREATIVE DIRECTOR Scott Westgate
ART DIRECTOR
letter from the editor You matter.
Keith Brinker
GRAPHIC DESIGNER Melissa Lascala
WEB DESIGNER Ashley Reinhard
Sales MANAGER Tina Altieri
Sales representatives Jill McDonald Dee Stewart
DIRECTOR OF PHOTOGRAPHY Ryan Hulvat
CONTRIBUTING WRITERS Kelly Alderfer Lenora Dannelke Bryan Hay Jennifer Hay Frederick Jerant
PUBLISHER Meris, Inc. 1 E Broad St, Ste 420 Bethlehem, PA 18018 610.868.8595 lehighvalleymarketplace.com
Meris, Inc. prints and distributes 81,944 copies per issue of Lehigh Valley Marketplace® 10x annually. The U.S. Postmaster distributes the majority of these copies. If you do not wish to receive this publication or you are moving, please send us a note with your current mailing label to the above address. Address changes and comments can also be received at publisher@meris.com. Reproduction in whole or in part without permission is prohibited. Lehigh Valley Marketplace® is a trademark of Meris, Inc.
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That is what the rock that I almost tripped over in downtown Bethlehem last week told me. (Stay with me here.) There it was, in the middle of the sidewalk, proclaiming the message that someone had painted on it in orange and purple. Two words: you matter. It was a seemingly simple but incredibly important sentiment, created by a complete stranger, that physically forced itself into my life. I don’t know whether or not it was placed there with intent, but for whatever reason, I’ve been thinking about it ever since. Not the rock per se, but the importance of reminding both ourselves and each other that we are valuable. If you’ve been on any major highways in the Lehigh Valley this year, you’ve probably noticed the ArtPop billboards (page 12) featuring art instead of advertising. This artistic competition that offers local artists tremendous free exposure for their work is our community’s way of rallying behind the local creative minds, especially in a world of underfunded art programs and artists, and saying, you matter. In Easton, the nonprofit ProJeCt (page 26) empowers underprivileged and underserved members of our community with literacy programs, GED prep classes, and English as a Second Language (ESL) programs so that they have some essential tools to work their way out of poverty. This programming is our community’s way of supporting the residents who may have not been privileged enough to have had some of the opportunities that many of us take for granted and saying, you matter. Across the pond—no, the other one—a group of Australians started growing out their facial hair in November of 2003. Dubbed “Movember,” the tradition (page 60) is meant to raise awareness about men’s health, specifically testicular cancer, prostate cancer, and mental health disorders. The people in our community who participate in this now-global movement is their way of saying, you matter. If you haven’t yet crossed paths with this rock downtown, let me pass along the message to you. You matter.
Cézanne Colvin, Editor cezanne.colvin@meris.com NOVEMBER 2O17
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inside this issue DEPARTMENTS
12
local color ArtPop
26
making a difference ProJeCt of Easton
34
hot ticket Bejeweled
42
because you live here Roseto
48
good taste Giacomo’s
12
60
be well Movember
64
pride of place Quakertown National Bank
34
66
Snapshot
68
Calendar
FEATURES
20 54
48 10
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10 Things You Didn’t Know About Thanksgiving NaNoWriMo
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LOCAL COLOR
artpop BY FREDERICK JERANT
Your music collection probably holds several tracks that you think should’ve been hits. Most of your friends don’t recognize them and don’t know anything about the performer—but agree they’re worthy of rocketing up the charts. The difference between a hit and a miss is often just a matter of exposure. Without lavish promotional budgets and lots of airplay, even the most talented acts can labor in obscurity.
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ARTPOP
Melissa Perhamus Melissa Perhamus works in mixed media in her Banana Factory studio. To create “Warmth Beyond the Hills,” she used diluted acrylic paints and unusual materials— such as plastic wrap and masking tape—to enhance the process. “Colors can seep under the edge of the tape in ways I can’t fully predict,” Melissa says. “It’s much like life itself: I can choose the colors and areas, but I don’t have full control over the outcome. And those outcomes will impact my future choices.” She’s an enthusiastic ArtPop participant. “It’s a fantastic program, and provides a wonderful opportunity for artists. ArtPop is a really good and effective way to bring the local art scene to the general public—but in a way that’s unexpected,” she says.
“Why not use vacant billboards to promote local artists?” - Wendy Hickey ArtPop, Founder and executive director
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Keith Shepherd Keith Shepherd’s childhood was filled with self-made sketches, flip books, and origami pieces. He taught himself to airbrush with instructional DVDs and a lot of trial and error. His first professional excursions were graphic t-shirts, but he had an itch to do more. Once again, instructional videos and plenty of practice honed the skills he needs for his current passion: large-scale canvas portraiture, frequently of stars from Hollywood’s golden age. As Keith puts it, “I take airbrushing from the boardwalk straight to the gallery.” He adds that ArtPop is “a nice way to decorate the highway. It also helps to boost my portfolio, and gives me some bragging rights!”
Michael Brolly Michael Brolly has had a lifelong interest in working with wood. “When I was a kid, I had no access to power tools, so I did everything by hand—including a carved ciborium and chalice,” he says. As an adult, he bought a Victorian house and knew that handwork wouldn’t be sufficient. An art teacher at Kutztown University showed him how to use a lathe, “and I just tore into it. Although I’m basically selftaught, I qualified for a national show in my senior year. Since then, I’ve won lots of awards— but ArtPop is the coolest.”
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ARTPOP
We’ve been putting
HEAVY DEMANDS for decades ON OUR FENCES
Visual artists are in the same boat. But the Lehigh Valley’s ArtPop (Public Outdoor Projects) program is dedicated to allaying that situation. Its mission is “to promote local artists’ work and make art accessible to communities through available media space.” That translates to providing local fine artists with a year’s worth of exposure along the highways and byways of the Lehigh Valley. These competitions have been in the Valley since 2014, but the concept goes back 15 years. ArtPop’s executive director and founder Wendy Hickey was working for Adams Outdoor Advertising’s office in the Poconos in 2002, as well as serving on the board of the Pocono Arts Council. “I was thinking of ways to serve my board position when a lightbulb went on,” she says. “Why not use vacant billboards to promote local artists?”
OWNER, H OW I E M A N T E AG E 4
Fortunately, her manager liked the idea, and a small-scale version of the program began. During her career with Adams, Wendy moved five times—and lobbied successfully for similar projects in each city. But when she landed in Charlotte, North Carolina, five years ago, another light bulb went on: It was time to get serious about promoting local art. She approached the city’s Arts and Science Council, which endorsed her proposals, and the formal designation of “ArtPop” was born.
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Within a year, Wendy had established additional ArtPops in Peoria, Illinois, and the Lehigh Valley.
“Our program offers tremendous exposure to these artists,” Wendy says. “Their work is displayed on billboards throughout those counties for a full year.” The huge graphics change locations whenever an advertiser wants to pay for that space. Wendy explains that none of the winners receive a cash award. “Their prize is the free exposure of their work to the community. If they were paying for the space themselves, it might cost them from $30,000 to $75,000 per artist.” “So far, we have featured 20 Valley artists.” Wendy says. “Six in our first year, and seven in each succeeding year. We partner locally with Adams Outdoor for the billboard space, and with ArtsQuest. The Banana Factory, which hosts our event, issues the call for artists, and assembles the juries for selecting most of the winners.” She added that jurors select six pieces. The remaining entries are submitted for public voting, resulting in one “People’s Choice” award. Nationally, ArtPop competitions are open to artists 18 years of age or older. But the Lehigh Valley is an exception. Thanks to a partnership with Kutztown University, high school seniors may also enter. That winner will be offered, through the Kutztown University Foundation, a partial scholarship to one of KU’s art programs. The fourth Lehigh Valley competition began in late September with a call for submissions. That window closes on December 6, so interested artists in Berks, Bucks, Lehigh, Montgomery, Northampton, and Warren counties
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ARTPOP should check out submission requirements at bananafactory.org/ events/artpop. Since leaving Adams Outdoor Advertising, Wendy has worked for a smaller company, and oversees the ArtPop organization from her base in Charlotte. But her plans include assembling “mini-armies” of volunteers in each ArtPop city. The 501(c)(3) non-profit welcomes donations, and interested parties can find more information on the ArtPop website. “I have a huge love for artists and want to be their voice,” she says. “I want to inspire our communities and cover our streets with art!”
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10 Things You Didn’t Know About Thanksgiving BY FREDERICK JERANT
A LEHIGH VALLEY TRADITION FOR OVER 85 YEARS
Here’s a helping of Turkey Day trivia to bestow upon your tablemates this holiday season alongside second servings of mashed potatoes and green bean casserole. Whether you need to fill an awkward pause, defuse a squabble, or you just want to flex your knowledge, there’s at least one thing on this list that’ll get the conversation flowing.
Pilgrims weren’t the first. It sounds like heresy, but the 1621 celebration was preceded by many others on our soil. Here are just a few: BREAKFAST LUNCH DINNER TAKE-OUT BANQUETS
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A setting s as as as the the who w h excites i you. Texas, 1541: Explorer Francisco Vasquez de Coronado held “a day for prayer and feasting” with his crew in Palo Duro Canyon. Virginia, 1610: After the winter of 1609-1610, only 60 of the original 490 Jamestown settlers were alive. After English ships delivered more food, those 60 held a Thanksgiving prayer service. Virginia, 1619: On December 4, a band of 38 colonists declared that the date “shall be yearly and perpetually kept as a day of Thanksgiving.’’
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10 things
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Bar sales go through the roof on Thanksgiving Eve. Forget St. Patrick’s Day and the Super Bowl. Not even New Year’s Eve comes close. It makes sense—it’s a near-universal holiday, so practically everyone’s off the next day; loads of out-of-towners can catch up with old friends before tucking into the big family meal; and who really wants to entertain anyone the night before, anyway? Plus, if you’re not feeling 100 percent on Thursday, it’ll be okay to snooze a bit afterward—everyone else will be entering a food coma too!
Macy’s was not the original Thanksgiving Day parade. That distinction goes to the 1920 parade organized by Gimbel’s department store in Philadelphia. About 50 people were involved.
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Macy’s parade launched in 1924, with 400 marching employees and a menagerie of live animals borrowed from the Central Park Zoo. Those huge balloons debuted in 1927, with Felix the Cat; Mickey Mouse joined the festivities in 1934. And Snoopy’s been featured a half-dozen times, more than any other character.
Edmund Gwenn really was Santa. The parade scenes in the original Miracle on 34th Street were shot on location, and had to be completed before the marchers stepped off. (Except for Edmund Gwenn, who played Kris Kringle, because he actually served as Santa in the entire Macy’s parade that year.)
Sarah Josepha Hale got the Thanksgiving ball rolling. Sarah Hale (1788-1879) was a bit of a pot-stirrer in her time. Her then-radical ideas included having female public school teachers, providing working mothers with daycare, and establishing public playgrounds. Sarah also wrote letter after letter—for 17 years!—to numerous public figures, even President Lincoln, lobbying for a national day of Thanksgiving. In 1863, her labors bore fruit: Lincoln issued that proclamation on October 3 of that year. But she had other accomplishments. Sarah was the “editress” of Godey’s Lady’s Book, a novelist, and poet. Her best-known poem begins, “Mary had a little lamb…”
“Thanksgiving” or “Franksgiving”? Between 1939 and 1941, Americans could celebrate either of two Thanksgivings (or both). In an effort to boost retailers’ bottom lines, President Franklin Roosevelt proclaimed in August 1939 that Thanksgiving would fall a full week earlier than it traditionally did. The country went nuts. Some states observed the new date; others kept to the old one. Colorado, Mississippi, and Texas celebrated both. Preference for each date broke roughly along party lines, so they became known as the Republican Thanksgiving and the Democratic Thanksgiving (or, as Atlantic City’s mayor dubbed it, “Franksgiving”). The matter was settled in ’41, when Roosevelt signed a law, declaring the
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INTERNET BETTER
10 things fourth Thursday in November to be Thanksgiving Day. No one has messed with the date since.
The History of TV Dinners In 1953, C.A. Swanson and Sons grossly overestimated its Thanksgiving sales, and was stuck with a half-million pounds of turkey. Salesman Gerry Thomas suggested turning them into frozen, pre-made meals packed in segmented aluminum trays. Lo and behold! The very first TV dinner. It contained sliced turkey, cornbread stuffing, gravy, sweet potatoes, and peas. They cost less than a buck each, and went from freezer to table in 25 minutes.
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Happy Thanksgiving! Let’s sing “Jingle Bells.” J.L. Pierpont wrote “One Horse Open Sleigh” in 1857, reportedly for a Sunday school choir’s Thanksgiving program. (It became “Jingle Bells” when Pierpont re-published the song in 1859.) The kids were asked to sing it again at Christmas, and it’s been tied to that holiday ever since. The Edison Male Quartette recorded it in 1898, and it became a standard when Bing Crosby and the Andrews Sisters made it swing in 1943.
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“Unthanksgiving Day,” also known as the Indigenous Peoples Sunrise Ceremony, honors Native Americans with a sunrise ceremony, tribal dances, celebrations of culture and heritage, and other events.
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Although Virgin Islanders celebrate the usual Thanksgiving, they also mark “Hurricane Day” on October 19 if the islands weren’t ravaged by hurricanes that year.
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Native Hawaiians held the biggest Thanksgiving ever, long before the pilgrims landed. “Makahiki,” which historically celebrated the end of the harvest season and the new year, ran four full months. Work and war were forbidden, and natives spent their time dancing, playing sports, and partying. In modern day, mainland Thanksgiving is celebrated—but many islanders steam their turkeys underground in an imu instead of roasting them.
Lions and Bears (oh my!) In 1934, George A. Richards purchased the Portsmouth Spartans football team for $7,952.08 (yes, and eight cents!) and moved the team to Detroit. He needed something to spark interest in the renamed team; their 26,000-seat stadium at the University of Detroit was rarely more than half-full. Richards scheduled the 10-1 Lions to take on the undefeated World Champion Chicago Bears on Thanksgiving Day. As owner of WJR radio, he also convinced the NBC network to broadcast the game nationwide. The dream match-up was an instant hit: the stadium sold out, and fans were turned away at the gate. And that’s how the tradition of Lions’ football on Thanksgiving got started.
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MAKING A DIFFERENCE
ProJeCt of Easton BY JENNIFER HAY
“Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime.” For nearly 50 years, ProJeCt of Easton has been fighting poverty by helping people learn to help themselves, vibrantly bringing the old proverb to life.
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project “The goal has always been to provide a real coordinated effort to solving poverty,” says Alison O’Connell, ProJeCt’s development manager. “You can give somebody food, but that’s not their only issue.”
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Founded by local clergy and community leaders to advocate for and provide services to an underserved and underprivileged population in Easton, ProJeCt, whose name reflects the Protestant, Jewish, and Catholic interfaith roots of its early leaders, has grown from an agency focused primarily on providing emergency assistance into a comprehensive system of services, with education at its center. “Our original programs were the emergency shelter and food pantry,” Alison says. In 1979, the agency offered its first literacy program, a volunteer tutoring program for adults; today, it offers professional programs for every level of learner. “That’s probably been our biggest area of expansion, literacy,” she says. “Literacy is a big issue that many people don’t think of when they think of poverty.” Between June 2015 and June 2016, ProJeCt served 233 adults and 36 children from 31 families in its literacy programs. Literacy programs for adults include Adult Basic Education, which offers instruction in reading, writing, arithmetic, and practical life skills; General Educational Development (GED) classes, which prepare the students to master the subjects on the GED test; and English as a Second Language (ESL) classes, which provide instruction in English language skills for non-native speakers, including assistance with preparation for the U.S. citizenship test.
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More than 40 adults got their GEDs or became U.S. citizens last June.
“LITERACY IS A BIG ISSUE THAT MANY PEOPLE DON’T THINK OF WHEN THEY THINK OF POVERTY.”
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- ALISON O’CONNELL DEVELOPMENT MANAGER, PRoJect Diana Pina is a member of the class of 2017, the organization’s largest-ever graduating class. She became a U.S. citizen on June 17. A native of Ecuador, she arrived in the United States in 2011, knowing very little English. When she registered her children for classes in the Easton Area School District, district officials referred her to ProJeCt, where she enrolled in the ESL program.
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Diana is now enrolled in the GED program. Although she has a high school diploma from Ecuador, she needs her GED to get into a U.S. college. She hopes to graduate from the GED program in June and join her oldest son at Northampton Community College, where he will begin studying in the spring. Her ultimate goal is a career in pediatric nursing. “ProJeCt changed my life,” she says. It has also helped her children, who are now fluent in both Spanish and English. While Diana attends ProJeCt’s adult literacy classes, her daughter attends the early childhood program, part of the agency’s family literacy program.
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project And this summer, her younger son participated in the Sizzle program, a summer day camp focusing on reading skills aimed at Easton Area School District students from kindergarten to fourth grade. ProJeCt also works closely with the School District on the Student Success Program (SSP), a one-year program for district middle school students that addresses attendance, behavior, and classroom performance. The program teaches self-awareness and selfmanagement life skills, enabling children to take personal responsibility and make good decisions. The program, which offers one-on-one case management for students who demonstrate risk for failure in attendance, behavior, and grades, served 375 students in 2016.
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This year, the program, which had been available to children in grades 6 through 8, expanded to include fifth-graders. “The sooner you can start teaching students those kinds of skills, the better,” Alison says.
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Also new is the Success Academy, which is focused on building a personalized case-management plan for each client ProJeCt serves. “If they’re coming in to get their GED, we’ll look at things like their housing situation and food insecurity, building a comprehensive plan for each client, so that we can address any barriers to learning,” she says. “Once they’ve graduated from the program, if they’re looking to apply to college or go into the work force, we can keep supporting them, helping them with college applications or resumes.”
The Success Academy also applies to the agency’s social services clients, she says, adding that when they seek emergency shelter or come to the food pantry, staff can find out what their issues are and learn how they can help, whether it is through one of its programs or by connecting them to other community organizations. The program fits in with the agency’s desire to bring all of its programs— literacy and social services—under one umbrella, Alison says. ProJeCt assumed operation of Easton’s Interfaith Food Pantry in the early 1990s, and many faith groups continue to donate to the program, which offers qualified Northampton County residents a three- to four-day supply of fresh, quality food each month and allows senior citizens to visit the pantry up to twice a month. Clients are able to select their own items from the shelves, assisted by volunteers. “Our food pantry is teaching clients how to use food they receive, how to incorporate healthy food in their diets,” Alison says. “Everything we do is about education.”
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If you know where to look or who to ask, you can still find traces of the Roseto Effect among the quiet streets of this borough tucked in the hills of northern Northampton County. “My plumber still makes prosciutto and still has the most beautiful stash of it in his garage. Prosciutto was served at every meal when you wanted to say thank you to those around the table,” says Matt Stallard, whose family grew up in Roseto.
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roseto “My twin aunts still live on Pennsylvania Avenue, the last of their generation, and they still make homemade pasta every weekend and sew their own clothing,” he says. “It was a unique town for half of the last century.” A one-square-mile community of 1,585 people, Roseto was incorporated in 1912 and settled by Italian immigrants who came to the United States in the late 19th and early 20th centuries to find work in the slate quarries and textile mills. The borough, named for Roseto Valfortore, a small village in the Province of Foggia in southeastern Italy, has been long regarded for the aforementioned Roseto Effect. In the 1950s and 1960s, two physicians discovered that Roseto’s residents—despite a diet rich in pasta, cheese, and cured meats—had half the national rate of heart disease and lived past the national average life expectancy. “I would say the homemade wine contributed to the Roseto Effect. They drank more than their fair share of it and were always running out before the next batch was ready,” Matt remembers. “All of us kids drank it from one-ounce glasses diluted with soda. It was the best stuff in the world.” Matt, owner and winemaker at Rowan Asher Winery in Stroudsburg, makes and sells “Roseto Effect,” a vinicultural tribute to his great-grandfather’s homemade red table wine. It’s mostly Montepulciano and Sangiovese blended with merlot. “It’s in the tradition of a classic Chianti,” he says. But there was more to the Roseto Effect than just the red wine. Join us for 1/2 price bottles of wine Tuesdays, 5-10pm 85 West Broad St., bethlehem 610.865.9600 apollogrill.com
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“People had beautiful gardens and grew peppers and garlic and fig trees under the back porch,” Matt says. “It was a world of freshly grown produce and homemade spaghetti and manicotti that was generously shared with neighbors and out-of-towners.” “There was consistency to living and a routine that was healthy because you knew your neighbors and that you were surrounded by people who had your back,” he adds. “This all contributed to everyone’s physical and emotional health. It’s the way life should be.”
In the 1950s and 1960s, two physicians discovered that Roseto’s residents– despite a diet rich in pasta, cheese, and cured meats–had half the national rate of heart disease and lived past the national average life expectancy. Today, Roseto remains a quaint town with lot of friendly people, many of them descendants of the families who settled the borough. “It’s a great place to raise a family and close to many other attractions in the
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Lehigh Valley,” says Mayor Joseph Angelini, a fourth-generation Roseto resident. “Here in town, we have Ruggiero’s Market, which was founded in 1919 and where you can buy imported Italian products, and Roseto Bakery, which makes tomato pie and stuffed breads in a brick oven.” Roseto also has floral shops, auto repair shops, and its own police department and volunteer fire department, Joseph says. “One of the biggest things is that we got Americanized and our parents put us through college and we had to move out,” he says. “Back in the 1940s and 1950s, we had 17 blouse mills, seven gas stations, five general stores, three butcher shops, six taprooms, and a restaurant. People worked hard and looked forward to family time at night.” Now people who grew up in Roseto are longing for those simpler times and moving back, says Joseph, whose father served seven terms as mayor. “My grandfather and great-grandfather came over to work in the quarries like everyone else,” he adds. “The old-timers worked honest jobs and tended their gardens and walked to the Marconi Club after dinner to sip wine and to play Italian card games. The reason why they were so healthy is that they drank quality homemade wine without additives.” In a wired, digital age that’s a constant source of distractions, Roseto still offers refuge in its close-knit community and traditions, according to the mayor. “One of my most vivid memories growing up and that still remains strong
is our dedication to our faith at Our Lady of Mt. Carmel Church,” Joseph adds. “We still have our Roseto Big Time festival the last weekend of July where the festival queen crowns Our Lady of Mt. Carmel, the patroness of our parish. The 125th annual festival will take place next year.” Matt’s kids never miss a chance to experience their own Roseto Effect. “They still love to stay over at my aunts’ house and get there every chance they can,” he says. “They eat like royalty every week and have their pick of the cabinets full of homemade Italian cookies and 40 flavors of ice cream. It’s a nice blast from the past.” Matt says he likes to think Roseto will always retain its strong cultural identity, heritage, and its reputation for stressfree living. Roseto will roll out the welcome mat in November for the mayor, vice mayor, and priest coming from a town near Roseto, Italy, to see if they have any relatives in the borough. They may find them among their American cousins who tend their gardens, raise livestock, and make their own wine and tomato sauce and in a segment of the population where longevity is still the norm. “We have one gentleman who’s 104, one who’s 98, and some others in their upper 90s and quite a few in their 80s from the old guard, the staunch foundation,” the mayor says. “The Roseto Effect is still carried out in the traditions of many families.”
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Giacomo’s
Italian Market and GrillE BY CÉZANNE COLVIN There is a place on a corner of Easton’s residential College Hill called Giacomo’s Italian Market and Grille. Colloquially, it is known as Giacomo’s, as in, “Want to go to Giacomo’s?” This is a sentence frequently overheard on Lafayette College’s campus and throughout the neighborhood, and I’d wager that there is only ever one answer: yes.
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giacomo’s If you are not from Easton or College Hill, there is a chance that you have not had the good fortune of wandering in on, say, a Tuesday afternoon, and walking out a little bit later with a slightly tighter waistband and higher spirits. You should change that.
Giacomo’s is more than a sandwich shop. It’s also an authentic Italian market, offering shelves peppered with imported Italian goods.
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A Lehigh Valley institution since 1975, Giacomo’s specialty is cheesesteaks. (The shop won a heated cheesesteak showdown judged by The Express-Times in 2011.) Owner Sal Famularo says part of the secret is in the bread, which is delivered fresh from Calandra’s Bakery in Newark every day. It’s denser than the typical roll you might find at the store, meaning it’s the ideal vessel for housing mouthwatering bites of saucy steak meat. The signature homemade marinara sauce, made with ground tomatoes, isn’t quite like the marinara sauce you’d twirl your spaghetti in, and it’s not exactly pizza sauce either—it is its own creation, punchy but not too acidic, distinctive but without overpowering the savory meat. Instead, it cuts through the rich steak and cheese, creating the legendary sandwich that has kept the front door chiming for decades. Other hearty handhelds include signature subs brimming with soppressata and capicollo, or pitas stuffed with housemade chicken salad. LEHIGHVALLE YMARKETPL ACE.COM
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giacomo’s But Giacomo’s is more than a sandwich shop. It’s also an authentic Italian market, offering shelves peppered with imported Italian goods. Ideal for amping up your favorite old-world recipes, there are jars filled with grilled peppers, eggplant strips, and sun-dried tomatoes. You’ll also find scrumptious Italian snacks and treats, as well as imported artisan pastas like Giuseppe Cocco, which is the same pasta that is served to the Pope. In addition to products straight from the heart of Italy, there are cases stocked full of handmade delights made with timetested recipes. On my trip to Giacomo’s, I took home enough food for two nights of feasting. Part of the charm of Giacomo’s is that the entire eatery is like a care package from your mother. In fact, in the refrigerated grocery section, you’ll find Sal’s 77-yearold mother’s marinara and meat sauces, ready for you to take home and serve alongside the fresh housemade pastas, meatballs, and, of course, the sausage.
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Before we get any further, let me tell you about the sausage. Made daily and coiled into its resting place behind the tempting glass display at the counter, Giacomo’s makes five different flavors of sausage from scratch. There’s the standard Italian, of course—which you can (and should) also try on a breakfast sandwich one morning—and the “sweet,” with a touch of fennel. The sausage also comes spicy, with crushed red pepper woven into the links, and then there are the specialty sausages that might come with broccoli rabe or parsley and cheese. I took the classic Italian sausage and broccoli rabe home with me to try. Both styles were incredibly robust and tasty—I could see them pairing well with pasta salad, risotto, and grilled vegetables. I ate (read: devoured) mine as an appetizer. If you want to be the hero at your next potluck or picnic, stop by Giacomo’s on your way to the party.
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I also sampled the arancini, a chubby little wonder of rice, meat, cheese, and peas. The breading was light with a satisfying crunch, while the inside was moist and avorful. The arancini came with a dipping sauce, but it wasn’t necessary—they were perfect on their own.
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Night one’s feast also included Giacomo’s signature vodka sauce paired with their housemade fettuccine, made from a mixture of semolina and durum ours. Because the pasta was fresh, it only took a little over a minute to cook. The noodles were thick and tasty as-is, but the sauce took the dish over the top. Night two was for meatballs, Sal’s mother’s meat sauce, and the Vatican’s favorite penne. Here’s the thing: I almost felt guilty about the fact that I was eating such a scrumptious meal from the comfort of my home—without having slaved over it for hours and without ingesting any of the preservatives that usually come attached to the convenience of such a meal—and all I had to do was heat things up. The meat sauce was some of the best I’ve had, with a deep, rich avor that was perfectly seasoned. The imported penne had a unique texture and mouthfeel, and each cylinder tenaciously gripped onto the incredible sauce. The meatballs, made with pork and beef, were a tender and comforting accent to an already delicious dish. Giacomo’s is a true outpost for fantastic Italian air and some of the Lehigh Valley’s ďŹ nest cheesesteaks. Stop in and try Sal’s iconic take on the sandwich. Whatever you do, don’t leave without taking some sausage home for dinner.
Giacomo’s Italian Market & Grille 700 Cattell St, Easton 610.438.1945
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NaNoWriMo: A Truly Novel Experience
This month, NaNoWriMo—the shorthand moniker for National Novel Writing Month—can put you in touch with your inner novelist. Some half-million people around the world will be working toward a goal of writing 50,000 words in November as part of the Berkeley, California-based nonprofit organization’s 19th annual flagship project.
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Participants who do achieve this highspeed writing goal are designated as “winners” on the website, nanowrimo. org. While the trophies handed out are strictly digital, they earn the enthusiastic approval of this supportive community of writers. And there’s no shame in not reaching the full word count: There’s always next year, or the year after, for that. Finding your creative voice is a core objective of the NaNoWriMo mission. Setting a goal—albeit a fairly daunting one—and learning to work on a tight, 30-day deadline are also instrumental to the process of getting words to flow, flow, flow. A plethora of motivational tools and techniques help to challenge and inspire both seasoned and newbie “WriMos.”
Setting a goal–albeit a fairly daunting one–and learning to work on a tight, 30-day deadline are also instrumental to the process of getting words to flow, flow, flow. Geographically defined NaNWriMo regions, each organized by a Municipal Liaison (or ML), keep writers engaged and encouraged through online forums and in-person events that include meet-ups, plot-ins, and more, such as
a “Midnight Write-in” attended by 14 local insomniacs in 2016. The 2,100-plus NaNoWriMo participants in the Lehigh Valley region logged 5,949,794 written words last year, yielding 54 novels validated as winners. Bethlehem resident Roxi Kringle, a photographer and senior living facility chaplain who volunteered for the Valley’s 2017 ML position, attended her first NaNWriMo meeting at the city library two years ago. Although an experienced essayist, this was her first foray into fiction. “I saw friends who were posting about it on Facebook and thought, ‘That sounds interesting—I’d like to try to write a book,’” she says. While previously falling short of the winning word count, Roxi intends to stay on track this year by cranking out 1,667 words per day. (Pacing is at each WriMo’s discretion, so there’s no need to hit the brakes during a burst of storytelling prolificacy. Editing can be done later!) “The experience is amazing. I have a new idea and am really excited,” says the novice novelist, who describes genres she’s explored as a blend of romance, fantasy and epic journey, and humorlaced mystery. Meetings that continue throughout the year enable Roxi and fellow WriMos to read each other’s work, edit, and socialize. Locales include public libraries in Emmaus, Northampton, and Bethlehem, and the ever-popular Panera Bread cafés because they boast both “food and outlets.”
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NaNoWriMo While Roxi notes that there’s a “big difference between writing a book and publishing a book”—the latter being a goal to which she aspires—more than 250 NaNoWriMo novels have been traditionally published. Of those, eight eventually emerged as bestsellers, perhaps most notably Water for Elephants by Sara Gruen, which was made into a movie starring Robert Pattinson and Reese Witherspoon.
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Jessi Brown, an employee of Firefly Bookstore in Kutztown and ML, also has her sights set on publication—while remaining firmly focused on November’s challenge. This fifth-time NaNoWriMo participant and credentialed winner, a self-confessed writer since kindergarten, reports having had problems with finishing long projects.
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“Life would happen or I’d get distracted and wouldn’t finish it,” she says. “An amazing benefit [of NaNoWriMo] is talking with other writers who know what you’re going through. So I can say things like, ‘My characters aren’t cooperating,’ and they don’t look at me like I have two heads.”
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One of the tools Jessi finds most effective is the group Writing Sprint, a timed deadline (usually 30 minutes or less) that is mainly self-challenging. “At the end we come back and say this is what I got during that time,” she says. “It’s a little bit of competition since we’re trying to beat ourselves mostly, just to get the word count.” Brown also recommends creating an outline to keep the novel moving in the right direction, like a road map that can be changed along the way. And bring plenty of
There is always something to be thankful for.
caffeine for the journey. In addition to planning live events at the bookstore and other locations, Jessi has teamed up with 14 nation-spanning and international MLs for virtual interactions in the WriMoVerse. Although writing is ultimately a solitary endeavor, she notes that, “with NanNoWriMo, you’re not alone.” All the logistics for navigating NaNoWriMo are detailed on the website, from getting registered to submitting your novel. There is no cost to participate and individual writers retain the copyright to their work. However, those looking for an extra layer of protection can use the word scrambler option since only the word count—not the literary content or quality—is being evaluated. (So while you could be tempted to type, “All work and no play makes Jack a dull boy” 5,000 times, that approach violates the spirit of the event. And you might recall how well that worked out for the writer in the film version of The Shining.) Weekly “Pep Talks” by established authors stoke the energy of participants with inspirational guidance. Browse the archives to view past messages from such literary luminaries as Tom Robbins, Nick Hornby, Piers Anthony, and Sue Grafton. A moving treatise (laced with humor) by Neil Gaiman invites the reader to view the novelist’s world from a personal perspective, where despair and perseverance manage to strike a productive balance. How? “One word after another,” he says.
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BE WELL
movember BY KELLY ALDERFER
All too often, men stay quiet while facing physical and mental hardship. They may be concerned about worrying their friends and family, being a burden to others, or believe they just need to “man up” in the hopes that their struggles will go away. Considering that men die six years younger than women across the globe on average—with reasons for death being chiefly preventable— it’s time to talk. Testicular cancer, prostate cancer, and mental health disorders are challenges that men of all ages and places deal with every day, and they can be potentially fatal if untreated. Enter Movember, the annual event in November that encourages men to grow out their mustaches and get moving to help raise awareness of these men’s health issues.
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Movember started in 2003 by two Australian friends, Travis Garrone and Luke Slattery, who were talking over a couple of beers at a bar. The topic of mustaches came up—why were they no longer trendy, and could they be the ones who brought them back? They pondered, decided yes, and started to encourage others to join in. Meanwhile, a friend’s mother was raising money for breast cancer, which in turn inspired the men to dedicate their new
’stache campaign to men’s health. The Movember Foundation was born, and the rules were simple: donate ten dollars, grow out a ’stache, and the money would go towards men’s health and prostate cancer. The Movember Foundation officially covers four men’s health challenges: prostate cancer, testicular cancer, plus mental health issues and suicide prevention. It has spread from Australia into distant pockets of the world, including our own Lehigh Valley.
So, why these particular issues? Let’s start with the shocking fact that globally, three out of four suicides are men, and almost half a million men take their lives every year. That’s one man every minute. In general, mental health isn’t something that’s talked about often, especially by men. Thankfully, not every mental health issue ends in suicide, and the Movember Foundation aims to give men the strength and resources they need to get better. This starts with encouraging boys and men to break their silence about their struggles, whether they are tackling a genetic mental health disorder, or facing a mentally challenging time in their life, like the loss of a job, a breakup, or becoming a father. Ben Smith, 44 and a father of three, struggled with bipolar disorder his entire LEHIGHVALLE YMARKETPL ACE.COM
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movember adult life. When he became a father at 19, Ben faced the challenges of fatherhood sooner than he had expected, putting his mental health disorder on the back burner. “It’s hard to put yourself first when you have kids,” he said. When asked if he ever told himself to “man up,” Ben says, “Yes, absolutely—but I think every man feels that from time to time.”
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One way the Movember Foundation is working to aid in mental health issues and prevent suicides by men and boys is by teaming up with the Prevention Institute by funding sixteen communities throughout the US through their “Making Connections” initiative. This initiative focuses on giving community-level attention to those in need, including those who are especially impacted by trauma, like active and retired armed forces members and veterans. The Movember Foundation hopes to reduce the global suicide rate 25 percent by 2030. Aside from mental health issues, there are cancers targeting men as well. More than 1.1 million men are diagnosed with prostate cancer every year—one diagnosis per eight men—making it the second most common cancer in men globally. James Walter, 75, discovered he had prostate cancer three years ago. When he noticed he had problems urinating, he went straight to the doctor, who suggested getting James tested. Typically, a prostate should be about the size of a walnut, but James’ was the size of a grapefruit. He needed it taken out as soon as possible. He is grateful that his cancer was discovered sooner rather than later, and hopes the same for other men. He emphasizes the importance of early detection, and that men be aware of what their bodies tell them. “People are afraid of going to the doctor,” says James. “They don’t want to hear bad
news, or are in denial.” Now, James gets his PSA (prostate specific antigen) levels tested every six months to be sure that he is remaining stable.
The Movember Foundation officially covers four men’s health challenges: prostate cancer, testicular cancer, plus mental health issues and suicide prevention. Testicular cancer is extremely underfunded and less talked about than prostate cancer, yet is the most common cancer found in men ages 15 to 35, and the rates have doubled in the last 50 years. Luckily, it is one of the most treatable cancers, and if detected early the survival rate is close to 100 percent. The Movember Foundation is working to help raise funding for testicular cancer and inform on the importance of early detection. There are many ways to get involved yourself, the easiest being to simply grow out that mustache in November and start a conversation with your friends and family. But don’t stop there— along the way you can get moving, too. Set up a physical challenge for yourself like running that 10K, polishing up your swimming skills, or giving yoga a try. Let people know why you’re doing it and encourage them to join as well (it’s more fun with friends!).
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mustache growers doesn’t mean they can’t help get the word out. Tell your brother, father, uncle, and friend about the cause. You can even don a fake ’stache if you want. Host an awareness event and raise money to donate to the Movember Foundation, or check out their website to find an event near you (there’s a few!). No matter how you choose to raise awareness, anything is better than staying silent. So, go ahead and “grow that mo.”
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PRIDE OF PLACE
Quakertown National Bank BY KELLY ALDERFER
If you got in the car and drove into any town on any given day, it’s likely that you would pass by several banks. PNC, TD Bank, Wells Fargo, Bank of America—the list goes on. They are all over, and what we are used to seeing while on the road. But, if you live in Bucks, Lehigh, or Montgomery County, you’d likely see a sign with a little blue cupola topped with a weather vane and of three orange letters: QNB. QNB Bank is an independent local bank thriving among the big guys, and this past July, the bank celebrated its 140th year of banking in our area.
Brian Schaffer, vice president of marketing for QNB Bank, says that the bank’s success can be attributed to several factors, one of which being the “stable leadership” they’ve had. In the entire 140 years of the bank’s history, there have only been seven presidents— that’s an average of 20 years per president, which is quite impressive. Aside from the strong leadership, QNB Bank serves a limited geography: there are only 11 offices in the company. Because of this, the bank is able to give more personalized attention to their customers and be sure they are doing their best to help any way they can. Rather than having quota-based sales goals like many of the larger establishments, QNB Bank runs under a needs-based sales culture. “We have sincere care for customer’s success,” Brian says. “We’re only going to sell you what you need.” That honesty goes a long way for customers no matter how long they’ve been with QNB Bank. For younger people, it can be an overwhelming experience walking into a bank, whether it be to open their first checking account or to figure out a private student loan for college. With that in mind, there is great comfort in knowing that QNB employees care to take the time to figure out what option is best. Additionally, long-time QNB Bank customers always know they’re going to get the same attention and care they’ve always received. And if a customer moves out of the area—even a different state—they don’t need to change banks. While they won’t be able to step into a physical bank, customers have access to QNB Bank’s mobile app, which provides
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account information and allows the convenient option of mobile check deposit. Plus, additional help is just a phone call away. Brian says that this makes QNB Bank “high tech and high touch”—customers have access to the same technology that big institutions offer, but more personable service.
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QNB Bank is also on their seventh year of the “Batting for Books” organization with the IronPigs—for every double hit by an IronPigs player, the bank donates five dollars to a local library, with a different recipient each year. The 2017 recipient was Southern Lehigh Public Library, who received a whopping $5,700 from QNB Bank, a record-breaking donation for the bank.
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Three of the bigger, well-known causes the bank supports is Relay For Life, the American Diabetes Association, and March of Dimes. Every year, QNB Bank sponsors the March for Babies, a special 5K walk/run to raise awareness and support for babies born prematurely.
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Outside of the office, QNB Bank gives back to their community in big ways, and every year the support gets bigger. Last year alone, the bank did over 500 community support fulfillments within a 25-mile radius of Quakertown, and the support is climbing to about 600 this year.
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countless smaller, but no less significant nonprofits in our community they help out as well. All you have to do is go on their social media accounts and see for yourself—nearly every photo is of a donation or fundraiser. “We are trying to support every cause in the market,” says Brian. “We want to give a little to a lot.” So whether you’re a customer or shareholder of QNB Bank, or a part of the community who has received funding from their generous philanthropic actions, there’s no doubt that QNB deserves a big thank you. Happy 140th, QNB Bank, and here’s to another 140.
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SNAPSHOT
If you have a photo you’d like to share, simply visit our website lehighvalleymarketplace.com/snapshot and click the Snapshot tab. Our only requirement is all submitted photos must be taken within the Lehigh Valley. By submitting your photo you give Lehigh Valley Marketplace permission to publish it in print and digital forms.
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Left Page Clockwise: James Funk, Emmaus. Amy Citarella, Orefield. Lisa Stangl, Historic Whitfield House, Nazareth. Right Page Clockwise: Kathleen McGroggan, Bethlehem. Lisabeth Hughes, Center Valley. Marilyn O’Brien, Lock Ridge Park, Alburtis.
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CALENDAR Animal Adoption Fair When: November 11 12 p.m. - 4 p.m. Where: Petsmart 707 N Krocks Rd, Allentown
Why: Bring home a new furry friend in need, just in time for the holidays!
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Retro Flea Market & Swap Meet
When: November 17-19 and 24-26, November 30 - December 3 Where: SteelStacks
When: November 19 | 12 p.m. - 4 p.m. Where: The Gas House Dance Hall Why: It’s the first retro flea market and
market with tents full of artisan vendors for unique holiday shopping.
swap meet! Items for sale or swap include vintage clothing, shoes, dresses, and accessories. Get your holiday shopping done early! Cash only.
Why: It’s the area’s biggest Christmas
Holiday Cocktail Trail
When: November 18 | 1 p.m. - 5 p.m. Where: Historic Downtown Bethlehem Why: Enjoy 15-20 samples of different holiday cocktails and cocktails at participating downtown Bethlehem stores and restaurants. Don’t forget to buy your ticket in advance and pick it up between 11 a.m. and 2 p.m. in the lobby of Historic Hotel Bethlehem.
Mac & Cheese Bake-off
When: November 12 | 2 p.m. Where: The Renegade Winery 600 Main St, Stroudsburg
Why: It’s the 5th annual Starving Artist Mac & Cheese Bake-off! Sample the best in mac & cheese from area chefs. Proceeds benefit Pocono Arts Council.
A Night With Janis Joplin
When: November 16 | 7:30 p.m. Where: State Theatre Center for the Arts 453 Northampton St, Easton
Why: Written and directed by Randy Johnson, A Night With Janis Joplin is a musical journey celebrating the queen of rock and roll, fueled by unforgettable songs like unforgettable songs as “Me and Bobby McGee,” “Piece of My Heart,” “Mercedes Benz,” “Cry Baby” and “Summertime.”
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Lehigh Valley Vegan “S’Mac Down” When: November 18 2 p.m. - 5 p.m. Where: Faith Evangelical Lutheran Church | 3355 MacArthur Rd, Whitehall
Why: It’s the first ever Vegan “S’Mac Down”! This event features the vegan mac and “cheese” recipes of 12 home cooks from the Lehigh Valley, and the public is invited to sample and vote for their favorites.
Lights in the Parkway 5K
When: November 22 | 7 p.m. Where: Lehigh Parkway, Allentown Why: It’s a great night for the whole family: run a 5K, enjoy the lights by foot, and then warm up with hot chocolate and cookies! Register at runlehighvalley. com/project/lights-in-the-parkway-5k.
25th Anniversary Christmas Shoppe Open House
When: November 24-27 | 7 p.m. Where: Pharo Garden Centre 4505 Easton Ave, Bethlehem
Why: Get in the Christmas spirit at the Pharo Christmas Shoppe, with artisinal wares, garlands and ornaments, and, of course, the perfect tree.
Paint With Santa
When: December 3 | 6 p.m. - 8 p.m. Where: Color Me Mine Lehigh Valley 25 E 3rd St, Bethlehem
Why: Paint a milk and cookies mug and have it signed by Santa himself! Hot cocoa and cookies provided.
ADVERTISER INDEX Addison Wolfe Real Estate ................................................ 57 American Fence & Flag ...................................................... 16 Apollo Grill .............................................................................44 ArtsQuest ................................................................................40 Assembly 88 .......................................................................... 18 Assist 2 Sell............................................................................. 54 Banko Beverage.................................................................... 28 Bella Casa Kitchen & Bath ................................................. 55 Bill Stofanak Kitchen Facings............................................31 Bixler’s.........................................................................................1 Blink Optical Boutique ....................................................... 18 Böser Geist Brewing Co..................................................... 58 Boutique To Go .................................................................... 25 Brick Tavern Inn ....................................................................31 Carol C. Dorey Real Estate ...................................................6 Christina M. Lawrence, DMD ........................................... 51 Curtis E. Schneck, Inc. ........................................................ 56 Dan’s Camera ........................................................................ 22 Diana’s Cafe ........................................................................... 33 Dinette & Barstool Village of PA...................................... 30 Egypt Star Bakery................................................................. 29 Embassy Bank for the Lehigh Valley ................................2 Enhancements.....................................................................ibc Fairgrounds Opticians........................................................ 30 Fiesta Ole Tequila House .................................................. 52 First Northern Bank & Trust ................................................5 Folino Estate Vineyard & Winery ...................................ibc Foster Jewelers..................................................................... 29 Foundation Tavern .............................................................. 28 Gail Gray Home .................................................................... 59 Galleria 126 ............................................................................ 38 Gebhardts ............................................................................... 47 Green Acres Outdoor Living ...............................................3 Grille 3501 ............................................................................obc Hand & Stone Massage and Facial Spa......................... 23 Hartzell’s Pharmacy ............................................................ 32 HCR ManorCare Health Services ................................... 57 Holencik Exteriors ............................................................... 62 J&J Luxury Transportation ............................................... 58 Jeffrey J. Febbo, CFP .......................................................... 25 Jumbars .................................................................................. 46 K & H Custom Window Treatments & Accessories ............................................. 47 Lehigh Valley Electric ......................................................... 54 Lehigh Valley Health Network ....................................ifc, 7 Lehigh Valley Zoo ................................................................44 Macungie Animal Hospital ............................................... 22 Magellan Financial .............................................................. 46 Main Street Financial Partners ...........................................4 Mary Cresseveur-Reed, DDS, FAGD ............................... 41 McCoole’s at the Historic Red Lion Inn........................ 32 Meadowood Music.............................................................. 56 Nikki H. Nail & Hair Salon.................................................. 24 Norris McLaughlin & Marcus Attorneys at Law ........ 45 Northwood Racquet & Fitness Club .............................. 43 Open MRI & Allentown Diagnostic Imaging .............. 62 Pearly Baker’s Alehouse .................................................... 43 Pharo Garden Centre ......................................................... 39 QNB .......................................................................................... 51 RCN........................................................................................... 24 Richards Window Fashions .............................................. 52 Riverview Country Club .................................................... 21 Savory Grille .......................................................................... 23 Something Different Boutique ........................................ 39 Spinnerstown Hotel ............................................................ 21 State Farm ..............................................................................42 State Theatre Center for the Arts ................................... 63 Stofanak Custom Cabinetry............................................. 53 Susan Bella Jewelry ...............................................................9 Sweet Pea Children’s Shop ................................................17 The Brass Rail Restaurant .................................................20 The Cask Taphouse & Grill ............................................... 61 The Center for Oral & Maxillofacial Surgery and Implantology ............................................ 19 The Dining Dog & Friends ................................................ 33 The Organic Mattress Store ............................................. 59 The Promenade Shops at Saucon Valley .....................11 The Shoppes of Premise Maid ........................................42 Tru-Comfort .......................................................................... 38 Waldorf Entertainment ......................................................40 Weyerbacher Brewing Company ................................... 45 Wood Naturally ....................................................................20 Youell’s Oyster House ........................................................ 41 Young Medical Spa .............................................................. 65 Zionsville Antique Mall ...................................................... 53
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