Leigh Wortley OUGD 303
1/7
Brief: A rebranding of JK Rowling’s world winning, and fast becoming litrature classic, Harry Potter. The aim of the brief is to make the re-brand as tactile as possible and to move it away from the high gloss “Hollywood” feel that has over arched the series since the realse of the acompanying movies.
Audience
Childhood fans of Harry Potter who have followed the series from the start and know the characters from back to front.
Concept:
To focus on the characters of Harry Potter, how they fit into the grand sheme of the story and their imporatnce in it.
Background: Harry Potter is a series of seven fantasy novels written by the British author J. K. Rowling. The books chronicle the adventures of the adolescent wizard Harry Potter and his best friends Ron Weasley and Hermione Granger, all of whom are students at Hogwarts School of Witchcraft and Wizardry. The main story arc concerns Harry’s quest to overcome the evil dark wizard Lord Voldemort, whose aim is to conquer the wizarding world and subjugate non-magical people, and who seeks to destroy all those who stand in his way, such as Harry’s parents.
A series of many genres, including fantasy and coming of age (with elements of mystery, thriller, and romance), it has many cultural meanings and references. According to Rowling, the main theme is death,although it is primarily considered to be a work of children’s literature.